Marketing with Product Labels

  • New Year, New Look for Your Custom Vape Labels

    Ride The Wave of Vaping's Popularity

    Every new trend reaches a moment of truth when it either expands into the mainstream or fades away. The vaping and e-cigarette market is taking the former path, meaning it's time to stake your place among this competitive and vibrant space. If your vape labels have gone some time without a visual overhaul, the new year may be your big chance to make a change and improve their presentation. You can make 2017 the year your products sprint ahead of the competition, powered by an exciting new look.

    Catch Consumers' Eyes

    Vaping is still in its relative youth. Customers may not yet have favorite brands of the related products - and this is a great opportunity for you to make a splash. E-juice labels that combine vibrant imagery with memorable logos and all the relevant information will leap off store shelves, convincing customers to give your brand a try and hopefully converting loyal brand advocates. In such a new, developing space, you're likely to encounter an arms race of brands unveiling bold and colorful designs. You'll need to have high-quality custom vape labels to stand out against this competition.

    An unprofessional or poorly printed label may put your company at a disadvantage - wants to take a chance on a brand that looks amateurish. You need to show how serious you are about the quality of your vaping products through your packaging strategy. As vaping takes off in popularity, a hierarchy of brands will emerge, and you should do your best to ensure you have a place within the top rank.

    To establish a distinctive and appealing branding strategy, pick an aesthetic and stick to it. This means choosing a material carefully. Do you want a shiny, futuristic look? Then try out a Chrome BOPP material that's both strong and eye-catching in its silvery sheen. Or maybe you want your customers to know your brand is responsible and eco-friendly? That calls for 100-percent recycled materials. The main connection between these two design extremes is that they're both available from Lightning Labels, a potential partner in your move up the ranks of the vaping market.

    Time to Order New Labels

    There are changes afoot in the e-juice label space. New regulations calling for notifications on packaging are moving toward implementation, and the competition is heating up. Only by refreshing your labeling strategy frequently and intelligently can you keep up with the many evolutions underway in the industry. This is why Lightning Labels makes a great ally: With its all-digital processes and domestic manufacturing facilities, Lightning Labels can react quickly and power your new strategies as they debut, no matter how quickly you want to pivot.

    Are you a small boutique brand or a rising superpower in the vaping field? It doesn't matter - Lightning Labels can provide order sizes that suit either pole of the market, or any scale in between. An all-digital process means small orders are available at reasonable rates, as there's no need to work with expensive photogravure plates. No matter how many or few labels you need, you can launch your new strategy quickly.

  • December 17 is National Maple Syrup Day - Are you Ready?

    Time to Update Your Labels and Stickers

    Maple syrup brings sweetness to breakfast - or any meal of the day - but it can go under-appreciated. That's why December 17 is set aside to celebrate this champion of condiments. If you produce or bottle syrup, this is a great promotional opportunity. Through custom bottle labels or stickers, you can remind shoppers of the special day or give them some recipes to try. A temporary change in packaging may be just the thing to stir up some business, or convince buyers to pick your brand out of the many on shelves.

    Offer a Recipe

    When it comes to pancakes, waffles and French toast, syrup obviously can't be bettered But what about its role in creative cooking? To draw some attention on and around National Maple Syrup Day, you can employ custom syrup labels that list exciting and delicious recipes. This is an effective tactic because it not only gives people a concrete reason to bring home a new bottle of syrup, but also ensures that they pick your brand, so they can have easy access to the recipe.

    National Maple Syrup Day is one possible event to commemorate with a recipe, but the tactic doesn't have to end with December. Have a look at the calendar of upcoming holidays and other food-specific events, and you'll be sure to find several relevant dates throughout the year. Changing things up with new custom food labels, maybe even launching several different designs at once, can keep drawing new customers to your particular syrup brand.

    Reminder Stickers

    Maybe your labels are already printed and applied to the bottles, but you still want to commemorate National Maple Syrup Day. There's an easy way to accomplish this feat - customized stickers. Going with stickers instead of labels is a low-key way to create visual interest in your syrup. Then, if the special day passes and you still have bottles on the shelves, you can peel off the stickers. If you have unused stickers - and didn't print the year on them - go ahead and stick them on bottles when the event rolls around next year.

