The Challenge of Hazardous Chemicals It's no news that consumers today want products that are not only healthy and safe, but also good for the environment. For the food and beverage industry, this increased demand for better products has been driven by the desire to make healthier choices and be able to more easily understand what ingredients are contained in the item. And although the industry has recently been fraught with controversy, such as the ongoing debate regarding whether GMO labeling should be mandatory, the premise is relatively simple: Let consumers know exactly what ingredients are used in the product and don't try to deceive them with buzzwords and marketing gimmicks on the packaging and labelingContinue reading
Guidelines for Labeling Home and Garden Products
If you make and/or sell your own goods, there are a lot of regulations and guidelines you have to pay attention to. Making sure you adhere to the mandatory requirements is imperative if you want to avoid fines or legal ramifications. But, many times, it is also important for ensuring consumer safety.
Today, shoppers are going increasingly conscious of the ingredients used in the products they purchase - especially if they consume the goods, like food and beverage items. However, this scenario can be slightly different for products that contain known chemicals and harsh ingredients because they are meant to - as is the case with pesticides.Continue reading
Marketing Your Products to Generation Y Most businesses understand the pivotal role product packaging and labeling play in marketing. Everything from the colors and fonts to the graphics and wording on an item's container can influence the buying decisions of shoppers. However, when designing labels for goods, it is crucial that the seller takes into account the specific preferences of the target audience.
The millennial generation, which includes those born between 1981 and 2000, is now the largest demographic in the United States. According to Processor News, these individuals account for more than a quarter of the country's population and, collectively, represent about $200 billion a year in purchasing power - clearly making them an essential group for brands to market toward.Continue reading
Printing "No-Lists" On Labeling Can Influence Shopping Decisions If you sell your own line of beauty, cosmetic or personal care products, you have probably spent a considerable amount of time creating the perfect custom labels and packaging. You've thought about a wide range of factors and considered how each will affect how a shopper perceives the item. From the fonts and colors use to the size of the graphic and logo - you know that each detail plays a critical role in the marketing success of your goods. But it's not what the package looks like that matters.
By now, most business owners realize that shoppers are interested in more than the appearance of an item.Continue reading
Labels and Packages Can Directly Influence Sales The success of a business largely hinges on the effectiveness of its marketing strategy. The digital landscape of today's world has significantly altered the way many organizations approach advertising and customer interactions. Mobile ads, email campaigns, social media presence - these all play an essential role in a company's outreach initiatives.
However, it is important that, in their individual journeys to promote a product or service, businesses acknowledge that it is not just the channel they choose to communicate with potential customers on that matters.Continue reading
Legal Action Taken Against False Advertising Labels
It seems that every week another big-name brand is falling under fire for misleading or deceiving consumers into thinking its products are safer or healthier than they actually are.
This week, EcoWatch reported that Quaker Oats Company, a brand of PepsiCo Inc., is facing a class action lawsuit accusing it of false advertisement through its use of "100 Percent Natural" label. The suit, which was brought upon the food-maker by consumers across multiple states, including California and New York, explained the complaint that this claim is not true since the oatmeal contains glyphosate, a synthetic biocide used to kill weeds.Continue reading
Leveraging Eco-Friendly Solutions and Materials for Product Labeling
Today is Earth Day, a time when individuals and businesses across the globe take a moment to appreciate and celebrate our beautiful planet. And one of the best ways to demonstrate social and environmental responsibility is by increasing eco-friendly and sustainability initiatives.
Using recyclable materials for product packaging and labeling has been an effective marketing tool for companies across all industries. But the advantages of businesses utilizing "green" practices extend far beyond appealing to consumers. Doing so can not only lead to cost-saving opportunities for companies, but it can also result in a reduced carbon footprint and an overall, safer, healthier environmentContinue reading
Customers Increasing Demand for ResponsibilityContinue reading
Consumer awareness has reached new heights, and it is influencing the way many organizations are choosing to package, label and market their products. Companies are realizing that people are becoming increasingly conscious of their health and diet. Running in tandem with this is the rise of customers choosing to purchase from businesses that demonstrate environmental and social responsibility. It is not just their own safety and well-being they care about; they also want assurance that the items they use, foods they eat and goods they buy are not sourced or produced in a way that causes any damage to the planet or suffering to workers and animals
Personal Care Products Targeted For Misrepresentation
Product labeling and packaging can be tricky. Sellers are tasked with finding ways to market their goods to appeal to their target audiences. The problem is that some of the most effective strategies can lead to legal ramifications and consumer upset. Examples of this have most recently been highlighted by companies using phrases such as "all natural" in a misleading manner.
This week the Federal Trade Commission issued a warning to businesses that sell consumer goods about not labeling products as being natural when the items contain artificial ingredients.Continue reading
Just about anyone can sell online nowadays and the internet has essentially leveled the playing field. But the ones that are most likely to succeed are those who are able to effectively navigate the increasingly crowded digital environment and implement strategies for standing out among competitors and appealing to their target audiences. The ways in which organizations and individuals market themselves are critical, especially today when thousands of other websites and options, if not more, are just a click away.
Every aspect of a business must operate in a way that is authentic and representative of the brand's identity, and that includes the packaging and shipping components.Continue reading