Branded Labels

  • Evoking Emotion Through Custom Labels

    What Is Emotional Marketing?

    Digital technologies are changing the game of marketing. With more tools and processes available than ever before, sellers are able to capitalize on a vast array of strategies and solutions for customizing packaging and labeling materials. But when it comes to appealing to their target audiences, few tactics have proved more effective than tapping into their emotions.

    Emotional marketing has been used by some of the biggest and most successful brands across the globe for many years. And with good reason: Consumers tend to base their brand decisions on their emotions, not logical information. According to Buffer, research has shown that marketing campaigns that use emotional content tend to outperform those that use rational content by about double. Part of the reason it is so effective is that it can help build brand awareness and exposure. For example, psychologists have learned that when something makes a person happy, that individual is more likely to want to share it - hence why cute videos of animals tend to go viral often.

    The source also referenced a wheel of emotions that can help explain how certain feelings can tap into others. For example, admiration is often associated with trust. Therefore, if you put a positive message on your product label, it could lead to shoppers viewing your brand as being more trustworthy. Put simply, emotion influences motivation, which drives action.

    Creating an Emotional Connection

    Custom labels serve many different purposes and are an invaluable tool for marketers to use to their advantage - allowing them to differentiate their products from others on the shelves, deliver a meaningful message, demonstrate brand identity and create a lasting impression. And they are also a great way to establish an emotional connection.

    For example, right now many consumers are excited about it being football season. By changing product labels to include the logo of the local sports teams, you will not only fuel loyalty but also facilitate a sense of comradery. Suddenly, it becomes less about the product and more about showing support for the team and associating with a business that shares the same values.

    The effectiveness and benefits of using custom labels to appeal to people's emotions aren't just something businesses can leverage, either. Emotion is something that can - and should - be used for personal situations as well. Let's say you have an event coming up that you plan to need decorations and/or party favors for. Designing and printing personalized labels for it is a great idea. Adding the date of the event or matching it to the theme of the celebration can immediately transform otherwise boring souvenirs into sentimental mementos that are more meaningful and personal. Whether it is a wedding, anniversary, graduation or some other important event, custom labels can be used to tap into the emotions of guests and make it so the products can be kept and used as reminders of the special occasion.

    Another demonstration of the power personalized labels can have in creating an emotional experience occurs when they are used to make an important announcement. For example, earlier this month, the Today Show shared a video that was going viral in which a son revealed to his mother that she was about to be a grandmother by handing her a bottle of wine she was cooking. On the wine label was a picture of the sonogram. This has also become a popular approach brides employ to ask their family and friends to be in their bridal party.

    Labels can play a useful and important role in life's milestones and important moments. However, the key is figuring out which emotion you are trying to evoke.

    Tips for Designing Labels

    Before creating the custom label, you must first determine what kind of effect or emotional response you want the label to have. For example, should it make the person feel excited? Sentimental? Understanding this is the first step in establishing what design elements should be used. Then, in order to ensure the final product meets your expectations, you need to choose the right digital label printing company to work with.

  • The Schwartz Yogurt Vape – Custom Vape Labels

    The Schwartz turns yogurt into tasty vaping treat

    With names like the The Upside, The Downside, & Comb the Desert, The Schwartz has helped place the taste of yogurt squarely on the palate of e-liquid aficionados.

    A need to stop smoking caused principal Huy Nguyen to spend months of research and development to create a unique, handcrafted yogurt-based line of e-liquids. In addition to The Upside and The Downside flagship flavors, which are “tasty all-day vapes and fan favorites,” Comb the Desert and a new entry, Ludicrous Speed are more complex and intense, according to Huy.

    Spurred on by popularity generated through personal visits to many shops, positive word-of-mouth and favorable social media reports, The Schwartz decided to expand the selection with two non-yogurt lines featuring combinations of intense fruit flavors, Naked 100 E-Liquid and Unicorn E-Liquid.

    Huy attributes initial success and repeat business to the novelty of the yogurt flavors. He points out, “We were really the first ones to release a yogurt line. People want new interesting flavors to add to their collection and The Schwartz did just that. Not only were the flavors new and interesting but the taste and quality of them stood out to people, which has allowed us to continue growing.”

