Food Labels

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    The 'Clear' Choice: Why Clear BOPP Labels are Ideal for Food Product Labels

    Showcase Food In Clear Labels

    When you're in the food and beverage business, an extra bit of labeling flair could be the factor that converts a browsing consumer into a repeat customer. Operating a small brand in the food industry can sometimes feel like a losing battle, with much larger organizations pouring resources into branding and marketing. However, impressive labeling options are within the budget range of smaller organizations, including Clear BOPP Labels from Lightning Labels.

    Give An Inside Look

    When people are purchasing food and beverages, they're really shopping for what's inside the package rather than the outside. A flashy appearance can bring consumers close, but ultimately it's the items themselves that will show the quality of your brand. When food product labels are transparent, they combine the best of both worlds, with great branding drawing people in and the clear segments showcasing the look of the food or beverage.

    Clear labels show that there is nothing to hide and are representative of brands that want consumers to judge them on the quality of their products. Going with the Clear BOPP material from Lightning Labels is a natural choice for food and beverage producers. These labels are water- and oil-resistant, which ensures they'll hold up in consumers' cupboards and still look good when it's time to buy another package of the food.

    Natural Incentive

    When a product is being touted for its natural and healthy qualities, clear labels can be especially helpful. A recent Nutritional Outlook overview of trends in the clean labeling field revealed that simple, minimal packaging is a rising priority. Nosco Packaging Advisor Brent Anderson pointed directly to clear and transparent packaging options as major trends in the health-conscious foods field.

    It makes sense that when consumers are seeking out foods that will be good for them, they're curious about seeing as much of those foods as possible. When two brands are selling similar items, the company with clear labels that allow consumers to assess the quality of the food within may have a credibility leg-up on one that uses text-heavy labels that cover more of the food.

    Change Your Strategy

    When pivoting to a new labeling design, it's important to ensure that the relationship with the responsible third party is thoroughly developed. Lightning Labels not only offers exciting materials such as Clear BOPP, it is a top choice for customer service, turnaround time and overall quality. Custom food packaging labels from Lightning Labels offer several advantages over competitors' options, including low-minimum order sizes. Lightning Labels' all-digital printing process makes it easy to quickly get a new design into production, meaning labeling strategies can turn on a dime.

    If your brand is confident in its food products and ready to demonstrate this boldness to shoppers, Clear BOPP Labels are a great choice. These are eye-catching labels that will hold up under tough conditions and prepare companies to enter marketplaces populated by much larger competitors. The choice of material can set the tone for a whole labeling strategy, with each option sending signals to consumers. Clear labels project authority and promise freshness.

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  • Incomplete Product Labeling Leads to Recalls

    Are Your Product Labels Up to Date?

    Product labeling is one of the major regulatory necessities any food or beverage producer has to check off when getting products to market. If you make an omission from an ingredients listing or fail to affix a mandated safety label, the result could be a lengthy and costly recall process. When laying out your product labels, you should be mindful of every piece of information consumers are required to know.

    To show what happens when brands fail to live up to these standards, here is a list of recent recalls due to omissions or inaccuracies on product labels:

    Incomplete Listings Bring Recalls

    There are several circumstances that can lead to a product recall. For instance, goods that may be contaminated by unintended ingredients or outside substances are frequently pulled from shelves. This listing will focus only on recalls based on label contents, however. This shows that even if a product itself is manufactured correctly and up to standards, a failure to get the packaging right can still cause a full-scale recall effort.

    1. Gerber Baby Food NBC affiliate KTLX recently reported on Gerber's recall of one of its many baby food products. The item in question, Cheese Ravioli Pasta Pick-Ups, does not disclose the presence of egg allergens as required. The producer's mistake was subtle: Egg does appear on the list of ingredients, but is not present on a "contains" list designed to disclose potential allergens. In worst case scenarios, the product could cause an allergic reaction in people sensitive to eggs who aren't alerted to the ingredient's presence, hence the recall.

    2. Whiskey Hill Jerky The United States Department of Agriculture announced a recall of Whiskey Hill Smokehouse, LLC's jerky products. As with the Gerber situation, these items contain an undisclosed allergen. In Whiskey Hill's case, however, the ingredient is soy instead of egg. This example shows just how wide a swath of products can be recalled, as the order hits jerky made from beef, venison and ostrich meat.

