Business of Labels

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    New Year, New Label Design Ideas

    Technology, Informed Buyers Drive Label Design Ideas

    Precedents for what’s coming in the world of label design have been set by transformation from a chiefly print to technologically advanced digital world. Keywords-—other than being buzzwordy and trendy—-weren’t foremost in the lexicon of content development in a print world. However, with the advent of digital, keywords became instrumental to SEO—-and therefore to how content was written. Labeling for online sales suddenly became essential.

    Labeling for Informed Consumers and Online Sales

    Traditionally, labels have followed many of the same rules that applied in a print-dominated world: stand out, compel, and shock with strong graphics and copy.

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  • 5 Holiday Label Design Tips

    Lighting Labels Offers Holiday Label Design Tips to Make Products Extra Festive

    make holiday labels from Lightning Labels Use these holiday label design tips to expand your reach this holiday season.

    This holiday season, get ahead of the marketing game with holiday label design tips from Lightning Labels. This is the busiest time of the year for many retailers, novelty food makers and other businesses.

    On top of getting products on the shelves, you need put together a seasonal promotional scheme that will ensure shoppers notice your brand.

    Lightning Labels can help manufacturers large and small make their products command attention this holiday season with custom shape labels.

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  • Trendy vs. Timeless: Brand Longevity Drives Packaging Design

    Familiarity Breeds Contentment in Packaging Design

    custom labels from Lightning Labels When designing custom labels, give careful thought to timeless versus trendy in packaging design.

    Trendy vs. Timeless. Hostess Twinkies, Pepto-Bismol, and Arm & Hammer baking soda are three examples of products whose traditional label look and packaging design continues to draw the marketplace today. They’re well established and readily recognized. It wouldn’t make sense (at this point at least) to “fix what isn’t broken.”

    However, if your product or company is a more recent entrant into the marketplace, give careful thought to timeless versus trendy—consider the demographics and psychographics of your marketplace in your effort to design an enduring brand loo

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  • Make Custom Product Labels Reflect Key Qualities, Uses

    ‘Simple Truth’ Line Features Straight-Forward Custom Product Labels

    Custom product labels that reflect key product qualities and/or demonstrate appeal to a particular audience make it easier for consumers to make a buying decision.

    custom product labels at the supermarket Labels for products in Kroger do their best to stand out.  Photo: Rob Stinnett, Flickr Creative Commons
    For example, Kroger supermarkets promote their “Simple Truth” line of natural and organic products. Their custom product labels generally emulate this simplicity with green as the primary ink color on a clean white or off-white background. Their idea is seemingly simple: Look simple to promote the simplicity of natural and organic products (e. Continue reading
  • Custom Labels & Stickers Help Consumers Make Heart-Healthy Choices

    Happy Heart Month!  Are Your Custom Labels and Stickers Ready?

    American Heart Month and Custom Labels and Stickers Help consumers celebrate heart health throughout the year with custom labels and stickers.
    Millions of consumers are focused on their hearts this month, but not just in the spirit of Valentine's Day. Health organizations have named February American Heart Month to raise awareness of heart disease and healthy living. Every year, more than 700,000 people in the U.S. have a heart attack and roughly 600,000 die from heart disease, making it the leading cause of fatality in the country, according to the Centers for Disease Control and Prevention. Continue reading
  • The Importance of Being Earnest on Custom Labels

    Monster Decides To ‘Tell All’ On Custom Labels

    custom labels


    Oscar Wilde’s famous play, “The Importance of Being Earnest,” was labeled a farcical comedy. When it comes to information on custom labels, the importance of being earnest is anything but farcical. Label disclosures are all the rage. On one end of the continuum are manufacturers who want to proclaim their purity and high quality, with such labels as “organic” and “natural.” Then, there are those energy products where full disclosure—or lack thereof—is proving controversial. Recently, a TV episode of  “The Good Wife” featured a mock trial about an energy beverage company accused of hiding from plain view that their product contained high amounts of caff Continue reading
  • Sales Spike in Nutraceutical Labels in the New Year

    Consumers Keep An Eye On Labels After Setting New Year Weight Loss Goals

    Nutraceutical Labels and Stickers


    Denver, CO, (January 9, 2013) - Lightning Labels, a custom label and sticker printing leader, is seeing a surge in nutraceutical label sales as businesses dive into the most popular time of year for weight loss product purchases. While shedding pounds and eating healthy consistently rank highly among America's most popular New Year's resolutions, shoppers in the U.S. are becoming more health conscious about the food, drinks and supplements they consume. 2013 is expected to also see a sustained boost in health product sales Continue reading
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