Bath & Body Packaging News

  • Case Study: Truly You Skincare

    TrulyYouSkincare

    Founded by 13-year-old Nicole Ayoub in February 2016, Truly You Skincare faces the challenge inherent with most new product companies: Produce a high-quality product with professional- grade packaging on a do-it-yourself budget.

    Nicole, with the support of her mom Michele who provides oversight and guidance, formulated and manufactured the skincare products themselves, but found the labels lacking. “At first, the labels weren’t oil-resistant and waterproof. They were falling off and looked bad, which made us look bad to buyers and retailers,” says Nicole. The company needed to engage a custom label printer partner that would deliver consistently professional results, while keeping costs low and staying nimble to fast-changing circumstances.

    SOLUTION

    Lightning Labels Customer Service Representative Bianca found a way to keep costs low, provide labels Truly You Skincare could be proud of, and ensure fast turnaround to meet “just in time” deadlines. This helps keep their expenditures closely tied to immediate fulfillment requirements. In addition to printing small label quantities very quickly, Bianca had to ensure keeping delivery charges under control.

    “Bianca’s been terrific,” says Nicole. “We were going to take advantage of a 20% off coupon at the time of Hurricane Matthew. Storm disruption made us miss the deadline. She honored it post-hurricane. That extra 20 percent makes a difference. I feel like everyone is part of the business. Everyone is helping us succeed.”

    Nicole emphasizes, “If you want to create a big-name brand with low-quality label printing, it won’t work. We found out the hard way that the eye won’t be drawn to the product if it has a bland label, or one that doesn’t weather the elements well. We were afraid of hiring a professional label company, but ended up surprised and pleased. We have a great looking product that’s an easier sell for retailers. And we have another set of eyes for quality control — Bianca watches everything like a hawk.”

    OUTCOMES

    Cost-savings over do-it-yourself: When all is said and done, Truly You Skincare has been able to get professional wraparound and top labels for the same price as one label printed on their own. Notes Nicole, “We wasted so many labels before. Every time we printed, there was no consistency. This is much better quality…and much better consistency—so it’s a win-win.”

    Labels as they’re needed—no more, no less: “With Lightning Labels, we don’t have to order a thousand labels to get reasonable pricing. They have enabled us to have a profit margin even ordering 100-200 labels at a time,” says Nicole.

    Blueprint for growth: Truly You is expanding its retail and direct sales channels, as well as its product line. Nicole is wasting no time building the company. “We’re getting a lot of personal sales. We’re working on getting more retailers. And we’ll expand the product line as soon as we get the current line rolling along and as inspirations occur,” notes Nicole. “Being outdoors this past summer helped us conceive a lotion stick and bug repellent in one, featuring natural essential oils.” The company currently offers lavender, citrus lemon and grapefruit body scrubs, “Body Meringue” emollient cream, and a Lavender Lotion Stick.

    trulyYouLogo

    About Truly You Skincare

    Truly You is a natural and organic skin care company based in New Canaan, CT featuring 100% organic natural ingredients. Truly You does not use parabens, phthalates, or petrochemicals. Nicole Ayoub’s ongoing struggle with eczema prevented her from using most conventional skin products. Developing products that she, and everyone else, could use became the rallying cry that led to founding Truly You Skincare. Core ingredients in the company’s three flagship products—body scrubs, body meringue, and lotion stick—are:

    • Unrefined Organic Virgin Coconut Oil: provides deep and long lasting moisture, contains essential fatty acids and proteins, promotes healthy skin cell growth and is full of antioxidants to protect skin.

    • Shea Butter: provides lasting moisture for dry or damaged skin, stimulates collagen production, improves skin elasticity and promotes skin regeneration.

    • Organic Beeswax: seals in moisture for long lasting nourishment and acts as a protective barrier on the skin’s surface.

    • Organic essential oils: lavender, citrus lemon, grapefruit and peppermint.

    TrulyYouSkinCare

    About Lightning Labels

    Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer ’s labeling needs. Whether it’s wine labels, food labels, bath and body labels, promotional labels—or any kind of colorful label/sticker that needs to be custom printed—Lightning Labels can get the job done. Lightning Labels strongly supports the use of environmentally-friendly printing materials and technologies.

  • Custom Candle Labels Add Sparkle to the Holidays

    Brighten Up the Holiday Season with Candles

    Candles bring personality to a room at any time of year, but they gain a little extra sparkle around the holidays. A festive family gathering or a quiet winter night feels that much more special with candles, so if you manufacture or sell these products, don't let the season go by unmentioned. There's plenty of changes you can make to the candle labels that let buyers know how great they'll look around the house this holiday season.