    3. Sunshine Bakery Cakes Sometimes, brands snap into action before a federal agency demands a recall. According to an FDA release issued through US Recall News, Sunshine Bakery decided to voluntarily call back two of its cake varieties - the cassava cake and the mixed nut mooncake. As with the above issues, the problem here is an undisclosed allergen or, rather, several. Sunshine's products contain peanut, coconut, almond and cashew allergens. Some of the recalled items additionally include sunflower seeds.

    4. Picone Meat Specialties In today's final example, 5,750 pounds of salami are going back to Picone Meat Specialties, LTD. The USDA recall is because of the presence of non-fat dry milk. The USDA's statement on this action shows the process behind an agency-mandated recall. The Food Safety and Inspection Service, a division of the USDA, performed a check of Picone's salami and found that there were undisclosed ingredients present. The recall was a direct result due to the fact that non-fat dry milk is one of the FSIS's known allergens.

    Keep Up with Product Labeling

    Clearly, you don't want to end up in one of the situations described above. Avoiding the challenging logistics of recalling 5,000 pounds of salami - or anything else - should be a top priority. When working on label design, you should carefully review them to ensure small mistakes don't end up costing your business time and money.

    Considering the changes coming to food rules in the immediate future, labeling for your products should be on your mind right now even before taking recall risks into consideration. Updated nutrition facts listing rules are coming in the years ahead, meaning you have yet another regulatory compliance hurdle to jump. For all these challenges, however, some elements of the labeling process can be easy - provided you work with the right third party.

    Lightning Labels can be a valuable partner for a small or medium-sized food or beverage producer, offering quick turnaround times and small minimum order sizes. The latter fact may prove especially helpful in the years ahead. Changes to regulations are fairly common, and brands that are forced to order large amounts of product labels at once may end up with noncompliant and unusable labels once new rules pass. Low minimums also leave brands free to redesign their packaging often to let their look change with the seasons.

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  • The Latest Food Labeling Terminology Battles

    Choosing Your Messaging Carefully

    When it comes to labeling your food and beverage products, making claims about their content is a delicate matter. The motivation behind promoting nutritional value is clear: Consumers today are interested in eating healthy, and the right suggestion might win them over. However, you'll have to be ready to back your claims up. When companies overstep what they're allowed to promote, they tend to end up in legal trouble. Which particular words are regulated for use in packaging tends to change over time - this, too, is something you'll have to keep an eye on.

    Below are a few examples of what can happen when a company makes a claim that doesn't convince consumers. These stories show the value of getting onto solid footing with your promises of nutritional value.

    The Battle Over '100%'

    What does it mean to be 100 percent Parmesan cheese? This strange question is at the center of a current legal case covered by Law360. The source pointed out that food production giant Kraft is a defendant in this case, along with Target, Safeway and more. Grated Parmesan cheese is the item in question. The arguments in the case are based on what exactly that percentage entails when it's on a label. The plaintiffs state that it's a false promise to contain no other ingredients. The defense has countered that it means 100 percent grated and 100 Parmesan, with no other varieties of cheese.

    As the case continues, the FDA has made its presence felt, if only indirectly. Defense attorneys say the agency previously approved the product's use of cellulose, but the plaintiffs believe the previous standard is not relevant to the current case. They claim the FDA approval is just based on the process behind aging the cheese, rather than its labeling in the final form. The case is ongoing, so it's unclear where it is going.

    What Can 'Skim Milk' Be?

    The Associated Press noted another labeling-based case, this time based on the use of the words "skim milk." A small creamery in Florida was forced to defend its use of the term against the Florida Department of Agriculture. The news provider noted that a new federal appeals court ruling has sided with the dairy rather than the government agency, overturning a previous case. The crux of the issue is whether milk without added Vitamin A, can be called "skim."

