Monthly Archives: June 2018

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    Business branding is an essential part of becoming known, growing your operations and raining your profile within your chosen field. Learning the do's and don'ts for branding your business can set you up for success.

    Business Branding - Watch Out for These Missteps

    1. Taking Half Measures: When you come up with a great new look for your brand, be sure to use it wherever and whenever possible. Business 2 Community contributor Meaghan Nelson explained a brand refresh loses value when the new look is not universally applied.
    2. Imitating Others: While you may see a competitors' branding and think it's worth emulating, this approach has limitations.
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  • Your business needs labels, that much is a given. But where will they come from? Professional label printing is one major option, DIY label printing the other. Each method has its own benefits and drawbacks, and your choice could impact your company's budget, branding and more.

    Why Opt for Professional Label Printing?

    When your company chooses DIY label printing for its branding needs, you need to make an upfront investment in printing hardware. Working with a third-party printer is a way around these large one-time outlays. Costs are especially low when you work with all-digital services, as these vendors don't charge plate engraving fees and offer flexible order sizes.

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  • Ordering labels is one of the processes that must go smoothly to get products on shelves in a timely manner. If your small company is struggling with packaging, the repercussions on general efficiency could be severe. When you work with Lightning Labels, however, ordering labels online becomes easy and convenient, allowing you to focus your attention elsewhere.

    Ordering Labels Online - See the Advantages

    Getting custom labels online from Lightning Labels grants financial and operational advantages. Managing online accounts is easier than ever, meaning you can re-order from any PC or mobile device.

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  • When it's time to create custom food labels, it's natural to spend time and effort on imagery, typography and other design elements. Those aren't the only considerations that go into creating a great-looking package, however. You also need to select a material and a finish, and while some foods and beverages are best served by glossy finishes, others look best with matte labels.

    Matte Labels for Foods

    When making labels out of common polypropylene polymers, you have to decide whether to go for a glossy look, the default and least expensive option, or opt for matte. Matte's "natural" character may make it better for your brand.

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  • Regulations Keep Shifting

    When a product's packaging requirements are codified by law, it's not that challenging to get into compliance - but when those rules keep changing, that can cause problems. It can be tricky to efficiently and affordably package an item when it's subject to shifting requirements: Print too many labels in the old style and they go to waste. Work with a slow printing partner and you'll have to suffer long wait times when you change designs to comply with the latest rules and regulations.

    E-cigarettes and other vaping products are great examples of items with changing labeling rules.

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  • Small companies starting online - or expanding into digital spaces - have a unique place in today's business landscape. By getting involved in the e-commerce world, you're giving yourself a way to reach a huge potential audience. While that ability to sell to the world is positive, other parts of the experience are more challenging.

    Online, you have to deal with a vast array of competitors. Making your products stand out against this overwhelming array of rivals can prove difficult. The following small business e-commerce tips will help your operations grow and become sustainable.

    Getting Better Small Business E-commerce Results

    Optimizing your company's core elements is a key part of building online appeal.

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  • Sustainable product packaging matters to consumers - which means it also matters to companies. Big firms have committed to using earth-friendly materials and set themselves comparatively short timelines for these initiatives. Your business can follow the lead of these large organizations and offer up items in fully recyclable packaging, or labeled using post-consumer materials.

    Giants Commit to Change

    Recent announcements by Anheuser Busch InBev and Nestle both name 2025 as the year by which they will achieve aggressive sustainability targets. These organizations are interested in changing the way they manufacture and package their products, and they are making public commitments to their supply chain goals and targets

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  • If you're interested in beginning a recreational marijuana business and diving into this expanding industry, you must understand the regulations in the state where you'll operate. Packaging is one such heavily legislated element, and specialized cannabis bar code labels may be required for easy tracking purposes. California is set to introduce such a system alongside legalized recreational sales.

    Careful Tracking

    According to the San Jose Mercury News, cannabis tracking labels will follow California plants from growth to their use in products. The state intends to create a closed system in which cannabis stays in California, thus skirting federal laws that haven't legalized marijuana sales.

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  • Lightning Labels customers create compelling and impressive looks for their products using the high-quality materials and all-digital printing methods available to them. Each summer, the custom label photo contest gives these marketing experts a chance to show this great work to a wide audience - while also competing for exciting prizes.

    Great Photos of Top-Notch Packaging

    The product label contest occurs on two levels. Prize-winning entries combine high-quality photography with excellent label design, and will look great displayed on Lightning Labels' website. For the past six years, businesses have submitted impressive examples of their distinctive items bearing custom labels.

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  • When your small company lacks brand visibility, it can be hard to get a commercial foothold. No matter the type of products you're selling, today's globalized and fast-paced markets will provide you with tough competition. The following tips can help you stand out within your field and draw consumer attention.

    1. Focus on Storytelling: When your brand's marketing efforts are united by a central narrative, viewers stand a better chance of remembering the company. Keepsafe Software's Jessica Taylor told the Forbes Communications Council that one way to select from multiple possible narratives is to pick the one that points to the business's intended future.

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