Packaging Labels

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    2017 Begins with New FDA Labeling Requirements

    Keep an Eye on New FDA Labeling Requirements

    When you produce food or beverages, there's never a good time to tune out or stop paying attention to labeling laws and regulations. Regulators make sure to give you time to adjust your labels and comply with the rules, but you should still be as prompt as possible at identifying and responding to relevant moves by the major bodies in charge of packaging.

    The early days of 2017 have borne out the need for vigilance, with the the U.S. Food and Drug Administration already rolling out some announcements regarding upcoming adjustments to the laws. When you have a good grasp of the legal situation and an agile labeling partner on your side, it's possible to stay up on these requirements, and even to get ahead of them and give your customers a smooth transition from one type of labeling to the new standards.

    Comment Period Extended

    Do you have any valuable input on what should be considered "healthy"? If so, you have a few months left to tell the FDA. According to Food Safety News, the public comment deadline for what the word "healthy" is allowed to mean on food packages is now March 26, 2017. This is a revision from the previous date of January 26, and if you have anything to submit, this extension gives you time. Comments can be made either publicly or directly to the FDA in confidence.

    According to the news source, industry groups asked for the extension. The Grocery Manufacturers of America wanted more time for comments due to the fact that the end of the year tends to be busy for retailers and customers alike, leaving less time for affected parties to register their opinions about the "healthy" label.

    As for groups that have already made comments, Food Safety News specified that the United Egg Producers stepped up in favor of adding eggs to the definition of "healthy." Current restrictions involving saturated fat and cholesterol are the sticking point, but the industry body cited eggs' place in the Dietary Guidelines for Americans model diets as proof that eggs can be a healthy food and deserve the use of the related language.

    The very fact that the word "healthy" is back up for debate is due to an actual issue encountered by the FDA in 2015, according to the source. The inciting incident was a legal showdown between KIND, makers of fruit and grain bars, and the government body. The FDA told KIND that four of its "healthy"-labeled products did not comply with the present definition of that word, while KIND claimed that the science behind that label has since been superseded. Now, it's time for the public to have its say before the new law comes into effect.

    Are your products currently eligible to be called "healthy?" Might they be under a revised version of the labeling law? If you have any stake in this ongoing process, it's likely worth watching what happens next regarding the legal wrangling.

    Final Guidance Documents

    The first days of 2017 have been a busy time for FDA announcements, as Natural Products Insider recently noted the existence of two new draft guidance documents, both of which are entering their own comment periods. Now, you have 60 days from their publication on January 5 to register your opinion. The first draft concerns many important elements of the new labels - rounding of figures, the compliance date, how to label added sugars and even the thickness and spacing of lines in graphics are all discussed in the document. The second release consists of examples to help manufacturers develop serving sizes.

    With the new Nutrition Facts label representing a significant updating of a packaging element that has been stagnant for a long time, it is likely worthwhile to study these new documents and potentially register comments. No matter what kind of food or beverage you produce, the way you note the values of different ingredients, nutrients and serving recommendations could have an effect on consumer perception.

    When will you finally have to implement the coming changes and shift over to the new label format? This is one of the questions tackled in the latest round of guidance, as Natural Product Insider highlighted. Items that receive their labels before July 26, 2018 are the last batch that do not need the new-style Nutrition Facts panel. This date is one year later - July 26, 2019 if you sell less than $10 million of food each year.

    Time to Partner Up

    With regulations changing and new rules always being mooted, it's clear that you'll need a labeling partner on your side in the years ahead. This is where Lightning Labels can help, offering custom product labels for food and beverage manufacturers that look great and keep products in compliance with all relevant laws. Due to Lightning Labels' all-digital processes, you don't have to order huge amounts of labels at once. This means that when rules change, you don't end up with wasted labels fitting the old regulations.

  • Baby it's Cold Outside! Use Temperature Resistant Labels that Can Stand the Temperatures

    Tough Labels for Rough Weather

    The coldest months of the year loom ahead, and if you make products meant to be displayed outside during the winter, you're going to need to ensure they're made of appropriate materials. There's no value in a label that peels off of its product before it can pass on its marketing message, and that's why it pays to carefully manage your labeling for outdoor goods - or even ones that could conceivably be stored or transported through the cold. Fortunately, you don't have to sacrifice vibrant colors or high-quality imagery to get the temperature sensitive labels you need this winter.