    The AP explained that the creamery, which focuses on natural products without additives, didn't want to augment the milk with the vitamin. It also found the state agency's demand - that it calls its product "imitation" skim milk - unacceptable. It's easy to see that such a suggestion could seriously undercut the authority of a brand targeting consumers who like natural items. The Department of Agriculture's case revolved around the legal meaning of skim milk as a product augmented to the nutritional value of whole milk, in defiance of the dictionary definition of "skim milk," which is just milk separated from cream.

    Choosing Your Claims Carefully

    What kinds of promises do you want to make about your products? Seeing reports on cases such as the above should act as ample warning to study precedent and stay away from suggestions that could land your brand in trouble. Once you've decided on safe and accurate descriptions for your products, it's time to print up visually arresting labels.

    Working with a provider such as Lightning Labels can give your product packaging the fidelity it needs to stand out on the shelves, with the text and imagery describing your products presented clearly. Shoppers will be interested in what you have to say, so once you've made your decision, you should find a capable partner to print up your promises on compelling Custom food labels.

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  • What Graphic Elements Are Truly Critical in Food Label Design?

    Building a Better Food Label

    If it's been a while since your most recent food labeling changes, your food or beverage brand may be missing opportunities to appeal to consumers. In the aisles of grocery stores, your items are sitting next to similar offerings by competitors - sometimes these rival organizations will be much larger, with deep pockets and more advertising dollars. If your products don't look good next to these alternatives, it may be hard to win shoppers over. Fortunately, there are a few rules of thumb that can help direct your food label design philosophy.

    Custom Food Label Design Best Practices

    Creating aesthetically pleasing food packages should not be an afterthought. This is an important and distinct area of your branding, with major implications and its own unique practices. Food Navigator recently spoke with branding expert Simon Thorneycroft about the guiding factors that can keep brands on track when they redesign their labels.

    The most central point Thorneycroft made is that companies' food labels must convey a brand identity rather than just being easy on the eye. A distinctive look is one that stands out, creates emotions in viewers and is memorable. Creating imagery with all of these traits isn't easy or automatic, but food manufacturers that succeed at these objectives may find themselves picking up sales based solely on their products' distinctive look.

    Losing a connection to a product's real nature is a danger when companies get too caught up in complicated branding, according to the expert. He told Food Navigator that beautiful labels that neglect to actually depict the product within may not be helping their brands close the sale. He compared them to amusing and entertaining commercials that are unclear about what they're selling. Such assets may earn positive reaction but not move any units.

    Combine Many Inputs

    A great package design will appeal to multiple senses at once. Food Dive recently asked the question of what makes an interesting and appealing package. Consultant Alan Moskowitz told the source that the best designs get across a number of different facts, all at once. Rather than one single element of the label striking a chord with shoppers, there should be a unity between all the information displayed. From nutritional claims to color choices, everything matters.

    Moskowitz also noted that there's a technological element behind great packaging today. With the ability to use new materials in labeling print runs, and to contract shorter print runs than ever before, brands have the ability to get creative in ways they haven't before. Even huge brands such as Coca-Cola have had success with short print runs of unique-looking labels, meaning the concept of experimenting and personalizing has been tested and validated at the highest tiers of the mass market.

    Responding to Changes

    Of course, no matter how good your design sense is year-round, you have the potential to increase tour appeal by changing things up even further. A natural extension of the power of customization and short print runs, seasonal promotions can become a calling card for your company. There's always a holiday or special date tied to your product that you can celebrate. From tying a healthy product into an awareness month to showing regional pride with a local-themed design, there are infinite ways to transform your product's look.

    Changing design elements with the seasons while still keeping some iconic branding elements in place can become a winning strategy for food and beverage brands that want to stand out and expand their appeal while not alienating their existing consumer bases. Such an approach would lead to waste and unused labels in an era of high minimum orders, but the age of all-digital printing has changed the basics of production. Companies that want to try on new identities - or keep up with regulatory changes affecting elements such as nutrition facts - have a way to do so.

    Find a Custom Food Labeling Partner

    Working with Lightning Labels is an easy choice for companies that want to embrace great graphic design without being tied to large minimum orders. With high-quality, all-digital printing processes, Lightning Labels can ensure your food or beverage brand's unique logo and colors come through clearly. Combine this with a commitment to customer service and easy, quick shipping from domestic production facilities instead of outsourced factories and it's clear: You can get the custom food and beverage labels you need, no matter what type of strategy you have in mind.

