Label News

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    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

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  • Choosing Your Messaging Carefully

    When it comes to labeling your food and beverage products, making claims about their content is a delicate matter. The motivation behind promoting nutritional value is clear: Consumers today are interested in eating healthy, and the right suggestion might win them over. However, you'll have to be ready to back your claims up. When companies overstep what they're allowed to promote, they tend to end up in legal trouble. Which particular words are regulated for use in packaging tends to change over time - this, too, is something you'll have to keep an eye on.

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  • A New Market Appears

    Some thought they'd never see it in their lifetimes, others said it was only a matter of time, and now it's come to pass. Cannabis products are becoming legal for recreational use and sale in more states, and it's time to step into this new market. It's rare to have a previously unavailable type of product appear on the market, but that's what legal cannabis represents. It's important not to lose sight of the importance of branding and creating a memorable image. Long-term success could be in the cards for companies that are quick off the blocks and stand out in the early stages of legalization.

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  • Checking in on the GMO Food Labeling Question

    When it comes to food product labels displaying new nutrition information, genetically modified organisms are the latest battleground. If you've been following the news over the past few months, you've likely noticed that the question of whether there is a need to identify such ingredients on packaging has intensified, fought by legislators, consumers and trade groups at both state and federal levels. Now, it's time to take stock of the situation, especially if your own products fall into this category.

    Rather than risk fines or legal suits for mislabeled products, it's best to get ahead of the curve, react effectively to each newly applied law and refresh your food labels when necessary.

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  • An Evolving Marketplace

    As members of a fairly new family of product, vape pens, e-cigarettes and e-juice are in the early days of regulation. This means that if you're in the business of making or selling these items, there's plenty to learn - and it's changing all the time. Becoming more aware of what the U.S. Food and Drug Administration mandates will help you create vape labels that are in compliance with the latest rules. No matter what comes next, obeying the law and providing customers with pertinent information will remain key virtues. Fortunately, when you work with a fast and effective printing partner, updating e-juice labels is easy and affordable.

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  • The Challenge of Hazardous Chemicals It's no news that consumers today want products that are not only healthy and safe, but also good for the environment. For the food and beverage industry, this increased demand for better products has been driven by the desire to make healthier choices and be able to more easily understand what ingredients are contained in the item. And although the industry has recently been fraught with controversy, such as the ongoing debate regarding whether GMO labeling should be mandatory, the premise is relatively simple: Let consumers know exactly what ingredients are used in the product and don't try to deceive them with buzzwords and marketing gimmicks on the packaging and labeling

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    Lawsuits Filed Against General Mills As we have learned time and time again from high-profile lawsuits, consumers take the accuracy of product labels very seriously. And this is something that General Mills seems to be learning as well now. According to The Hill, three consumer groups (Beyond Pesticides, Organic Consumers Association and Moms Across America) have filed a lawsuit against the organization for allegedly misleading the public into thinking its Nature Valley granola bar products were made using 'natural' ingredients.

    The claim was filed under the District of Columbia's Consumer Protection Procedures Act with the Richman Law Group, arguing that the product label statements are misleading because it indicates that the item was made entirely with natural whole grain oats

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  • India Manufacturing Company Under Fire After False Labeling of Sheets Businesses have become increasingly pressured to ensure that their products are safely sourced and appropriately labeled. Failing to disclose certain ingredients or details can lead to massive product recalls, whereas incorrectly labeling a good as being something that isn't entirely true can have consequences, including loss of revenue, reputation damage and litigation fees.

    However, when it comes to ensuring high ethical standards are met, organizations don't just have their own business to worry about. They must also look to their vendors and partners, as any missteps taken by these parties are ones the company could end up being found liable for.

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  • American consumers are becoming more health-conscious by the day, effectively forcing food manufacturers to be diligent and descriptive in their labeling practices. What's more, the U.S. Food and Drug Administration has been highly active throughout 2016 in overhauling its regulations related to food labeling standards and provisions. Any company that produces food or beverages will need to remain agile in its labeling practices, and work to stay a step ahead of trends when it comes to meeting the demands of the modern consumer. 

    Although the regulations that have been released in the past few months are not going to take effect for more than a year, they are meant to fit the expectations of customers today

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  • Widespread Need Recorded

    Wherever products are being manufactured, in any of a multitude of industries, there will be demand for pressure labels. This means a period of growth is ahead for the worldwide pressure label printing industry, as described by recent MarketsandMarkets research.

    Packaging strategies vary widely depending on what is being manufactured, but a few classic methods remain enduringly popular, and pressure labels are among them. These simple press-on stickers keep jars and bottles looking distinctive on store shelves. When paired with contemporary digital printing techniques, pressure-sensitive labels can carry just about any kind of vibrant brand imagery, from sharply rendered text to colorful and eye-catching pictures.

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