    Market Candles Right on their Labels

    If you just manufacture candles instead of also selling them at retail, using custom candle labels ensures that they'll have a festive feeling no matter where or how they're displayed for sale. Holiday labels can help your brand stick out from others, and this may be a critical differentiator. When customers head into a store to decorate for the holidays, they likely haven't decided on what brand of products to bring home with them. There in the aisles, you have a chance to make a sale through great-looking packaging.

    Custom holiday labels with bold, colorful imagery can give great suggestions about how candles should be displayed around the house - as well as important safety information. When you work with a labeling partner that provides high-quality service, you'll be able to balance attractive pictures, your brand's distinctive logo and all the explanatory and sales text you need. These all-in-one labels are functional and compelling, and can convince undecided shoppers which brand they should buy.

    After the holidays, you'll likely need a slightly different labeling strategy, but this is an opportunity rather than a problem. If you work with an all-digital printer that allows smaller print runs at reasonable prices, you can purchase just what you need for the holidays - and make another order for the items that will go on shelves in January and beyond. Those candles may look best with wintry branding that doesn't include holiday imagery. There are still plenty of cold months ahead once the holidays conclude, and candles that promise to light up and add sparkle to the rest of winter may go over very well on shelves.

    Time to Order

    While the holiday season is some time away for consumers, retailers are already in the full swing of preparation. Whether you work in manufacturing candles or selling them, you're probably already in holiday mode, and may therefore think it's too late to add a holiday packaging strategy to the mix. However, with Lightning Labels, you can change your brand's look in a proverbial heartbeat.

    Lightning Labels uses all-digital printing methods, and produces orders in its own domestic facilities instead of outsourcing. These decisions have made it possible to send out batches of labels and stickers in days, rather than weeks or months. There is still time to get holiday-branded items out the door and have them on shelves for customers to admire. Their homes will be a little brighter around the holidays with the glow of candles, and attractive labels are your big chance to convince them of this fact.

  • Glam Up Your Health and Beauty Products for the Holidays with Vibrant, Full Color Labels

    A Big Season for Beauty and Skin Care

    The beauty products market is active year-round, but you can always count on the holiday season to send this industry into high gear. From perfume to nail polish to creams and lotions for soft skin, a plethora of products can benefit from either special winter releases or simply an appropriate labeling campaign.

    If this is your field, it's time to think about your plans for this holiday season. It's certain that some of your competitors will spruce up their product lines in the months ahead, so it's up to you to respond in kind. Holiday product labels, presenting a fun seasonal message in bright and vibrant color, may be just what you need to reach your audience.

    A World of Possibilities

    Just about any health or beauty requisite can be transformed visually via a well-chosen holiday labeling strategy. This means that no matter what your niche is within the space, it's time to think about November, December and the new year. All you have to do is find a seasonal angle that fits your branding and the product itself, and this may be easier than it sounds.

    Perfume: Popular gift items may be due for specialized outer packaging or a sticker reminding shoppers that recipients will love the product in question. Beyond the seasonal branding, the holiday buying season is a great time to check and ensure the look of the bottles and any accompanying packaging is suitably luxurious and appealing.

    Nail Polish: Any season is a great excuse to roll out new nail polish colors, and the winter holidays certainly qualify. Full-color labels with a lot of festive elements can turn such an item into a must-have for shoppers who want to keep a look on-theme at parties, work celebrations and more as the holidays approach.

    Skin cream: The winter holidays aren't all fun and games. The season comes with cold weather that can seriously damage skin. This means it's time to use colorful and compelling health product labels to draw eyes to moisturizing creams and lotions. Shoppers who are looking for family presents may end up going home with skin treatments to keep their hands soft amid strong winds.

    Time to Order

    The holiday season is already here for retailers, as between Black Friday and the new year, there likely won't be enough time to recalibrate or add to product strategies. Now is the last chance to get set up for the brisk months ahead. That means it's the right moment to order beauty product labels and stickers from Lightning Labels.

    As an all-digital printer, Lightning Labels can turn orders around in times measured in days instead of weeks and months. This means less time waiting for the labels to arrive and more time actually getting products on shelves for the holiday rush. Another advantage of digital printing is the ability to order smaller batches of labels without experiencing crushing mark-ups. No matter how big or small your brand's product lineup is, you can transform it this holiday season and put a bold, colorful face on your brand.