    Quick Response

    While there's precious few days until National Maple Syrup Day this year, Lightning Labels is in the business of speedily filling orders. The company, true to its name, is capable of lightning-fast turnaround times on orders, with waits measured in days rather than weeks or months. This is due to the all-digital printing processes Lightning Labels uses, as well as the business's decision to stick with nearby and convenient domestic facilities, instead of outsourcing its printing.

    Getting customized bottles on the shelves for National Maple Syrup Day can prove to be an exciting new promotional avenue, whether you approach the task via stickers or labels. Lightning Labels can help in either case, becoming your partner in improving your brand's visual impact. While maple syrup's delicious taste is incentive enough for shoppers to buy it in most cases, you need to make sure these browsing grocery buyers pick your brand - and that's where bold and exciting labels can really help.

  • When selecting a wine, does the wine bottle label design play a role in your choice?

    Wine Selection Can Be Tied To Wine Bottle Label Design

    When selecting a wine, a shopper has a limited field of visual information to go on. There's a glimpse of the color of the wine itself, the shape of the bottle and, most prominently, the wine labels. Think back to times you've searched for a new wine to try. Was your decision influenced by the wine bottle label? From the color of the imagery to the font chosen to the label's material, each part combines to make a whole. Chances are, experiencing the label in person did feed into the decision you made to bring a particular brand and vintage home.

    This points out the importance of vineyards selecting custom wine labels that hang together stylistically and tell a branded story. When it comes down to a direct comparison of wines side by side, customers react to the information presented to them on the packaging.

    All the Right Cues

    A few particular design elements deserve emphasis when designing custom wine bottle labels. These are the factors that convince customers a particular variety is right for the drinker's palate or suitable for the gathering where it's going to be served. With thousands of wines out there, shoppers try new varieties often so the label has to serve as an introduction. Here are different factors designers can focus on:

    • Toughness: Wines that are meant to be enjoyed after significant aging need to have wine bottle labels that are strong enough to look great even after years. Failure to work with materials and techniques specifically meant to be used with wine could lead to labels that peel or fade before the contents of the bottles are ready to be enjoyed.

    • Texture: Vintners can use labels to create a tactile connection with the customer. If the label feels and looks great, it will enforce the perception of the brand as classy and perfect for sophisticated dinners. Vineyards that work with woven cloth materials instead of standard paper can stand out from competing brands.

    • Imagery: Producers that adorn their bottles with photographs gain a chance to show off their branding in a strong and distinctive way. That said, designers have to be careful. Blurry or badly chosen imagery could create doubt in a consumer's mind or make the brand seem cheap. This is why it's vital to work with an experienced printing partner.

    • Uniqueness: When creating a look for a wine brands, it pays to look at what others are doing - and then refuse to chase the trend. Faced with a shelf or similar wine labels, customers may naturally gravitate to a brand that has its own distinct appearance.

    Working with Lightning Labels

    Vineyards that want to ensure their products are compellingly packaged can work with Lightning Labels to get the look they're after. With a range of materials suited to wine bottles and the ability to print in several different sizes, Lightning Labels makes it easy to enhance a brand's appearance. Furthermore, Lightning Labels is an all-digital printer. The lack of plates in the printing process means that even small orders of custom wine labels are economical and simple.

  • Nutraceutical Manufacturers Prepare for New Year Weight Loss Resolutions with Custom Labels

    Make Sure Your Products Stand Out During Times of Demand

    While weight loss is a year-round concern, the steely optimism of New Year's resolutions spurs plenty of extra attention. If your nutraceutical products focus on helping customers maintain a healthy body weight, January is your time to shine. However, competing brands will also be front and center after the New Year. It's up to you to keep your items' packaging as visually arresting as possible to win over curious consumers, and custom labels are an important element of this process.

    Bold Designs Draw Eyes

    Your nutraceutical labels should be clear about the purpose of your products, combining bright imagery and clear text to make a strong case for the items. People who make New Year's resolutions to lose weight may enter stores with an objective in mind, but no brand preference. These shoppers are your potential audience, and the better your products look, the more likely you are to convert them into loyal buyers.