    The Cold Months Are Here

    It's December, which means it's a great time to check on your labeling strategy. Items that are displayed, stored or transported in cold temperatures may be looking worse for wear when they reach their destinations. This is a major problem for your brand because labeling is an important way to perform last-minute marketing and get people excited to purchase the item in question. If the labels' adhesive is giving out, it doesn't matter how long you spent on their graphic design, that part of the presentation is lost. This is where temperature resistant labels come in, staying strong in inclement weather.

    In addition to your main labels, it's possible to add stickers that stay in place during the colder months. These temperature resistant stickers can even impart seasonal information such as the temperatures a product can withstand. The stickers then strengthen the impression that the item works at low temperatures by looking good even when they're displayed in the cold. Stickers are a good addition to a labeling strategy in that their deployment can be flexible. You can add seasonal stickers during the winter, then remove them from unsold items in spring to try a new set of relevant seasonal tactics.

    When deciding whether your labels and stickers have to be strong enough to withstand cold temperatures, don't just think about outside-focused items. Imagine the warehouses where items will be stored and the trucks that will carry them. If any stage of the process will be particularly cold during the winter months, it's best to go with temperature sensitive labels or stickers.

    Time to Order

    Is it too late to launch a new labeling or sticker strategy that will take effect this winter? Not if your company works with Lightning Labels. True to its name, Lightning Labels is able to offer lightning-fast turnaround on orders. You can know that your stickers and labels will be with you in a matter of days, rather than weeks or months, due to Lightning Labels' ongoing commitment to not outsourcing its production and its use of digital printing.

    With many different materials available, you can pick one that will survive the harsh temperatures of winter - or refrigerated environments, if you sell and item that needs to be cold year-round. On top of the added toughness, you don't have to sacrifice your products' appearance. Lightning Labels works with materials that enable high-quality printing of impactful and sharp imagery.

  • December 17 is National Maple Syrup Day - Are you Ready?

    Time to Update Your Labels and Stickers

    Maple syrup brings sweetness to breakfast - or any meal of the day - but it can go under-appreciated. That's why December 17 is set aside to celebrate this champion of condiments. If you produce or bottle syrup, this is a great promotional opportunity. Through custom bottle labels or stickers, you can remind shoppers of the special day or give them some recipes to try. A temporary change in packaging may be just the thing to stir up some business, or convince buyers to pick your brand out of the many on shelves.

    Offer a Recipe

    When it comes to pancakes, waffles and French toast, syrup obviously can't be bettered But what about its role in creative cooking? To draw some attention on and around National Maple Syrup Day, you can employ custom syrup labels that list exciting and delicious recipes. This is an effective tactic because it not only gives people a concrete reason to bring home a new bottle of syrup, but also ensures that they pick your brand, so they can have easy access to the recipe.

    National Maple Syrup Day is one possible event to commemorate with a recipe, but the tactic doesn't have to end with December. Have a look at the calendar of upcoming holidays and other food-specific events, and you'll be sure to find several relevant dates throughout the year. Changing things up with new custom food labels, maybe even launching several different designs at once, can keep drawing new customers to your particular syrup brand.

    Reminder Stickers

    Maybe your labels are already printed and applied to the bottles, but you still want to commemorate National Maple Syrup Day. There's an easy way to accomplish this feat - customized stickers. Going with stickers instead of labels is a low-key way to create visual interest in your syrup. Then, if the special day passes and you still have bottles on the shelves, you can peel off the stickers. If you have unused stickers - and didn't print the year on them - go ahead and stick them on bottles when the event rolls around next year.

    Quick Response

    While there's precious few days until National Maple Syrup Day this year, Lightning Labels is in the business of speedily filling orders. The company, true to its name, is capable of lightning-fast turnaround times on orders, with waits measured in days rather than weeks or months. This is due to the all-digital printing processes Lightning Labels uses, as well as the business's decision to stick with nearby and convenient domestic facilities, instead of outsourcing its printing.

    Getting customized bottles on the shelves for National Maple Syrup Day can prove to be an exciting new promotional avenue, whether you approach the task via stickers or labels. Lightning Labels can help in either case, becoming your partner in improving your brand's visual impact. While maple syrup's delicious taste is incentive enough for shoppers to buy it in most cases, you need to make sure these browsing grocery buyers pick your brand - and that's where bold and exciting labels can really help.

