Label Technology

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    StressAwarenessUse Bumper Stickers for Stress Awareness

    Stress impacts all of us, and can lead to more severe mental and physical health issues when not recognized and treated. Awareness has long been held as the most powerful weapon to combat mental health problems, and April is dedicated to generate attention around stress and its full spectrum of consequences.

    If you would like to contribute to Stress Awareness Month, you can use custom bumper stickers to do so. There are few better ways to spread the word about a movement than crafting and distributing a winning bumper sticker, as the imagery will travel down roads and highways, attracting the eyes and minds of others.

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  • February is National Wedding Month

    Love is in the air this month, as February hosts both Valentine's Day and National Wedding Month, all within the shortest number of days of the year. If you produce candles, wine, wedding favors or any other products that are a bit more popular during wedding season, which generally falls in the spring and summer months, the time is now to get moving on customized label projects that will let newlyweds-to-be know that you are a good choice for their event.

    In many ways, this month is a great time to build brand awareness through several different types of campaigns, including those that celebrate National Wedding Month and Valentine's Day, directly market relevant services or get the brand name into the minds of individuals planning their weddings for later in the year.

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  • Digital watermarking codes may eventually replace traditional barcode labeling on product packaging.

    Digital Watermark Labels May Transform Traditional Barcodes Today, the inclusion of barcode labels on product packaging is a normal occurrence. These scannable stickers provide businesses across all industries with a way to significantly improve manufacturing and distribution operations, track and manage inventory faster and more accurately, and enable quicker transaction processing.

    Now, a new innovation is being introduced to the market that has the power to take global supply chain capabilities to a whole different level.

    The Wall Street Journal reported this week that Digimarc Corp.

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  • Custom labels can help make holiday shopping more affordable.

    Using Custom Labels to Manage Holiday Spending

    With Christmas quickly approaching, people are beginning to scramble to finish their holiday shopping and think of last minute gift ideas. This time of year can be both stressful and expensive.

    The National Retail Federation recently reported that consumers plan to spend around $800 on items related to the holidays.That's a lot of money, especially for those on a tight budget.

    Furthermore, sometimes people spend a considerable amount of money on presents, even when they aren't entirely sure they are purchasing the right items that their family or loved one will be pleased to receive.

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  • Making Waves this New Year's Eve

    Personalize New Year's Celebrations

    The time of the year for celebration has arrived, and individuals and businesses from across the country are likely ironing out the details of their plans to ring in 2016 in fun and unique ways. If you manufacture or distribute products that are popular for New Year's festivities, including wine and champagne, you might want to consider the merits of customizing your labels for these items to ensure that they fly off the shelves at the end of December.

    Personalization has been a key to success for businesses of all types in the past few years, and one of the best ways to keep these strategies fresh is to align custom labels with specific events or campaigns, in this case those related to New Year's.

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  • New National Poll Suggests Majority of People Prefer Print GMO Labels Rather Than Electronic.

    GMA Introduces SmartLabel Technology as GMO Labeling Solution The United States Congress has faced a great deal of food industry-related controversy this year, especially pertaining to the labeling laws of products containing genetically modified ingredients.

    On one side of the GMO debate are groups of labeling supporters who believe labeling regulations should operate in a way that reflects complete transparency, disclosure and honesty between producers and consumers, leaving no room for misinterpretation.

    On the other end of the spectrum are those who believe mandatory labeling should be prohibited, and GMO labeling should be an option left to the manufacturer's discretion.

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  • Capitalizing on Child Safety & Protection Month

    How Will Your Business Participate?

    November is Child Safety & Protection Month, which is an especially big event for the average product manufacturer who targets younger consumers. Although child safety labels are required on any objects that might present a risk to kids throughout the year, the observance of this awareness month will act as an opportunity for companies to go above and beyond the call of duty to gain more trust from their target markets.

    Because this observance also takes place in the busiest shopping month of the year, manufacturers and retailers will want to get moving on their child safety protection labels as soon as possible to get them out before Black Friday.

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  • Take Advantage of the Zodiac Signs to Personalize Your Products

    Get Your Scorpio Custom Labels Today!

    Zodiac signs and astrology at large have become more popular among consumers in the past several decades, and many individuals will look over their horoscopes on a daily basis, trying to align their lives with the stars above. One of the more important drivers of brand recognition and stature involves capitalizing upon opportunities to spread the word and connect the company's image to hot trends, and personalized custom labels can be a great way to do this.

    Customization has become a critical aspect of marketing and product management in the past few years, and companies can take a range of approaches to get these projects underway and in motion.

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  • Who Says Labels Have to be Boring?

    Standard, boilerplate labels have long been in use by a range of organizations, including food industry competitors, retailers and manufacturers, and will generally include the bare minimum of information related to products. While this can certainly get the job done, and some brands might want to keep their messaging and packaging as simple as possible, others do not have to remain one-dimensional when approaching their product labeling strategies today.

    Rather, before the holidays kick in, some business leaders should go outside the norm and begin to label their products with a bit more pizzazz, helping to give them the best possible chance of maximum revenue and brand recognition.

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  • Use Custom Stickers to Create Awareness for Your Fundraising and Charity Events

    Boosting Awareness with Custom Stickers

    Philanthropic companies tend to be a bit more successful in the brand management category than those that never embrace certain causes and charities, especially among the younger generation of consumers. As such, many firms have started to become more engaged in fundraising, charities and awareness events in the past few years than ever before, and some marketing techniques can help to boost the visibility of these initiatives more creatively.

    For example, leaders can begin to leverage custom stickers that are meant to not only help to position the brand alongside the charities and fundraising activities taking place, but raise awareness of those causes as well in one fell swoop.

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