Packaging Labels

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    Consecutive Number Labels Keep Track of Everything!

    Consecutive Number Labels Allow For Precise Tracking

    When you order from Lightning Labels, you have the option of receiving consecutive number labels, perfect for a number of tracking functions that any business can harness. Whether you're interested in precisely noting your inventory levels, hope to create a desirable limited-edition product or just want to issue parking permits with their own unique numbers, this kind of printing is for you.

    Investing in bar code labels and other tools for easy internal counting of information will enable you to simplify the storage, transport and stocking of your products. When you're working with partners that require products to be individually traceable, this is a powerful potential solution. While this is a popular use of consecutive number labels, it's not the only one. Passes and permits are more effective - meaning easier to keep track of and harder to falsify - when they are individually numbered.

    Numbering for Products

    When you want to mark individual packages of products - or note items as part of series - consecutive numbering from Lightning Labels is the way to achieve this feat. The numbers can be for your own benefit or meant for customers to see. In the former case, the digits or bar codes are employed by you and any companies you partner with to track inventory levels or movement through the supply chain. The visibility that comes with inventory labels is valuable and helps you keep an eye on stock without exerting great effort.

    You can also aim consecutive numbers at consumers. Letting shoppers know one of your items is part of a limited run - with the individual numbering to prove it - can create an exclusive and premium feel around that product. Maybe it's a bottle of this year's maple syrup harvest, or an object in a seasonal color scheme. Whatever your particular line of items is, you can employ consecutive numbering to make the offerings stand out from other, potentially larger companies' goods.

    Numbering for Passes and Permits

    If it's up to you to issue passes, permits and other credentials that recipients stick onto their car windows or clothes, you can take advantage of Lightning Labels' consecutive numbering offerings. Parking sticker labels with consecutive numbers can be tracked, with each individual sticker corresponding to a single recipient. This aids in your record-keeping and stops forgeries. Furthermore, when you issue these or other permits with consecutive numbers, it's easy to see at a glance how many you've given out and how many remain available.

    Affordable Short-Run Printing

    When you opt for consecutive number labels, you're likely only looking for a limited amount. This could pose problems if you were working with a partner that offers unreasonable rates for short print runs, but that's not how Lightning Labels does business. With all-digital processes in place, even modestly sized orders are affordable. Next time you're looking for an inventory tracking aid, a print run of parking passes or a batch of labels for limited-edition products, you can contact Lightning Labels. There are a variety of uses for consecutive number labels, and it's easy to see how they'll benefit various company types.

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  • What Graphic Elements Are Truly Critical in Food Label Design?

    Building a Better Food Label

    If it's been a while since your most recent food labeling changes, your food or beverage brand may be missing opportunities to appeal to consumers. In the aisles of grocery stores, your items are sitting next to similar offerings by competitors - sometimes these rival organizations will be much larger, with deep pockets and more advertising dollars. If your products don't look good next to these alternatives, it may be hard to win shoppers over. Fortunately, there are a few rules of thumb that can help direct your food label design philosophy.

    Custom Food Label Design Best Practices

    Creating aesthetically pleasing food packages should not be an afterthought. This is an important and distinct area of your branding, with major implications and its own unique practices. Food Navigator recently spoke with branding expert Simon Thorneycroft about the guiding factors that can keep brands on track when they redesign their labels.

    The most central point Thorneycroft made is that companies' food labels must convey a brand identity rather than just being easy on the eye. A distinctive look is one that stands out, creates emotions in viewers and is memorable. Creating imagery with all of these traits isn't easy or automatic, but food manufacturers that succeed at these objectives may find themselves picking up sales based solely on their products' distinctive look.

    Losing a connection to a product's real nature is a danger when companies get too caught up in complicated branding, according to the expert. He told Food Navigator that beautiful labels that neglect to actually depict the product within may not be helping their brands close the sale. He compared them to amusing and entertaining commercials that are unclear about what they're selling. Such assets may earn positive reaction but not move any units.

    Combine Many Inputs

    A great package design will appeal to multiple senses at once. Food Dive recently asked the question of what makes an interesting and appealing package. Consultant Alan Moskowitz told the source that the best designs get across a number of different facts, all at once. Rather than one single element of the label striking a chord with shoppers, there should be a unity between all the information displayed. From nutritional claims to color choices, everything matters.

    Moskowitz also noted that there's a technological element behind great packaging today. With the ability to use new materials in labeling print runs, and to contract shorter print runs than ever before, brands have the ability to get creative in ways they haven't before. Even huge brands such as Coca-Cola have had success with short print runs of unique-looking labels, meaning the concept of experimenting and personalizing has been tested and validated at the highest tiers of the mass market.

