Help Consumers Become Excellent Gift-Givers With Custom Product Labels
Denver, CO, (April 9, 2013) - Lightning Labels, custom label and sticker printing leader, is reaching out to manufacturers to let them know how they can take their products one step further by making products gift-ready with custom product labels.
Whether shoppers are looking for items to give as gifts for birthdays, major life event celebrations, housewarmings or to show their appreciation to coworkers or friends, products that don't require additional effort to wrap are sure to catch consumers' attention.
Once upon a time, most retail stores offered gift wrapping services for free. However, as many companies have minimized their complementary offerings to cut costs and boost profit, most establishments no longer provide these services or charge customers extra for them. In addition, many department stores now have specific gift wrapping areas and require in-store shoppers to walk over and wait for their purchase to get boxed and wrapped. Because this is both time-consuming and costly, shoppers will flock to items that are gift-ready and don't require the extra hassle.
"Products that are packaged with stickers and labels that are informative and serve as gift wrapping can be very popular among loyal customers and help manufacturers attract new consumers to their brand," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "By embellishing labels with the right colors, images and text, manufacturers will see products can go straight from store shelves to the present receivers' hands without the gift-giver having to spend extra time and money. In addition to efficiency, the novelty of gift-ready items is sure to increase brand awareness. Lightning Labels product label printing can help companies create high-quality, fun packaging to help consumers celebrate any occasion."
3 Reasons Why Product Label Printing Makes Gift-Ready Labels the Right Choice Still not convinced gift-ready labels are a good idea for your product's packaging needs? Here are three reasons why you should consider product label printing to turn your products into instant presents:
1. Jumpstart brand visibility: Labels for products do more than just describe items - they're a marketing tool. They tell consumers about your brand and why the product meets customers' needs or fits into their lifestyle. Having the right color scheme, text and imagery can lead shoppers into stores and online to your products. However, marketers don't need to worry about wrapping paper covering up the brand's name when they utilize gift-ready packaging. When someone receives your product as a gift, they instantly know the manufacturer and product names. In addition, guests at birthday parties or other celebrations are also easily introduced to the brand.
2. Gift-ready packaging is eco-friendly: While wrapping paper and gift bags may be pretty, they can be a huge waste of paper. Consumers can rest easy knowing they've minimized their paper consumption by making a green-minded purchasing decision and selecting products that don't require additional gifting materials.
Lighting Labels' custom labels and stickers are the perfect choice for manufacturers focused on sustainable practices because they're given the choice of various eco-friendly labeling materials to use, allowing brands to respect their commitments to the environment throughout the packing process.
3. Labels for products are affordable: Lightning Labels' digital printing allows manufacturers to use a seemingly infinite supply of colors to create labels for products. Because digital printing is quick, reliable and cost-effective, manufacturers don't need to order large amounts of labels for their investment in new packaging to be economically sound. Orders of all sizes are extremely affordable, allowing brands to test small batches of labels to best determine how to outfit products for consumers' gifting needs.
Lightning Labels is giving its own gift this month. All those who enter the 2013 Lightning Labels Sweepstakes through April 30, 2013 - done by signing up for the Lightning Labels mailing list to receive special label discounts and packaging promotions - will be automatically entered for a chance to win an iPad Mini. The 2013 Lightning Labels Sweepstakes is accessible from the Lightning Labels Facebook page. The winner of the iPad Mini will be chosen at random. One submission per individual is allowed and all entrants must be 18 years of age or older and legal residents of one of the 50 states or Washington, D.C. Additional terms and conditions apply. See the rules for details.
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