Cosmetics Labels

  • Designing Beauty Product Labels Customers Will Notice

    Catching the Eye with Custom Labels

    When it comes to marketing your beauty products, packaging is one of the major ways to reach an audience. Marketing and other forms of customer outreach are important, but when it comes down to a shopper in a store making a choice about what to buy, it's your label design that will sway the buyer one way or another. If you've gone several years without refreshing your product labels, now may be the time to change. Working with third-party printers is an easy way to add new flair to your entire line of offerings, enabling quick and effective changes of branding.

    What Works in Beauty Package Design?

    When creating new imagery for cosmetics and other beauty needs, it pays to focus on proven concepts that customers naturally react to. Cosmetics Design recently spoke with brand strategy firm CEO Terri Goldstein about what shoppers are looking for when they search for beauty products. Before sharing her expertise, Goldstein reiterated that it is truly important to create a good visual impression, because more than three-fourths of purchase decisions regarding these types of products are made while customers browse, rather than in advance.

    The strategist told the source that when it comes to designing a package for a beauty product, color is the most important element. The color of an item is the first thing a consumer will recall when thinking of that product, so it's worth working on compelling hues to spice up custom labels and other parts of the visual presentation. Since shoppers typically spend only 5 seconds looking at a single item on a store shelf, complex branding elements aren't as important as picking a distinctive, memorable color.

    Further down the memory hierarchy is text - but that doesn't mean this isn't an important part of branding. Goldstein went on to note that when the words on a box are friendly and conversational in tone, the package becomes its own salesperson. The emotional reaction to a well-phrased statement on a beauty product label can be compelling, adding one more element that makes the item memorable. Any given shelf will have dozens of beauty products, and anything you can do to ensure yours stand out is worth a try.

    Making Smart Visual Choices

    There are dozens of little decisions that go into designing a great new visual identity for beauty products. Packaging Digest delved into a few more of these ideas, explaining the differences between different sub-categories of items and the divergent reactions customers have. For instance, some products receive a bigger boost from having promised results printed on the label. The source indicated 94 percent of skin-care item purchasers are influenced by listed benefits. That percentage is slightly lower for cosmetics and personal grooming products, 80 and 79 percent respectively.

    Benchmarking Co. managing partner Denise Herich, writing for Packaging Digest, explained that it pays to think like a customer when deciding what to print on a beauty product label. If you were about to select one of these items, what would you want to know before leaving the store. While text is sometimes considered a secondary consideration when it comes to labeling, it is your big chance to make a pitch to the audience and let people know what your brand promises and stands for.

    Brand storytelling may be the key theme when it comes to creating a compelling label design. Herich explained that you are creating a narrative when you create a package, carrying over from the themes expressed on your website and other branded locations. People who have seen your brand in other contexts will want continuity and the carry-over of elements they recognize. Those who are discovering your products for the first time in that store will want a capsule summary of why your offerings are great.

    Time for a Line Refresh

    Of course, you may believe that you can't afford or handle a rebranding effort or new labeling strategy at the moment. This is a natural reaction, considering that there is pressure to make the new look as strong as possible. However, in the era of digital label printing, it's just not true. Buying a new batch of product labels is now a quick and affordable process, no matter how many or few you need. The items purchased from providers such as Lightning Labels are sharp and colorful, bringing a high-quality look to your items that can draw customer eyes.

    With so many people browsing stores without having decided on which brand of beauty product to purchase, you can't afford to have a nondescript packaging strategy. There's no sense in passing up the last-minute interest of shoppers and losing out on their business. It's up to you to decide on a strategy that brings your consistent and strong branding out onto store shelves, then work with a trusted labeling partner to bring that vision to colorful life.

  • Glam Up Your Health and Beauty Products for the Holidays with Vibrant, Full Color Labels

    A Big Season for Beauty and Skin Care

    The beauty products market is active year-round, but you can always count on the holiday season to send this industry into high gear. From perfume to nail polish to creams and lotions for soft skin, a plethora of products can benefit from either special winter releases or simply an appropriate labeling campaign.

    If this is your field, it's time to think about your plans for this holiday season. It's certain that some of your competitors will spruce up their product lines in the months ahead, so it's up to you to respond in kind. Holiday product labels, presenting a fun seasonal message in bright and vibrant color, may be just what you need to reach your audience.

    A World of Possibilities

    Just about any health or beauty requisite can be transformed visually via a well-chosen holiday labeling strategy. This means that no matter what your niche is within the space, it's time to think about November, December and the new year. All you have to do is find a seasonal angle that fits your branding and the product itself, and this may be easier than it sounds.