    Weight loss product labels have a brief window in January to shine especially bright. When people are just starting new regimens in the hopes of instituting a healthier lifestyle, your products should be there for them. If you miss this opportunity, shoppers may go with other brands, then stay loyal to them in the following months. If your items' labels catch their eyes, however, you could bring in a significant number of new customers.

    Of course, while focusing on promoting the exciting benefits of your products on your labels, it's important to ensure they meet all industry regulations. Every revision of your designs should coincide with a close check to be certain that nutritional information is in line with applicable laws. When you work with a high-quality labeling partner, it's simple to have clear and legible ingredient and nutrition facts panels with plenty of room left over for bold, appealing branding.

    Time to Order

    Weight loss and other health product labels are at their best in January - and it's right around the corner. In fact, you may believe it's too late to create new designs for your brand's labels and get them on the shelves for the coming New Year crowd. There is still time, however, provided you work with an all-digital printing partner capable of getting high-quality labels on your desk in a matter of days, rather than weeks or months. This is the kind of service Lightning Labels promises. Fast and affordable shipping is a result of Lightning Labels' decision to use all domestic facilities instead of outsourcing orders overseas.

    If you want your nutraceutical items to stand out in times of great demand, there's no better stage to shine on than the New Year's resolution season. Your products can be there with customers all the way as they chase their fitness goals in January and beyond. The battle for brand loyalty will be fought in store aisles, with shoppers picking between many different options. If your item is the most eye-catching version, your nutraceuticals stand a better chance of impressing consumers and becoming part of their regimen in the new year.

  • Use Custom Labels and Stickers to Prepare for Small Business Saturday

    Make Your Small Business Stand Out This Year

    Small Business Saturday falls on November 26 this year. How are you getting ready? It's important to get the word out and not let this marvelous marketing opportunity pass you by. People will be actively looking for local companies to support, and it's up to you to ensure that they pick yours.

    Turning curious browsing shoppers into repeat customers is a multi-step process, and this year, custom labels and stickers can help you at every stop along the way. You can use custom stickers to promote your brand and small businesses in general in the run-up to Small Business Saturday, then hand them out to customers to keep eyes on your company for much longer. There's still time to make these preparations if you act now.

    Refresh Labels and Stickers Now

    It's always a good time to refresh your product branding, but Small Business Saturday is an especially opportune moment. People will be out and about considering which brands to buy from. If you use a new labeling strategy that plays up your local roots and small company bona fides, it will make shoppers feel better about making a purchase. Once they've bought something once, they'll ideally come back often. The window to make that first sale may be very narrow, so it's good to ensure your customized labels look great this Small Business Saturday.

    What kind of imagery makes a good custom label? That will vary widely depending on what type of products you sell. A few general principles ring true all the time, however. You may want to use pictures that play up your local roots, with regional landmarks or recognizable symbols. You can also use text to tell your story, provided you work with a label provider that can deliver attractive, high-quality products. No matter which visual look you go with, its impact will decrease if the actual printing is substandard.

    Hand Out Stickers

    Small Business Saturday gives you another avenue to turn browsing shoppers into longtime advocates for your brand. If you hand out attractive bumper stickers adorned with local imagery or pro-small-business messages, you may convince consumers to spread your company's name far and wide on their cars, computers or anything else that will serve as a good canvas for stickers. As long as you order bumper stickers from an effective print partner with access to tough materials, they can last for a long time. Make the designs aesthetically pleasing, and you'll make the choice to apply the stickers easy for your customers.

    Time To Order Now It's almost Small Business Saturday - November 26 is fast approaching. This is no problem, though, because you have access to Lightning Labels' services. Lightning Labels, true to its name, is a lightning-fast partner that can get you an order in a matter or days, not weeks or months. Through all-digital processes and by using domestic facilities instead of outsourcing, Lightning Labels has made quick turnaround times a point of pride. Add in the high-quality printing possible on its printers, and it's clear that Lightning Labels is the partner you need this Small Business Saturday.

  • It's Not Too Early to Get Your Labels Ready for the Holidays

    Now's the Time to Plan Ahead

    The air is still warm and in many places school isn't back in session - but it's still a great time to think ahead to the winter holidays. If you have products to sell, your holiday sales numbers can get a serious boost from creating a plan well beforehand, ensuring that the strategy is robust and complete rather than a last-minute afterthought. Packaging concerns are one possible element that can be squared away now. Getting your holiday labels printed well in advance ensures that the specially marked goods will be on the shelves for the entirety of the festive season.

