Sticker Culture

  • Custom Stickers and Decals for Spring Sports

    Think About Spring

    Stickers and decals can be huge sources of promotion for a sports team. If you work with a school or local team in one of the spring sports - baseball, softball, soccer, lacrosse or any other - now is a great time to think about how you're going to keep team spirit high this season. With custom decals and stickers, you can give fans an outlet to pledge their allegiance, and a way to reach out to others. This is a way to make sure your distinctive team colors and logo are seen throughout the community, whether you sell the stickers or give them out for free as a promotional item.

    Decals and Stickers Make a Splash

    A removable window decal is one of the best types of sticker you can choose when you're thinking of ways to promote a team. The fact that these stickers peel off the window with no damage done or lingering residue means people will fearlessly stick them to windows at home, work or on the go. When it's time for the spring season, fans can switch out winter sports logos for custom sports decals full of springtime imagery. Since these decals are such an easy sell, you can print them fearlessly, knowing you'll likely find a willing audience happy to stick them up.

    When it comes to promoting a school sports team, there are many venues to give out custom stickers. Hand them to students or parents at the beginning of the season, pass them out at games, give them as a bonus to anyone who donates to a team fundraiser - the uses are numerous, and can help you get the word out about the team. People with a connection to the team will want to show that allegiance, and you give them a great medium for that pride with your stickers and decals.

    You'll know you've succeeded in your promotional mission when you see your custom sports stickers around town, on business windows, car bumpers, laptops - any flat surface will do! Stickers are such a compelling promotional item because they beg to be shown off and displayed. When team supporters put up a sticker in a visible place, it reminds others in the community that the season is going on. Such a promotional push is an auspicious start for the new year, so it's time to prepare now, even with snow on the ground in many corners of the country.

    Get Ready for Spring

    Printing stickers for the upcoming season early isn't a necessity due to slow printing - in actuality, Lightning Labels turns orders around in days, rather than weeks or months. Rather, you should start planning and ordering now to ensure you have your strategy lined up from before the first game of the new year gets underway. It's time to work with a trusted third party to ensure your team's logo and color scheme translate seamlessly to a high-quality and tough batch of stickers or window decals. With sticker planning out of the way, you can get started on game planning!

  • Michigan Teens Discourage Underage Drinking with Custom Product Stickers

    Teens Use Custom Product Stickers to Fight Underage Alcohol Consumption

    Last week, a group of teenagers in Grass Lake, Mich., went around to various retailers and placed custom product stickers on alcohol on store shelves with the intent of discouraging shoppers from purchasing such items for people younger than the legal drinking age, MLive reported.

    The activity, called "Project Sticker Shock," was led by the Most Kids Don't campaign, which works with 160 students at nine schools in Jackson County, Mich., to educate them about making healthy, legal choices and to encourage their peers to do the same.

    MLive explained that in March, a similar event involved kids planting flags featuring the word "Don't" at their schools and other locations to discourage tobacco use.

    Stickers Highlight Penalties of Providing Minors Alcohol
    The high school and middle school students who took part in the activity visited 12 local retailers and placed 500 stickers on various alcoholic products.

    According to MLive, the stickers feature a red background and an image of a boy's face shouting along with the phrase, "Hey You!" The stickers varied, with one version stating providing alcohol to a minor can result in penalties up to $1,000 and jail time.

  • NYC Creates Custom Stickers for Voters

    Voters Ask for Custom Stickers in NYC

    New York City is one of the only places in the U.S. where voters do not receive an "I Voted!" sticker, but a new initiative promises to start handing out post-voting custom stickers. According to The New York Times, city residents are unable to receive the traditional "I Voted!" sticker because the local Board of Elections does not distribute them at the polls. With the sticker being a mark of pride for many American voters, some NYC citizens came forward after the last election asking for the sticker.

    To counteract this, the city is instituting a sticker campaign among the five boroughs to create custom post-voting stickers. 

    Yet, NYC voters are not alone. In Washington state, residents of Pierce County do not receive the "I Voted!" stickers due to local budget cuts. According to the Washington-based News Tribune, the stickers cost approximately $20,000 for each election in the county. However, The New York Times reported the city's campaign finance board will hand out custom post-voting marks to make up for the lack of the traditional stickers. 

    City Prepares New Post-Voting Round Stickers
    According to The New York Times, the campaign finance board hopes New Yorkers will submit designs for the new "NYC Votes" round stickers so the city can distribute them by the next election. 