    Perfume: Popular gift items may be due for specialized outer packaging or a sticker reminding shoppers that recipients will love the product in question. Beyond the seasonal branding, the holiday buying season is a great time to check and ensure the look of the bottles and any accompanying packaging is suitably luxurious and appealing.

    Nail Polish: Any season is a great excuse to roll out new nail polish colors, and the winter holidays certainly qualify. Full-color labels with a lot of festive elements can turn such an item into a must-have for shoppers who want to keep a look on-theme at parties, work celebrations and more as the holidays approach.

    Skin cream: The winter holidays aren't all fun and games. The season comes with cold weather that can seriously damage skin. This means it's time to use colorful and compelling health product labels to draw eyes to moisturizing creams and lotions. Shoppers who are looking for family presents may end up going home with skin treatments to keep their hands soft amid strong winds.

    Time to Order

    The holiday season is already here for retailers, as between Black Friday and the new year, there likely won't be enough time to recalibrate or add to product strategies. Now is the last chance to get set up for the brisk months ahead. That means it's the right moment to order beauty product labels and stickers from Lightning Labels.

    As an all-digital printer, Lightning Labels can turn orders around in times measured in days instead of weeks and months. This means less time waiting for the labels to arrive and more time actually getting products on shelves for the holiday rush. Another advantage of digital printing is the ability to order smaller batches of labels without experiencing crushing mark-ups. No matter how big or small your brand's product lineup is, you can transform it this holiday season and put a bold, colorful face on your brand.

  • Are Your Health and Beauty Labels Ready for Summer?

    Make Those Labels Colorful!

    Spring is in full swing, and summer is right around the corner. Although health and beauty products are popular throughout the entire year, the warmer months will lead many consumers to purchase specific types a bit more frequently. This includes lip balm, sunscreen, moisturizers, vibrant lipsticks and many other products, and if you manufacture these items, you will want to spice up your labels as soon as possible to capture the eyes of summer shoppers.

    With custom health product labels and stickers for beauty items, the sky will be the limit when it comes to differentiating your brand from others. However, you will not be able to get by with muted colors or uninteresting designs this time of year, meaning marketing and product management teams need to think outside of the box and incorporate as much vivid imagery as possible.

    Considerations for Beauty Product Labels

    Beauty and health go hand in hand these days. Many consumers will purchase the items to both protect themselves from the sun and remain moisturized during the drier weather, but will also have some interest in spicing up their look.

    For example, some lipsticks are beginning to have properties similar to balms, as health-conscious consumers look to be stylish and careful with their bodies. If you make these particular types of products, you will want to make sure their advantages are clearly stated on your labels, and in such a way that catches the eyes of consumers in the stores and elsewhere.

    Also, you need to ensure that your product labels can stand up to the elements, as they will likely end up on beaches, boats and other summer landscapes. Durable labels that have pizzazz will often be the best bet for health and beauty products around this time of year.

    Following Through

    With all the work put into designing the labels, your company should ensure that it is selecting the right printer. If orders go awry or the labels and stickers are simply not what was expected, it could translate to time and resources wasted in a hurry.

    Lightning Labels offers a range of custom durable labels and stickers, and boasts rapid turnaround times on orders. This firm can help you with all of your product labeling needs this spring and summer.

  • Prepare for Mother's Day with Custom Labels

    MothersDayThe Big Day is Near

    Mother's Day is right around the corner, and much of the nation will be going out to brunch, offering gifts or showing their love for their moms in some other fashion. Companies that manufacture, distribute or sell popular gifts for Mother's Day should get rolling on projects to include specialized, targeted marketing and product packaging strategies as soon as possible to ensure that their items are the first to fly off the shelves.

    Mother's Day labels need to be deployed and on the packages ahead of the event, which is on May 8 this year, to make a real impact. With custom designs on various types of labels, firms will be able to position their brands alongside a major holiday. Certain industries will stand to gain a bit more than others when it comes to Mother's Day sales.

    Common Gifts

    Candles and beauty products are among the most popular Mother's Day gifts around, and manufacturers likely know just how difficult it is to separate their products from those of others. This is especially true for smaller craft businesses and independent artists who are trying to compete with the big names in the industries.

    Custom candle labels that echo the general themes of the brand while celebrating mothers across the nation might be the most successful when it comes to revenue. In that same vein, custom beauty product labels can have a powerful impact on revenue for relevant manufacturers in the coming weeks leading up to Mother's Day, so long as they have been designed and printed properly.

    By focusing on carrying the core messages of Mother's Day in custom cosmetics labels and other branded materials, businesses can generate a bit of buzz around their brands this spring. Given how soon the event is, the time is now to jump on these customized marketing and product packaging initiatives.

