Packaging Labels

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    Guide To Custom Jar Labeling

    Jars for jams, preserves and jellies leave plenty of room for creative branding, whether it's on a full-size label wrapping around the jar or a more limited label on the lid. Whether canning is your hobby or your company's source of income, there is space to create informative and visually stimulating works of art on your labels.

    Depending on your product and its intended audience, you can try one of several different approaches to creating custom jar labels. The information printed on these labels is the major source of connection between you and the people who will take your products home.

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  • Custom Holiday Health and Beauty Labels

    The holiday season is far from shoppers' minds right now, with the summer sun beating down, but as a small-business owner, you need to be thinking one step ahead. If you want to prepare your health and beauty products to impress buyers this November and December, now's a great time to set your plans in motion.

    When thinking about adding glamor and flash to your items' custom labels, you can go beyond the imagery and text printed on the labels: Consider employing naturally shiny and elegant materials and finishes to make your bath and body products into standouts on the shelves during this year's holiday rush.

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  • Make Your Logo or Message Stand Out with Custom Laser Cut Labels

    Make Your Designs Really Stand Out

    A compelling product label isn't just defined by what's printed on it. Other elements, such as the material and finish employed for that label, can determine whether it creates an interesting and consistent feeling or not. Another trait may be even more overlooked: shape. When you work with a brand that offers custom laser-cut labels, you gain the ability to increase the focus on your distinctive brand logo, no matter what it may consist of. Laser cutting can also deliver custom logo stickers to hand out to your customers.

    The following are a few valuable use cases for each kind of laser-cut logo design.

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  • How Custom Cannabis Product Labels Help Sell Cannabis Products

    A Promising New Market

    The slow rollout of legal recreational cannabis sales across individual states and Canadian provinces represents an opportunity for companies. If you're planning on wading into this market, you should take two steps: compliance and branding.

    There's a need to get in line with all relevant laws and ensure your firm isn't undone by regulatory action. This process goes hand in hand with your selection of bold and exciting branding that will encourage shoppers to pick your brand in this new market. The recreational cannabis market comes with no history to speak of, meaning you can carve out a new niche for your items - your cannabis product labels have a big role to play in this process.

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  • Customize Bike and Motorcycle Helmets with Custom Helmet Stickers

    National Bike Month is a Great Time to Think About Custom Helmet Stickers

    There's no wrong time to think about creating custom stickers or labels for bike and motorcycle helmets. Indeed, this protective equipment is essential for any rider to remember at any time of the year. However, May has a special place on the calendar: It's National Bike Month. If you sell or manufacture bike helmets or other accessories, you can take this moment to refresh your branding, release decals for helmets or even create bumper stickers for consumers that spread awareness of bike safety.

    The possibilities are endless, and with Lightning Labels on your side, you can commit to custom helmet stickers and labels in a remarkably short time.

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  • Food Safety Product Labeling Must Have Allergens in Mind

    Careful Food Safety Product Labeling a Must

    When you're launching a new food or beverage product, listing possible allergens is one of the most important steps on your to-do list. Unless you take this process extremely seriously, you may be forced to issue a costly recall. Producers of food and beverage products can ill afford to make a mistake or oversight in their lists of potential allergens. This is what makes food safety product labeling an absolute must for food and beverage producers.

    Relevant Rules

    A recent JD Supra article by product liability advocacy law firm Wilson Elser offered a reminder that not only are allergen mislabeling problems serious for companies, they're happening at a worrying rate.

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  • Product Labels: Legal Action Remains Common

    Challenges Go to Court

    Choosing your words carefully is essential when designing product labels, as when customers feel deceived by a package, they don't just stop buying - they sue. There are reputation and financial effects to claims that don't match consumers' perceptions, and letting these matters go to court can prove time-consuming and costly.

    Complying with all relevant labeling laws and restrictions is a starting point for companies, rather than the maximum diligence brands should show. Using phrases that have not been legally ruled on in the past, but are taken as deceptive by customers, could lead to your organization becoming cited as a future precedent, spending a lot of money on settlements before the dust settles.

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  • Spice it Up! Update Your BBQ Sauce Labels for National Barbeque Month

    BBQ Sauce Labels Provide A Bold New Look

    When you produce barbecue sauce, marinade and hot sauce products, you add the spice to your customers' meals. But if the BBQ sauce bottle labels for those items are bland or unmemorable, it harms your ability to convince shoppers to give your brand a try. There's no better time than National Barbecue Month to take a look at your sauce line and determine whether an exciting new look could be just what it needs to win people over.

    Adding New Elements

    There isn't just one way to improve BBQ sauce labels. In fact, just about every element of the graphic design can be tuned up and improved dramatically if you focus.

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  • Front-of-Package Food Label Calorie Counts Get a Surprising Ally

    Should You List More Information on Food Labels?

    Some food labeling priorities aren't optional - they're required by law. The new look of the Nutrition Facts label falls into this category. On the other hand, there are elements of food product labels that you can either include or leave out based on what you think will resonate most with your customer base. Putting a large amount of nutritional information on the front of a food label is one of these choices. Will consumers appreciate your honesty? This approach has recently receive a boost from an unlikely source.

    Hershey's = Healthy?

    Candy giant Hershey Co.

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  • Keep Your Custom Labels Relevant

    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

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