    Catch Eyes This Year

    People shopping for gifts - or for themselves - in November and December may be won over by colorful and appealing labels incorporating seasonal imagery. Christmas labels or designs promoting other winter occasions can add a little flair to your lineup and even serve as a reminder that customers should be making extra effort to buy perfect presents for their friends and family members.

    Whether you've employed seasonal packaging strategies before or are adding it to your strategy for the first time this year, it's never too early to think about holiday label printing. Throughout the whole holiday season, customers from digital early birds to last-minute retail shoppers will be happy to see products that emphasize the season. There are plenty of great images you can employ, and a lot of variety based on the region your company is based in, the types of items you sell and the holidays your customer base celebrates.

    If your product line leans heavily on mail-order and delivery than in-person sales, even the packages you use to dispatch goods can be made more festive - consider holiday address labels that show customers you're feeling the spirit of the season. These are an especially great type of label to buy early, as individuals who receive orders in September, October or November that mention the winter holidays on the return address label may be inspired to buy presents and end-of-year bargains from you as well. These stickers show your brand's flair while also serving as good reminders to shop.

    Be Ready To Go

    Taking early action on holiday labels is a great idea from a strategy perspective. True to its name, Lightning Labels can turn around orders in lightning-fast times, but that doesn't mean you should refrain from placing an order until the last minute. Having your holiday-labeled products ready to go from now until the end of the year enables you to launch your seasonal plans at the drop of a hat.

    So, while it's still beach weather, it pays to have your mind on the holidays. You know the importance of the end of the year from a revenue perspective, which means it's impossible to put too much thought or effort into maximizing its effectiveness. Great designs printed on high-quality labels will attract attention and can subtly let customers know that the season is upon them and it's time to shop. It's time to have a great holiday season - then think about next year!

  • Best Type of Labels to Use on Glass Bottles

    Labeling Adhesives and Materials for Glass Packages

    When it comes to deciding which type of label material to use for your product's packaging, the expansive array of options available to you can be overwhelming. If you don't have much knowledge or experience in custom label printing, you may assume that all stickers are essentially the same. But this couldn't be further from the truth.

    The adhesive properties of the label influence the bond it has with the surface of the package. To ensure it withstands temperature conditions and doesn't prematurely crack, peel or unstick, it is critical that you select one best suited for the material it is being applied to. Below are some of the most common glass products labels are printed for, as well as the best material to use for them.

    • Window decals: If you are printing stickers, one of the best choices is to go with BOPP labels, which are both clear and removable.
    • Beer bottle labels: Creating beer labels requires a certain type of adhesive, since the material needs to be water resistant and able to withstand a lot of condensation. You can choose between paper and vinyl labels, with the option to add a matte finish.
    • Wine bottle labels: Designing custom wine labels can be a fun experience due to the dynamic range of adhesives that can work for this product. An important factor to take into consideration, though, is whether it is going to be for white or red wine - or, rather, whether or not it will be exposed to water (white wine typically is, from ice buckets or the refrigerator). For example, Estate #9 and Cast Gloss Labels are made from paper stock and frequently used for wine bottles, but they are not water resistant. A better choice for wines you think will be exposed to ice or water, then, would be Satin Cloth Labels.
    • Cosmetic labels: BOPP adhesives are a prime selection for beauty and personal care products because they can withstand both water and oil. Plus, they are available in white, chrome or clear versions so you can tailor the packaging to suite the stylistic preferences of your brand.

    Partner with a Printing Provider

    Although the specific conditions, sizing needs and application uses of products vary from seller to seller, most glass packages will work well with BOPP labels. In addition, most adhesives and substrates can be laminated with a gloss finish for those who want to add an extra layer of protection to their labeling. Either way, to ensure you find the material that will work best with your particular products, it is highly recommended that you partner with a label printing provider that can help you throughout every step of the process.

