Lightning Labels Blog

  • Use Recycled Kraft Paper Labels for an Environmentally Friendly Product Label Option

    Earth-friendliness Promotes your Products

    People have more choices than ever today when it's time to buy a product. This means you'll have to find an edge, something that makes your items stand out from the pack. Eco-consciousness could be that advantage, and environmentally friendly product labels are the perfect way to promote this approach. If you wrap a nominally green product in a highly synthetic label, it could create dissonance and undermine your main objective. Fortunately, there are plenty of materials you can use to create a 100-percent eco-conscious presentation. For example, recycled Kraft paper labels are versatile and useful while having a low impact on the environment.

    Consider Recycled Kraft Paper Labels

    Combining an "earthy" appearance and the assurance of 100-percent post-consumer content, Kraft Labels can become the face of your earth-friendly brand. These labels aren't laminated, which fits in with the raw and green feel they provide. Despite their rustic look, these labels are not fragile and can be machine applied to items en masse to keep a steady stream of your products to shelves.

    Consumers today have become highly interested in protecting the planet, and seeing 100-percent recycled content in labels may be the push millennial shoppers need to decide on a brand. In an era when every imaginable kind of product has dozens of competing versions on shelves, this environmental edge can help your items stand out.

    Willing to Pay More

    Shoppers today are interested in buying from brands that are earth-friendly in their approaches to packaging and products alike. According to Nielsen, millennials and members of the following generation - Generation Z - are interested in products that come from environmentally conscious companies. The source explained almost three-fourths of millennials feel that way. Even 51 percent of baby boomers, individuals from a generation that developed its retail tastes well before the current era, are willing to pay more for earth-friendly products.

    Packaging plays a part in influencing thinking. Among consumers willing to pay more for eco-friendly products, 53 percent told Nielsen earth-conscious packaging is either a heavy or very heavy purchase determinant. Also important to these consumers is that items come from a trusted brand. Creating a cohesive and green brand image could help you become one of these top sources.

    How it Works

    A recent Northstar Recycling blog post focused on how Kraft paper is recycled. The source noted that heavy use of the paper means there is always leftover stock to recycle and turn into a next generation of wrappers and labels. Turning old stock into a new raw material means sorting, collecting and milling the product. Companies around the world have committed to this process and are always looking for new uses for the material. The Kraft Labels offered by Lightning Labels are all recycled from post-consumer goods, meaning they directly reduce waste.

    Order Now

    If you're trying to reach out to millennial consumers as an eco-conscious ally but haven't taken care of your labeling materials, a key piece of the packaging puzzle is missing. When you make the change to a new material, you gain a valuable new marketing bullet point, something that can make shoppers feel good about the choice they're making.

    Working with Lightning Labels means this process doesn't have to take long, either. Lightning Labels, true to its name, is capable of lightning-fast turnaround times on your orders. Recycled Kraft Labels aren't even the only earth-friendly option available for your products. You may prefer to use Vellum #60, which is also made from 100-percent post-consumer goods. Or maybe Earthfirst PLA is more suited to your products. This option uses biopolymers in place of petrochemicals. If your brand believes in green practices, Lightning Labels can give it its face.

  • New USDA Rules Coming for Food Product Labeling

    Obeying Food Labeling Rules

    Companies that produce foods and beverages face unique product packaging demands, with a host of regulations to oblige before they even get around to aesthetic decisions. If your business operates in this area, you've already navigated the rules and gotten into compliance. However, in the years ahead, important changes are on the way. The latest announcements come from the U.S. Department of Agriculture, and have to do with the "sell by" or "use by" label - which has a new name, as well as the compliance dates for meat and poultry regulations.

    Cutting Down on Food Waste

    Food Processing explained that the USDA's recommendation - to implement a new "best if used by" label across the food production world - is designed to prevent waste. Today, different manufacturers use a variety of expiration date formats. These listings are voluntary for all products except infant formula, which requires the use of expiration dates. The new guidance is meant to ensure that wherever optional dating is employed, companies are working with the same vocabulary and format.

    Faced with a patchwork of phrases, including "sell by" and "use by," consumers may be thinking of the listed dates as hard cutoffs for freshness, and throwing food away that is still good. Food Processing noted that by standardizing the use of dating systems, and employing the phrase "best if used by," the USDA is hoping to ensure that shoppers will be better informed. People will now gain the knowledge that products of a certain age may have degraded in quality, but aren't necessarily unsafe. A hard-seeming "use by" date encourages individuals to throw food out, which causes waste.