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  • What Information Do Consumers Pay Attention to at the Grocery Store?

    Top Traits of Products to Emphasize

    When customers walk the aisles of stores, they have to make snap decisions. Different brands of similar items are there on the shelves, and it's time to pick one or another. What do they look for on the labels? If you have the answer to this question, you can target consumers effectively and maximize the chances that your brand will be the one selected.

    Considering that healthy food content is one of the major traits on which products are assessed, March - National Nutrition Month - is a great time to determine whether your brand's custom food labels are promoting the kinds of nutritious properties customers really care about. It may be time to refresh your labeling strategy, and if you act quickly, you can tie the change into National Nutrition Month.

    Consumers Love Transparency

    Shoppers today don't want to feel that your brand is hiding something from them. The more information you can include on your grocery product labels, the better. A 2016 Packaging Digest report explained that consumers today are interested in ingredient listings. The source noted that 70 percent of respondents to a Mintel study wanted to see food packaging labels.

    Packaging Digest explained that this intense desire to know what's in foods means you should prioritize your ingredient lists and panels. If people have to spend a long time looking for an ingredient list on your food labels - but not your competitors' versions - that could present a barrier between your products and shoppers.

    A Wisconsin State Farmer report from the 2017 Dairy Forum contained more revelations on preferences in the consumer grocery market. PircewaterhouseCoopers' Brian Boyle told the industry gathering that consumers today don't just want to see listings of the ingredients in an item, they want assurances that the product does not contain elements they deem harmful, such as preservatives, GMOs and processed items. The ingredients shoppers are happy to see include calcium, fiber and protein.

    A Timely Label Change

    If your brand is in line with current consumer preferences, there's value to be gained from saying so on your items' food product labels. March is a great time to make that change, as you can tie your health-consciousness in with National Nutrition Month as part of a major advertising campaign. While the month is already underway, it's not too late to make a change, provided you work with a fast enough labeling provider. This is where Lightning Labels enters the picture, with all-digital processes and domestic rather than outsourced facilities providing remarkable speed.

    With high-quality labels that accentuate the nutritional benefits of your product line, you can reach out to modern shoppers who are interested in knowing what's in their food. This is a combination of good corporate citizenship and effective marketing, as responsible companies are in demand today. It's possible to promote your brand's healthy bona fides online or via social media, but labeling is one of the best ways to get this message in front of your customers. Working with Lightning Labels will help you take this new approach right away.

  • Grocery Giants Get on Board with "Best if Used By" Label

    New Labeling Rule Seeing Attention

    If you produce food or beverage products, you likely employ some sort of expiration date to tell when customers how long the items stay at maximum freshness. However, the way you present that information may be very different from other organizations that sell that type of product - at least for now. Out of concern that unclear and inconsistent labeling is causing food waste, industry groups have launched efforts to standardize these dates.

    When this story was last in the news, the U.S. Department of Agriculture was promoting a new approach which would center the whole industry around a "best if used by" label instead of the divergent phrases currently in use. Now, more than a month has passed, and major organizations seem poised to take the USDA up on its suggestion.

    The Grocery Industry Acts

    According to Produce Grower, the Food Marketing Institute and the Grocery Manufacturers Association are spearheading a voluntary program under which food producers will employ "best if used by" labels in all cases except when an item becomes dangerous after a certain date. In those rare cases, there will be a "use by" label, containing a date when the item in question should be discarded. The groups hope to have the new wording in place by mid-2018, which means companies should start implementing it in production as soon as possible.

    The GMA and FMI are touting positive industry reactions to their move, according to Produce Grower. Frank Yiannis, Wal-Mart's vice president of food safety and health, issued a supportive statement, as did Dean Foods Vice President of Quality Jack Jeffers. These executives praised the simplicity of having a united system, as well as the potential to prevent food waste that such a standard might bring about - consumers who are less confused about whether food has gone bad will be less likely to throw away items that are still usable, as the theory goes.

    The two organizations pointed out that there are currently over 10 ways to give a freshness date. This overabundance of information is sure to confuse at least some consumers.