    Relationship with Lightning Labels, the Vape Products Label Specialist

    Notes Huy, “Labels play a huge role when it comes to product presentation and attractiveness. We wanted the bottles and labels to reflect our product, so they had to be made beautifully and of quality material. It was really important to us that our labels be water-resistant, because being vapers ourselves, we realize that liquid can drip down the side of the bottle, so we wanted our labels to withstand that and be preserved. Lightning Labels has helped us by always providing fast quality service for a great price. Lightning Labels always works to get us our labels fast, especially when we have to place emergency orders.”

  • It's Not Too Early to Start Thinking About Custom Holiday Labels

    It's Not Too Early to Start Thinking About Custom Holiday Labels Now is the Time to Prepare Winter Holiday Labels and More

    The sun is up, the sky is blue and the winter shopping season is the last thing many people think about at this time of year - unless they celebrate the unofficial Christmas in July holiday, of course. However, at least as far as retailers are concerned, now is the perfect time to start thinking about everything from winter advertising campaigns to holiday labels. According to the National Retail Federation, more than half of retailers surveyed in conjunction with the creation of the organization's 2015 Retail Holiday Planning Playbook said they began planning for the 2014 winter holidays in June of last year or before. This makes sense given that the end-of-year shopping season generates nearly one-fifth of total retail sales for the year, according to a separate NRF consumer trends report, and getting an early start on preparations may help companies get a larger piece of that pie. What's more, the Playbook revealed that the 2014 holiday season saw a 4 percent uptick in sales, culminating in $616.1 billion in total. This bodes well for 2015 - provided, of course, that retailers are up to the challenge.

    Why Do Custom Holiday Labels Give Retailers an Edge?

    Custom holiday labels are a great way to:

    • Promote the identity of a brand
    • Attract customer attention.
    • Give shoppers a sense of the quality experience they will have with a product.
    • Jazz up the usual label designs for the winter season.

    The winter holidays are filled with anticipation for consumers, whether they celebrate Christmas, Hanukkah, Kwanzaa or something else. They tend to associate certain color schemes and items with this time of year, so retailers eager to capture some of this excitement and redirect it to their products might want to consider changing up their labels to incorporate these seasonal aspects. Why not adopt a red-and-green color scheme in honor of Christmas, or add items like snowflakes and sprigs of mistletoe to your logo or label design? It's important to keep in mind that certain alterations lend themselves better to some designs than others. For instance, including snowflakes in a geometric pattern might throw off a label's balance, but using holiday colors could be extremely successful. In contrast, a design that depicts a house, a tree or another outdoor object would be the perfect candidate for adding snow to roofs and branches, thereby making the design more authentic for the time of year.

    Get the Word Out About Your Holiday Label Changes

    By its very definition, a holiday label is temporary, and this time crunch can serve you well in terms of marketing. Be sure to let your customers know that your products will be sporting limited-edition labels for the duration of the holiday season. Some will head to your website or brick-and-mortar location to check out the new packaging, which gives them the perfect excuse to look through your offerings and get some of their seasonal shopping out of the way sooner rather than later.

  • Announcing Our 4th Annual Lightning Labels Photo Contest Winners!

    Don't Forget Back-to-School Labels This Shopping Season Facebook Voters Crown Label Contest's Top 5

    Back in May, we announced the kickoff of our fourth annual label contest and invited our customers to show off the product labels and stickers they printed with Lightning Labels. Once the submission period closed, fans of Lightning Labels on Facebook were encouraged to vote for their favorite product photos. With each entry more compelling than the last, there was some stiff competition, but voters were ultimately able to whittle down the options to five winners.

