Labeling Basics

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    Eco-friendly Labeling May Provide A Breakthrough with Millennials

    Passion for Earth-friendly Packaging

    What defines the millennial generation? Ask 100 people and you'll get 100 answers. Some say millennials are socially responsible optimists. Others state that they're too consumed with digital interactions. Still others find them to be hard workers who have erased some of the boundaries between home and business life. One common thread in overviews of young people today, however, is their interest in things good for both them and the earth. Marketers can make headway with millennials by creating raw, healthful and environmentally friendly brand images.

    One of the most effective ways to define a company is to generate a new labeling strategy.

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  • Add a Touch of Glam to Beauty Product Labels with Gold Poly Material

    Stand Out in the Beauty Aisle

    Whether you're responsible for one health and beauty product or a complete line, having a distinct and attractive look for the packaging will help your offerings catch on with customers. Items in the beauty category vie with dozens of similar products in the aisles, and since people won't be grabbing products off the shelf and trying them out, packaging is how you differentiate a particular brand. You can implement numerous visual features to make your beauty product labels excel, from your chosen imagery to your logo treatment, up to and including the material you pick.

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  • Add Shine to Your Product Labels with Chrome BOPP

    Eye-Catching and Tough, It's Chrome BOPP

    Product labels today have to look bold to attract attention among fierce competition. If your products have a look that pops off the shelves, you gain an immediate advantage over brands that have more plain packaging. However, there is a catch - if your labels aren't tough enough to survive store shelves, home storage and the use of the products within, they won't make a strong or positive impression. This is where Chrome BOPP labels come in - when you use this material, you get a shiny, distinctive surface along with all the toughness of a BOPP label.

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  • How are FDA Regulations Affecting Vape Labels?

    An Evolving Marketplace

    As members of a fairly new family of product, vape pens, e-cigarettes and e-juice are in the early days of regulation. This means that if you're in the business of making or selling these items, there's plenty to learn - and it's changing all the time. Becoming more aware of what the U.S. Food and Drug Administration mandates will help you create vape labels that are in compliance with the latest rules. No matter what comes next, obeying the law and providing customers with pertinent information will remain key virtues. Fortunately, when you work with a fast and effective printing partner, updating e-juice labels is easy and affordable.

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  • The Success of EPA's New 'Safer Choice' Label

    The Challenge of Hazardous Chemicals It's no news that consumers today want products that are not only healthy and safe, but also good for the environment. For the food and beverage industry, this increased demand for better products has been driven by the desire to make healthier choices and be able to more easily understand what ingredients are contained in the item. And although the industry has recently been fraught with controversy, such as the ongoing debate regarding whether GMO labeling should be mandatory, the premise is relatively simple: Let consumers know exactly what ingredients are used in the product and don't try to deceive them with buzzwords and marketing gimmicks on the packaging and labeling

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  • 5 Questions to Ask About Your Custom Label Design

    Preparing Product Labels for Print

    When designing custom product labels, you have to make a lot of decisions. The images, colors and font you choose are just the beginning. And while perfecting the labeling and packaging may seem less important than creating a valuable product, the truth of the matter is that not many customers are going to purchase the good if it has a lackluster exterior.

    Successful marketers understand that taking a detail-oriented approach to the packaging and labeling of a product is necessary to ensure shopper engagement. They leave no stone unturned, no element overlooked.

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  • Target Severs Ties With Textile Supplier For Mislabeling Products

    India Manufacturing Company Under Fire After False Labeling of Sheets Businesses have become increasingly pressured to ensure that their products are safely sourced and appropriately labeled. Failing to disclose certain ingredients or details can lead to massive product recalls, whereas incorrectly labeling a good as being something that isn't entirely true can have consequences, including loss of revenue, reputation damage and litigation fees.

    However, when it comes to ensuring high ethical standards are met, organizations don't just have their own business to worry about. They must also look to their vendors and partners, as any missteps taken by these parties are ones the company could end up being found liable for.

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  • President Obama Officially Signs Mandatory GMO Labeling Law

    New Mandatory Labeling Legislation for GMO Products In news that was widely expected but only recently made official, President Obama has signed a bill making it mandatory for food companies to include on product labels the use of GMO ingredients, Deutsche Welle reported. Regulators will be given two years to establish new policies and standards for manufacturers to abide by. The source added that this law requiring GMO labeling makes it so food packages must include text, an image or a digital code that informs shoppers whether or not the product contains genetically modified organisms.

    At the beginning of July, Vermont officially became the first U.

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  • Avoid These Mistakes When Creating Food Labels

    Designing Labels for Ultimate Success
    When it comes to creating product labels, sellers are being pulled in a million different directions, especially those in the food and beverage industry. It seems like every day there are new regulations being enforced or efforts being made that cause marketers and manufacturers alike to reconsider their approach to packaging and labeling. 

    There is a lot to take into consideration when it comes to designing and creating custom labels. But among the most important elements are the words and phrases used on the package labeling, including health claims, ingredients and nutritional information.

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  • New Study Finds Shoppers Trust Labels More Than Ads

    Consumers Skepticism About Product Labeling At this point, it's hard to broach the topic of product labeling without mentioning the increased scrutiny the industry has faced from both consumers and regulation agencies. Over the past year, a handful of relatively high-profile debates have unfolded regarding food companies or manufacturers of consumer packaged goods and their labels. A lot of the ridicule and conversation surrounding the issue has been based on shoppers feeling misled or uninformed about what ingredients and processes are involved in making the products they purchase and consume, as well as loose guidelines and policies set forth by the U.

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