Label Design

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    What You Should Look for in Great Product Label Design

    Did you know your product label design has the power to supercharge your sales?

    Your product label can do more than simply tell what's inside. It's your last chance to market to your audience before they decide to buy. When used correctly, the right design can help ensure your product ends up in more shopping carts.

    Designing the best label isn't so easy. Things like color, font, copy, and other elements can impact the overall impression. What works for one brand doesn't always bode well for another.

    Discover your best chance for product label success with these four pro design tips:

    Tip #1 - Keep Product Label Design Simple

    No one should have to guess at what you're selling.

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  • Attract Customers with Persuasive Custom Labels

    If you walk into a store and see a soda bottle with a red and white label on it, you immediately know it's a Coke. That's because Coca-Cola has worked to use their label to build one of the most recognizable brands in the world.

    But effective labeling isn't just about making your product recognizable. It's also about persuading a customer to make a purchase. New research shows that engaging labels have a significant impact on whether a customer chooses a particular product.

    Ready to persuade your customers? Here's how to use custom labels to do it.

    Make Your Product Stand Out

    The average American consumer has an attention span of about 8 to 12 seconds.

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  • Make Your Holiday Labels Stand Out

    The holiday season can be a double-edged sword when you're trying to get your products noticed on store shelves. There will be plenty of shoppers walking the aisles, hoping to buy a gift for a loved one or just get something for themselves while holiday sales are going on. On the other hand, this vast potential audience will have plenty of eye-catching items to choose from. Standing out in such a crowded field can feel like a losing battle.

    The Power of Labeling

    Custom product holiday labels can be the method that gives you an edge over the competition, showing off your brand's personality and making a statement.

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  • Top 5 Label Design Considerations for Vape Products

    What does it take to create a great package design in the vaping and e-cigarette industry?

    This is a vital question for the young and ambitious companies competing in the sector. If you count yourself among those businesses, it's time to take on this quandary and maximize your products' shelf appeal. The following are five separate facets of package design to think about when crafting custom vape labels.

    • Legal Compliance: Perhaps the most important (but least exciting) component of e-juice labels is made up of the elements mandated by federal and state authorities. It's vital that you ensure your packaging is in compliance with the latest regulations around vaping supplies
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  • Good Product Label Design Can Be Easy & Effective If You Follow This Simple Advice [Infographic]

    You want your products to stand out from the competition, you need to capture your potential customer’s attention, you’ve got seconds to accomplish both. We’ve put together 5 best practices of good label design to help you accomplish those goals.

     

    Request your FREE instant quote today.

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  • Custom Wine Bottle Label Tips To Improve Holiday Wine Sales

    Custom wine bottle labels are a great way to put your vineyard's personality in front of prospective buyers. Whether you hope to evoke a chic, modern feeling or lay claim to a long and illustrious lineage, custom wine labels can get that message across. Now, with the holiday season coming up, it's time to consider strategies going into the end of the year. A new set of custom bottle labels could help your vineyard finish the year on a strong note.

    Celebrating with Chilled Wines

    If you sell wines that are best served chilled, especially Champagne-style varieties, festivities around the holiday season in general provide a great sales and marketing opportunit

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  • Matte vs. High-Gloss: Which Laminate is Right for Your Labels?

    There is no insignificant decision when it comes to designing custom labels for your brand. From graphics and font selection to the kinds of sizes, shapes and materials you pick, you're making an impact on the way consumers will perceive and interact with your brand. There is real value in creating a harmonized image that furthers a comprehensible and appealing image.

    This extends to the laminate you use to finish the labels. The choice between matte labels and high-gloss labels will determine how your products feel in potential buyers' hands. While it's possible to overlook the laminate selection step, making a good decision at this point can put the finishing touches on a harmonized design and help you make sales.

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  • Wine Harvest Season is Approaching: Use Custom Wine Labels to Enhance Your Packaging

    Vineyards Can Give Their Products a Special Look

    Wine brands are judged on sight by consumers looking for interesting new vintages to try. Now, with the season for harvesting grapes for wine production approaching, it's time to think about how to label the bottles and ensure that audiences get a good idea of the vineyard's unique appeal.

    Every vintner is looking to project a slightly different appearance for consumers. Some brands are best served by classic, old-fashioned appearances. Others are more suited to sleek, modern designs. In all cases, the material and finish chosen for these custom paper labels can play into perceptions and help determine how consumers feel about certain vintages.

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  • Tough Product Labels Help Your Brand Celebrate National Ice Cream Month

    When your product demands a cold environment in stores, your labeling requirements are different from the average business's needs. Unless you find durable labels, your branding won't last as long as it needs to. This is where Lightning Labels can step in, delivering great-looking packaging for your ice cream or other frozen treats this summer.

    July is a perfect time to purchase new product packaging labels for your ice cream products, because it's National Ice Cream Month. These weeks, set aside to celebrate frozen treats, can yield new limited-time flavors or simply bold and attractive imagery to remind customers to pick up your everyday offerings.

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  • Which Lamination is Best for My Product Labels?

    Picking a Suitable Lamination Type

    The appearance of a label comes down to more than just the information printed on it. Product labels are defined by the materials they're printed on - and the lamination types applied to them. When you're planning your company's next order of custom labels, you should consider the method of lamination, as it can help you present a unified look and feel.

    Consider Your Options

    When you work with Lightning Labels, you have four different laminate options. Each is especially suitable for certain kinds of labels, and picking one over the other can elevate the quality of your product labels.

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