    The recommendation comes after a period of research into the effects of different types of phrases. According to Food Processing, the USDA's Food Safety Inspection Service settled on the final wording because high rates of people get the intended meaning. Implementing a blanket description across the food world is a big moment for the industry, and it was important for the agency to make sure its chosen version of the label is helpful.

    Meat and Poultry Compliance Dates

    Another announcement from the USDA FSIS concerns the meat and poultry industries. According to Food Safety News, this release isn't about any one rule. Rather, it's a notice that any regulations applied to meat and poultry production in 2017 and 2018 will go into effect on the first day of 2020. This gives producers a minimum of two years to adapt and get in compliance, though the agency would rather companies change practices as soon as rules are added to the books, rather than waiting for the deadline.

    The news source reported that the January 1, 2020 date will keep the FSIS in line with the Food and Drug Administration's labeling deadlines. Two years between announcement and implementation will allow organizations more than enough time to revise their labeling strategies. According to the FSIS guidance, a hard deadline for label changes is friendly to both companies and customers, as businesses won't have to change their labeling strategies too often, alterations which could lead to higher sticker prices.

    Ready for Anything

    The strategy you apply to your food labels will necessarily be impacted by regulations, but you don't have to worry about staying current in compliance, at least when you work with Lightning Labels. As an all-digital printing partner, Lightning Labels enables you to order relatively small quantities of stickers and labels for your products. This means no leftover or wasted labels when regulations change, and an ability to react quickly to any new regulations, getting well ahead of the deadlines. With a third party such as Lightning Labels on your side, you'll be able to stay ahead of the USDA's schedule rather than barely keeping up.

  • Eco-friendly Labeling May Provide A Breakthrough with Millennials

    Passion for Earth-friendly Packaging

    What defines the millennial generation? Ask 100 people and you'll get 100 answers. Some say millennials are socially responsible optimists. Others state that they're too consumed with digital interactions. Still others find them to be hard workers who have erased some of the boundaries between home and business life. One common thread in overviews of young people today, however, is their interest in things good for both them and the earth. Marketers can make headway with millennials by creating raw, healthful and environmentally friendly brand images.

    One of the most effective ways to define a company is to generate a new labeling strategy. If you're in the process of carving out a new identity for your company - or underlining traits that have been there all along - consider working with custom product labels. There's always a chance people will miss an advertisement or decide not to go to your website, but packaging is right in shoppers' line of sight, nigh-inescapable. Brand images that appeal to the earth-friendly interests of young shoppers may prove hugely valuable, especially if you walk the talk and use environmentally kind materials.

    Follow the Trends

    BrandCulture's Eric Pinckert recently explained for CPI Financial that the quest for more environmentally conscious or responsible brand images is a major 2017 trend. The author noted that minimal packaging and the use of recycled materials in both labels and the products inside the boxes and wrappers will be persistent themes. Truth is the key word here, with millennials and Generation Z interested in ensuring the companies follow through on their rhetoric and actually use materials that keep the earth safe.

    The expert noted that transparency will have to be more unfiltered in 2017 than ever before, and the trend will extend to all corners of a company's image. This will have an impact on what should and shouldn't go on labels, as well. Pinckert warned that a lot of text stating that a company is real and authentic could ring false. Instead of just writing out promises, brands will have to follow through and make promises they can keep. Working with truly earth-friendly materials in both items and labels is one example of walking the walk in this way.

    Natural, recyclable items are a stark contrast to the mass-produced consumer products of recent decades. Imagine seeing an item with a recycled label, perhaps a product that is itself biodegradable, next to an equivalent in a plastic package that could end up polluting the ocean or staying in a landfill for ages. The choice is clear and, as Pinckert noted, young people may prove willing to pick a more expensive option if its labeled durably.

    Design considerations

    When dressing your brand up to appeal to young consumers, every single decision can point in an earth-friendly direction. This kind of consistency tends to create an intuitive experience, showing a consuming commitment to being both health-friendly and earth-conscious and marking you as a company that has good intentions. Food Business News reported from the 2016 NACS snack industry trade show, where Lehi Valley Trading Co. Director of Marketing Jacque Taylor described the process of creating a clean, millennial-friendly brand image.