    Looking back at the FDA announcement

    Though the FMI and GMA describe their program as voluntary, it takes many of its cues from the FDA suggestions. In December, Food Processing reported on the FDA's guidance regarding the "best if used by" label. The agency did note that there are no actual regulations about how to label food expiration. There is one type of package where such labels are mandatory - infant formula does currently have laws regarding use by dates.

    Food Processing noted that testing and thought went into the selection of the words "best if used by." Rather than being a mandatory choice from among the many styles of expiration dates in use, the phrase was picked because it was found to be the least likely to lead to food waste. The word "best" shows that its a marker of quality rather than safety, and "used by" eliminates ambiguity about the fact it is aimed at consumers rather than retailers.

    Time to Update Labels

    The announcement of the FSI and GMA standard has given a sense of urgency to the shift to a new labeling style. With the organizations stating that producers should switch things up as soon as possible, it's a clear indication that you should make sure your very next batch of product labels has the new phrasing. Working with a reliable and fast label provider such as Lightning Labels makes such changes of direction not just possible but simple. Low minimum order sizes ensure that even if you produce niche items, you don't need large quantities of outdated labels lying around. Quick shifts in style become achievable.

  • Pressed for Space, Digital Disclosure May Be Next for Labels

    Design Challenges Present Themselves

    If you're responsible for your brand's label design, you've probably encountered a vexing problem: There's simply too much relevant information to squeeze onto a product label comfortably. There are a few categories of info you have to include, some of which are required by law. Combining this content with your branding and visual design elements is a true balancing act.

    Transparency Meets Technology

    A recent Food Safety Tech interview with Dagan Xavier, co-founder of data science firm Label Insight, delved into a possible answer to the problem of content overload on product labels: SmartLabel digital technology, meaning users receive a base amount of info on the item itself, with the option of going online for the rest.

    Though this idea seems drastic at first, Xavier pointed out that there is widespread acceptance of and support for the initiative, with 79 percent of consumers likely to use it and 44 percent actually trusting companies more if they sign on. The development of SmartLabel is therefore worth watching, as it could help tip the balance between helpful design elements and necessary nutrition information.

    The move toward complete online labeling is simultaneously a way for companies to clear space on their labels and an opportunity for consumers to see more comprehensive ingredient data than ever before. Xavier pointed out that the practice of listing all of an item's components on its label may be downright impossible in some cases. Given the unlimited space of a web portal, manufacturers can get very granular and transparent about what their items contain, potentially courting consumer trust instead of endangering it.

    Tracking the GMO Label

    The rise of augmented labels such as SmartLabel will likely prove especially important for companies that use genetically-modified ingredients in their foods and beverages. The Department of Agriculture, currently finalizing its rules for GMO labeling nationwide, is set to allow disclosure via either phone or SmartLabel, according to Farm Bureau News contributor Robert Giblin.

    As Giblin added, the final requirements for GMO labeling will be sorted out by the middle of 2018. In the meantime, companies should be getting ready to comply with the rules from day one. The possibility of using augmented labels with a phone number or SmartLabel QR code is sure to be controversial in some quarters, but it does promise a great deal of design freedom. Furthermore, if the SmartLabel standard becomes more widely used, its inclusion in the GMO bill will seem natural.

    Be Ready to Adapt

    The challenges of ingredient labeling and disclosure dissipate when companies work with quick and responsive labeling partners. This is the kind of advantage you gain from Lightning Labels, which uses all-digital methods to ensure quick turnaround times, high-quality imagery and low minimum order sizes.

    Quick response to orders and low minimums are key differentiators in industries where labeling norms and standards are changing quickly. If you can get your labels quickly, and won't be forced into ordering too many, you can shift along with regulations, staying in compliance and ahead of the curve without being stuck with large quantities unusable and outdated labels.

    When you get high-quality labels from Lightning Labels, you already have an advantage in disclosure of ingredients, as you can print small yet legible text and save space on your products. Your design sense won't be compromised, and you'll be free to cover the front of packages with bold and appealing imagery and logos, the kinds of elements that draw shoppers' eyes immediately. Product labels that are compliant and up to date while still packing a visual punch are a valuable commodity for your brand.

