Lightning Labels Blog

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    Selling beverages requires a balancing act where graphic design is concerned: Your company's custom beverage labels should be clear, so that buyers know exactly what they're getting. At the same time, the packaging must be bold and interesting enough to make shoppers pick your offerings instead of competitors' versions of the same flavors.

    4 Top Beverage Label Tips

    Whether you're redesigning the labels for your line of beverages or putting a whole new product on the market, the right design instincts can turn this change into a positive turning point for your company. The following are four tactics you can consider to help your drinks reach their potential.

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  • New hand sanitizer product, online ordering lead the charge

    Taspen’s Organics and sister company Dragonfly Botanicals Hemp CBD are helping chart the course through challenging current events. The Conifer, CO-based company just released a new hand sanitizer product and the online platform continues to supply a wide variety of products.

    Among the holistic and wellness offerings of the company founded in 2007 are facial care, pain relief, restorative, bath and body, aromatherapy, tincture and hemp CBD products. The company began producing CBD products three years ago.

    Kristy Canaday, Taspen’s Organics & Dragonfly Botanicals Wholesale and Marketing Manager, says the hand sanitizer has something for everyone, with both alcohol and non-alcohol choice

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  • Selling beauty products is a tough business with plenty of competition. It's possible to win highly loyal customers, but your offerings will have to make an impression and stand out from numerous rival brands making similar promises.

    3 Top Beauty Product Label Design Elements

    Your beauty product labels may be the final deciding factor for consumers - shoppers who are unfamiliar with the brands on offer may make their choice based on which variety has the most compelling packaging. This puts pressure on you to design impactful labels. The following are some of the tactics top cosmetics brands use to get their items noticed and drive increased beauty product sales.

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  • Increased consciousness of the ingredients and processes used to make products has been one of the major consumer trends of recent years. If your brand is focused on making earth-friendly goods, this may be a valuable selling point, provided you find ways to convey that information to customers.

    Your products' labels are an ideal place to put this information. When shoppers are comparing multiple offerings in stores, they're looking for reasons to pick one over the others: Eco-friendly labels can push them toward your brand.

    Win Customers' Attention

    According to Nielsen research, consumers - across product categories and around the world - are interested in buying from brands that care about the environment.

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  • In times of global or national crisis, companies can find direct ways to pitch in and make a difference. Sometimes this means changing a business's whole operational strategy to deliver aid.

    The novel coronavirus pandemic has brought out this spirit in organizations large and small, around the world. Given the importance of hand sanitization in fighting the virus, companies that make chemical sanitizers have experienced demand on an unprecedented scale, which has cut into worldwide stocks. This is where distillers have stepped in to make up the deficit.

    What Does It Take for a Distiller to Switch to Sanitizer Production?

    Parade magazine reported that distillers are following the Centers for Disease Control and Prevention recommendation that people use alcohol-based sanitizers with at least 60% alcohol content when they cannot wash with soap and water

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  • Creating compelling custom labels for your brand's beauty products is a constant challenge. Packaging designs have to quickly convince new customers to choose your items over the many alternatives on the market, while also complying with rules and regulations set by the U.S. Food and Drug Administration.

    A new piece of legislation is set to clarify cosmetics labeling by creating more rigorous rules around using the term "natural" and related words. If your company presents its cosmetics as natural, this law could have consequences for your marketing strategy.

    What is the Natural Cosmetics Act?

    The Natural Cosmetics Act is an amendment to the Federal Food, Drug and Cosmetic Act that will ensure there are standards associated with the word "natural" as used on cosmetics packaging.

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  • If your company is dedicated to producing and selling essential oils, you have to think carefully about the custom labels on those items. The American Herbal Products Association maintains a list of recommended information to include on product packaging.

    The AHPA suggests every manufacturer of essential oils follow its guidance on labeling, whether those companies are members of the trade group or not. Compliance will enforce a consistent set of policies across the sector, which can help consumers make purchases confidently, increasing awareness of warnings and directions associated with the items they're buying.

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  • As the world turns to new realities and ways to meet challenges amid the Covid-19 crisis, New Business Development Specialist Gus Owens is doubling down on his priorities at work and home. With Lightning Labels since 2016, Gus uses skills and experience amassed over 24 years in sales to provide top-notch service across the board.

    Prior to joining Lightning Labels, Gus worked in a variety of industries, including insurance, printed circuit boards and wireless phones. “Being able to do something new and exciting led me here,” he says. Among the areas he sees as most progressive are “keying in on the customer experience to retain business and improved processes, technology and capabilities to make sure that experience is not only positive but can be repeated for su

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  • Health supplements and muscle-building powders are in high demand among fitness-conscious consumers. When your company is redesigning the packaging for a protein powder product or introducing a new item to the market, you need to think about the ideal custom labels to catch customers' eyes. The finalized design must combine a compelling visual look with comprehensive ingredient listings, matching shelf appeal with regulatory compliance.

    The best way to meet the many requirements facing your protein powder bottle labels may involve staking out some extra space through extended content labels.

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  • The past few years have seen constant evolution of rules and regulations regarding the way recreational cannabis sellers promote their products and retail operations.

    Because the adult-use industry is overseen on a state-by-state basis, each region with legalized cannabis products has its own set of policies regarding packaging. Retailers in California alone have already witnessed several distinct changes to their custom cannabis labels. Soon, they may need a new form of identification for these businesses. The state's newest proposed regulation is similar in spirit to requiring cannabis labels with QR codes, but this time the codes won't be on the packages - they'll be displayed by stores and employees.

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