Custom Labels

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    Print Multiple Vape Flavor Labels Without Hurting Margins

    When you launch a fresh, new brand in a growth market - such as the vape and e-liquid space - printing labels can seemingly present problems. If you produce a relatively small number of bottles of each e-liquid flavor, you may find yourself making a choice between buying uniform labels for the whole brand and spending on large print runs that eat into the budget.

    "Get the distinct look your product deserves, without breaking the bank."

    There's no need to accept one of these sub-optimal choices when you work with Lightning Labels, however. Digital printing allows you to receive variable labels.

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  • Essential Oils Use Is On the Rise – Stand Out With Vibrant Product Labels

    Essential oil use is on the rise, which is both good and bad news for your business. As essential oils become more popular, you will have more opportunities to sell product. However, you are also more likely to face fierce competition as new essential oil businesses open their doors in response to increased customer demand. If you want to consistently stand apart from the competition and present your consumers with a polished, professional image, the way you label your products is of utmost importance.

    The Influence of Packaging on Purchasing Decisions

    A study referenced by researchers at the University of Miami and California Institute of Technology shows just how large an influence product packaging can have on consumer purchasing decisions.

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  • Essential Oils Use is on the Rise

    Stand Out Among Competitors with Essential Oil Labels

    When new trends come to the fore in the bath and body products sector, two forces intertwine: opportunity and competition. People will be looking for new brands to try, and if yours has the right packaging strategy it can stand out against the many other options on the market. However, nothing less than a great look will do, because rival producers are sure to step up their efforts in response to demand.

    Essential oils, simple and aromatic natural compounds, have entered this cycle of promotion and excitement. Convincing customers that your products are the right ones for them will take an assured sense of design, as well as high-quality essential oil labels that don't break down.

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  • Printing Your Own Labels; Is it Really the Best Option?

    A Big Decision: Print Labels or Work with a Third Party

    When your small business needs custom labels for new products, the first question you have to ask is a simple one: Will you print them in-house or work with a third-party labeling partner? While the former strategy may seem like a way to shave dollars off the bill, the hidden costs can stack up.

    The following are a few of the potential complications of using an in-house label printer:

    Expertise Needed: Buying a label printer is no good if there's no one in-house who can use it. If your company has to hire a new, experienced employee to make the printer work, that's a major budgetary consideration.

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  • Add Beauty To Your Soap Products with High Quality Custom Soap Labels

    Handmade soap and related beauty products have found serious demand in recent years. These artisanal items are appealing for consumers who are interested in going beyond the standard offerings created by the major brands. For individuals who create soap, there is a new opportunity arising: For people who find their audience, making soap can go from a hobby to a source of income.

    When a handmade soap brand makes the leap to professional status, it's time to focus on labeling. Marketing artisanal soap means competing against other small brands, as well as the corporate operations that have mass production and advertising budgets on their side.

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  • Make Your Brew Standout with a Custom Beer Label

    Brewers, start your engines - it's almost time for Oktoberfest, the age-old celebration best enjoyed with plenty of beer. Rather than just continuing through the fall months with no changes to your visual strategy, this could be a great time to embrace new and exciting custom craft beer labels. Whether you package your brew in bottles or cans, there's a great label out there for you.

    Time to Update Your Branding

    October redesigns can take a few different forms: You can commit to seasonal beer labels that specifically mention Oktoberfest or create a new look that will be seen year-round. If your brand offers a brew meant to be enjoyed in the fall, you should be sure to make sure the label communicates its limited-time nature and contains autumn imagery.

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  • 5 Ways to Sell More Produce with Custom Labels

    September is Fruits and Veggies: More Matters Month. This makes it an excellent time to try out new labels for your fruit or vegetable brand, whether you sell vegetables straight from the farm, fruit preserves or anything in between.

    There are a few different ways to create labels that celebrate the wholesome goodness of fruits and veggies. You can either explicitly mention the special month or create more general designs that work all year long.

    The following are five custom food labeling tactics that you can employ to see better results from buyers:

    1. Offer a Recipe

    Especially if your brand sells vegetables or fruits consumers may not be immediately familiar with, a recipe can help encourage these shoppers to take a chance

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  • Taking The Proper Safety Precautions on Custom Candle Labels

    Candles make great gift items: They add light and warmth to people's homes, and during the chilly winter months, they are a wonderful to have around the house. If you make these products, however, you have to be aware of the need for warning labels. Due to their open flames, candles being used improperly put people at risk. Candle warning labels help you keep your customers safe.

    Don't Just Go With Any Label

    Labeling candles as though they were an average household product is a mistake. These products get hot, and labels that aren't designed to resist heat, or even open flames, aren't acceptable.

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  • Canning Offers Flexibility for Smaller Breweries

    Craft Brewers Can Count on Cans

    The craft beer industry has historically been associated with bottles. But are these the best choice for your brewery? Consider the humble beer can, which can present an economical and convenient approach to production and labeling, helping you get your brew out to the masses. Add some custom beer can labels and aluminum cans become a perfect vessel for a beer brand. In fact, the preference for bottling may be behind the times - many breweries have been choosing canning.

    Preferences Evolving

    A recent News Journal article about craft breweries offering cans for their flagship products highlighted the perception changes that have led to aluminum's resurgence.

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  • Cause Marketing: Is Your Brand Ready?

    Show Support Through Design

    Alliances between charitable causes and companies of all sizes are becoming common and mutually beneficial. If your organization has the right promotional products, you can easily draw a connection between your brand and a charitable effort that is near to your heart. With consumers valuing organizations that show their commitment to doing good in the community, your reputation may benefit from the use of charity labels and other signs of allegiance.

    Many Causes to Care About

    Perhaps the most popular example of alignment between brands and charities is the wave of pink products that roll out every year during Breast Cancer Awareness Month.

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