The Challenge of Hazardous Chemicals It's no news that consumers today want products that are not only healthy and safe, but also good for the environment. For the food and beverage industry, this increased demand for better products has been driven by the desire to make healthier choices and be able to more easily understand what ingredients are contained in the item. And although the industry has recently been fraught with controversy, such as the ongoing debate regarding whether GMO labeling should be mandatory, the premise is relatively simple: Let consumers know exactly what ingredients are used in the product and don't try to deceive them with buzzwords and marketing gimmicks on the packaging and labelingContinue reading
Preparing Product Labels for Print
When designing custom product labels, you have to make a lot of decisions. The images, colors and font you choose are just the beginning. And while perfecting the labeling and packaging may seem less important than creating a valuable product, the truth of the matter is that not many customers are going to purchase the good if it has a lackluster exterior.
Successful marketers understand that taking a detail-oriented approach to the packaging and labeling of a product is necessary to ensure shopper engagement. They leave no stone unturned, no element overlooked.Continue reading
India Manufacturing Company Under Fire After False Labeling of Sheets Businesses have become increasingly pressured to ensure that their products are safely sourced and appropriately labeled. Failing to disclose certain ingredients or details can lead to massive product recalls, whereas incorrectly labeling a good as being something that isn't entirely true can have consequences, including loss of revenue, reputation damage and litigation fees.
However, when it comes to ensuring high ethical standards are met, organizations don't just have their own business to worry about. They must also look to their vendors and partners, as any missteps taken by these parties are ones the company could end up being found liable for.Continue reading
New Mandatory Labeling Legislation for GMO Products In news that was widely expected but only recently made official, President Obama has signed a bill making it mandatory for food companies to include on product labels the use of GMO ingredients, Deutsche Welle reported. Regulators will be given two years to establish new policies and standards for manufacturers to abide by. The source added that this law requiring GMO labeling makes it so food packages must include text, an image or a digital code that informs shoppers whether or not the product contains genetically modified organisms.
At the beginning of July, Vermont officially became the first U.Continue reading
Designing Labels for Ultimate Success
When it comes to creating product labels, sellers are being pulled in a million different directions, especially those in the food and beverage industry. It seems like every day there are new regulations being enforced or efforts being made that cause marketers and manufacturers alike to reconsider their approach to packaging and labeling.
There is a lot to take into consideration when it comes to designing and creating custom labels. But among the most important elements are the words and phrases used on the package labeling, including health claims, ingredients and nutritional information.Continue reading
Consumers Skepticism About Product Labeling At this point, it's hard to broach the topic of product labeling without mentioning the increased scrutiny the industry has faced from both consumers and regulation agencies. Over the past year, a handful of relatively high-profile debates have unfolded regarding food companies or manufacturers of consumer packaged goods and their labels. A lot of the ridicule and conversation surrounding the issue has been based on shoppers feeling misled or uninformed about what ingredients and processes are involved in making the products they purchase and consume, as well as loose guidelines and policies set forth by the U.Continue reading
Despite Growing Skepticism, Study Shows Majority of Shoppers Still Read Food Product Labeling There has been an influx of new product labeling guidelines that have either already been or are currently in the works at the United States Food and Drug Administration. Among the most recent and notable changes is the updated Nutrition Facts panel, which now includes a mandatory "added sugars" portion, as well as a bolder, more prominently displayed text.
The issue of product labeling requirements has been a topic of interest among consumers over the past year or so, with many advocating for mandatory, uniform policies and more transparency with food companies and product packaging.Continue reading
Why Use Unique Materials for Labels?
These days, the store shelves are packed, making it harder for manufacturers and distributors to set their products apart from the crowd. At the same time, as many product manufacturers know all too well, so much of the battle for revenues takes place on the shelves, meaning there needs to be a way to differentiate. Because most products will have labels printed on traditional materials, you might want to consider using more unique materials for yours.
Satin cloth labels can add a completely new dimension to your products, giving customers a tactile component to the brand experience in the stores and allowing the materials themselves to pop off the packaging.Continue reading
The Importance of Quality in Labeling Adhesives
When it comes to designing a custom label for product packaging, there are many different factors to take into consideration. Of course, you want to make sure that is it visually appealing and attention-grabbing. But it is also crucial to ensure that the right material and adhesives are used. Failing to do so could result in premature cracking, peeling and deterioration and, ultimately, impact how consumers perceive your item.
Not all labels are created equal. What looks and performs well on one container may not be the greatest choice for another.Continue reading
Marketing Your Products to Generation Y
Most businesses understand the pivotal role product packaging and labeling play in marketing. Everything from the colors and fonts to the graphics and wording on an item's container can influence the buying decisions of shoppers. However, when designing labels for goods, it is crucial that the seller takes into account the specific preferences of the target audience.
The millennial generation, which includes those born between 1981 and 2000, is now the largest demographic in the United States. According to Processor News, these individuals account for more than a quarter of the country's population and, collectively, represent about $200 billion a year in purchasing power - clearly making them an essential group for brands to market toward.Continue reading