  • New Study Finds Shoppers Trust Labels More Than Ads

    Consumers Skepticism About Product Labeling At this point, it's hard to broach the topic of product labeling without mentioning the increased scrutiny the industry has faced from both consumers and regulation agencies. Over the past year, a handful of relatively high-profile debates have unfolded regarding food companies or manufacturers of consumer packaged goods and their labels. A lot of the ridicule and conversation surrounding the issue has been based on shoppers feeling misled or uninformed about what ingredients and processes are involved in making the products they purchase and consume, as well as loose guidelines and policies set forth by the U.S. Food and Drug Administration allowing marketers to position their products as being healthier than they actually are.

    These complaints have not gone entirely ignored, though. Recently, the FDA announced it would soon enforce the first official update to the Nutrition Facts label on product packaging in over 20 years, a revision that will force food companies to include how many added sugars the item contains, as well as an enlargement of the font for essential health-related information. In addition, earlier this month, Vermont officially became the first state in America to enforce the mandatory labeling of GMOs - a move that has caused a shift in how many other organizations are choosing to label their products.

    And while many companies may be plagued with concerns about consumers becoming increasingly skeptical of the validity and transparency of product labeling, new research suggests that their perspective may not be as negative as prior events may have indicated.

    Positive Claims on Advertisements vs. Packaging Earlier this week, a study conducted by the University of Miami School of Business Administration revealed findings, published in the July 2016 issue of the Journal of Consumer Psychology, that suggested consumers actually trust marketing claims made on product labels more than those in advertisements for the item in question.

    According to the university, this is the first time researchers have been able to find evidence suggesting that shoppers have different responses based on the type of promotional medium the content is presented through; they find statements made on product packaging more reliable and trustworthy due to physical proximity. Because the claims, the study suggests, are closer to the actual product, consumers don't perceive them as being as manipulative as they do with ads.

    "Knowing how believable product information is in various mediums can help marketers to decide where to allocate their resources when promoting a product," explained Claudia Townsend, a marketing professor at the University of Miami. Furthermore, the researchers argued that if marketers and sellers want to make their marketing claims more believable, thereby increasing the chances of them resulting in a sale, they should print information as close to the item as possible, meaning on the product label or packaging.

    These findings are incredibly useful for business owners to keep in mind when they are designing custom labels for their items. Taking this study into consideration, not only should the most important details, statements and claims about the good be placed on the labeling, but the information should also be strategically positioned in a place where the consumer has the best chance of seeing it, for example on the front of the package, rather than the back.

  • 5 Things Millennials Look for In Product Packaging

    Marketing Your Products to Generation Y
    Most businesses understand the pivotal role product packaging and labeling play in marketing. Everything from the colors and fonts to the graphics and wording on an item's container can influence the buying decisions of shoppers. However, when designing labels for goods, it is crucial that the seller takes into account the specific preferences of the target audience. 

    The millennial generation, which includes those born between 1981 and 2000, is now the largest demographic in the United States. According to Processor News, these individuals account for more than a quarter of the country's population and, collectively, represent about $200 billion a year in purchasing power - clearly making them an essential group for brands to market toward.

    And there are a number of noteworthy differences between millennials and previous generations. For example, they are the first to have grown up in the age of the Internet, which has contributed to their general need for instant gratification and growing expectations of getting the solutions and services they need at lightning speed. It is important that businesses understand that traditional product marketing tactics used on the baby boomer generation, for example, may not be as effective with Gen Y. 

    Below are some of the most important things millennials look for in product packaging and labeling today.

    1. Authenticity
    Given the rapid proliferation of mobile devices, increased channels of communication and instant access to the Web, millennials are more informed and connected than ever before. Therefore, they aren't as likely to take the claims made by a brand at face value. In fact, some would argue that they are especially skeptical about advertisements and promotions. They can research and compare products online and on the go, so it is important that sellers use labels that are a genuine and honest reflection of the organization. 

    In an article for Packaging Digest, Briana Long explained that research has indicated half of millennials between the ages of 18 and 24 feel that the brands they use are representative of the type of person they are. Put simply, companies should use product packaging and labeling to demonstrate their values align with those of Generation Y. 