  • Personal Care Product Labels: It's About What They Don't Have

    Printing "No-Lists" On Labeling Can Influence Shopping Decisions If you sell your own line of beauty, cosmetic or personal care products, you have probably spent a considerable amount of time creating the perfect custom labels and packaging. You've thought about a wide range of factors and considered how each will affect how a shopper perceives the item. From the fonts and colors use to the size of the graphic and logo - you know that each detail plays a critical role in the marketing success of your goods. But it's not what the package looks like that matters.

    By now, most business owners realize that shoppers are interested in more than the appearance of an item. They are starting to genuinely care about the values of an organization. More consumers want to know that a product they are buying was not made using unfair sourcing practices or with toxic chemicals. That is why an increasing number of sellers are using labels to indicate that they are socially and environmentally responsible, as well as a safe and healthy choice. When people shop for various items, nowadays they often look to the ingredient list to see if it contains any harmful substances. The chemicals and ingredients contained in a product can make or break a sale. However, when it comes to making the most of personal care, bath and beauty product labels, perhaps it would better serve sellers to focus on what isn't included, rather than what is.

    Why Beauty Product Makers Use Them The requirements for brands being able to use terms buzz terms, such as "organic" and "natural," on product labels have been under scrutiny for quite some time. The U.S. Food and Drug Administration is currently reevaluating the definition of "healthy," though it may be years before new guidelines are released. Recently, the agency announced that it will be requiring the amount of "added sugars" be listed on the nutrition facts label of food products, with many arguing that companies are upset about this mandate because using those ingredients is a way for them to make their products taste better without spending more money.

    And it seems there are certain ingredients that can be used in a similar way for beauty products. The Wall Street Journal reported that parabens, phthalates and sulfates are among some of the substances that offer makers of personal care items advantages, such as extending the shelf life of products, with no extra cost. However, as with sugar and GMOs, shoppers are becoming increasingly aware of goods that contain certain ingredients. A 2015 CEB Values & Lifestyles Survey found that almost half of consumers look at the ingredients listed on the labels of personal care products, with shoppers in their thirties and forties being the most likely to do this, The Wall Street Journal reported.

    The problem is that some of these chemicals are quite difficult to pronounce, let alone understand. This is why some are recommending that sellers take a proactive approach in labeling personal care products by listing what the item does not contain. There are multiple ways to go about this. For example, of the business owners The Wall Street Journal interviewed, one said she has a prominently displayed "NO" printed on the front of the product label with the most important common ingredients consumers are told to beware of, whereas another uses a 0 percent label because the number has the same meaning in all languages.

    Labeling With Caution It can be extremely difficult for an organization to know exactly what chemicals are used in every single ingredient, but it is imperative. It is a challenge even for global companies and well-known brands. For example, earlier this year, Honest Company, owned by Jessica Alba, faced backlash for allegedly using synthetic ingredients it specifically claimed not to - a mistake that was ultimately blamed on its suppliers.

    Although consumers are becoming increasingly demanding of healthier ingredients in products, they are becoming just as adamant about businesses being honest and transparent about in their labeling. If you are looking for new ways to make your line of personal care products stand out, adding a "no list" to the label could be an effective strategy. However, when designing your custom labels for bath and beauty products, it is important to make sure that any claims you make are 100 percent accurate and verifiable.

  • What You Need to Know About Labeling Cosmetic Products

    FDA Warning: Provide Proof of Label Claims or Remove Them If you sell your own line of products, you already know how important creating quality, custom labels is. The item's packaging should be a lot of things - attractive, unique, appealing, informative, etc. But, above all else, you need to make sure your labels are honest. And that is one of the many policies the U.S. Food and Drug Administration is responsible for enforcing.

    This week, the agency issued a warning to Reviva Labs regarding the labeling on eight of its products, NBC News reported, which is just one step it has taken in its broader effort to implement stricter regulation of cosmetics. The FDA typically doesn't govern beauty or makeup items, but will intervene when the product makes a promise that is of a medical nature. Some examples of this include:

    • Regenerating collagen
    • Firming or plumping skin
    • Making age spots less noticeable
    • Brightening skin tone
    • Eliminating bruises, spider veins or rosacea
    • Reducing oil or acne on skin

    According to the news source, the FDA warned Reviva that it must pick one of two options: change the cosmetic bottle labels so they no longer make any of the above claims or provide sufficient evidence that supports them. Put simply, the organization argued that if the brand's products are actually capable of changing the texture and appearance of a person's skin using "special new peptides and additional ingredients," then these chemicals need to formally registered and approved as a new drug.