    Scentsational Soaps Claims Grand Prize in Image Contest

    Scentsational Soaps of California came out on top in our image contest and took home the grand prize - a Canon EOS Rebel camera. When she founded Scentsational Soaps back in 2007, Toushonta Hogan's wares were limited to glycerin soaps. Eight years later, she has transitioned into an expansive range of offerings that includes cold-pressed soaps, bath salts, body butter, sugar scrubs, candles, body mist and body souffle. Each product comes with a vivid label that describes the item not just with words, but also pictures. For instance, Scentsational Soaps' Caribbean soy candle label features palm trees backlit by a beautiful sunset, printed in vivid color by Lightning Labels.

    Candle-Makers Seize Second, Third Places in Lightning Labels Photo Contest

    Milwaukee Candle and Apothecary of Wisconsin, which won second place in the Lightning Labels Photo Contest, was awarded a 40-inch high-definition flat-screen TV. Meanwhile, third-place winner Art Scents of Hawaii got a Kindle Fire HDX. Like Scentsational Soaps, Milwaukee Candle's wares are more expansive than its name would suggest. In addition to candles, the company sells lip balm, aftershave, soap and more, all elegantly packaged by labels featuring refined designs. Art Scents is another business that sells candles, but with a twist: Every candle features art prints by business owner Chris Neil Conner. What's more, the containers are meant to last much longer than the candles themselves. Durability is a must in terms of this company's packaging, which makes Art Scents the perfect candidate for Lightning Labels' heat-resistant candle labels.

    Southern Girl Soapery and Sweet Tea Junkie Earn Lightning Labels Credit

    To round out the top five, Southern Girl Soapery of Arkansas and Sweet Tea Junkie of Florida received $500 and $300 in Lightning Labels credit. Southern Girl Soapery's handmade bath and body wares run the gamut from shaving products and bar soaps to body scrubs and creams, each infused with a little slice of the South. The rich colors and elegant fonts featured on Southern Girl Soapery's labels are a perfect extension of the company's brand. Sweet tea is another staple of the South, and Sweet Tea Junkie celebrates this delicious beverage by selling "tea shirts" and a range of premium, handcrafted blends. The teas' black labels combined with Sweet Tea Junkie's off-white logo and lime green text strike a balance between being refined and eye-catching. Interested in entering next year's photo contest and potentially nabbing one of these great prizes for yourself? Watch this space for details!

  • Use Custom Packing Tape to Personalize Shipments, Reinforce Branding

    Use Custom Packing Tape to Personalize Shipments, Reinforce Branding. Customized Packing Tape Can Make Your Packages Pop

    If you're eager to make your company's shipments distinctive without laying down a huge investment, you should consider using customized packing tape. Tape may be necessary to protect shipments, but that doesn't mean it has to be boring! Thanks to customized packing tape, your customers will no longer have to squint at the return address on a package to figure out where it's from. Instead, they'll be able to easily determine what's inside based on your brand's one-of-a-kind logo, color scheme, name, slogan or another such identifier.

    Get Ahead of the Game With Custom Shipments

    Enterprises that don't prioritize custom shipments distribute goods to people's houses in default packaging that's either plain brown or features the logo of the shipping company, such as FedEx, UPS or USPS. The items inside the envelope or box may be unique, but customers still need to inspect the container that holds them before realizing what's inside. In contrast, businesses that jazz up their packaging with custom tape get instant recognition from the recipient, as well as the opportunity to reinforce their branding.

    Find the Custom Tape You Want With Lightning Labels

    Lightning Labels offers a lot of options for people in search of personalized labels and stickers, and custom tape is no exception. Place your order according to your color, length and size specifications, choosing from a white or clear background with up to three spot colors that can come in lengths of 55 or 110 yards and widths of 2 or 3 inches. If you're running a small enterprise, you'll be glad to know that we offer low minimum quantities - in fact, you can order as little as one case.

  • Reinforce Brand Awareness with High-Quality Custom Labels and Branded Packaging

    Reinforce Brand Awareness with High-Quality Custom Labels and Branded Packaging.When Building Brand Awareness, Don't Overlook Labels and Packaging

    A lot goes into building brand awareness. Partnering with other brands, working to develop comprehensive physical and online marketing strategies, expanding the company's social media presence, attending industry events, producing unique content (such as infographics) and hosting contests and giveaways are all viable tactics that businesses can - and do - use. However, you shouldn't put so much time and energy into these tactics that you forget about the extremely simple but effective method of printing your brand name and logo on custom labels and packing tape.

