New Labels Help Garden Cut Brand Appeal to Snackers
Indianapolis Fruit, owner of the Garden Cut brand, announced the company has redesigned the branding and product labels of its pre-cut, ready-to-serve products. The fruit products are designed to serve health-conscious customers looking for a quick snack without having to resort to less nutritious foods such as chips or candy bars.
"We are responding to the growing business segment of fresh-cut, more convenient product," Mike Mascari, Indianapolis Fruit Co. owner, said in a press release. "By updating our brand labeling and packaging, we have made Garden Cut product easier to locate in a store's produce department and in more convenient portion sizes for consumer use."
The revised labels and packaging were designed based on feedback from a task force, which studied market trends and competitors' offerings before deciding on the new package.
Keeping the Customer in Mind When Designing Labels
Brands in competitive markets need to carefully consider their ideal target market. Doing so will enable them to design packages and labels that appeal most to specific customers and audiences.