    "We are in the process of changing our [website] copy and eliminating all claims to which the FDA refers," Reviva President Stephen Strassler said in an email to NBC.

    Cosmetic Bottle Labeling: Guidance and Tips As the FDA explains on its website, registering cosmetic products and formulations is voluntary (though many sellers choose to because consumers likely won't trust an item that isn't regulated by the agency). However, registration is mandatory if the product is or contains a drug. In that case, it must adhere to certain requirements.

    The agency also adds that although it is legal to manufacture your own cosmetic and beauty products at home, it is your responsibility to ensure that it is done so in an unadulterated environment, meaning color additives are not misused there's no possibility that it could be contaminated with filth, the packaging does not pose a safety hazard, etc.

    Also, under the Federal Food, Drug and Cosmetic Act, the FDA does not permit the selling of cosmetic products that have been misbranded. Items that fall under this category include ones that contain incorrect or misleading labels or that have not added the necessary information required by this act.

    When designing and printing cosmetic bottle labels, it is highly recommended that you clearly state whether or not the product has been tested for safety, all ingredients and the place in which it was manufactured.

    Even if you are a small-business owner and doubt your products would ever warrant an investigation from the FDA, it is wise to stay on the safe side and cover your bases by adhering to industry standards and regulations.

  • Sunscreen Lotions May Not Be As Safe As The Labels Claim

    Study Shows SPF Listed on Lotion Labels are Incorrect
    With summer quickly approaching, one of the products that will start quickly flying off the shelves is sunscreen lotion. However, findings from a new study suggest that people may not be getting the kind of skin protection they think they are. 

    This week, CBS News reported that Consumer Reports conducted an investigation of 65 different kinds of sunscreens, including sprays, lotions and sticks, and found that a large portion of them did not meet the SPF claims made on the labels. Each product that was looked had an SPF level of at least 30, which is the bare minimum called for by the American Academy of Dermatology. 

    The researchers put the sunscreen on the backs of the study's participants. Then, they had them immerse themselves in water for the amount of time the directions on the lotion's label suggested before exposing them to UV light. According to the source, 43 percent of the sunscreens did not live up to the SPF claims made on the products' labels. For example, two brands of lotions designed for kids that are labeled as having an SPF of 50 were tested and discovered to only have SPF of 8. 

    Both of the brands told CBS that their sunscreen lotion labels are correct and that they adhere to the safety requirements set forth by the United States Food and Drug Administration. 

    The news source also revealed that Consumer Reports argues that sunscreen claiming to be waterproof is incorrect because "no such product exists." And at least one company is taking it a step further by advertising its products as actually being more protective and effective after being soaked in water for a half an hour after being applied. However, after testing the brand's offering, the researchers came to the conclusion that there was no difference in its SPF when used on dry or wet skin. 

    Tips on How to Correctly Read Sunscreen Labels
    As the Consumer Report researchers explained to CBS, SPF of 50 or higher is all pretty much the same. 

    However, the American Academy of Dermatology does offer some guidance on its website in what to look for on sunscreen product labels. The organization recommends making sure the chosen brand is broad spectrum, meaning it has protective capabilities against both UVA and UBA rays.

    If you're looking for a lotion that will be effective even when you go swimming or start sweating, you should look for a label claim of being "water-resistant" - rather than waterproof. Why? The AAD echoed the explanation Consumer Reports gave: No product can accurately make this claim because it isn't possible to be entirely waterproof. Manufacturers are no longer allowed to label their sunscreen products as being "sunblock," since this term can be misleading for consumers.

    The source also indicated that people should use the same guidance when buying cosmetic products. For example, a lip balm label should have SPF of 30 or higher to offer adequate protection.

  • FTC Has a Warning for Sellers About Product Labeling

    Personal Care Products Targeted For Misrepresentation
    Product labeling and packaging can be tricky. Sellers are tasked with finding ways to market their goods to appeal to their target audiences. The problem is that some of the most effective strategies can lead to legal ramifications and consumer upset. Examples of this have most recently been highlighted by companies using phrases such as "all natural" in a misleading manner.