  • Lawsuits Show the Cost of Negligent Product Labeling

    Keeping Labels Honest: A Financial Imperative

    No matter what your particular industry may be, there's a need to study up on and comply with all related packaging laws. Even if you were in compliance as recently as a few years ago, you need to stay constantly appraised of any changes. The FDA's recent updates to its regulations alone should be enough of a reminder that standards don't remain static.

    The consequences of falling behind can range from fines to serious lawsuit judgments, and they underline the importance of always staying compliant. Fortunately, regulatory bodies announce any changes far enough in advance for brands to adapt. If you've decided to work with an agile and adaptable custom labeling partner, you should be well-equipped to shift ahead of all relevant rules, whatever parts of your packaging they may be targeting.

    Examples of the Consequences

    The following are a few examples of the issues that arise when producers fall afoul of product labeling laws. These clearly demonstrate that taking the time to assess whether an item obeys all applicable laws is the easier way to resolve such a situation. When millions of dollars in penalties are potentially on the line, there's no sense in letting ambiguously labeled products reach store shelves.

    • Whole Foods and Kombucha Brand Fined Millions: As BevNET recently reported, a judgment against GT's Kombucha and Whole Foods Market for false labeling has netted the plaintiffs $8.25 million, 21 percent of the $38 million sought. Several elements of the beverage label in question were found to be incorrect, with the terms "antioxidant" and "non-alcoholic" being used wrongly. The companies behind the kombucha must now pay the financial penalty and change the labels going forward. The complaint originated in 2015 and went through five amendments on the way to this point. Whole Foods, which became part of the case due to one of those amendments, voluntarily stopped carrying kombucha after discovering its alcohol content was higher than advertised.
    • Wal-Mart in California Sued for Misuse of "Biodegradable": Another recent near-seven-figure judgment occurred in California, where the Daily Republic reported that the giant chain and one of its subsidiary companies is on the hook for almost $1 million due to the sale of plastic items that are not biodegradable or compostable, despite their labeling as such. The law violated has been on the state books since 2008, and as part of the settlement, the retailer must pay the state recycling agency $50,000 in addition to its main penalty payment, to ensure the funding of future recyclable testing.

    Work With Adaptable Partners

    With the FDA taking advice on the definition of words such as "natural" or "healthy" and rolling out new nutritional facts panel designs, companies that don't update their custom labels to suit the latest rules could find themselves next in line for hefty penalties. Food and beverage providers, health and beauty firms, companies beyond other types of personal care products and still others all have their own needs. The process of changing labels to stay current can be a burden for companies - if they work with labeling partners that only deliver huge batches of product labels or only order on a one-off basis.

    If, however, your company teams up with an adaptable label provider, with low minimum order sizes and works with that third party consistently over time, it's easy to to take regulatory changes in stride - this is where Lightning Labels comes in. Using all-digital processes, Lightning Labels does not require large minimum orders, which are a holdover of the photogravure era, in which a new label called for an expensive plate. Lightning Labels grants its customers affordable access to small order sizes and, true to its name, turns these orders around with lightning speed.

    The need to stay one step ahead of regulations can obscure a simple fact of product design - you should probably be changing up your packaging's graphic design fairly regularly anyway. While you don't want to lose the iconic elements that let repeat buyers recognize your items, there is a distinct chance your offerings will fade into the background without a frequently refreshed look that catches consumers' eyes. Tastes change over time, and competitors aren't going to hold still in their own design evolution. Evolving is simply a good strategy - and staying in compliance with labeling laws is a good way to remember to stay active.

  • It's Time to Tap for Maple Syrup - Are Your Maple Syrup Labels Ready?

    Maple Trees Are Ready

    With the winter nearing its end and maple syrup ready to tap, it's almost time to bottle and sell this sweet, natural product. You have a few weeks left to reflect on your labeling strategy for the year ahead. Unless your maple syrup labels are vibrant enough to catch customers' attention and tough enough to reach stores intact, you have some work to do. There are numerous positive associations you can make with the branding and imagery on your bottle and jar labels, and it's not too late to implement a new look this year.

