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    November is National Peanut Butter Lovers Month

    Celebrate Peanut Butter with Custom Food Labels

    There is a time in the calendar set aside to celebrate just about every food you can imagine, but November's a big one. It's National Peanut Butter Lovers Month. This versatile spread is great as part of a meal or snack, and is beloved by millions. If you produce either peanut butter or an item that goes well with it, this month is a great time to draw a little extra attention to your brand.

    Custom product labels will look great on the shelves, helping your offerings stand out from the many other varieties out there. The changes you make could even be the first step in a year-round rebrand that will add appeal in December and beyond.

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  • Patriotic Stickers Just in Time for Veterans Day

    Send a Patriotic Message with Patriotic Stickers

    This Veterans Day, you can show how much you appreciate service members' contributions and sacrifices through bold, patriotic stickers. Bumper stickers make an especially good choice, as they are tough and highly visible, and can go on just about any hard surface - not just the bumper of a car. Whether you're producing these stickers to hand out to customers who shop with your business or want them for a party put on by a town government, nonprofit or any other kind of group, Lightning Labels can help.

    Great-looking Patriotic Stickers Pay Tribute to Veterans

    Patriotic red, white and blue sends a clear message of support for the nation's veterans, and there are numerous designs that can incorporate motifs saluting the troops' service.

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  • Use Custom Labels and Stickers to Prepare for Small Business Saturday

    Make Your Small Business Stand Out This Year

    Small Business Saturday falls on November 26 this year. How are you getting ready? It's important to get the word out and not let this marvelous marketing opportunity pass you by. People will be actively looking for local companies to support, and it's up to you to ensure that they pick yours.

    Turning curious browsing shoppers into repeat customers is a multi-step process, and this year, custom labels and stickers can help you at every stop along the way. You can use custom stickers to promote your brand and small businesses in general in the run-up to Small Business Saturday, then hand them out to customers to keep eyes on your company for much longer.

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  • Promote Awareness of your Favorite Causes with Custom Stickers and Labels

    A Month to Boost Perception

    There's perhaps no charity awareness symbol more recognized around the world than the pink ribbon that reminds people to look for the signs of breast cancer - potentially saving lives. Those ribbons appear every October, and it's no coincidence - this is awareness month, a time for individuals, nonprofits and businesses alike to promote their most passionately supported charitable causes.

    You can take many approaches to getting your message out, but one visual medium in particular can reach people in every walk of life, both during October and for months afterwards - awareness stickers and labels.

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  • Prepare for Black Friday and Cyber Monday Advertising with Custom Stickers

    Stand Out from the Pack

    If the air's getting cooler and the nights longer, Black Friday and Cyber Monday must be on the way. Your retail business is likely banking on big returns from these shopping seasons, so it's time to ensure your preparations are underway and up to a high standard. Getting customers ready for the big shopping days and ensuring they're aware of the savings to come can be a challenge in today's ad-saturated climate, but there are creative ways to put your messages in front of plenty of eyes - custom stickers and labels looming large among them.

    Several Places to Promote

    You can promote your business with stickers on your products, as well as window stickers or ones that will add visual flair to endcaps and other shelving fixtures.

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  • Evoking Emotion Through Custom Labels

    What Is Emotional Marketing?

    Digital technologies are changing the game of marketing. With more tools and processes available than ever before, sellers are able to capitalize on a vast array of strategies and solutions for customizing packaging and labeling materials. But when it comes to appealing to their target audiences, few tactics have proved more effective than tapping into their emotions.

    Emotional marketing has been used by some of the biggest and most successful brands across the globe for many years. And with good reason: Consumers tend to base their brand decisions on their emotions, not logical information.

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  • Create Fun, 'Spooktacular' Stickers for Halloween

    Creepy or Cute, Fun or Frightening, Stickers are Great for Halloween

    Are you planning a party this Halloween? Do you have kids who are going trick-or-treating? Is your company planning to use the holiday as a chance to promote your offerings? If any of those situations apply, you've got a great opportunity to use custom Halloween stickers. These can be bold, colorful and perfectly in tune with the spirit of the holiday. High-quality digital printing can bring the orange and black look of Halloween to life, with classic spooky imagery adding fun to your party.

    Lots of Uses

    When you're wondering whether to order Halloween stickers this year, take a moment to think about the many surfaces crying out for the extra bit of flair that a tough, digitally printed sticker can impart.

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  • Custom Vinyl Stickers for a Multitude of Uses

    Make a Bright Statement with Custom Vinyl Stickers

    No matter what message your brand, organization or club is trying to send, custom vinyl stickers are one possible answer. When you work with an industry-leading printing partner, your creativity can take over. Whether you want a bold, futuristic or elegant look that conjures up the past, there is an option available. Digital printing methods are extremely versatile, and imagery of all kinds looks great. Durable vinyl stickers can get a logo or message seen, and you can choose from a variety of ways to deploy them.

    Many Uses for Custom Made Stickers

    Stickers are good for internal or external purposes.

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  • August is National Immunization Awareness Month

    Stickers Can Raise Awareness of Vaccinations' Importance

    Modern medicine has eliminated many of the diseases that once ravaged the population. This is an astounding fact that may be a bit overlooked, due to the very fact that people no longer have to deal with sicknesses such as measles or polio and thus forget about them. Every August is set aside to recognize the role immunization plays in keeping the world healthy. National Immunization Awareness Month (NIAM) is a great time to offer up reminders of vaccines' role, and remind people who may be behind on their immunizations to go in.

    Custom Stickers Raise Vaccines' Profile

    Stickers and labels are highly effective ways to draw attention to a cause.

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  • Customize Your Graduation and Father's Day Gifts!

    Personalize Your Springtime Gifts

    Spring is full of major events each year, many of which involve celebrating family members and recent graduates. Father's Day is right around the corner, while graduation season is upon us. If you manufacture, distribute or sell products that are especially popular for these types of events and holidays, you can better position your brand for success by leveraging personalized Father's Day stickers and graduation day labels.

    Let's look at these two matters individually.

    Father's Day Label Considerations

    Cigars, televisions, sporting goods, books and other items will be highly popular products around Father's Day, while grilling equipment and tools can also be favorites among consumers who are looking to recognize their dads this June.

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