    This week the Federal Trade Commission issued a warning to businesses that sell consumer goods about not labeling products as being natural when the items contain artificial ingredients. Five makers of skin and hair products were recently charged by the agency for wrongfully promoting their cosmetics as being 100 percent natural, even though they did contain synthetic chemicals.

    In the statement, the FTC Bureau of Consumer Protection Director Jessica Rich said, "Companies should take a lesson from these cases."

    Four of the accused companies have decided to settle their cases and agreed to modify labels, the source noted, while the fifth is now dealing with a commission complaint charge. The sellers are now required to support any health or environmental claims made on product labels with scientific research and evidence. The FTC also explained that failing to comply with the issued consent order could lead to a penalty fee of as much as $16,000 per violation.

    According to The Wall Street Journal, this is the first time the agency "has targeted the natural claims made by personal-care products" and that the number of companies making such statements on product labels has increased; some organizations will make a natural claim even if only a few ingredients contained in the item are made using botanical sources.

    Dishonest Labels Could Cause Brand Damage
    This event is only one of the many that have emerged across multiple industries recently. Some food companies and manufacturers of household items have come under increased scrutiny for false advertising and misrepresentation.

    Regardless of the size of the business or which market it sells to, no brand is safe from critical observation or inspection. The proliferation of lawsuits related to false labeling highlights the overarching trend of consumers wanting to know exactly what ingredients are used in foods and other products.

    This is why it is crucial for any seller today to enhance the level of honesty and transparency it has with its audience. Product labeling and packaging can and should be used to clearly communicate with potential customers. When designing a label, businesses must take into account what matters most to shoppers and adamantly avoid making claims solely in hopes that this will make the product more appealing to consumers.

    Sellers don't have a lot of label room to work with, so it is important that every inch is used strategically. Because more people are growing skeptical of products labeled as "natural," it may not be the most effective use of space. Working with a custom print provider can help give companies access to the innovative solutions needed to enhance the design and quality of product packaging.

  • Using Natural Labels May Do More Damage Than Good

    Making all-natural claims on labels has brought controversy to many companies.Green Marketing Tactics Misleading Consumers

    The consumer market is fraught with controversy right now, with much attention being paid to how well a company is (or, in most cases, isn't) using its product labeling to accurately and honestly inform a shopper of the ingredients and sourcing practices used to make the item.

    Much of the scrutiny has been pointed at food and beverage manufacturers. For example, with Vermont soon to be the first state in America to enforce the mandatory labeling of GMOs, the pressure is intensifying for Congress to pass a national standard. However, one of the biggest areas of concern is the seemingly misleading health claims many companies are able to make on packaged products.

    The United States Food and Drug Administration has vague and sometimes confusing guidelines for what is considered to be "natural" or "organic." The problem with this is that, without strict policies, clear definitions and forceful regulation of the use of such terms, they can be, and often are, applied in a way that is misinterpreting to consumers. Eco-friendly and "green" labels have become a popular marketing tool for companies and not just throughout the food industry.

    Natural House Cleaners May Cost More (For No Reason)

    When shopping for household goods, such as cleaners and detergents, a lot of people also look for the healthier and safer alternatives. Similar to how they don't want to eat foods that are harmful to their well-being, they also don't want to use products that are packed with toxic chemicals and harsh substances. Some are so attracted to "green" items, in fact, that they are willing to pay more for them, The Wall Street Journal reported. Therefore, it would be quite frustrating for these shoppers to learn that the ingredients used in natural cleaning products aren't much different, if at all, from their traditional (often less expensive) counterparts.

    Again, the news source noted, the trouble is that there are no regulatory policies distinguishing what makes a household item "natural" or not. And, perhaps even more troubling, is that, "it isn't clear who is checking the labels of household products or the contents of bottles."

    The Federal Trade Commission, The Wall Street Journal went on to explain, oversees the truth-in-advertising regulations and have guidelines to help businesses make honest and accurate claims on labels. However, there has been no definitive direction given to marketers on how to advertise natural products; more of the focus is often placed on regulating "organic" labels.

    Long-term Labeling Lawsuit Effects

    This past year, Jessica Alba's Honest Company, known for its "all-natural" products, including skin care items, diapers and home cleaning goods, faced a number of legal battles regarding the alleged misleading use of the health claims made on its labels. One of the most recent scandals involved The Wall Street Journal reporting that its searchers discovered Honest Company laundry detergent contained one of the exact ingredients its ensured shoppers it did not. Honest and others have already started adjusting their use of eco-friendly labeling, hoping that steering away from making grand claims of being the best healthy alternative will spare them some scrutiny.