    Taylor, in slight contrast to Pinckert, explained that it's important to produce labels affordably enough to keep the cost of food products down - but once you achieve this level of value, it's important to create an image that pleases the audience with natural overtones, from the selected colors to the chosen imagery. Creating a label means summoning a mood, and the more the package evokes nature and wellness, the better it will be with earth-lovers.

    "In going into the design itself, we knew, for example, the millennial consumer is looking for natural, eco-friendly. Natural, eco-friendly label design was one of the things we incorporated," Taylor told the news provider.

    Working with an Expert Partner

    When designing an eco-conscious image, it's important to get the details right and work with a partner that can give you a thoroughly green option while keeping costs reasonable. Lightning Labels can deliver with its multiple recycled label options. Kraft labels, for instance, are made of 100-percent post-consumer waste materials. Their appearance is natural and earthy, and they are tough enough to be machine-applied en masse. Kraft isn't the only option, either - Vellum labels are also made from 100 percent recycled content.

    While not recycled, Earthfirst PLA labels offer a different take on nature friendliness. This material is similar to ones made with petrochemicals, but is made with Polylactic Acid, a corn-based biopolymer. No matter what kind of image you're going for, Lightning Labels can not only get the intended effect at a reasonable cost, it can give you an earth-friendly approach your customers will appreciate. Your products won't just look like they're eco-positive, with the right custom labels they can walk the talk.

  • Create Fun, Vibrant Custom Stickers for the Super Bowl and Valentine's Day!

    Upcoming Events are Great Promo Opportunities

    Is your company ready to celebrate Valentine's Day? What about the Super Bowl? These are huge cultural events, and between the two of them, they cover a huge variety of target demographics. Custom stickers to place on your products - or just improve the look of your stores or offices - can draw the eye and get people interested in shopping with you and making purchases.

    There's still time to get Super Bowl or Valentine's Day stickers and have them in time for the big days. These are even more flexible than using full-scale product labels, as you can stick them onto items as they go onto the shelves, then peel off the ones that are still there after Valentine's Day and the Super Bowl. That way, you'll get the promo benefits as the events arrive, with no leftover irrelevant merchandise after the fact.

    Courting the Couples

    Valentine's Day is a huge event on the calendar at businesses of all kinds. Sell items that could be great gifts for couples? You can say so with Valentine's Day stickers. This is a perfect application for stickers as opposed to labels, as the gift-giver can peel the stickers off before wrapping the present up. Little reminders that the day is coming up, in the form of stickers, can go over well with customers, who will appreciate the heads-up and potentially make a purchase on the spot. Obviously, the earlier you put stickers on products, the more likely you are to inspire such an "ah-ha" moment in shoppers.

    Getting Ready for the Big Game

    The Super Bowl has become synonymous with parties and get-togethers, as fans of teams that made to the big game unite with other football fans, or people who are more interested in mega-budget commercials, to watch on TV. If you sell products that would enliven these events, go ahead and print stickers. While the NFL and its teams will zealously protect their trademarks, there are plenty of ways to use neutral football imagery and text to spark interest among your shoppers, especially if the team in your area is making a deep playoff run. With such a carefully regulated event, it's worth looking up the guidelines - but there are ample ways to design fun stickers and stay compliant.

    Timing is Everything

    Valentine's Day and the Super Bowl are united by a fun, vibrant atmosphere. These are days to get together and celebrate, and as such they make great marketing opportunities for you. They are also events that cease to become relevant to shoppers right after they occur, with the imagery and signifiers suddenly looking dated from the moment convenience stores move their Valentine's Day candy to the markdown aisle. This means you should work quickly and deploy stickers as soon as possible.

    It's not too late to get Valentine's Day stickers, Super Bowl stickers, or any other custom stickers to celebrate upcoming events in mid-to-late February. Lightning Labels prides itself on its quick and efficient processes, relying on all-digital printing to get you the stickers you need in a matter of days, not weeks or months. If you're considering letting Valentine's Day and the Super Bowl pass - but have products that could benefit from cross-promotion - it's time to reconsider and take action.

