Monthly Archives: November 2017

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    What Product Labels Work Best for Your Company?

    The question of which material creates the best possible labels is complicated by the fact that each type of item has unique traits. Based on a product's uses, its target audience and the emotional impression the manufacturer wants to convey, the ideal material could be one of any number of options. Lightning Labels understands companies will each have preferences regarding label materials and offers several possibilities.

    The following descriptions suggest a few different industries that will make good use of particular materials. While there isn't space to list every manufacturing industry imaginable, each will have its own ideal label material.

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  • Winter is Fast Approaching; Are Your Lip Balm Labels Ready?

    While chapped lips are an annoying problem people deal with year-round, the cold winds of winter make lip balm especially important. If your brand produces these products, the vital nature of the months ahead are obvious: Since a significant percentage of your annual sales will probably come from December through March, it's a great time to ensure your offerings look their best.

    As with any health and beauty product, packaging plays a large role in determining how your brand's items will appear to consumers. People who don't already have a favorite lip balm producer or have strong feelings regarding kinds they've used in the past have a quick choice to make in store aisles.

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  • Canning Jar Labels that Promote Your Food Products

    Jars holding jellies, jams and preserves should be labeled in bold and eye-catching ways that let buyers know exactly what's inside. While food labels must contain nutritional information, they should also have room for great imagery and design work to ensure consumers are attracted to the items on store shelves.

    "No company is exempt from the need for vibrant and eye-catching packages."

    This need for great jar labels applies to companies of all sizes. From one-person businesses that sell canned goods at farmer's markets to corporations that produce items in large quantities and distribute them to grocery chains, no company is exempt from the need for vibrant and eye-catching packages.

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  • Is It Time to Refresh Your Brand? 10 Product Labeling Tips for 2018

    The New Year's role as a dividing line makes it a great time for any company to change its packaging strategy or general branding. Coming out of the peak retail season and facing a fresh calendar, the months ahead will present many opportunities for small-business owners to maximize their products' appeal.

    Perhaps product labels have fallen out of step with trends dominating the industry. Maybe competition has become especially intense, demanding an updated look as a response. Whatever the reason for a branding refresh, there are many great tactics companies can employ. Here are 10 ways to rethink product labeling in 2018:

    1. Incorporate a new logo: Maybe the labels aren't the problem with a company's branding, at least not directly.
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  • Top 5 Label Design Considerations for Vape Products

    What does it take to create a great package design in the vaping and e-cigarette industry?

    This is a vital question for the young and ambitious companies competing in the sector. If you count yourself among those businesses, it's time to take on this quandary and maximize your products' shelf appeal. The following are five separate facets of package design to think about when crafting custom vape labels.

    • Legal Compliance: Perhaps the most important (but least exciting) component of e-juice labels is made up of the elements mandated by federal and state authorities. It's vital that you ensure your packaging is in compliance with the latest regulations around vaping supplies
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  • Promote Small Business Saturday with Custom Product Labels

    If you operate a small business, the holiday shopping season is both exciting and daunting. The months of November and December are great for reaching customers, but involve heavy competition between your firm and larger, wealthier corporate entities. While days such as Black Friday and Cyber Monday have to be shared with these large competitors, there is one special event just for independent companies: Small Business Saturday. The holiday falls on November 25 this year, and it's time to prepare special promotions to maximize its appeal.

    Promotional Labels Spread the Message

    "You can emphasize your company's bond with its region, or spotlight your own background.

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  • November is Gluten Free Diet Awareness Month

    Food and beverage brands have several opportunities throughout the year to reach out to customers with specific dietary needs and preferences. November is set aside as Gluten Free Diet Awareness Month, which makes it a great time for producers to consider consumers who can't eat foods with high gluten content.

    Business owners whose companies make gluten free items can use this themed month as a reminder to check their labeling strategies. Shoppers learn a great deal of information about foods from their packaging, and failure to clearly disclose a gluten free product may mean losing out on sales to individuals who feel unsure whether they can safely consume the food.

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