Lightning Labels Blog

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    Family-owned business makes natural and organic pain relief, healing and facial skin care products

    Dr. Mehmet Oz, host of the “Dr. Oz” TV show, was so taken with Donnelly, ID-based Emulate Natural Care products that he showcased them on his TV show. Dr. Oz is a cardiothoracic surgeon who spreads the word about healing practices and products to a national audience.

    Manufacturer of more than 100 products for the natural body care market and professional spa industry, Emulate is a woman-owned business founded by Julie Stauts in 2003. The company follows Native American and Holistic traditions for harvesting and infusing wild and organic healing herbs and flowers into pharmaceutical grade Emu oil, suitable for consumption as well as topical application, and Moringa oil.

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  • If your brand sells products in jars, the labels you apply to those containers are a major element of your retail branding. When consumers approach your items on store shelves, the information and imagery you use on your custom jar labels may determine whether your offerings stand out next to competitors' versions. If it's been a long time since you refreshed your jar labels - or if you're introducing a new item to your line - now is a great time to take a close look at your strategy and see if you could be doing better.

    Picking the ideal packaging approach for your company is more than a matter of selecting text and imagery.

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  • Whether you're required by law to share details such as an ingredient list or you simply want to give your customers more information about your products, there are numerous cases in which it's appropriate to make extensive additions to labels' contents, and a few potential ways to add space for the extra details. The most basic approaches involve simply making font sizes smaller or removing some branded imagery. Those are unsatisfying solutions, however, weakening the overall look of your products on store shelves.

    Fortunately, the other methods of adding extra facts to your labels are much more compatible with great visual design.

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  • Grandchildren and grand adventures to historical sites are two primary loves of Penney Pate, Lightning Labels Account Manager.

    “I have two grandchildren who are almost two years old. They’re my heartbeat,” notes Penney, who has been with Lightning Labels for more than a decade.

    She adds, “My husband and I enjoy travel. We love going to see historical sites and traveling to warmer climates. We last went to the Martin Luther King memorial site in Georgia, and we’re on the waitlist to visit the African-American Museum in Washington, D.C.”

    Now, she gets to combine time with her grandchildren and travel.

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  • When you're promoting a line of cosmetics or lotion products, you have to contend with unique challenges and fierce competition. Your items will be sold alongside many other brands' similar offerings, and your chosen cosmetic packaging labels may be the factor that helps shoppers make a decision.

    The importance of vibrant and distinctive branding goes hand-in-hand with other needs. For instance, lotion bottle labels should stay intact and legible when people squeeze the bottles. Because customers will likely store your items in their bathrooms, custom cosmetic labels must also be able to stand up to moisture.

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  • The vape juice bottle sizes you offer your e-juice products will determine how your customers buy from you. From large to small containers, however, the need for good branding remains paramount. Whether you're increasing your lineup of bottle sizes or refreshing your whole line's look, you need to find the best vape labels for 60-ml bottles and other common sizes, potentially all the way down to 10 ml.

    Right-Sizing Your Vape Juice Bottle Labels

    Sizing up the labels is an important part of the selection process. The best vape juice bottle labels for 10-ml bottles and other small sizes may make use of multipanel features and other specialized traits.

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  • When the U.S. Department of Agriculture issued its first organic hemp flower certification to the cannabidiol brand Palmetto Harmony April 30, it opened the door for numerous other CBD manufacturers to seek similar regulatory approval.

    In the constantly evolving CBD market, this signals a potential sea change in government views on cannabis products. According to a report by New Frontier Data, Palmetto Harmony's designation was facilitated by the Agriculture Improvement Act of 2018, also known as the 2018 Farm Bill, which made hemp and hemp-formulated products such as CBD oils legal. When that legislation was enacted, hemp was officially removed from the list of controlled substances.

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  • When it comes to product labeling, constantly changing rules and regulations add to the amount of information you need to include on packaging. Running out of space is a problem. The solution for that issue is extended content labels or ECLs, which can multiply the text area you have available without sacrificing shelf appeal.

    What Kind Of Content Do You Need To Add?

    If you're in the food business, FDA nutritional information represents a large block of required facts and figures that consumers want to know before purchasing your product. In addition to regulatory material, there are items such as ingredients lists, directions for preparation, recipe suggestions and company background.

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  • Candlemaker recognizes partnership and support during National Candle Association keynote

    Non-profit candlemaker ScentsAbility bestowed the “Light of our Life” award to custom label printer Lightning Labels for partnership and support of the organization’s mission to offer job training and employment to young adults with intellectual and developmental disabilities.

    At the National Candle Association (NCA) Annual Conference & Expo in June, ScentsAbility Founder Bonnie Schmidt and Development Director Denise Anderson acknowledged Lightning Labels during their keynote presentation. The NCA recognized ScentsAbility as their Conference designated charity

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  • When a product is launched, companies often take the easy route of using sheet labels for production. Small businesses, in particular, find that in-house label printing is more affordable for those initial manufacturing runs of lower quantities.

    As demand grows, however, labor-intensive sheet labels become less practical and more of a hassle. That's when it's time to think about switching to labels on a roll. Here are the top five advantages of buying custom roll labels:

    1. Automating Your Production

    In the beginning, manufacturing a small quantity of products, including applying sheet labels by hand, doesn't take that long for staff to do.

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