  • Add a Touch of Glam to Beauty Product Labels with Gold Poly Material

    Stand Out in the Beauty Aisle

    Whether you're responsible for one health and beauty product or a complete line, having a distinct and attractive look for the packaging will help your offerings catch on with customers. Items in the beauty category vie with dozens of similar products in the aisles, and since people won't be grabbing products off the shelf and trying them out, packaging is how you differentiate a particular brand. You can implement numerous visual features to make your beauty product labels excel, from your chosen imagery to your logo treatment, up to and including the material you pick.

    Advantages of Gold Poly Labels

    Selecting a material for your custom labels is an important step of the design process, as the color and appearance established will set the tone for the product's whole look. You can't write this decision off, and should be thinking about the effect you want to create from the earliest stages of the label ordering process. What kinds of visual cues say that an item is a top beauty choice? Glamor, timelessness and a classy, upscale appearance may be the keys to your customers' hearts, and metalized gold polyester is a material that delivers this look.

    A subtle shimmering and lush gold color announce your items' presence when you choose gold poly labels. The material is backed with a strong adhesive to ensure it holds on whatever type of bottle or jar you choose for a particular product. Beauty labels made with gold polyester are finished in one of two ways, either glossy or matte. Each of these has its advantages.

    Glossy labels are designed to really pop visually, with a look that demands attention immediately.

    Matte labels, on the other hand, give a unique and subtle look that is perhaps less glam and more elegant.

    Depending on your beauty brand's overall branding strategy, you can take your product labels in various directions to complement your identity and target long-term goals. In fact, if you're unhappy with some aspect of how your items are currently perceived, an effective re-branding can start from the labels up, reintroducing the beauty products in a whole new light. Consumers walking the aisles may be compelled to try the bold, fresh items.

    Work with Lightning Labels

    Bath and body products are challenging to market. You have to compete with a vast array of competitors and convince people to entrust their appearance to your items - this is a big ask. If the items have a classy, glamorous and eye-catching look, it could be considerably easier to convince new buyers to give them a try.

    Lightning Labels can be an ideal partner as you work toward a new and ever more compelling round of label designs. An all-digital printer capable of working with a multitude of materials, gold polyester included, Lightning Labels is committed to service, quality and speed. Branding in the beauty industry can't be entrusted to just anyone, and Lightning Labels is eager to partner with your organization and deliver impressive results. Whether your brand needs a few labels or a huge amount, Lightning Labels has an economically smart order option for you.

  • 2017 Begins with New FDA Labeling Requirements

    Keep an Eye on New FDA Labeling Requirements

    When you produce food or beverages, there's never a good time to tune out or stop paying attention to labeling laws and regulations. Regulators make sure to give you time to adjust your labels and comply with the rules, but you should still be as prompt as possible at identifying and responding to relevant moves by the major bodies in charge of packaging.

    The early days of 2017 have borne out the need for vigilance, with the the U.S. Food and Drug Administration already rolling out some announcements regarding upcoming adjustments to the laws. When you have a good grasp of the legal situation and an agile labeling partner on your side, it's possible to stay up on these requirements, and even to get ahead of them and give your customers a smooth transition from one type of labeling to the new standards.

    Comment Period Extended

    Do you have any valuable input on what should be considered "healthy"? If so, you have a few months left to tell the FDA. According to Food Safety News, the public comment deadline for what the word "healthy" is allowed to mean on food packages is now March 26, 2017. This is a revision from the previous date of January 26, and if you have anything to submit, this extension gives you time. Comments can be made either publicly or directly to the FDA in confidence.

    According to the news source, industry groups asked for the extension. The Grocery Manufacturers of America wanted more time for comments due to the fact that the end of the year tends to be busy for retailers and customers alike, leaving less time for affected parties to register their opinions about the "healthy" label.

    As for groups that have already made comments, Food Safety News specified that the United Egg Producers stepped up in favor of adding eggs to the definition of "healthy." Current restrictions involving saturated fat and cholesterol are the sticking point, but the industry body cited eggs' place in the Dietary Guidelines for Americans model diets as proof that eggs can be a healthy food and deserve the use of the related language.

    The very fact that the word "healthy" is back up for debate is due to an actual issue encountered by the FDA in 2015, according to the source. The inciting incident was a legal showdown between KIND, makers of fruit and grain bars, and the government body. The FDA told KIND that four of its "healthy"-labeled products did not comply with the present definition of that word, while KIND claimed that the science behind that label has since been superseded. Now, it's time for the public to have its say before the new law comes into effect.