    Responding to Changes

    Of course, no matter how good your design sense is year-round, you have the potential to increase tour appeal by changing things up even further. A natural extension of the power of customization and short print runs, seasonal promotions can become a calling card for your company. There's always a holiday or special date tied to your product that you can celebrate. From tying a healthy product into an awareness month to showing regional pride with a local-themed design, there are infinite ways to transform your product's look.

    Changing design elements with the seasons while still keeping some iconic branding elements in place can become a winning strategy for food and beverage brands that want to stand out and expand their appeal while not alienating their existing consumer bases. Such an approach would lead to waste and unused labels in an era of high minimum orders, but the age of all-digital printing has changed the basics of production. Companies that want to try on new identities - or keep up with regulatory changes affecting elements such as nutrition facts - have a way to do so.

    Find a Custom Food Labeling Partner

    Working with Lightning Labels is an easy choice for companies that want to embrace great graphic design without being tied to large minimum orders. With high-quality, all-digital printing processes, Lightning Labels can ensure your food or beverage brand's unique logo and colors come through clearly. Combine this with a commitment to customer service and easy, quick shipping from domestic production facilities instead of outsourced factories and it's clear: You can get the custom food and beverage labels you need, no matter what type of strategy you have in mind.

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  • Recycled Labels Help Sell Your Craft Products

    Recycled Labels Are Rustic and Eco-Friendly

    Craft labels have to shoulder a lot of weight. When you turn your crafts into a business, you're entering a marketplace full of established companies. While these big producers tend to have copious marketing budgets, your items' packages are often your main way of getting your message out. You need to make sure your labels are as effective as possible at communicating your brand identity.

    That identity may be aligned with eco-friendliness, responsible consumption and handmade rather than mass-produced goods. If so, earth-friendly recycled labels like those from Lightning Labels make the perfect finishing touch for your craft project's look. Giving this distinctive aesthetic to your items can position them effectively within your particular market, carving out a space to thrive. March is National Craft Month, which means it's an appropriate time to focus in on your homemade items' branding and help them live up to their potential.

    Green Labels Set The Tone

    Authenticity and responsibility can set your small brand of products aside from the corporate giants making similar products. Creating a unique visual style will help enhance your appeal, and recycled labels can accomplish this feat. Working with Lightning Labels, you can get high-quality, durable labels made from one of several post-consumer-goods materials. Some of these have a rough feel that underlines your natural credentials and plays up your items' handmade nature, while others are sleek and versatile, allowing you to pick any messaging style you choose.

    Eco-friendly labels are especially helpful when your brand stands up for green causes publicly. Using sustainable materials in craft product labels shows that you aren't just talking about the issues, but actually following through on your values. This kind of unity of messaging and packaging can give consumers the confidence they need to take a chance on a small, local brand of products. Once you've convinced shoppers to buy an item once, the quality of your products can convince them to stay.

    Saluting the Craft Professionals

    Creating crafts is a passion shared by millions around the world, but not just anybody can turn a hobby into a thriving business. Your decision to make the jump is an admirable demonstration of your confidence in the products. It's great to back this confidence up with ideal packaging solutions which will help ensure your hard work doesn't get lost in the shuffle. During National Craft Month, it's a great time to either launch a new business based on handmade products or revise the labels of your current offerings to maximize their appeal.

    Eco-friendly labels are one way to update an item and make sure it gets noticed. If that doesn't fit your brand's plans, Lightning Labels can still help. The company offers a huge variety of custom label materials and finishes. Even if your products need tough labeling solutions - for instance beauty products stored in wet bathrooms or candles, giving off heat - Lightning Labels is a partner you can turn to. Craft products are an exciting corner of many a market, and if they're labeled well, they can really stand out.

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  • Are Cans or Bottles Better for Your Craft Beer? We Can Label Both!

    Craft Beer Producers Have Choices

    Craft beer has been one of the hottest fields for entrepreneurs in recent years. This is a product that can say a lot about your identity, via the ingredients you choose and packaging you employ, yet still reach a mass audience. If brewing is your profession, you have a series of important decisions to make, including whether to ship your beverages out in glass bottles or aluminum cans.

    While making that choice, you can set your mind at ease on one point: No matter which of those options you choose, Lightning Labels is your partner of choice. Lightning Labels offers the ability to print custom beer bottle labels or beer can labels. Opting for labels rather than pre-printed aluminum cans is a way to keep minimum-order sizes low, an absolute money-saver for craft beer brands that don't have the resources available to national macro-breweries.

    Bottle Labels? Can Labels? Both?

    Bringing your beer brand to the masses means using your labeling as a kind of advertisement. Customers choosing between your products and others, both from local breweries and the massive multinational corporations, will get to judge all of those brands side by side. Will your items' look stack up effectively?