    Why Use Branded Packing Tape?

    Branded packing tape is a low-cost, high-impact way to differentiate the packages your company delivers from the rest that pile up on consumers' doorsteps. Think about it: The majority of businesses default to using standard, plain tape, which means enterprises that deviate from the norm are going to get noticed. Choosing to up your game by incorporating branded packing tape is not only a great way to let recipients know that their order has arrived without requiring them to get close enough to the package to read the return address, but it's also a powerful tactic for reinforcing your status as an established, professional company. This is particularly the case if the tape is robust and high-quality, with crisp lettering and vivid colors. Have you ever received a box in the mail from Amazon? The corporation is a big user of branded tape, shipping out thousands of packages a day that are all held together by tamper-proof tape that features the Amazon logo. This move is at once functional (protecting the package from coming to harm) and promotional (allowing for instant brand recognition). If you're interested in taking a page out of Amazon's playbook but your company doesn't have quite as large a budget as the largest online retailer in the country, never fear: Lightning Labels' low minimum quantities mean you can order tape according to your color, size and length specifications without breaking the bank.

    How Do Custom Labels Fit In?

    If deployed correctly, custom labels can act as a powerful supplement to branded packing tape, as well as an effective tool to boost brand awareness in their own right. If you're shipping an order using multiple layers of packaging, why not seal the inside layer with a custom label? Alternatively, to boost brand recognition even further, you could place a custom label on the external packaging in conjunction with the branded packing tape. When designing your custom labels, keep the uses outlined above in mind. You want to go for something simple but recognizable, with a color scheme or other motif that's unique. Coca-Cola, a company that surely must be among those corporations with the highest brand awareness in the world, was so confident in its cans' recognition factor that it removed all the text-based elements as part of a marketing campaign launched in the Middle East in conjunction with the Muslim holiday of Ramadan. As CNN recently reported, the company replaced its distinctive logo with the phrase "Labels are for cans, not people" - but the red cans with a silver ribbon-like focal point are so well-known that shoppers have still been able to recognize the products as Coke. You may not be able to drum up the same level of recognition for your wares on a global scale, but doing so in your local area is a goal that's much more in reach.

  • Demand For Nutrition Transparency Fuels New Alcohol Labeling

    Liquor Labeling TrendsDiageo Move Drives Industry-Wide Rethink of Packaging Content, Branding