    Are your products currently eligible to be called "healthy?" Might they be under a revised version of the labeling law? If you have any stake in this ongoing process, it's likely worth watching what happens next regarding the legal wrangling.

    Final Guidance Documents

    The first days of 2017 have been a busy time for FDA announcements, as Natural Products Insider recently noted the existence of two new draft guidance documents, both of which are entering their own comment periods. Now, you have 60 days from their publication on January 5 to register your opinion. The first draft concerns many important elements of the new labels - rounding of figures, the compliance date, how to label added sugars and even the thickness and spacing of lines in graphics are all discussed in the document. The second release consists of examples to help manufacturers develop serving sizes.

    With the new Nutrition Facts label representing a significant updating of a packaging element that has been stagnant for a long time, it is likely worthwhile to study these new documents and potentially register comments. No matter what kind of food or beverage you produce, the way you note the values of different ingredients, nutrients and serving recommendations could have an effect on consumer perception.

    When will you finally have to implement the coming changes and shift over to the new label format? This is one of the questions tackled in the latest round of guidance, as Natural Product Insider highlighted. Items that receive their labels before July 26, 2018 are the last batch that do not need the new-style Nutrition Facts panel. This date is one year later - July 26, 2019 if you sell less than $10 million of food each year.

    Time to Partner Up

    With regulations changing and new rules always being mooted, it's clear that you'll need a labeling partner on your side in the years ahead. This is where Lightning Labels can help, offering custom product labels for food and beverage manufacturers that look great and keep products in compliance with all relevant laws. Due to Lightning Labels' all-digital processes, you don't have to order huge amounts of labels at once. This means that when rules change, you don't end up with wasted labels fitting the old regulations.

  • Stay Ahead of the Vape/E-cig FDA Guidelines with Lightning Labels

    Regulations Keep Shifting

    When a product's packaging requirements are codified by law, it's not that challenging to get into compliance - but when those rules keep changing, that can cause problems. It can be tricky to efficiently and affordably package an item when it's subject to shifting requirements: Print too many labels in the old style and they go to waste. Work with a slow printing partner and you'll have to suffer long wait times when you change designs to comply with the latest rules and regulations.

    E-cigarettes and other vaping products are great examples of items with changing labeling rules. If you work in this industry, you've doubtless already encountered warnings about the FDA's impending label changes. It's time to get ready for the next generation of vape labels. This is also a great opportunity to sign up with a responsive partner such as Lightning Labels to ensure you'll be ready for any further labeling law changes.

    Upcoming Legal Changes

    To recap the FDA's recent announcements, the department plans to begin treating vape and e-cig products as tobacco, exerting far more control over these categories than it previously did. This means that, as of 2018, such items will have to contain the same nicotine warnings as traditional cigarettes, provided they contain nicotine. If your products don't have nicotine in them, you'll have to submit a self-certification statement to that effect, along with data to prove it. Even then, there is a "made from tobacco" alert that you'll have to add to your packages.

    The 2018 deadline is fast approaching, and means you'll have to carefully regulate your supply of labels. Staying in compliance means never using a label type once it's been phased out, but ending up with unused e-cig labels is a problem as well. This is why it's important to work with a label provider capable of small, efficient print runs. When you don't have to order too many packages of any one design, you'll be able to change with the times, even if you only produce a limited amount of your product each year.

    E-cig labels will present a challenge for years to come, as they are a perfect storm of labeling requirements - FDA regulated and relatively untested. While the next announced changes come into effect as 2018 begins, there's no telling what may happen after that. Picking a labeling partner that can help with this next change, and sticking together, could prepare you to face whatever requirements follow and stay unfailingly in compliance.

    A Third Party That Can Help

    What makes Lightning Labels such an ideal team member to help with your custom vape labels? The all-digital printing process is the key factor. When you order from Lightning Labels, you can buy in small quantities affordably, and receive your batch of labels in days, rather than weeks or months. Working with such an agile partner will help you deal with regulatory changes, or even make shifts for the sole purpose of improving your products' image and branding. In a fast-moving industry, you need quick, efficient allies.

  • High Quality Custom Labels for Cannabis Products - The Importance of Branding

    A New Market Appears

    Some thought they'd never see it in their lifetimes, others said it was only a matter of time, and now it's come to pass. Cannabis products are becoming legal for recreational use and sale in more states, and it's time to step into this new market. It's rare to have a previously unavailable type of product appear on the market, but that's what legal cannabis represents. It's important not to lose sight of the importance of branding and creating a memorable image. Long-term success could be in the cards for companies that are quick off the blocks and stand out in the early stages of legalization.