    Fortunately, Lightning Labels can help you make that great impression, with high-quality imagery printed on a variety of materials. You gain access to this difference-making visual appeal whether your beer comes in bottles or cans. You can therefore make the choice between custom beer can labels and beer bottle labels safe in the knowledge that Lightning Labels will have an offering to support your selection.

    • Labels for Bottles: Beer bottles accept a number of labeling styles. You can go for die-cut labels that show off more of the color and shape of your bottle, or larger labels that wrap exciting imagery all the way around. There are many different materials on offer from Lightning Labels, meaning that whether your brand has a hand-crafted and earthy appeal or is slick and futuristic, there's a great choice out there for you.
    • Labels for Cans: When you want to preserve the flavor of your brew and give consumers the option of buying beer in a convenient and easily recyclable package, aluminum cans have your back. While pre-printed cans' minimum order sizes may prove too large for your brewery, you can opt for custom beer can labels from Lightning Labels, turning generic cans into bright representatives of your brand.

    Express Your Brand's Identity

    Whether you choose bottles, cans or a combination of both, Lightning Labels can help you express what your beer brand stands for. Your philosophy, regional pride or unique flavor fixations make for great copy, and you can take advantage of Lightning Labels' high-quality, all-digital processes to print this information in compelling and legible text on your bottle or can labels, alongside all legally required disclosures and warnings.

    In a competitive and popular space such as the world of craft brewing, there is no room to look bland or boring. Consumers are willing to try new brands, but how will they choose? If you make your labels as bold as possible, it's a canny form of advertising. Lightning Labels can help you accomplish this task.

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  • Pressed for Space, Digital Disclosure May Be Next for Labels

    Design Challenges Present Themselves

    If you're responsible for your brand's label design, you've probably encountered a vexing problem: There's simply too much relevant information to squeeze onto a product label comfortably. There are a few categories of info you have to include, some of which are required by law. Combining this content with your branding and visual design elements is a true balancing act.

    Transparency Meets Technology

    A recent Food Safety Tech interview with Dagan Xavier, co-founder of data science firm Label Insight, delved into a possible answer to the problem of content overload on product labels: SmartLabel digital technology, meaning users receive a base amount of info on the item itself, with the option of going online for the rest.

    Though this idea seems drastic at first, Xavier pointed out that there is widespread acceptance of and support for the initiative, with 79 percent of consumers likely to use it and 44 percent actually trusting companies more if they sign on. The development of SmartLabel is therefore worth watching, as it could help tip the balance between helpful design elements and necessary nutrition information.

    The move toward complete online labeling is simultaneously a way for companies to clear space on their labels and an opportunity for consumers to see more comprehensive ingredient data than ever before. Xavier pointed out that the practice of listing all of an item's components on its label may be downright impossible in some cases. Given the unlimited space of a web portal, manufacturers can get very granular and transparent about what their items contain, potentially courting consumer trust instead of endangering it.

    Tracking the GMO Label

    The rise of augmented labels such as SmartLabel will likely prove especially important for companies that use genetically-modified ingredients in their foods and beverages. The Department of Agriculture, currently finalizing its rules for GMO labeling nationwide, is set to allow disclosure via either phone or SmartLabel, according to Farm Bureau News contributor Robert Giblin.

    As Giblin added, the final requirements for GMO labeling will be sorted out by the middle of 2018. In the meantime, companies should be getting ready to comply with the rules from day one. The possibility of using augmented labels with a phone number or SmartLabel QR code is sure to be controversial in some quarters, but it does promise a great deal of design freedom. Furthermore, if the SmartLabel standard becomes more widely used, its inclusion in the GMO bill will seem natural.

    Be Ready to Adapt

    The challenges of ingredient labeling and disclosure dissipate when companies work with quick and responsive labeling partners. This is the kind of advantage you gain from Lightning Labels, which uses all-digital methods to ensure quick turnaround times, high-quality imagery and low minimum order sizes.

    Quick response to orders and low minimums are key differentiators in industries where labeling norms and standards are changing quickly. If you can get your labels quickly, and won't be forced into ordering too many, you can shift along with regulations, staying in compliance and ahead of the curve without being stuck with large quantities unusable and outdated labels.

    When you get high-quality labels from Lightning Labels, you already have an advantage in disclosure of ingredients, as you can print small yet legible text and save space on your products. Your design sense won't be compromised, and you'll be free to cover the front of packages with bold and appealing imagery and logos, the kinds of elements that draw shoppers' eyes immediately. Product labels that are compliant and up to date while still packing a visual punch are a valuable commodity for your brand.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.