    Consumers want transparency in their alcohol consumption, and we’re not talking about see-through bottles. Responding to growing demands to know nutritional content of both food and beverage, the world’s largest distiller, Diageo, will begin showing nutritional information on Guinness stout, Smirnoff vodka and Tanqueray gin packaging, according to a Bloomberg News article published on washingtonpost.com in March. That trend is likely to grow, putting beer, wine and hard liquor makers large and small on notice to ready themselves for packaging and labeling changes that will include nutritional content. Those that move quickly may capture a competitive edge, while companies lagging behind could start to see consumer support lag as well. Niche brands such as beer microbrewers can use smaller scale to their advantage. Notes a March 2015 fortune.com article, “…it will likely take some time before labels will feature such information as it is a costly endeavor for such big brands to change the labels on their packaging.” In contrast, once they receive TTB label and packaging approval, small brands can print digital labels and packaging in as few as 1-2 days and be ready to roll out very quickly. Branding and relabeling changes, however, may not all be about adopting the new standard. Until or unless regulatory authorities mandate such nutritional disclosures, some liquor producers may opt for the “counter-culture” approach with messaging and graphics proclaiming adherence to the basics (e.g., “our smoothness and taste speak for themselves-that’s all you need to know”). While this sorts itself out, London-based Diageo, active in 180 countries, already has received US approval for product labels from the Alcohol and Tobacco Tax and Trade Bureau (TTB), which regulates alcohol. The Bloomberg article notes, “‘Consumers are increasingly discerning about what’s in their glass,’ the distiller’s chief executive, Ivan Menezes, said in an e-mailed statement. ‘We are committed to ensuring our consumers have the best possible information from which to make informed choices.’” At this point, the TTB is making inclusion of nutritional information voluntary except for some existing narrowly defined requirements--unlike the Food and Drug Administration, which mandated nutritional listings decades ago. No matter how liquor makers view it, change is afoot and companies need to be responsive and agile in every area from creative brainstorming and desirable messaging to new label and packaging printing. Many companies may experiment to see where the right messaging lies. For example, baby boomers on up will tend to be less motivated by nutritional disclosures, perhaps following the “ignorance is bliss” philosophy, while millennials generally will prefer more transparency and clarity. Obviously, Diageo is betting that the latter mindset will prevail. The Fortune article notes, “Diageo, the world’s largest liquor company, has led the charge to change misconceptions about what exactly can be found in alcoholic beverages…it will begin adding nutritional information — including protein, fats, calories, and carbohydrates — to labels in the U.S., Diageo…has fought for such approval for more than a decade.” No doubt, much of the rationale for Diageo’s strong support lies in health issues. According to a March vox.com report, “‘Many adults take in a tremendous amount of calories from alcohol, and they have no idea,’ says Sara Bleich, a public-health researcher at Johns Hopkins. She has found that the average American who drinks regularly takes in 400 calories daily from alcohol — not a huge surprise, given that average beer or glass of wine has about 150 calories.” The Vox article adds, “[Bleich] and colleagues have previously found that the particular information on nutrition labels can have a dramatic impact when it comes to consumption of soda and other sugary drinks. Though she hasn't yet looked at the potential impact of labeling alcohol specifically, she imagines the effect would be similar. Regardless of how and when all this plays out, there’s no doubt that liquor labeling and packaging change is on its way. This well may be a dramatic case of early adopters gaining major competitive advantage in the marketplace.

  • How Can Labels Convey Brand Message?

    If designed effectively, branded labels should serve several purposes.Product Labels: A Central Part of Your Brand

    When it comes down to it, there are two main reasons behind adding product labels to items - to help shoppers identify goods and to impart important information about ingredients. That being said, this is by no means labels' only use. In a sense, they act as mini billboards for a brand, whether they're wrapped around beer and wine bottles, emblazoned across nutraceutical product packaging or stuck on bars of soap. Beginning to think of stickers and labels as a promotional tool as well as a way to get across details of what products contain can change the entire perspective of a company. If leveraged effectively, packaging can become an extension of a brand in its own right. If a company fails to acknowledge and misses the chance to reinforce its brand message, however, a powerful marketing opportunity is lost.

    The Dual Purposes of Custom Labels

    At their core, custom labels serve two purposes, depending on the familiarity and stature of the brand.

    • A relatively unknown enterprise that's new, small or simply not well-known can use custom labels to make its products stand out from everything else on store shelves. Even businesses on a budget can benefit from Lightning Labels' good-quality, high-definition, vibrant labels.
    • For a more established brand, custom labels facilitate instant recognition for customers who either already know what they're looking for or are familiar with the company's good reputation and decide to give its products a try.

    The Power of Branded Labels

    If designed effectively, branded labels should answer the following two questions:

    • What attributes distinguish the company from its competitors, i.e. why should consumers choose this particular enterprise over any of the others that are out there?
    • How are the business' products different from - and better than - those offered by its rivals, i.e. what is their unique value and what makes them stand out from the crowd?

    For instance, consider the example of an enterprise that has been around for more than a century. It makes sense for a company like this to focus its brand message around the general idea that it's been doing what it does for years and knows its industry better than any other organization out there. In this scenario, there's the implication that the business has gone through a process of trial and error, perfected its approach over time and, as a result, produces goods of a higher caliber than its younger and less seasoned competitors. The notion seems straightforward enough, but how can the company translate this to its labeling? Faux-parchment labels are a great way to emphasize age - and all without requiring the consumer to read a single word. That being said, of course, prominently displaying the year in which the enterprise was founded doesn't hurt either.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.