Challenges Go to Court
Choosing your words carefully is essential when designing product labels, as when customers feel deceived by a package, they don't just stop buying - they sue. There are reputation and financial effects to claims that don't match consumers' perceptions, and letting these matters go to court can prove time-consuming and costly.
Complying with all relevant labeling laws and restrictions is a starting point for companies, rather than the maximum diligence brands should show. Using phrases that have not been legally ruled on in the past, but are taken as deceptive by customers, could lead to your organization becoming cited as a future precedent, spending a lot of money on settlements before the dust settles.Continue reading