Monthly Archives: December 2017

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    The process of designing vape product labels is defined by two separate and vital factors: appearance and regulations. Getting your e-cigarette and e-juice items noticed on store shelves means creating visually impactful look that will stand out from competitors. While pursuing a new look, however, you can't forget the ever-changing web of laws dictating what elements are allowed on vape labels.

    A Distinct Look, Governed by Rules

    Over a decade into vaping's mainstream moment, companies have to combine bold colors and imagery with a consistent and recognizable look that spans multiple products and flavors.

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  • The exciting new market of legal cannabis has opened up possibilities for companies in multiple states, with others soon to come. As a previously illegal enterprise, selling cannabis products for medical or recreational use has a uniquely strict and evolving regulatory picture. If your company can comply with the rules and reach an audience with its products, however, opportunity abounds.

    The Evolving Medical Space

    While legal recreational use is a cutting-edge frontier for cannabis, medical dispensaries have a longer history, going back more than a decade. Throughout that time, Lightning Labels has been there, providing medical marijuana labels that keep companies compliant with the rules and help them clearly identify their produc

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  • Customers have near-unlimited options when it comes to packaged goods today. Whether your company is responsible for the food on shoppers' tables or the health and beauty products in their bathroom cabinets, you need to ensure those items are as appealing as possible, to keep buyers coming back.

    One of the major ways to improve the experience of using your products is to package them in convenient and useful containers, such as squeeze bottles. From condiments to shampoo to creams of all kinds, a multitude of common items are suited to the squeezable format. But what about the labels? Unless you remember to invest in squeezable labels, your flexible bottles may lose their branding when used by customers.

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  • Did you know there's a word for the diagnosable phobia of having an empty beer glass? It's called Cenosillicaphobia.

    This means your work's cut out for you. You can save the sufferers of Cenosillicaphobia the agony of experiencing their worst fear by delivering high-quality libations in an inviting manner.

    Let's take a look at how you can design the most engaging custom beer labels.

    1. Catch Their Eye

    When you're choosing your custom beer labels, you'll want to design something that's alluring and distinctive among the other brew labels. But not over-complicated or too complex.

    You can use a mascot or signature image to help your beer fans find your bottles easier.

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  • If you walk into a store and see a soda bottle with a red and white label on it, you immediately know it's a Coke. That's because Coca-Cola has worked to use their label to build one of the most recognizable brands in the world.

    But effective labeling isn't just about making your product recognizable. It's also about persuading a customer to make a purchase. New research shows that engaging labels have a significant impact on whether a customer chooses a particular product.

    Ready to persuade your customers? Here's how to use custom labels to do it.

    Make Your Product Stand Out

    The average American consumer has an attention span of about 8 to 12 seconds.

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  • Custom holiday stickers make things more colorful, exciting and fun. This holiday season, custom holiday stickers could help your brand get shoppers into a holly jolly mood and remind them that your products make great gifts. While it might seem too late to order holiday stickers, with December already upon us, the right label printing partner can give your company the bright and impressive custom stickers it needs to stick the landing of the holiday season.

    Turn Regular Products into Festive Favorites

    If you produce or sell items that make good gifts, or are essential parts of the experience at a holiday party, stickers can drive that point home.

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  • What's better than a bottle of festive wine as a holiday gift? How about a wine bottle with a customized label, addressed just to you? If you or your company is giving wine as present, rather than receiving it, you can create a great impression through custom wine bottle labels. The extreme personalization required to create custom wine bottles is easily achievable through variable data printing. No two bottles will be exactly alike, and they'll all send a merry message this holiday season.

    Impressive Presents

    Coming up on the end of the year, you may be thinking about getting a bulk present for a lot of people.

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  • The holiday season can be a double-edged sword when you're trying to get your products noticed on store shelves. There will be plenty of shoppers walking the aisles, hoping to buy a gift for a loved one or just get something for themselves while holiday sales are going on. On the other hand, this vast potential audience will have plenty of eye-catching items to choose from. Standing out in such a crowded field can feel like a losing battle.

    The Power of Labeling

    Custom product holiday labels can be the method that gives you an edge over the competition, showing off your brand's personality and making a statement.

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  • Maple syrup is the natural sweetener everyone can agree on. Who doesn't love syrup on French toast, or a stack of fluffy pancakes for breakfast? When syrup is your business, you have a great product to promote, but it won't sell itself. There are a few seasonal and one-off opportunities that can turn into great showcases for delicious maple syrup, with perhaps the most obvious being National Maple Syrup Day, December 17.

    Labeling Makes the Sale

    Leading up to National Maple Syrup Day, you can employ custom bottle labels that name that special date, as well as listing recipes, fun facts or info about where your products come from.

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