Labeling Rules & Regulations

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    Challenges Go to Court

    Choosing your words carefully is essential when designing product labels, as when customers feel deceived by a package, they don't just stop buying - they sue. There are reputation and financial effects to claims that don't match consumers' perceptions, and letting these matters go to court can prove time-consuming and costly.

    Complying with all relevant labeling laws and restrictions is a starting point for companies, rather than the maximum diligence brands should show. Using phrases that have not been legally ruled on in the past, but are taken as deceptive by customers, could lead to your organization becoming cited as a future precedent, spending a lot of money on settlements before the dust settles.

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  • Should You List More Information on Food Labels?

    Some food labeling priorities aren't optional - they're required by law. The new look of the Nutrition Facts label falls into this category. On the other hand, there are elements of food product labels that you can either include or leave out based on what you think will resonate most with your customer base. Putting a large amount of nutritional information on the front of a food label is one of these choices. Will consumers appreciate your honesty? This approach has recently receive a boost from an unlikely source.

    Hershey's = Healthy?

    Candy giant Hershey Co.

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  • Food Labels: What Do Consumers Want to Know?

    Any food product could be described, accurately, in dozens of different ways. Knowing which types of claims are most interesting to your consumers, and allowed by government regulations, could transform your labeling strategy for the better. A preoccupation with healthy eating and nutrition is one of the major shopping trends animating present-day consumers, and when it's time for a label refresh, you can implement these elements to improve your offerings.

    Stating the Obvious?

    The power of perception and phrasing when it comes to food product labeling became clear in University of Illinois research, according to Agri News.

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  • Keep Watching for New Product Label Rules

    Even if product labeling was just a struggle between brands trying to win customers' eyes with their compelling designs, it would be a challenging and complicated field. It's so much more than that, however. No matter what type of products your company manufactures or sells, you've likely felt the impact of rules and regulations about what you can and should print on your labels.

    Obliging and complying with relevant product labeling rules doesn't just mean memorizing policies and relaxing, either. There are real, meaningful changes to those laws every year and a failure to keep up with these updates can lead to regulatory trouble.

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  • Are Your Product Labels Up to Date?

    Product labeling is one of the major regulatory necessities any food or beverage producer has to check off when getting products to market. If you make an omission from an ingredients listing or fail to affix a mandated safety label, the result could be a lengthy and costly recall process. When laying out your product labels, you should be mindful of every piece of information consumers are required to know.

    To show what happens when brands fail to live up to these standards, here is a list of recent recalls due to omissions or inaccuracies on product labels:

    Incomplete Listings Bring Recalls

    There are several circumstances that can lead to a product recall.

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  • Choosing Your Messaging Carefully

    When it comes to labeling your food and beverage products, making claims about their content is a delicate matter. The motivation behind promoting nutritional value is clear: Consumers today are interested in eating healthy, and the right suggestion might win them over. However, you'll have to be ready to back your claims up. When companies overstep what they're allowed to promote, they tend to end up in legal trouble. Which particular words are regulated for use in packaging tends to change over time - this, too, is something you'll have to keep an eye on.

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  • Custom Cosmetic Labels Capture the Trust of Your Audience

    When cosmetics are your main product, establishing a trust-based relationship with your customers is an important element of securing your future. After all, customers who abandon your brand after one purchase aren't likely to sustain the company for any significant length of time. You need strong bonds with shoppers, an audience of consumers who feel well-served by your products and will therefore continue using them for years. This is the recipe for reliable revenue, and it can all begin with met expectations.

    Go Beyond FDA Requirements

    While the FDA does regulate some of the elements of cosmetics labeling, there are terms and promises you can employ without the department's approval.

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  • Keep Kids Safe With Custom Warning Labels For Cannabis Products

    The founding of a whole new industry is an exciting time. With every business idea seemingly tried, this phenomenon has become very rare. The legal cannabis market is the exception that proves the rule.

    If you're striking into this evolving space, then you already know the importance of staking your place with great products and compelling packaging. However, there are a few important restrictions to keep in mind as you set up your legal cannabis business. For instance, you need to ensure your products sport clear custom warning labels to indicate that they are for adult consumption only.

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  • Expiration Date Labels - New Labeling Rule Seeing Attention

    If you produce food or beverage products, you likely employ expiration date labels to tell when customers how long the items stay at maximum freshness. However, the way you present expiration dates may be very different from other organizations that sell that type of product - at least for now. Out of concern that unclear and inconsistent expiration date labeling is causing food waste, industry groups have launched efforts to standardize these dates.

    When this story was last in the news, the U.S. Department of Agriculture was promoting a new approach which would center the whole industry around a "best if used by" label instead of the divergent phrases currently in use.

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  • Design Challenges Present Themselves

    If you're responsible for your brand's label design, you've probably encountered a vexing problem: There's simply too much relevant information to squeeze onto a product label comfortably. There are a few categories of info you have to include, some of which are required by law. Combining this content with your branding and visual design elements is a true balancing act.

    Transparency Meets Technology

    A recent Food Safety Tech interview with Dagan Xavier, co-founder of data science firm Label Insight, delved into a possible answer to the problem of content overload on product labels: SmartLabel digital technology, meaning users receive a base amount of info on the item itself, with the option of going online for the rest.

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