Essential oil use is on the rise, which is both good and bad news for your business. As essential oils become more popular, you will have more opportunities to sell product. However, you are also more likely to face fierce competition as new essential oil businesses open their doors in response to increased customer demand. If you want to consistently stand apart from the competition and present your consumers with a polished, professional image, the way you label your products is of utmost importance.
The Influence of Packaging on Purchasing Decisions
A study referenced by researchers at the University of Miami and California Institute of Technology shows just how large an influence product packaging can have on consumer purchasing decisions.Continue reading