Branded Labels

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    Head Back to School with Custom Stickers and Bumper Stickers

    August is the gateway to a new school year, and if you work for a school district or serve on a parents' committee, you may be looking for exciting ways to stoke school spirit. This is one possible use for custom stickers: Bumper stickers or window decals bearing a colors, name and logo can look great on cars, local business windows, or just about any other flat surface.

    Putting a School's Best Foot Forward

    There are plenty of specific teams and clubs within schools that may benefit from having their own back to school stickers. Fall sports are starting up, and players and parents are no doubt looking for ways to show their excitement and support.

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  • Wine Harvest Season is Approaching: Use Custom Wine Labels to Enhance Your Packaging

    Vineyards Can Give Their Products a Special Look

    Wine brands are judged on sight by consumers looking for interesting new vintages to try. Now, with the season for harvesting grapes for wine production approaching, it's time to think about how to label the bottles and ensure that audiences get a good idea of the vineyard's unique appeal.

    Every vintner is looking to project a slightly different appearance for consumers. Some brands are best served by classic, old-fashioned appearances. Others are more suited to sleek, modern designs. In all cases, the material and finish chosen for these custom paper labels can play into perceptions and help determine how consumers feel about certain vintages.

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  • Canning Offers Flexibility for Smaller Breweries

    Craft Brewers Can Count on Cans

    The craft beer industry has historically been associated with bottles. But are these the best choice for your brewery? Consider the humble beer can, which can present an economical and convenient approach to production and labeling, helping you get your brew out to the masses. Add some custom beer can labels and aluminum cans become a perfect vessel for a beer brand. In fact, the preference for bottling may be behind the times - many breweries have been choosing canning.

    Preferences Evolving

    A recent News Journal article about craft breweries offering cans for their flagship products highlighted the perception changes that have led to aluminum's resurgence.

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  • Cause Marketing: Is Your Brand Ready?

    Show Support Through Design

    Alliances between charitable causes and companies of all sizes are becoming common and mutually beneficial. If your organization has the right promotional products, you can easily draw a connection between your brand and a charitable effort that is near to your heart. With consumers valuing organizations that show their commitment to doing good in the community, your reputation may benefit from the use of charity labels and other signs of allegiance.

    Many Causes to Care About

    Perhaps the most popular example of alignment between brands and charities is the wave of pink products that roll out every year during Breast Cancer Awareness Month.

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  • Guide To Custom Jar Labeling

    Jars for jams, preserves and jellies leave plenty of room for creative branding, whether it's on a full-size label wrapping around the jar or a more limited label on the lid. Whether canning is your hobby or your company's source of income, there is space to create informative and visually stimulating works of art on your labels.

    Depending on your product and its intended audience, you can try one of several different approaches to creating custom jar labels. The information printed on these labels is the major source of connection between you and the people who will take your products home.

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  • Custom Holiday Health and Beauty Labels

    The holiday season is far from shoppers' minds right now, with the summer sun beating down, but as a small-business owner, you need to be thinking one step ahead. If you want to prepare your health and beauty products to impress buyers this November and December, now's a great time to set your plans in motion.

    When thinking about adding glamor and flash to your items' custom labels, you can go beyond the imagery and text printed on the labels: Consider employing naturally shiny and elegant materials and finishes to make your bath and body products into standouts on the shelves during this year's holiday rush.

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  • Tough Product Labels Help Your Brand Celebrate National Ice Cream Month

    When your product demands a cold environment in stores, your labeling requirements are different from the average business's needs. Unless you find durable labels, your branding won't last as long as it needs to. This is where Lightning Labels can step in, delivering great-looking packaging for your ice cream or other frozen treats this summer.

    July is a perfect time to purchase new product packaging labels for your ice cream products, because it's National Ice Cream Month. These weeks, set aside to celebrate frozen treats, can yield new limited-time flavors or simply bold and attractive imagery to remind customers to pick up your everyday offerings.

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  • Custom Window Decals Add a Personal Touch to a Car

    Promote Your Organization with Window Decals and Bumper Stickers

    Stickers designed for the windows or bumpers of cars are an ideal way to get a name or logo out there, and they work for just about any kind of organization you can imagine. Small businesses, large companies, schools, sports teams, nonprofits - the list goes on. It's time to consider whether decals for auto use fit your promotional plans for this year.

    Decals That Look Great

    There's something about decals for cars that makes them different from other forms of advertising. First and foremost, people stick these to their cars because they're happy about how they look.

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  • Which Lamination is Best for My Product Labels?

    Picking a Suitable Lamination Type

    The appearance of a label comes down to more than just the information printed on it. Product labels are defined by the materials they're printed on - and the lamination types applied to them. When you're planning your company's next order of custom labels, you should consider the method of lamination, as it can help you present a unified look and feel.

    Consider Your Options

    When you work with Lightning Labels, you have four different laminate options. Each is especially suitable for certain kinds of labels, and picking one over the other can elevate the quality of your product labels.

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  • June is National Fresh Fruit and Vegetables Month

    Summer Means Produce

    A whole host of different fruit and vegetable varieties are becoming ripe as spring gives way to summer. If you can and preserve produce, you can save this freshness all year round. Those canned goods are also great to give away or sell, provided you can give them the proper pizzazz.

    "It's time to think about harvesting, preserving and canning your goods."

    When you're ready to turn your green thumb into a small business, launching your own line of food products, you'll want eye-catching labels and stickers to mark the products. Preserves and canned foods made from your own fruits and veggies are great to give away to family and friends or, if you have enough on hand, they can be a big hit at farmers' markets and local stores.

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