    Compete for Attention

    When shoppers go to the grocery store or farmer's market for a bottle of maple syrup, they're likely open to picking any of the brands on display. The selection they find when they arrive will be determined by what companies are active in the region, and your task as one of those syrup producers is to have the most irresistibly exciting label in the group.

    You can use imagery on your custom jar labels to call attention to any number of great traits your syrup possesses. From its natural origins to the way it adds a touch of sweetness to meals to the positive associations with beautiful maple forests and the frosty north, you have a wealth of imagery to choose from. If you can make your product stand out on the shelves, you have a chance of capturing some sales.

    In recent years, crafted and handmade products have found themselves in a place of power within the food and beverage market, With craft beer an especially popular arena for innovation in both flavor and packaging, it's becoming increasingly clear that clever and colorful branding can turn a local product into a truly appealing item. Using some of the tactics that have been honed in the craft beer space, such as memorable imagery and regional character, can propel your syrup brand to new heights.

    Time for Action

    While you may believe it's too late to wrap this year's syrup crop in new labels - after all, it's already getting to be time to tap the trees - some partners are fast enough to deliver the custom maple syrup labels you need, with time to spare. This is where Lightning Labels lives up to its name, delivering lightning-fast service through the use of all-digital processes and domestic facilities. When you can turn an order around in a matter of days, it's easy to give your syrup bottles a bold and appealing new look.

    While tradition and contiguity are virtues in the craft foods sector, keeping the exact same look from year to year may lead to your brand being eclipsed by fast-moving rivals. There's no reason to be overshadowed by other syrup producers' new label designs - with the assistance of Lightning Labels, you can pick the exact mix of shape, size, material and finish that will look great on your bottles. You can implement a new look this year and invite customers to try the wholesome, natural sweetness of your syrup brand.

  • Fresh, Heart-healthy Foods Deserve Fresh Labels

    February is American Heart Month

    If your food products are good for heart health, it's a great idea to tell your customers this - they'll be happy to add these nutritious items to their diets. There is no better time to revise your custom food labels than February, which is American Heart Month. Whether the changes are a temporary tie-in with the event or part of a long-term labeling strategy, rolling them out during this month is a great way to draw attention.

    A History of Heart Health

    It has been over 50 years since the first American Heart Month was observed. As the American Heart Association noted, the event was designated by President Lyndon B. Johnson at the end of 1963 and held in February 1964. The month is a time for awareness of the many conditions that can affect the heart, as well as preventive measures that can minimize the instances and impact of these diseases.

    You can use custom labels to make an impact in February, and there's more than one viable approach. Perhaps you want to ensure shoppers know your foods' place in a balanced and heart-healthy diet. You can also use the month to draw attention to good causes and organizations that are performing research in the service of curing diseases of the heart.

    Permanent Changes a Possibility

    When your products are part of a heart-healthy diet, there's no reason to switch away from labels stating this information once February ends. You can switch labeling strategies to coincide with American Heart Month, then keep the new design indefinitely. The one caveat about labels that make nutritional promises is that you must check FDA regulations to verify that your product's benefits fit the criteria around the chosen words.

    To maximize American Heart Month exposure, you can create a short-run label celebrating February, then switch to yet another design afterward, adding exciting new branding instead of reverting to your old default. This quick change from your present label to a short-run version - then to a third look - is possible if your labeling provider is agile enough to support low-volume orders.

    Bold Imagery Catches Eyes

    One element of custom nutritional labels that may fall by the wayside is graphic design. When there is an important message to get out - whether it's about the benefits of a product or important work being done for heart health - that idea might take precedence over imagery. The best way to get a concept across, however, is through bold design elements. Working with a high-quality label printing partner is essential if you want the look of your products to match up to your plans for them.

    Lightning Labels Can Help

    February has begun. Does this mean it's too late for you to launch a new labeling strategy for American Heart Month? Not if you work with Lightning Labels. True to its name, Lightning Labels enables lightning-fast turnaround times through its use of domestic production facilities instead of outsourcing, coupled with an all-digital printing process. When you need custom food product labels in days, rather than weeks or months, Lightning Labels can make it happen.

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