Product Labels

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    Essential Oils Use Is On the Rise – Stand Out With Vibrant Product Labels

    Essential oil use is on the rise, which is both good and bad news for your business. As essential oils become more popular, you will have more opportunities to sell product. However, you are also more likely to face fierce competition as new essential oil businesses open their doors in response to increased customer demand. If you want to consistently stand apart from the competition and present your consumers with a polished, professional image, the way you label your products is of utmost importance.

    The Influence of Packaging on Purchasing Decisions

    A study referenced by researchers at the University of Miami and California Institute of Technology shows just how large an influence product packaging can have on consumer purchasing decisions.

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  • Essential Oils Use is on the Rise

    Stand Out Among Competitors with Essential Oil Labels

    When new trends come to the fore in the bath and body products sector, two forces intertwine: opportunity and competition. People will be looking for new brands to try, and if yours has the right packaging strategy it can stand out against the many other options on the market. However, nothing less than a great look will do, because rival producers are sure to step up their efforts in response to demand.

    Essential oils, simple and aromatic natural compounds, have entered this cycle of promotion and excitement. Convincing customers that your products are the right ones for them will take an assured sense of design, as well as high-quality essential oil labels that don't break down.

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  • Printing Your Own Labels; Is it Really the Best Option?

    A Big Decision: Print Labels or Work with a Third Party

    When your small business needs custom labels for new products, the first question you have to ask is a simple one: Will you print them in-house or work with a third-party labeling partner? While the former strategy may seem like a way to shave dollars off the bill, the hidden costs can stack up.

    The following are a few of the potential complications of using an in-house label printer:

    Expertise Needed: Buying a label printer is no good if there's no one in-house who can use it. If your company has to hire a new, experienced employee to make the printer work, that's a major budgetary consideration.

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  • Add Beauty To Your Soap Products with High Quality Custom Soap Labels

    Handmade soap and related beauty products have found serious demand in recent years. These artisanal items are appealing for consumers who are interested in going beyond the standard offerings created by the major brands. For individuals who create soap, there is a new opportunity arising: For people who find their audience, making soap can go from a hobby to a source of income.

    When a handmade soap brand makes the leap to professional status, it's time to focus on labeling. Marketing artisanal soap means competing against other small brands, as well as the corporate operations that have mass production and advertising budgets on their side.

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  • Make Your Brew Standout with a Custom Beer Label

    Brewers, start your engines - it's almost time for Oktoberfest, the age-old celebration best enjoyed with plenty of beer. Rather than just continuing through the fall months with no changes to your visual strategy, this could be a great time to embrace new and exciting custom craft beer labels. Whether you package your brew in bottles or cans, there's a great label out there for you.

    Time to Update Your Branding

    October redesigns can take a few different forms: You can commit to seasonal beer labels that specifically mention Oktoberfest or create a new look that will be seen year-round. If your brand offers a brew meant to be enjoyed in the fall, you should be sure to make sure the label communicates its limited-time nature and contains autumn imagery.

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  • 5 Ways to Sell More Produce with Custom Labels

    September is Fruits and Veggies: More Matters Month. This makes it an excellent time to try out new labels for your fruit or vegetable brand, whether you sell vegetables straight from the farm, fruit preserves or anything in between.

    There are a few different ways to create labels that celebrate the wholesome goodness of fruits and veggies. You can either explicitly mention the special month or create more general designs that work all year long.

    The following are five custom food labeling tactics that you can employ to see better results from buyers:

    1. Offer a Recipe

    Especially if your brand sells vegetables or fruits consumers may not be immediately familiar with, a recipe can help encourage these shoppers to take a chance

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  • Taking The Proper Safety Precautions on Custom Candle Labels

    Candles make great gift items: They add light and warmth to people's homes, and during the chilly winter months, they are a wonderful to have around the house. If you make these products, however, you have to be aware of the need for warning labels. Due to their open flames, candles being used improperly put people at risk. Candle warning labels help you keep your customers safe.

    Don't Just Go With Any Label

    Labeling candles as though they were an average household product is a mistake. These products get hot, and labels that aren't designed to resist heat, or even open flames, aren't acceptable.

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  • Consecutive Numbered Labels - An Inventory Control Advantage

    Visibility of products is an important part of running an efficient company today, and it's not just a practice for large organizations. Anyone with inventory on hand can benefit from improving those products' traceability. This process can be helped along by the addition of consecutive numbered labels. These are an easy way to tell identical items apart, and help business owners take inventory or track batches of goods as they move along the supply chain.

    Visibility Means Efficiency

    "Companies at any link of the supply chain can reduce logistics headaches."

    Time-consuming tasks involving the supply chain are great candidates for simplification.

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  • Wine Harvest Season is Approaching: Use Custom Wine Labels to Enhance Your Packaging

    Vineyards Can Give Their Products a Special Look

    Wine brands are judged on sight by consumers looking for interesting new vintages to try. Now, with the season for harvesting grapes for wine production approaching, it's time to think about how to label the bottles and ensure that audiences get a good idea of the vineyard's unique appeal.

    Every vintner is looking to project a slightly different appearance for consumers. Some brands are best served by classic, old-fashioned appearances. Others are more suited to sleek, modern designs. In all cases, the material and finish chosen for these custom paper labels can play into perceptions and help determine how consumers feel about certain vintages.

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  • Belly Up to Cannabis Barcode Labels

    In an increasingly hostile marijuana environment championed by Attorney General, Jeff Sessions, tracking of marijuana from “seed to sale” is more critical than ever. All other threats aside, if you can’t document it, you’re in trouble.

    And, that’s not just at a federal level. In an effort to document total compliance and control of this rapidly-growing industry, states have taken it upon themselves to require comprehensive due diligence from all cannabis purveyors.

    Forbes magazine addresses this in a recent article entitled, “Tracking America’s Cannabis Industry Through Big Data.” Citing Colorado, the article states in part, “This harnessing of an information technology to track the cannabis market is key to Colorado’s forceful march towards creating a thriving legal marijuana

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