  • Custom Stickers as Fine Art? Underground Sticker Gallery Embraced by Art Community

    UGLY Uses Custom Stickers in Art Campaign

    An art gallery is using custom stickers in a unique way - in a promotional campaign. According to The Artery, an art community site, the UGLY (U Gotta Love Yourself) gallery has adopted an initiative that uses stickers to showcase graffiti and fine art. The program displays altered stickers, many of which were free from U.S. post offices, either by themselves or in groups. The Artery reported the original art show's stickers are being embraced by the art community as a new way to display beauty.

    The UGLY Gallery created the USPS, or U Send Postal Stickers, campaign as a fundraising method but also to display hip-hop culture next to the fine art world.

    Promotional Stickers Employed for Unique Beauty Advocacy 
    According to The Artery, approximately 50 artists sent in promotional stickers for the campaign from as far away as Germany and Australia. 

    David Guadalupe, co-founder of the gallery, told The Artery that stickers as an art form are rising in prominence among the creative community.

    "It's only through the last year that we've noticed how giant - it's still underground - how giant the [sticker] scene is," Guadalupe said. "They'll put some art on a postal sticker and then put them up wherever. There's also a giant trading scene."

  • Zimbabwe Goes Sticker Crazy: Citizens Show Political Support with Personalized Car Stickers

    Vehicles Stuck with Personalized Car Stickers Across the Country

    To show their presidential candidate support, citizens in Zimbabwe have placed personalized car stickers on commuter omnibuses and private vehicles. According to Newsdze Zimbabwe, residents in numerous areas of the country's capitol city of Harare have pledged their support for President Robert Mugabe with custom stickers.

    Zim Eye, a Zimbabwe-based news source, reported this is not the first time Mugabe has sprouted widespread citizen support. A fashion label depicted Mugabe's signature and saw an increase in sales as a result.

    Custom Round Stickers Depict Zimbabwe President
    According to Newsdze Zimbabwe, some of the custom round stickers illustrate Mugabe's likeness with his fist in the air while others have the phrase "Bob is My Man" written across the top. The news source reports commuters have seen the images on the windows, back of side mirrors and rear view mirrors of public transportation vehicles. Many citizens are purchasing the stickers at politically controlled market stalls in the capitol city.

  • Anti-Smoking Product Stickers Drive Jakarta Citizens Away From Tobacco

    City Institutes Anti-Smoking Product Stickers on Transit

    Jakarta, the capital city of Indonesia, recently saw thousands of anti-smoking product stickers stuck on public transportation vehicles and bus stations. According to The Jakarta Post, representatives from the Coalition for a Smoke-Free Jakarta placed 13,000 anti-smoking stickers on public transit. The newspaper reports the Jakarta Transportation Agency and the public health faculty from the University of Indonesia support the measure.

    Anti-smoking advocacy has been on the rise throughout the country in recent years, resulting in a protest against a tobacco bill that sought to protect the nation's tobacco industry just last year. 

    Custom Warning Stickers Placed on Public Transportation in Jakarta 
    The coalition estimates members will plaster a total of 42,000 custom warning stickers on public minivans and buses as well as 24 public transit stations, according to The Jakarta Post.

    Drajad Adhyaksha, secretary for the Jakarta Transportation Agency, told the newspaper that citizens have asked for reminders not to smoke on public transit for some time.

    "Many have complained that no measures have been taken to prevent passengers and bus crew from smoking aboard public transportation," Adhyaksha said. "We need this to remind them."

  • Sexist Legos? Popular Toy Gets Heat for Custom Stickers

    Figures Catcall Through Custom Stickers

    Blogger Joe Stearns noticed one of the Lego custom stickers he was looking at in a toy store with his son depicted an unusual phrase and sparked controversy against the popular toy brand. According to The Globe and Mail, Lego has responded.

    The company's senior communications director in Denmark replied to the blog post, saying Lego tries to use humor to create a fun experience for children, but the company apologizes for how consumers might see how the figure in question is portrayed on the sticker.

    The Lego figure on the controversial sticker depicts a construction worker waving with the phrase "Hey babe!" at his feet.

    Consumers Do Not See Small Custom Stickers As Humorous
    But Stearns says the one small custom sticker is offensive, and many consumers echoed Stearns' concern, according to The Globe and Mail. The newspaper reports that while Lego used to promote gender neutrality, this construction worker sticker once again raises concerns over educating children about gender stereotypes. Some groups and academics see such phrases like "Hey babe!" to be communicating a negative message to young boys about how to talk to women.

1-7 of 7

Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.