Product Labels

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    Come Visit Lightning Labels at CannaCon in Seattle, Feb. 15-17

    Trade show season is ramping up, and the expanding legal cannabis industry has a full calendar. Lightning Labels is set to appear at several of these shows, to demonstrate how the right product packaging strategy can launch a fledgling brand in style. The Pacific Northwest's next big cannabis industry show, CannaCon 2018, is coming up on Feb. 15-17, and Lightning Labels will be there at booth 234.

    All About the Show

    For the weekend of Feb. 15, the Washington State Convention Center in Seattle will play host to over 400 companies in and around the cannabis industry. These exhibitors are set to make deals and partnerships that will help them thrive in the months ahead

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  • Are Custom Roll Labels Right For Your Products?

    Effective, flexible and efficient - these are some of the traits associated with custom roll labels from Lightning Labels. Our digitally printed labels incorporate the styles, quantities, materials and finishes you choose, and are designed to work perfectly with your overall branding strategy.

    Before starting a project with Lightning Labels, you may have some questions. When it's time to order labels for the first time, or to switch from one provider to another, it pays to understand the new provider's style. Here are a few of the details when it comes to Lightning Labels' custom label offerings:

    Roll Labels as a Default

    Lightning Labels produces labels that sit on a three-inch core.

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  • Design Compelling Lip Balm Labels

    While lips can become chapped and dry in any season, the cold winds of winter make people reach for lip balm fairly often. As a consumer goods producer, you can make winter into a top sales season if your lip balm labels are well-designed and compelling. Customers will be looking for products that keep their lips from suffering the ill effects of the cold, but there's no guarantee they'll automatically pick your brand. This is why custom lip balm label printing is a vital marketing and sales approach.

    What Makes a Good Lip Balm Label?

    The following elements add up to a lip balm label that will attract and keep customer attention all winter long:

    • High-quality branded imagery: Lip balm tubes are very small.
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  • How Product Labels Can Help Brand Your Business

    We've all walked through a store saying, "I don't remember the product's name, but it had a cow on it." In a customer's eyes, your product labels are just as important as your name.

    Defining a brand is one of the first marketing steps any company should take. But too many businesses miss the importance of putting this brand in *everything* they do.

    In fact, your product's packaging is among the most important places to display your brand. Did you know 64% of consumers will buy products based on the packaging alone?

    To step up your packaging game, here are a few things to keep in mind:

    What to Consider with Branded Product Labels

    Your labels need to be consistent with your brand and tell consumers who you are.

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  • Custom Valentine’s Day Stickers

    Valentine's Day is less than a month away. This fun and festive season brings bright colors - red, pink and white foremost among them. If your company or organization is planning to celebrate the holiday, or if you have a large-scale party planned, custom Valentine's Day stickers and labels can add to the atmosphere. Products sold as romantic gifts can benefit from special labeling, and party favors will look great with a dash of colorful seasonal flair.

    Love and Labels Products that make great romantic gifts can receive custom Valentine's Day labels in the run-up to February 14. Of course, such specialized labeling should be removable, maybe in the form of an added sticker rather than an item's primary label.

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  • Increase Your Small-Batch Craft Beer Sales with Custom Labels

    Craft beer styles brewed in small quantities have their own sort of appeal. An exclusive brew only available once, or during a certain season, is a clarion call to beer aficionados. There is one hitch, however. How will these enthusiasts find your brand among the hundreds on store shelves? Custom beer labels can help you call attention to your small-batch craft beers and clearly show how special the contents of each bottle are.

    Beer Labels Make a Statement

    The beer market and craft brews in particular have grown and diversified over the past few years. Being an alternative to the big brands is no longer enough.

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  • What Kind of Label Material is Right for Your Product?

    There's this saying to never judge a book by its cover. While it's a good quote, it doesn't apply to everything, especially when it comes to label material.

    Why?

    64% of consumers try a new product based on the packaging. Your product is already great but you need to translate that to potential customers.

    They don't know your product is great unless you have a good presentation to match. But how exactly do you achieve that?

    We'll take you through some key notes to select the best label material for your packaging. Ready to see what they are?

    Here we go!

    The Different Types of Labels

    To make a good first impression, you'll need a label that catches the eye.

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  • 5 Tips for Making Custom Product Labels Customers Will Love

    Your products are only as strong as their ability to sell.

    You may have the best gluten-free cake mix on the market, or a laptop accessory consumers don't even know they need yet. Whatever you're selling needs to have an interesting label.

    Otherwise, it will just sit on the shelf. Custom product labels are what make you stand out from competitors as someone is making a buying decision.

    They catch interest and seal the deal.

    But, only when they're made with a great design.

    Here are five tips for making custom labels consumers will love.

    1. Know Your Consumer

    Since a label is all about reaching your consumer, you should start your design with a buyer persona in mind

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  • What You Should Look for in Great Product Label Design

    Did you know your product label design has the power to supercharge your sales?

    Your product label can do more than simply tell what's inside. It's your last chance to market to your audience before they decide to buy. When used correctly, the right design can help ensure your product ends up in more shopping carts.

    Designing the best label isn't so easy. Things like color, font, copy, and other elements can impact the overall impression. What works for one brand doesn't always bode well for another.

    Discover your best chance for product label success with these four pro design tips:

    Tip #1 - Keep Product Label Design Simple

    No one should have to guess at what you're selling.

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  • The Importance of Beer and Wine Labels in the Digital Age

    Impulse buying accounts for more than 75 percent of all consumer activity.

    One of the biggest factors influencing those impulse purchases? Product packaging and labels, which is responsible for generating about 33 percent of sales.

    However, if you're selling beer and wine online, you might be a bit confused about how you can make those labels work in the digital era. You're likely also wondering if those labels even matter at all.

    In this post, we'll tell you why, even when your liquor shop is online-only, beer and wine labels are still incredibly important.

    They're a Part of Your Branding

    Especially if you brew your own beer or sell wine from your own company on your website, you need to think of your beer and wine labels as a form of marketing that helps you to build brand recognition.

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