    Make it Count

    With all the work that goes into designing and completing custom labels, you will want to be sure that the service provider printing the items is ready to do so in a timely and accurate fashion. Lightning Labels is an industry leader when it comes to custom marketing and product packaging collateral, and is among the fastest in terms of turnaround times on orders. Choose Lightning Labels for your Mother's Day label and sticker needs.

  • Poofy Organics showcases USDA-certified products

    Poofy Organics showcases USDA-certified products

    Company experiences healthy growth offering best of the best

    Rutherford, NJ-based Poofy Organics was founded in 2006 following Kristina Gagliardi-Wilson’s mother getting a breast cancer diagnosis. Kristina’s entire family became determined to use completely toxic-free products. Unable to find any, she and her mother, Nella, decided to start their own company. Poofy Organics carries an extensive line of USDA-certified products, including baby products, body care, cosmetics, essential oils/blends, facial care, hair care, home products, remedies, bath salts, and mouth care.

    Among other family members involved in the operation are Kristina’s husband, brother, father, and kids. The company name was inspired by her daughter, Mariah, known as Poofy.

    “We promise to avoid toxic ingredients such as synthetic fragrance, parabens, triclosan, PEGs, Triethanolamine, Oxybenzone, GMOs and other harmful chemicals! We use recyclable and biodegradable packaging and never EVER test our products on animals. Our products are safe for our world, children, pets, and expectant mothers,” notes Kristina.

    She adds, “Becoming USDA organic basically makes us put our money where our mouth is. There are very few companies that are USDA certified. Other certifications are less stringent. Anyone can say ‘organic,’ but it doesn’t prove anything. We list every ingredient. We make everything by hand at the facility. We don’t use third-party manufacturing or formulation. Everything is here and shipped from here. And, we’re on the USDA website, enhancing ability of people looking for products like ours to find us. Along the way, we educate consumers where possible, and maintain total transparency.”

    Relationship with Lightning Labels, the Custom Product Label Specialist

    Kristina points out, “I love Lightning Labels…and their free ground shipping. We’ve been with them a long time. There are very few companies where you can go online, order, and you’re done. I go online, the quote is right there, and I upload files. This is so convenient, and label quality is good. I haven’t found anyone that compares. To sum it up, Lightning Labels is convenient, high quality, quick service, and professional…and they’re always improving—such as the new website for easier ordering.”

  • Glam Up Your Holiday Labels with Satin Cloth Material

    Glam Up Your Holiday Labels with Satin Cloth Material

    Who Says Labels Have to be Boring?

    Standard, boilerplate labels have long been in use by a range of organizations, including food industry competitors, retailers and manufacturers, and will generally include the bare minimum of information related to products. While this can certainly get the job done, and some brands might want to keep their messaging and packaging as simple as possible, others do not have to remain one-dimensional when approaching their product labeling strategies today.

    Rather, before the holidays kick in, some business leaders should go outside the norm and begin to label their products with a bit more pizzazz, helping to give them the best possible chance of maximum revenue and brand recognition. In these instances, they might want to think about using holiday labels made from various materials, including satin, to really separate themselves from competitors in their respective marketplaces.

    Adding a Tactile Edge

    Labels will tend to only target one of the average consumer's senses, and while sight is sometimes plenty, there is something to be said about adding to the feel of the items with a rewarding texture such as satin. Simply put, there are likely very few businesses that actually take this approach, and doing so can quickly improve the stature of a branded product on the shelves and in the hands of shoppers sifting through their various options in a given store.

    Custom holiday labels can be designed to also have a visual edge on the competition, but the tactile feel of more unique ones might just work to keep the brand and the products themselves in the minds of consumers for longer periods of time. Considering the fact that the busiest shopping days and weeks are right around the corner, now would be the best time to get moving on these projects and establishing the right balance for design and texture.

    Satin cloth labels will be better-suited to some products compared to others, including home goods and furnishings, clothing, special holiday food packaging and toys. On the other hand, virtually any product can be made more engaging when the company puts an extra effort into the marketing and placement of the products, and this can be quickly handled when working with the right label service provider.

    Customized Holiday Labels

    Now, some products will simply not have any different packaging or labeling when the holidays roll around, and this is a missed opportunity among manufacturers and retail firms given consumers' gravitation toward specialty items. What's more, if providers of similar products do indeed go above and beyond the call of duty with respect to their packaging and labeling, they will likely be more successful in terms of brand recognition, loyalty and revenue growth this holiday shopping season.

