Eco-Friendly Labels

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    Does Your Marketing Strategy Include Packaging and Labeling?

    Labels and Packages Can Directly Influence Sales
    The success of a business largely hinges on the effectiveness of its marketing strategy. The digital landscape of today's world has significantly altered the way many organizations approach advertising and customer interactions. Mobile ads, email campaigns, social media presence - these all play an essential role in a company's outreach initiatives.

    However, it is important that, in their individual journeys to promote a product or service, businesses acknowledge that it is not just the channel they choose to communicate with potential customers on that matters.

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  • Quaker Oats Being Sued for Misuse of 'Natural' Product Labeling

    Legal Action Taken Against False Advertising Labels
    It seems that every week another big-name brand is falling under fire for misleading or deceiving consumers into thinking its products are safer or healthier than they actually are.

    This week, EcoWatch reported that Quaker Oats Company, a brand of PepsiCo Inc., is facing a class action lawsuit accusing it of false advertisement through its use of "100 Percent Natural" label. The suit, which was brought upon the food-maker by consumers across multiple states, including California and New York, explained the complaint that this claim is not true since the oatmeal contains glyphosate, a synthetic biocide used to kill weeds.

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  • Celebrate Earth Day With Eco-Friendly Labels

    Leveraging Eco-Friendly Solutions and Materials for Product Labeling 
    Today is Earth Day, a time when individuals and businesses across the globe take a moment to appreciate and celebrate our beautiful planet. And one of the best ways to demonstrate social and environmental responsibility is by increasing eco-friendly and sustainability initiatives.

    Using recyclable materials for product packaging and labeling has been an effective marketing tool for companies across all industries. But the advantages of businesses utilizing "green" practices extend far beyond appealing to consumers. Doing so can not only lead to cost-saving opportunities for companies, but it can also result in a reduced carbon footprint and an overall, safer, healthier environment

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  • Enhancing Success With Eco-friendly Packing and Labeling

    Customers Increasing Demand for Responsibility
    Consumer awareness has reached new heights, and it is influencing the way many organizations are choosing to package, label and market their products. Companies are realizing that people are becoming increasingly conscious of their health and diet. Running in tandem with this is the rise of customers choosing to purchase from businesses that demonstrate environmental and social responsibility. It is not just their own safety and well-being they care about; they also want assurance that the items they use, foods they eat and goods they buy are not sourced or produced in a way that causes any damage to the planet or suffering to workers and animals

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  • FTC Has a Warning for Sellers About Product Labeling

    Personal Care Products Targeted For Misrepresentation
    Product labeling and packaging can be tricky. Sellers are tasked with finding ways to market their goods to appeal to their target audiences. The problem is that some of the most effective strategies can lead to legal ramifications and consumer upset. Examples of this have most recently been highlighted by companies using phrases such as "all natural" in a misleading manner.

    This week the Federal Trade Commission issued a warning to businesses that sell consumer goods about not labeling products as being natural when the items contain artificial ingredients.

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  • What Online Sellers can Learn From eBay's New Packaging Strategy

    Packaging and labeling strategies adopted by Internet seller giants.Personalized Product Labeling and Packaging Enhances Brand Identity

    Just about anyone can sell online nowadays and the internet has essentially leveled the playing field. But the ones that are most likely to succeed are those who are able to effectively navigate the increasingly crowded digital environment and implement strategies for standing out among competitors and appealing to their target audiences. The ways in which organizations and individuals market themselves are critical, especially today when thousands of other websites and options, if not more, are just a click away.

    Every aspect of a business must operate in a way that is authentic and representative of the brand's identity, and that includes the packaging and shipping components.

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  • Get Your Products Ready for Earth Day!

    EarthDayEarth Day Rapidly Approaches

    Eco-consciousness and environmental friendliness have become two of the more important trends facing virtually every industry of late, and the most sustainable companies are often the best positioned to meet the demands and preferences of modern consumers. Studies have shown that consumers will consistently choose eco-friendly businesses over ones that do not have any commitment to the environment, especially shoppers from younger generations who now comprise a growing majority of the market.

    Businesses that manufacture, distribute or sell products should consider using Earth Day labels to show their support for the event, which takes place on Friday, April 22 this year.

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  • Using Natural Labels May Do More Damage Than Good

    Making all-natural claims on labels has brought controversy to many companies.Green Marketing Tactics Misleading Consumers

    The consumer market is fraught with controversy right now, with much attention being paid to how well a company is (or, in most cases, isn't) using its product labeling to accurately and honestly inform a shopper of the ingredients and sourcing practices used to make the item.

    Much of the scrutiny has been pointed at food and beverage manufacturers. For example, with Vermont soon to be the first state in America to enforce the mandatory labeling of GMOs, the pressure is intensifying for Congress to pass a national standard. However, one of the biggest areas of concern is the seemingly misleading health claims many companies are able to make on packaged products.

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  • Fast Food Brands Improving Packaging Recycling Efforts

    More fast food chains are committing to recycled packaging policies.Major Food Chains Agree to Waste Diversion Planning

    For years, businesses have been looking for ways to portray themselves as being environmentally responsible. Many food companies have started using buzzwords such as "organic" and "all-natural" on product labels while others have chosen to use "green" packaging for goods. A lot of the changes have been made by manufacturers of prepackaged items. But now, it seems fast food brands are hopping on the eco-friendly bandwagon as well.

    This week, As You Sow announced that a handful of fast-food chains, including Chipotle, Dunkin' Brands and YUM! Brands, have decided to make a commitment to increase their efforts for recycling and composting the packaging of their food and beverage products.

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  • Nonprofits Aim to Improve Safe Labeling of Household Products

    New initiatives are developing to create safety labels for eco-friendly cleaning products.

    Consumer Groups Advancing Eco-labeling Initiatives While a lot of attention has been paid to creating more transparent labeling on the packaging of food and beverage products, there has been a lack of it on other items used daily in households. However, that may soon change.

    FairWarning reported that the nonprofit Made Safe will launch a safety approval label next year that will be applied to products made without harmful chemicals or ingredients, much like the seal for personal care items released last year by the Environmental Working Group, EWG Verified. Both marks were created to address the issues that are not currently being covered by the United States Food and Drug Administration and Consumer Product Safety regulation

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