Packaging Labels

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    Valentine's Day is less than a month away. This fun and festive season brings bright colors - red, pink and white foremost among them. If your company or organization is planning to celebrate the holiday, or if you have a large-scale party planned, custom Valentine's Day stickers and labels can add to the atmosphere. Products sold as romantic gifts can benefit from special labeling, and party favors will look great with a dash of colorful seasonal flair.

    Love and Labels Products that make great romantic gifts can receive custom Valentine's Day labels in the run-up to February 14. Of course, such specialized labeling should be removable, maybe in the form of an added sticker rather than an item's primary label.

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  • Craft beer styles brewed in small quantities have their own sort of appeal. An exclusive brew only available once, or during a certain season, is a clarion call to beer aficionados. There is one hitch, however. How will these enthusiasts find your brand among the hundreds on store shelves? Custom beer labels can help you call attention to your small-batch craft beers and clearly show how special the contents of each bottle are.

    Beer Labels Make a Statement

    The beer market and craft brews in particular have grown and diversified over the past few years. Being an alternative to the big brands is no longer enough.

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  • You need to brand your Etsy business if you want to boost your business both on and offline. Whether it's a side hustle or your full-time job, a branded craft business will build trust for your customers.

    It's very easy to brand an Etsy business - and it doesn't cost much, either. Your online branding can be extended to physical products so that your company is recognized in real life as well as in the digital sphere.

    Here are just a few ways you can bring your Etsy shop to life with the simple addition of stickers and labels.

    1. Print Custom Labels for Your Products

    Do you make unique items that need a label? For example, if you're a candle maker, you could label your candle jars with a custom sticker.

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  • The exciting new market of legal cannabis has opened up possibilities for companies in multiple states, with others soon to come. As a previously illegal enterprise, selling cannabis products for medical or recreational use has a uniquely strict and evolving regulatory picture. If your company can comply with the rules and reach an audience with its products, however, opportunity abounds.

    The Evolving Medical Space

    While legal recreational use is a cutting-edge frontier for cannabis, medical dispensaries have a longer history, going back more than a decade. Throughout that time, Lightning Labels has been there, providing medical marijuana labels that keep companies compliant with the rules and help them clearly identify their produc

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  • Customers have near-unlimited options when it comes to packaged goods today. Whether your company is responsible for the food on shoppers' tables or the health and beauty products in their bathroom cabinets, you need to ensure those items are as appealing as possible, to keep buyers coming back.

    One of the major ways to improve the experience of using your products is to package them in convenient and useful containers, such as squeeze bottles. From condiments to shampoo to creams of all kinds, a multitude of common items are suited to the squeezable format. But what about the labels? Unless you remember to invest in squeezable labels, your flexible bottles may lose their branding when used by customers.

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  • The holiday season can be a double-edged sword when you're trying to get your products noticed on store shelves. There will be plenty of shoppers walking the aisles, hoping to buy a gift for a loved one or just get something for themselves while holiday sales are going on. On the other hand, this vast potential audience will have plenty of eye-catching items to choose from. Standing out in such a crowded field can feel like a losing battle.

    The Power of Labeling

    Custom product holiday labels can be the method that gives you an edge over the competition, showing off your brand's personality and making a statement.

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  • The question of which material creates the best possible labels is complicated by the fact that each type of item has unique traits. Based on a product's uses, its target audience and the emotional impression the manufacturer wants to convey, the ideal material could be one of any number of options. Lightning Labels understands companies will each have preferences regarding label materials and offers several possibilities.

    The following descriptions suggest a few different industries that will make good use of particular materials. While there isn't space to list every manufacturing industry imaginable, each will have its own ideal label material.

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  • While chapped lips are an annoying problem people deal with year-round, the cold winds of winter make lip balm especially important. If your brand produces these products, the vital nature of the months ahead are obvious: Since a significant percentage of your annual sales will probably come from December through March, it's a great time to ensure your offerings look their best.

    As with any health and beauty product, packaging plays a large role in determining how your brand's items will appear to consumers. People who don't already have a favorite lip balm producer or have strong feelings regarding kinds they've used in the past have a quick choice to make in store aisles.

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  • The legalized cannabis industry is booming, and your role in it could be largely determined by the quality of your cannabis labels. In order to be a strong competitor in both the recreational and medical marijuana markets, you must not only make sure your labels are accurate, but distinct and attractive as well.

    How Your Cannabis Product Labels Influence Consumers

    Did you know that most people only have an 8-second attention span, according to a study referenced in the New York Times? That means you only have about 8 seconds to not only make a great first impression, but to convince a consumer to purchase your product.

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  • The legal recreational cannabis industry is one of the most surprising and exciting entrepreneurial opportunities of the past few decades. Tell a small-business owner from 1997 about your promising new line of cannabis-based snacks and you'd likely get a blank stare. However, there can be no doubt that this field has become an interesting new space for innovation in product creation and packaging excellence, not unlike craft beer or vaping supplies.

    Just like in the worlds of beer and e-liquid, cannabis' products' future may be defined by bold and interesting labels. Companies have to be careful and creative when working on cannabis product labeling, as there is a need to balance visual appeal with a web of ever-changing regulations that tend to vary by state or province.

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