    An Urgent Need for Branding

    Just about every consumer product has a few iconic brands, ones whose names and imagery are indelibly associated with that type of item. Legal recreational cannabis is just in its beginning stages, so companies have a chance to step up and become those leading providers. This all depends on picking the right moment, and being ready with a strong image right as the market heats up. Organizations ready out of the gate with custom cannabis labels that make a strong, positive impression may prove victorious in establishing their place in the market.

    Competition comes along with new opportunities, and early entrants into a market can expect to have company very soon. Launching with an established and professional-looking brand is one way to stake out a unique and attractive place within the multitude of brands sure to spring onto the scene. Cannabis product labels should be created to target buyers' preferences and interests, the same as with any more established category of merchandise. Getting this kind of look right means performing market research and working with a labeling partner that can deliver high-quality imagery, sharp text and more hallmarks of great packaging.

    The fact that the legal situation around cannabis products is still evolving means companies have to be agile about how and where they enter the market. The current inconsistent state of regulation around the country has led to an uneven distribution of sales channels. Companies in Colorado have already had a chance to tout their wares. Groups hoping to operate in places such as Massachusetts or California are likely still in the planning stages. When organizations call on fast-moving labeling partners to produce their new cannabis labels and related branded materials, however, they gain a path through this fractured environment.

    Lightning Labels Can Help

    Working with Lightning Labels means gaining access to a high-speed all-digital printing process. Lightning Labels operates from domestic facilities rather than outsourcing, adding another layer of speed and affordability. Therefore, in industries that are evolving quickly, such as cannabis products, labels can reflect the latest developments within a matter of days, not weeks or months. The all-digital process also means clients can order smaller batches of labels without paying unreasonably elevated rates, so if a producer is starting small or anticipating changes in the state of the market, that company doesn't have to buy more labels than it can use.

  • Case Study: Truly You Skincare

    TrulyYouSkincare

    Founded by 13-year-old Nicole Ayoub in February 2016, Truly You Skincare faces the challenge inherent with most new product companies: Produce a high-quality product with professional- grade packaging on a do-it-yourself budget.

    Nicole, with the support of her mom Michele who provides oversight and guidance, formulated and manufactured the skincare products themselves, but found the labels lacking. “At first, the labels weren’t oil-resistant and waterproof. They were falling off and looked bad, which made us look bad to buyers and retailers,” says Nicole. The company needed to engage a custom label printer partner that would deliver consistently professional results, while keeping costs low and staying nimble to fast-changing circumstances.

    SOLUTION

    Lightning Labels Customer Service Representative Bianca found a way to keep costs low, provide labels Truly You Skincare could be proud of, and ensure fast turnaround to meet “just in time” deadlines. This helps keep their expenditures closely tied to immediate fulfillment requirements. In addition to printing small label quantities very quickly, Bianca had to ensure keeping delivery charges under control.

    “Bianca’s been terrific,” says Nicole. “We were going to take advantage of a 20% off coupon at the time of Hurricane Matthew. Storm disruption made us miss the deadline. She honored it post-hurricane. That extra 20 percent makes a difference. I feel like everyone is part of the business. Everyone is helping us succeed.”

    Nicole emphasizes, “If you want to create a big-name brand with low-quality label printing, it won’t work. We found out the hard way that the eye won’t be drawn to the product if it has a bland label, or one that doesn’t weather the elements well. We were afraid of hiring a professional label company, but ended up surprised and pleased. We have a great looking product that’s an easier sell for retailers. And we have another set of eyes for quality control — Bianca watches everything like a hawk.”

    OUTCOMES

    Cost-savings over do-it-yourself: When all is said and done, Truly You Skincare has been able to get professional wraparound and top labels for the same price as one label printed on their own. Notes Nicole, “We wasted so many labels before. Every time we printed, there was no consistency. This is much better quality…and much better consistency—so it’s a win-win.”

    Labels as they’re needed—no more, no less: “With Lightning Labels, we don’t have to order a thousand labels to get reasonable pricing. They have enabled us to have a profit margin even ordering 100-200 labels at a time,” says Nicole.

