Custom Labels

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    When your products arrive on customers' doorsteps, what is the first detail those buyers will notice? This is an important consideration for companies of all kinds today, due to the increasing use of e-commerce as a primary sales channel.

    People encounter brands via potentially generic-looking shipping boxes or envelopes. You can make these mailers more exciting by adding customized shipping labels.

    E-commerce is Dominant

    Selling via the internet has opened up small companies to the world, allowing businesses to reach consumers everywhere. This has come at the expense of in-store experiences, where bright and colorful packages had a chance to catch eyes.

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  • Instead of making a big order of custom labels, it's often better for smaller companies to purchase exactly what they need, then reorder custom labels when required. There's no room for waste in the budgets of effective modern businesses. When you use the Lightning Labels website, the reordering process is a snap.

    Enhanced and Improved

    The Lightning Labels website has received a revamp that focuses on user-friendliness and ease of ordering. The revised dashboard consolidates every order a client has made, meaning your whole history with Lightning Labels is there for easy viewing. The feedback system is also updated because we want to know what you're thinking about our site

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  • Consistency and difference have to work in just the right ratios when you're designing the packaging for your beverage brand. Consumers have to know at once that your products are all from the same manufacturer, so they can develop brand loyalty.

    At the same time, the beverage labels adorning each flavor should be different enough in their imagery and color palette that the flavors are immediately imaginable and enticing. Through variable label printing, your brand can create a consistent set of labels that wear their differences proudly.

    Learning from a Market Leader

    To see an example of attractive and colorful beverage labeling, you don't have to look far.

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  • The unique needs of the wine-producing world are served by trade shows across the country, a series of gatherings designed to connect vineyards to one another and the third-party partners that will help them manufacture and sell their wines.

    Lightning Labels is one such company, and at the Eastern Winery Expo in Lancaster, PA, vintners can discover the ways custom wine labels make their products stand out on crowded store shelves. Our representatives will be at booth 217 on March 7 and 8, ready to give examples that could help your brand thrive.

    Biggest Expo in the East

    While a casual appraisal of the U.

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  • Every industry has its annual gatherings, events at which companies can compare their latest offerings and form connections that will take their products and strategies to the next level.

    The drinks sector has the U.S. Wine and Beverage Expo in Washington, D.C., and the 2018 edition is coming up on Feb. 21 and 22, and Lightning Labels will be there, at booth 1217, to demonstrate how high-quality custom labels can make bottles of wine and other beverages stand out on store shelves.

    Discover the US Wine and Beverage Expo 2018

    This year's convention will be the third annual U.S. Wine and Beverage Expo.

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  • People are more interested than ever in eating foods that aren't just tasty, but also wholesome and nutritionally valuable. If you make healthy food products, highlighting their positive qualities via custom nutrition labels could be a helpful marketing tactic, and there's no better time to do so than National Nutrition Month.

    Every March, consumers and companies focus on eating well, and the month is a great reminder to check whether your products' branding emphasizes their nutritional value. If not, it's time for new custom food labels that fulfill the public's desire and need for delicious and healthy meals.

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  • Trade show season is ramping up, and the expanding legal cannabis industry has a full calendar. Lightning Labels is set to appear at several of these shows, to demonstrate how the right product packaging strategy can launch a fledgling brand in style. The Pacific Northwest's next big cannabis industry show, CannaCon 2018, is coming up on Feb. 15-17, and Lightning Labels will be there at booth 234.

    All About the Show

    For the weekend of Feb. 15, the Washington State Convention Center in Seattle will play host to over 400 companies in and around the cannabis industry. These exhibitors are set to make deals and partnerships that will help them thrive in the months ahead

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  • Effective, flexible and efficient - these are some of the traits associated with custom roll labels from Lightning Labels. Our digitally printed labels incorporate the styles, quantities, materials and finishes you choose, and are designed to work perfectly with your overall branding strategy.

    Before starting a project with Lightning Labels, you may have some questions. When it's time to order labels for the first time, or to switch from one provider to another, it pays to understand the new provider's style. Here are a few of the details when it comes to Lightning Labels' custom label offerings:

    Roll Labels as a Default

    Lightning Labels produces labels that sit on a three-inch core.

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  • While lips can become chapped and dry in any season, the cold winds of winter make people reach for lip balm fairly often. As a consumer goods producer, you can make winter into a top sales season if your lip balm labels are well-designed and compelling. Customers will be looking for products that keep their lips from suffering the ill effects of the cold, but there's no guarantee they'll automatically pick your brand. This is why custom lip balm label printing is a vital marketing and sales approach.

    What Makes a Good Lip Balm Label?

    The following elements add up to a lip balm label that will attract and keep customer attention all winter long:

    • High-quality branded imagery: Lip balm tubes are very small.
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  • We've all walked through a store saying, "I don't remember the product's name, but it had a cow on it." In a customer's eyes, your product labels are just as important as your name.

    Defining a brand is one of the first marketing steps any company should take. But too many businesses miss the importance of putting this brand in *everything* they do.

    In fact, your product's packaging is among the most important places to display your brand. Did you know 64% of consumers will buy products based on the packaging alone?

    To step up your packaging game, here are a few things to keep in mind:

    What to Consider with Branded Product Labels

    Your labels need to be consistent with your brand and tell consumers who you are.

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