Spread Heart Month Awareness With Custom Labels and Stickers
Denver, CO, (February 13, 2013) - Lightning Labels, custom label and sticker printing leader, is reminding manufacturers that February isn't just for Valentines. This month is also American Heart Month, which means it's a great time to help customers choose heart-healthy products that will help them lose weight and add years to their lives.
Every year, roughly 600,000 people die from heart disease, making it the leading cause of death for men and women, according to the Centers for Disease Control and Prevention. Heart Month is an important time of year for many consumers who decide to take active steps towards improving their health. As shoppers seek out products in stores and online this month, they're looking for items that demonstrate a commitment to heart health.
"The millions of people affected by heart disease is a somber reminder why healthy foods and habits are important," said Julie Mcculley, Lightning Labels Production Manager. "Brands have the opportunity to reach consumers with stickers and labels that educate them on the benefits of their products. Lightning Labels can help manufacturers create seasonal packaging for their items to effectively reach target audiences."
Four Reasons to Incorporate Heart Month Into Packaging Here are four additional reasons why the right packaging can help a brand reach more consumers.
1. Gain Consumers' Trust Embracing Heart Month and the benefits of maintaining a healthy lifestyle shows consumers that a business cares about their well-being. By acknowledging the important role healthful products should play in everyday life, people know manufacturers are on their side.
Consider adding a few sentences to labels explaining Heart Month and how a product is heart healthy. By sharing this information on packaging, brands can boost their credibility. It's also a good idea to consider incorporating visual elements like hearts and shades of red on stickers and labels to draw attention to products.
2. Boost Brand Reputation Many consumers are discovering the importance of heart health this month and in the new year; however, people who already make conscious efforts to take care of themselves may not know how a product can help them achieve their wellness goals. By drawing attention to healthy ingredients on stickers and labels and/or how the product boosts heart health, manufacturers can educate consumers on how the product fits into a healthy lifestyle. Customers will associate the brand with positive qualities they desire, which promotes the brand's reputation.
In addition, by associating itself with Heart Month, a brand is telling the world it supports a good cause, which also fuels consumer respect.
3. Reap Benefits of Seasonal Marketing When manufacturers embrace events like Heart Month and holidays, they open themselves up to more consumers and higher sales because their products become more intriguing. In addition, limited-edition products give consumers a natural sense of urgency because they realize they will not be available forever. Embracing Heart Month and other once-a-year events and occasions also spices up marketing tactics without much research or product changes.
4. Create New Labels With a Fast and Affordable Process State of the art design and printing techniques can be fast. Lightning Labels understands the need to get product labels and stickers quickly for time-sensitive events and marketing strategies, and its products ship just two to three days after a design confirmation.
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