    Working with a specialized, reliable labeling service provider like Lightning Labels can help ensure that all of the effort put into these projects comes back with speedy and preferable returns both in November and beyond.

  • Announcing Our 4th Annual Lightning Labels Photo Contest Winners!

    Don't Forget Back-to-School Labels This Shopping Season Facebook Voters Crown Label Contest's Top 5

    Back in May, we announced the kickoff of our fourth annual label contest and invited our customers to show off the product labels and stickers they printed with Lightning Labels. Once the submission period closed, fans of Lightning Labels on Facebook were encouraged to vote for their favorite product photos. With each entry more compelling than the last, there was some stiff competition, but voters were ultimately able to whittle down the options to five winners.

    Scentsational Soaps Claims Grand Prize in Image Contest

    Scentsational Soaps of California came out on top in our image contest and took home the grand prize - a Canon EOS Rebel camera. When she founded Scentsational Soaps back in 2007, Toushonta Hogan's wares were limited to glycerin soaps. Eight years later, she has transitioned into an expansive range of offerings that includes cold-pressed soaps, bath salts, body butter, sugar scrubs, candles, body mist and body souffle. Each product comes with a vivid label that describes the item not just with words, but also pictures. For instance, Scentsational Soaps' Caribbean soy candle label features palm trees backlit by a beautiful sunset, printed in vivid color by Lightning Labels.

    Candle-Makers Seize Second, Third Places in Lightning Labels Photo Contest

    Milwaukee Candle and Apothecary of Wisconsin, which won second place in the Lightning Labels Photo Contest, was awarded a 40-inch high-definition flat-screen TV. Meanwhile, third-place winner Art Scents of Hawaii got a Kindle Fire HDX. Like Scentsational Soaps, Milwaukee Candle's wares are more expansive than its name would suggest. In addition to candles, the company sells lip balm, aftershave, soap and more, all elegantly packaged by labels featuring refined designs. Art Scents is another business that sells candles, but with a twist: Every candle features art prints by business owner Chris Neil Conner. What's more, the containers are meant to last much longer than the candles themselves. Durability is a must in terms of this company's packaging, which makes Art Scents the perfect candidate for Lightning Labels' heat-resistant candle labels.

    Southern Girl Soapery and Sweet Tea Junkie Earn Lightning Labels Credit

    To round out the top five, Southern Girl Soapery of Arkansas and Sweet Tea Junkie of Florida received $500 and $300 in Lightning Labels credit. Southern Girl Soapery's handmade bath and body wares run the gamut from shaving products and bar soaps to body scrubs and creams, each infused with a little slice of the South. The rich colors and elegant fonts featured on Southern Girl Soapery's labels are a perfect extension of the company's brand. Sweet tea is another staple of the South, and Sweet Tea Junkie celebrates this delicious beverage by selling "tea shirts" and a range of premium, handcrafted blends. The teas' black labels combined with Sweet Tea Junkie's off-white logo and lime green text strike a balance between being refined and eye-catching. Interested in entering next year's photo contest and potentially nabbing one of these great prizes for yourself? Watch this space for details!

  • Prepare for Mother's Day with Custom Labels for Candles, Cosmetics and Beauty Products

    Happy Mother's DayAre Your Product Labels Ready for Mother's Day?

    Mother's Day is less than a month away, so if you sell candles, cosmetics and beauty items, now is the time to kick off the process of decking out your product labels ahead of the big day. More often than not, moms are the glue holding households together. They ferry their kids to school, play dates and sports games, hold down the fort at home and, as if this weren't a full-time job in its own right, many even have their own careers on top of all that. There's no doubt about it - moms are busy people. So, when Mother's Day rolls around this May 10, the best gift families can give their matriarchs is relaxation.

    Optimizing Your Custom Labels

    If relaxation is the name of your marketing game for the second Sunday in May, be sure to integrate soothing colors into your custom labels. You can't go wrong with pastel shades, especially soothing blues, tranquil greens, glowing pinks and sumptuous purples. Did you know that purple is a traditionally regal color? Around this time of year, shoppers are looking for items to make their moms feel like queens, so a little purple can go a long way. For a splash of decadence, try using gold trim or silver highlights - but don't go overboard, or else you may cross the line from tasteful and elegant to gaudy and over the top.