    As consumers demand greener, healthier and environmentally responsible sourcing practices from product makers, it is likely that an increasing number of companies will begin following suit. With more regulators cracking down on unethical practices and a growing number of businesses facing lawsuits for deceptive marketing, it seems there will soon be a widespread shift in how green labels are perceived. Making natural claims on labels, a tactic originally adopted by many organizations to boost sales, has now become a risk to manufacturers today, threatening their reputations and credibility.

  • Do Your Lip Balm Labels Stand Up to Winter?

    Do Your Lip Balm Labels Stand Up to Winter?Temperature-Resistant Labels Necessary

    In the wake of one of the more legendary storms to ever strike the East Coast, manufacturers of popular winter products should be evaluating the resilience and durability of their packages and labels. Lip balm and chap stick tend to be far more commonly used around this time of year, and should distributors not properly protect the items against the elements, chances are customers will begin looking elsewhere for more reliable options.

    Lip balm labels need to be able to stand up to tough, harsh winter conditions, and not all stickers will be tested against the cold rain and snow. However, putting a bit more effort into getting weather-resistant labels can go a long way toward protecting your brand image, especially in the eyes of current customers and prospects who are first seeing the items in the possession of their friends and family members.

    Tough Labels for the Win

    With all of the work that your marketing and product management teams put into the aesthetic value of the items your company sells, it would be a shame to not protect them against the elements. When labels and stickers start to break down due to winter weather, the products might be thrown out altogether, and your customers might begin to purchase ones that will not fade or fall apart, even when they are using the lip balm on a cold mountain peak.

    You do not have to choose between a label that looks good and one that remains resilient to the conditions, though, as premium options will allow for plenty of custom designs and eye-pleasing prints while still being more durable than the rest. With the right attention to detail, the lip balm you sell will be trustworthy in the perspectives of your current and prospective clientele, and will thus be a more coveted item on store shelves.

    Choose the Right Vendor

    Lightning Labels is a leading provider of product labeling and sticker products, and offers custom durable options for all of your lip balm and other packaging needs. With quick returns on orders and accurate printing of the personalized designs your marketing teams dream up, you will be in the driver's seat this winter and better-positioned to excel in your marketplace.

  • Help Consumers Find Their Healthy Zone with Quality Custom Labels

    Help Consumers Find Their Healthy Zone with Quality Custom Labels

    Winter Raises Health Concerns

    Winter can be a tough time of year for health-conscious consumers struggling with everything from the flu to dry skin. However, given the fact that such a high portion of the population is now driven by finding healthier alternatives to traditional products, you can capitalize on the hardships of winter and help your customers out by leveraging health product labels. Ensuring that your clientele understands the contents and benefits of your products can go a long way toward boosting your brand image and sales.

    Considering the fact that the holiday shopping season is underway, now is a great time to iron out the details of custom product labeling initiatives. The effort put into these projects will be well worth your while, as they can help to cultivate higher revenues toward the end of the year and put the company in a good position to excel in the new year. As long as your packaging and labeling strategies align with best practices and step outside the ordinary, your products will fly off the shelves this winter.

    Beauty Product Labels

    Dry skin is one of the many afflictions that will become more common in the winter months. Individuals are less likely to go outside, and the air is generally drier in many parts of the nation, with cold winds brutalizing exposed skin in much of the United States. You can position your products for success by leveraging beauty labels that explain the various benefits your products have with respect to skin health, and you can even further customize the items to be winter-centric.

    The most straightforward approach to this would be listing the benefits of your products on the label, but you can also take a more creative angle. Consider including custom labels that complement the standard packaging with informative guidance on the best practices of skin health protection in the winter. Research has shown that a more educational approach to marketing can have a better impact on brand stature in various industries, and you can take this approach for stronger brand positioning this winter.

    You can also include Web addresses for portals that will give consumers more background information about beauty and health best practices in winter. Either way, try to be informative in the content contained within the labels.

    Following through

    With all of the work put into the customization and design of these labels, you will want assurance that the finished product is up to your standards. Rather than trying to handle the printing process alone, you can instead leverage the services of a company like Lightning Labels for all your custom sticker, decal and label needs.

    This firm can help you address consumer concerns regarding winter health issues, and will ensure that labels are printed in a timely fashion following the original order. To position your brand as a leader this winter, consider leveraging custom health labels provided by Lightning Labels.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.