    2. Sustainability
    Earlier this month, Bdaily pointed out that millennials are especially conscious about the environment and the impact that the products they purchase have on the planet. And, because Generation Y is expected to spend about $65 billion over the next 10 years on consumer packaged goods, it has caused brands to reconsider their approach to packaging. More companies will use eco-friendly labels and materials to attract the rising number of shoppers who value sustainability. 

    3. Personalization
    Another key quality marketers should embrace is customized packaging. Long explained that by personalizing products and labels, companies can increase interest and engagement levels among millennial shoppers. This strategy has been adopted by some of the biggest brand names in the consumer market today, including Coca-Cola and Oreo. Designing custom labels that appeal to this generation also helps businesses stand apart from competitors. 

    4. Compelling Storytelling
    Millennials have a constant stream of digital content and information coming at them across a wide range of channels. Companies need to leverage creative storytelling to entice consumers. As we mentioned above, this generation often seeks brands that are meaningful and posses some degree of value. One of the most effective ways for businesses to spark the interest of shoppers and improve product packaging is by humanizing the brand in a way that lets customers see it as being personable and relatable, rather than rigid.

    5. Innovation
    In this digital era, customers are constantly presented with new, fresh ideas and content. To appeal to millennials, a product's packaging and labeling should reflect the ability of a company to stay up to date and in the know about the latest trends and preferences. For example, as Long also mentioned, using hashtags and quick-response codes is one way for marketers to engage younger audiences and take advantage of technological innovations.

    With Generation Y quickly becoming the dominating force of the consumer market, it is imperative that brands take the time to adapt packaging and labeling to cater to young shoppers' needs and preferences. By considering what catches the attention of millennials, companies will be able to design a more effective and engaging product.

  • What Online Sellers can Learn From eBay's New Packaging Strategy

    Packaging and labeling strategies adopted by Internet seller giants.Personalized Product Labeling and Packaging Enhances Brand Identity

    Just about anyone can sell online nowadays and the internet has essentially leveled the playing field. But the ones that are most likely to succeed are those who are able to effectively navigate the increasingly crowded digital environment and implement strategies for standing out among competitors and appealing to their target audiences. The ways in which organizations and individuals market themselves are critical, especially today when thousands of other websites and options, if not more, are just a click away.

    Every aspect of a business must operate in a way that is authentic and representative of the brand's identity, and that includes the packaging and shipping components.

    This week, e-commerce giant eBay Inc. announced that it will soon open a shipping supplies store that will make it possible for just about anyone to purchase its branded boxes and packaging materials. In its statement, eBay said that many sellers have asked the company to launch a platform that would allow them to purchase shipping products and supplies in a way that is more convenient and affordable than existing alternatives. So, the brand complied. It was also revealed that included in the range of items that will be available for purchase, such as mailers and high quality tape, are 10 different sizes of boxes, all of which will be recyclable.

    Developing packaging and shipping products that are labeled with the brand's name is a strategy that leading online seller Amazon Inc. has already implemented. And, given the success of these two companies, it likely won't be long before more e-commerce businesses follow suit.

    Although not all organizations may have the resources or spend to launch their own supply stores, there is a valuable lesson that businesses and sellers of all levels and size can take away from this strategy. Establishing personalized shipping supplies highlights one of the many reasons why online companies should be selective and strategic in their approach to the packaging and labeling of products

    Eco-Friendly Packages Appeal to Consumers It is important to remember that it is not just the actual goods being sold that can influence the purchasing behavior of consumers or help grow revenue. Customized packaging and labeling can result in more brand exposure and also give sellers more credibility. Whether it is a large company or one-person shop, mailing items in packages that are made from high-quality materials and labeled with the organization's brand name and/or logo enhances the legitimacy of the business's image.

    Another takeaway from eBay's latest packaging strategy concerns its decision to use eco-friendly materials. Packaging World recently reported that using environmentally responsible packages is one of the biggest trends emerging in the industry. More people are choosing to do business with companies that have "green" practices. In fact, according to the source, 63 percent of shoppers in the United States have agreed "that reusable and repurposable packaging is a key purchasing driver."

    Regardless of the industry or the kind of products being sold, it is important that online sellers make sure they are taking advantage of every opportunity, at every level, to stand apart from competitors and position themselves as credible and quality businesses. And one of the best ways to do this is through products' packaging and labeling.

1-10 of 19

Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.