Label Printing

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    There is no insignificant decision when it comes to designing custom labels for your brand. From graphics and font selection to the kinds of sizes, shapes and label materials you pick, you're making an impact on the way consumers will perceive and interact with your brand. There is real value in creating a harmonized image that furthers a comprehensible and appealing image.

    This extends to the laminate you use to finish the labels. The choice between matte labels and high-gloss labels will determine how your products feel in potential buyers' hands. While it's possible to overlook the laminate selection step, making a good decision at this point can put the finishing touches on a harmonized design and help you make sales.

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  • The legalized cannabis industry is booming, and your role in it could be largely determined by the quality of your cannabis labels. In order to be a strong competitor in both the recreational and medical marijuana markets, you must not only make sure your labels are accurate, but distinct and attractive as well.

    How Your Cannabis Product Labels Influence Consumers

    Did you know that most people only have an 8-second attention span, according to a study referenced in the New York Times? That means you only have about 8 seconds to not only make a great first impression, but to convince a consumer to purchase your product.

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  • A Big Decision: Print Labels or Work with a Third Party

    When your small business needs custom labels for new products, the first question you have to ask is a simple one: Will you print them in-house or work with a third-party labeling partner? While the former strategy may seem like a way to shave dollars off the bill, the hidden costs can stack up.

    The following are a few of the potential complications of using an in-house label printer:

    Expertise Needed: Buying a label printer is no good if there's no one in-house who can use it. If your company has to hire a new, experienced employee to make the printer work, that's a major budgetary consideration.

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  • Vineyards Can Give Their Products a Special Look

    Wine brands are judged on sight by consumers looking for interesting new vintages to try. Now, with the season for harvesting grapes for wine production approaching, it's time to think about how to label the bottles and ensure that audiences get a good idea of the vineyard's unique appeal.

    Every vintner is looking to project a slightly different appearance for consumers. Some brands are best served by classic, old-fashioned appearances. Others are more suited to sleek, modern designs. In all cases, the material and finish chosen for these custom paper labels can play into perceptions and help determine how consumers feel about certain vintages.

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  • Picking a Suitable Lamination Type

    The appearance of a label comes down to more than just the information printed on it. Product labels are defined by the materials they're printed on - and the lamination types applied to them. When you're planning your company's next order of custom labels, you should consider the method of lamination, as it can help you present a unified look and feel.

    Consider Your Options

    When you work with Lightning Labels, you have four different laminate options. Each is especially suitable for certain kinds of labels, and picking one over the other can elevate the quality of your product labels.

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  • Make Your Designs Really Stand Out

    A compelling product label isn't just defined by what's printed on it. Other elements, such as the material and finish employed for that label, can determine whether it creates an interesting and consistent feeling or not. Another trait may be even more overlooked: shape. When you work with a brand that offers custom laser-cut labels, you gain the ability to increase the focus on your distinctive brand logo, no matter what it may consist of. Laser cutting can also deliver custom logo stickers to hand out to your customers.

    The following are a few valuable use cases for each kind of laser-cut logo design.

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  • A Promising New Market

    The slow rollout of legal recreational cannabis sales across individual states and Canadian provinces represents an opportunity for companies. If you're planning on wading into this market, you should take two steps: compliance and branding.

    There's a need to get in line with all relevant laws and ensure your firm isn't undone by regulatory action. This process goes hand in hand with your selection of bold and exciting branding that will encourage shoppers to pick your brand in this new market. The recreational cannabis market comes with no history to speak of, meaning you can carve out a new niche for your items - your cannabis product labels have a big role to play in this process.

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  • Showcase Food In Clear Labels

    When you're in the food and beverage business, an extra bit of labeling flair could be the factor that converts a browsing consumer into a repeat customer. Operating a small brand in the food industry can sometimes feel like a losing battle, with much larger organizations pouring resources into branding and marketing. However, impressive labeling options are within the budget range of smaller organizations, including Clear BOPP Labels from Lightning Labels.

    Give An Inside Look

    When people are purchasing food and beverages, they're really shopping for what's inside the package rather than the outside.

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  • Show Your Principles with Recycled Labels

    When people shop today, they aren't just picking out items based on the products themselves - they're making a decision to support a brand, ideally one that aligns with their values. You can reach out to eco-conscious consumers by using production methods that are earth-friendly and create a minimal carbon footprint. This focus should extend to labeling. After all, a label proclaiming that a company is committed to conservation is more convincing if that label itself is made with green principles in mind.

    Many Labeling Options

    There are a few necessary discussions around switching your brand's labeling strategy to use eco-friendly materials.

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  • Custom Roll Labels - An Easy Way to Receive Your Labels

    Custom labels are an important part of branding for any company responsible for creating consumer products, so if this your field, you'll have to scout for third parties that can fill that role. When your business finds an efficient and experienced labeling partner, the care will show in how the labels themselves are produced. No element of your order will be left to chance.

    The roll-based format employed by Lightning Labels has its own benefits for businesses. Whether you're applying labels by hand or via a mechanical process, you'll find efficiency and utility benefits to getting roll labels instead of a sheet.

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