    Blueprint for growth: Truly You is expanding its retail and direct sales channels, as well as its product line. Nicole is wasting no time building the company. “We’re getting a lot of personal sales. We’re working on getting more retailers. And we’ll expand the product line as soon as we get the current line rolling along and as inspirations occur,” notes Nicole. “Being outdoors this past summer helped us conceive a lotion stick and bug repellent in one, featuring natural essential oils.” The company currently offers lavender, citrus lemon and grapefruit body scrubs, “Body Meringue” emollient cream, and a Lavender Lotion Stick.

    trulyYouLogo

    About Truly You Skincare

    Truly You is a natural and organic skin care company based in New Canaan, CT featuring 100% organic natural ingredients. Truly You does not use parabens, phthalates, or petrochemicals. Nicole Ayoub’s ongoing struggle with eczema prevented her from using most conventional skin products. Developing products that she, and everyone else, could use became the rallying cry that led to founding Truly You Skincare. Core ingredients in the company’s three flagship products—body scrubs, body meringue, and lotion stick—are:

    • Unrefined Organic Virgin Coconut Oil: provides deep and long lasting moisture, contains essential fatty acids and proteins, promotes healthy skin cell growth and is full of antioxidants to protect skin.

    • Shea Butter: provides lasting moisture for dry or damaged skin, stimulates collagen production, improves skin elasticity and promotes skin regeneration.

    • Organic Beeswax: seals in moisture for long lasting nourishment and acts as a protective barrier on the skin’s surface.

    • Organic essential oils: lavender, citrus lemon, grapefruit and peppermint.

    TrulyYouSkinCare

    About Lightning Labels

    Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer ’s labeling needs. Whether it’s wine labels, food labels, bath and body labels, promotional labels—or any kind of colorful label/sticker that needs to be custom printed—Lightning Labels can get the job done. Lightning Labels strongly supports the use of environmentally-friendly printing materials and technologies.

  • January is National Hobby Month - Label Your Craft Products

    Show Off Your Work This January

    January is National Hobby Month, meaning it's time to salute handmade items and crafts of all kinds. When your hobby becomes a small business, you need great-looking branding to show your pride in your crafting abilities. Whether you make candles, soap, craft beer, preserves, jelly, jam or any other kind of item, custom labels can catch eyes and draw attention.

    You've put in time honing your craft and keeping your project alive over the years. Now it's time to ensure your handiwork earns recognition, whether you sell your products in major stores, at markets and fairs, or just to friends and family. It's never too early or too late to give a fresh, attractive brand identity to your crafts.

    From a Hobby to a Career

    Today, customers crave a handmade touch in their items - the authenticity and care that you put into your crafts may help them take off. Labeling requirements and strategies will vary based on the products in question, but there's no doubt that an attractive branding strategy can help you stand out. The following list is a far-from-exhaustive look at some crafting types that can turn into fruitful careers.

    • Candles: Creating candles is an especially appealing hobby in the winter months, when a candle can provide a sense of light, warmth and wellbeing in the midst of ice and snow. Using custom candle labels, you can play up the comfy nature of your products - while also giving vital safety info to show your customers you're looking out for them. You can even vary your strategy into something less snow-bound to keep going strong into spring.
    • Soap: The variety of textures, scents and colors you can base soaps around is near-limitless. As a hobbyist or small-business owner, you have freedom to produce small batches of soaps with fascinating attributes that will win customers over. Use your custom soap labels to describe exactly what goes into each bar and impress upon your buyers that they're getting an experience they won't be able to replicate working with huge brands.
    • Craft beer: Beer is perhaps the symbol of the craft goods craze of recent years. A taste for unique flavors in small batches has turned huge swaths of the population into beer connoisseurs. Global brands are turning to local breweries for inspiration instead of vice versa. If you're a small-batch beer producer, make sure your custom craft beer labels show off your regional and independent bona fides. Let people know that you're not a pretender - you're a real local brewer.

    Crafts Deserve Great Labels

    Whether you're looking for custom beer labels to draw in curious buyers or searching for a high-impact way to market your candles, Lightning Labels can help. Small producers just starting out don't have to worry about making minimum order cutoffs - because Lightning Labels is an all-digital printer, small batches of labels are affordable. January is getting underway, but it's not too late to act within the month: By using digital processes and working from domestic facilities instead of outsourcing, Lightning Labels is able to turn orders around in days, not weeks or months.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.