    Bath Product and Candle Labels Should Hold Up Under Pressure - Just Like Mom

    Keeping candles and bath products near the sink or the tub sounds great in terms of easy access, but as any mom knows, sometimes accidents can happen. A splash of water, an unplanned dunk, contact with bath oils or the extreme heat generated by hot wax shouldn't ruin bath product or candle labels. That being said, if the wrong material is used, your carefully designed labels may very well get ruined. Don't take the risk - make sure your labels are water- and heat-resistant by ordering them from Lightning Labels. In addition to ensuring safety, Lightning Labels also offers high-quality, professional-looking custom stickers and labels than can stand up to major national brands' packaging at a fraction of the cost. Catch consumers' attention in the weeks leading up to Mother's Day without breaking the bank!

  • 3 Tips for Labeling Your Bath and Body Products

    A nice, long bath represents a well-deserved and restorative treat any time of year, whether it's snowing outside or the sun is beating down on your bathroom window.Cosmetic Labels Should Change With the Seasons

    The bold, vibrant hues on your cosmetic labels that were responsible for grabbing shoppers' attention in the summertime are unlikely to have as positive an effect in the bleak midwinter. Why? Consumers aren't exactly looking for bright colors to complement their summer glows at this time of year - they're more preoccupied by the basics, such as making sure the cold doesn't dry out their skin or chap their lips. With this in mind, consider using restorative colors like soft, warm pastels to catch customers' eyes in the winter months and set your products apart from the rest.

    Luxury is the Name of the Game with Bath and Body Labels

    In contrast to their cosmetic equivalents, bath and body labels aren't too seasonally sensitive. Think about it: A nice, long bath represents a well-deserved and restorative treat any time of year, whether it's snowing outside or the sun is beating down on your bathroom window. So, how can the labeling of these kinds of products best get across the idea of luxury and relaxation, regardless of the season? It's all about color. When you're choosing the palette for your bath and body labels, you can't go wrong with dark reds, deep purples and resplendent gold, which give off exactly the right vibe of opulence while also catching shoppers' attention on the shelves.

    Make Sure Your Product Labels Hold Up to Wear and Tear

    Some product labels need to be more robust than others. Cosmetics are used over and over, jammed into pocketbooks and slipped into purses, while bath and body products risk being splashed by or even dropped into water. There's no point in lovingly putting together a label design that features the perfect palette if the colors fade - or, even worse, if the sticker peels off altogether - after the item undergoes just a few uses. With Lightning Labels, wear and tear isn't something you need to worry about, as our high-quality custom labels and stickers are printed on waterproof labeling materials that will stand up to water and oils without the risk of peeling or smudging. But don't just take our word for it - request samples of our offerings so you can test them out for yourself.

  • Custom Cosmetic Label Tips to Promote Winter Skin Care

    Cosmetic LabelsWinter Cosmetic Labels Help Customers Take Care of their Skin in Wintry Weather

    If they do not already do so, customers looking to take care of their skin during the cold months of January and February need to pay particular attention to winter cosmetic labels. There are actually a number of different ways people can damage their skin, and but they can protect themselves more effectively by using the right cosmetics. For example, Everyday Health contributor Beth Orenstein noted all the different reasons people have trouble with seasonal dry skin. Here are just a couple:

    • Cold air has less moisture than warm or hot air, which can lead to dry skin (particularly lips, which need the moisture).
    • While many people blast the heat in their homes to warm up during the winter, this can actually damage their skin. Forced air systems will dry their skin the same way cold air does unless they have a humidifier.
    • Likewise, while there are few things more satisfying than a hot shower after waking up in a cold morning, it can also be bad for skin. Using water that is too hot or showering for too long can dry out skin.

    People do not often think about it, but they are constantly putting their skin on the line in the winter. They need to use the right cosmetics to keep their skin hydrated and looking good. Product labels can help cosmetics manufacturers alert customers to all the ways they are putting their skin at risk and how they can use cosmetics to prevent any damage to their skin from occurring during the harsh winter months.

    Custom Cosmetic Labels Promote Awareness

    While many brands see custom cosmetic labels as advertising tools, the fact of the matter is that they should be used for so much more. Yes, the product label is the perfect place to put captivating imagery and colors to attract the attention of customers, but for cosmetics, it is equally important to educate users. Cosmetics manufacturers may want to consider explicit usage instructions that tell customers what their products do and how to use them effectively. For example, a moisturizer should note it is for dry skin and give users some basic instructions on how to apply it, including precautions such as avoiding eyes. Labels are also the ideal spot to declare which ingredients are used in products, as well as noting other legal requirements, such as the address of the company, contact information and how much product is included in the container.

    Successful Products Start With Custom Labels

    Custom labels are often the first thing customers see on products, so brands want to ensure labels are designed professionally. There is nothing more embarrassing than a label that looks cheap or shoddily thrown together. Cosmetics manufacturers should work with experienced customer printers to get high-quality labels for their goods.

1-10 of 18

Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.