Food Labels

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    The 'Clear' Choice: Why Clear BOPP Labels are Ideal for Food Product Labels

    Showcase Food In Clear Labels

    When you're in the food and beverage business, an extra bit of labeling flair could be the factor that converts a browsing consumer into a repeat customer. Operating a small brand in the food industry can sometimes feel like a losing battle, with much larger organizations pouring resources into branding and marketing. However, impressive labeling options are within the budget range of smaller organizations, including Clear BOPP Labels from Lightning Labels.

    Give An Inside Look

    When people are purchasing food and beverages, they're really shopping for what's inside the package rather than the outside.

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  • Incomplete Product Labeling Leads to Recalls

    Are Your Product Labels Up to Date?

    Product labeling is one of the major regulatory necessities any food or beverage producer has to check off when getting products to market. If you make an omission from an ingredients listing or fail to affix a mandated safety label, the result could be a lengthy and costly recall process. When laying out your product labels, you should be mindful of every piece of information consumers are required to know.

    To show what happens when brands fail to live up to these standards, here is a list of recent recalls due to omissions or inaccuracies on product labels:

    Incomplete Listings Bring Recalls

    There are several circumstances that can lead to a product recall.

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  • The Latest Food Labeling Terminology Battles

    Choosing Your Messaging Carefully

    When it comes to labeling your food and beverage products, making claims about their content is a delicate matter. The motivation behind promoting nutritional value is clear: Consumers today are interested in eating healthy, and the right suggestion might win them over. However, you'll have to be ready to back your claims up. When companies overstep what they're allowed to promote, they tend to end up in legal trouble. Which particular words are regulated for use in packaging tends to change over time - this, too, is something you'll have to keep an eye on.

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  • What Graphic Elements Are Truly Critical in Food Label Design?

    Building a Better Food Label

    If it's been a while since your most recent food labeling changes, your food or beverage brand may be missing opportunities to appeal to consumers. In the aisles of grocery stores, your items are sitting next to similar offerings by competitors - sometimes these rival organizations will be much larger, with deep pockets and more advertising dollars. If your products don't look good next to these alternatives, it may be hard to win shoppers over. Fortunately, there are a few rules of thumb that can help direct your food label design philosophy.

    Custom Food Label Design Best Practices

    Creating aesthetically pleasing food packages should not be an afterthought.

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  • What Information Do Consumers Pay Attention to at the Grocery Store?

    Top Traits of Products to Emphasize

    When customers walk the aisles of stores, they have to make snap decisions. Different brands of similar items are there on the shelves, and it's time to pick one or another. What do they look for on the labels? If you have the answer to this question, you can target consumers effectively and maximize the chances that your brand will be the one selected.

    Considering that healthy food content is one of the major traits on which products are assessed, March - National Nutrition Month - is a great time to determine whether your brand's custom food labels are promoting the kinds of nutritious properties customers really care about.

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  • Grocery Giants Get on Board with "Best if Used By" Label

    New Labeling Rule Seeing Attention

    If you produce food or beverage products, you likely employ some sort of expiration date to tell when customers how long the items stay at maximum freshness. However, the way you present that information may be very different from other organizations that sell that type of product - at least for now. Out of concern that unclear and inconsistent labeling is causing food waste, industry groups have launched efforts to standardize these dates.

    When this story was last in the news, the U.S. Department of Agriculture was promoting a new approach which would center the whole industry around a "best if used by" label instead of the divergent phrases currently in use.

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  • Pressed for Space, Digital Disclosure May Be Next for Labels

    Design Challenges Present Themselves

    If you're responsible for your brand's label design, you've probably encountered a vexing problem: There's simply too much relevant information to squeeze onto a product label comfortably. There are a few categories of info you have to include, some of which are required by law. Combining this content with your branding and visual design elements is a true balancing act.

    Transparency Meets Technology

    A recent Food Safety Tech interview with Dagan Xavier, co-founder of data science firm Label Insight, delved into a possible answer to the problem of content overload on product labels: SmartLabel digital technology, meaning users receive a base amount of info on the item itself, with the option of going online for the rest.

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  • Lawsuits Show the Cost of Negligent Product Labeling

    Keeping Labels Honest: A Financial Imperative

    No matter what your particular industry may be, there's a need to study up on and comply with all related packaging laws. Even if you were in compliance as recently as a few years ago, you need to stay constantly appraised of any changes. The FDA's recent updates to its regulations alone should be enough of a reminder that standards don't remain static.

    The consequences of falling behind can range from fines to serious lawsuit judgments, and they underline the importance of always staying compliant. Fortunately, regulatory bodies announce any changes far enough in advance for brands to adapt.

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  • It's Time to Tap for Maple Syrup - Are Your Maple Syrup Labels Ready?

    Maple Trees Are Ready

    With the winter nearing its end and maple syrup ready to tap, it's almost time to bottle and sell this sweet, natural product. You have a few weeks left to reflect on your labeling strategy for the year ahead. Unless your maple syrup labels are vibrant enough to catch customers' attention and tough enough to reach stores intact, you have some work to do. There are numerous positive associations you can make with the branding and imagery on your bottle and jar labels, and it's not too late to implement a new look this year.

    Compete for Attention

    When shoppers go to the grocery store or farmer's market for a bottle of maple syrup, they're likely open to picking any of the brands on display.

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  • Looking at the Road Ahead for Food Labeling

    Eyes on Upcoming Changes

    If you operate in the food manufacturing industry, your product labels change every few years. Even if you decide to stay aesthetically consistent, there are shifting regulations to comply with. In a way, these new rules are a good thing. If you have to switch up the way you list ingredients, nutrition facts and more, these enforced changes serve as great reminders to change other parts of your label designs and keep them fresh. Provided you have a helpful and capable third party handing your labeling needs, making periodic adjustments is a good approach to design.

    Now, with 2017 just underway, it's time to think about which requirements and rules are likely to either change this year or at least move toward new drafts.

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