  • Custom Hazard Labels – Keeping Kids Safe During the Holidays

    In many homes, December is a month for getting together with the family and exchanging presents - but are the toys and other gifts children receive safe? This is a vital question, and one that manufacturers should ponder when deciding on their labeling strategies. Custom hazard labels can help ensure items aren't used in risky ways, and keep parents and guardians aware of any information they should know.

    December has been set aside as Safe Toys and Gifts Month, a formalized way of acknowledging that brand leaders should keep their customers safe and secure with as much information as possible. This doesn't just mean following the letter of the law when it comes to labeling. Complying with all applicable rules is a baseline that companies can expand from, rather than an endpoint to aspire to.

    Age Ranges, Warnings and More

    Just about any toy can be dangerous if it's picked up by someone too young. Parts that are totally innocuous in the hands of a 10-year-old could be a choking hazard for younger kids, and brands need to be ready to alert parents and guardians as to whether the items they're pondering are right for their children. This is where an important subset of safety labeling, age appropriateness labels, comes in. Safe Toys and Gifts Month serves as a good reminder for brand managers to look over their lines of kids' products to ensure everything has an accurate age range listed on the package.

    Once the age range has been specified, brands can be even more specific in warning of different hazards. Choking risk, potentially toxic substances, sharp edges and more may be worthy of warning labels. Leaders worried that their brands may seem less appealing if they offer more safety information should rest easy - adding warning stickers to packages shows that the company cares about keeping customers' kids safe. This is something any audience buying gifts will care deeply about, and one worth taking seriously.

    Parents and guardians will only get the information they need if labels are well made and tough enough to survive production, shipping and life on store shelves. A safety label that peels off, fades or otherwise becomes illegible is no good to anyone. This is why it's important to work with a top-quality printing partner to launch new warning labels or stickers.

    Lightning Labels Can Help

    Companies pondering their strategies for Safe Toys and Gifts Month can look to Lightning Labels for assistance. Warnings and safety information are hugely important, and that means it's good to release new designs as quickly as possible. Lightning Labels lives up to its name with lightning speed, letting companies get new designs in a matter of days, rather than weeks or months. This is due to an all-digital printing process and the use of domestic facilities rather than outsourcing to faraway plants.

    Whether organizations are massive in scale or just starting out, there is a Lightning Labels offering that can help. All-digital printing is affordable even at small scales, meaning leaders of all sorts of companies can use Lightning Labels as their warning label partner.

  • When selecting a wine, does the wine bottle label design play a role in your choice?

    Wine Selection Can Be Tied To Wine Bottle Label Design

    When selecting a wine, a shopper has a limited field of visual information to go on. There's a glimpse of the color of the wine itself, the shape of the bottle and, most prominently, the wine labels. Think back to times you've searched for a new wine to try. Was your decision influenced by the wine bottle label? From the color of the imagery to the font chosen to the label's material, each part combines to make a whole. Chances are, experiencing the label in person did feed into the decision you made to bring a particular brand and vintage home.

    This points out the importance of vineyards selecting custom wine labels that hang together stylistically and tell a branded story. When it comes down to a direct comparison of wines side by side, customers react to the information presented to them on the packaging.

    All the Right Cues

    A few particular design elements deserve emphasis when designing custom wine bottle labels. These are the factors that convince customers a particular variety is right for the drinker's palate or suitable for the gathering where it's going to be served. With thousands of wines out there, shoppers try new varieties often so the label has to serve as an introduction. Here are different factors designers can focus on:

    • Toughness: Wines that are meant to be enjoyed after significant aging need to have wine bottle labels that are strong enough to look great even after years. Failure to work with materials and techniques specifically meant to be used with wine could lead to labels that peel or fade before the contents of the bottles are ready to be enjoyed.

    • Texture: Vintners can use labels to create a tactile connection with the customer. If the label feels and looks great, it will enforce the perception of the brand as classy and perfect for sophisticated dinners. Vineyards that work with woven cloth materials instead of standard paper can stand out from competing brands.

    • Imagery: Producers that adorn their bottles with photographs gain a chance to show off their branding in a strong and distinctive way. That said, designers have to be careful. Blurry or badly chosen imagery could create doubt in a consumer's mind or make the brand seem cheap. This is why it's vital to work with an experienced printing partner.

    • Uniqueness: When creating a look for a wine brands, it pays to look at what others are doing - and then refuse to chase the trend. Faced with a shelf or similar wine labels, customers may naturally gravitate to a brand that has its own distinct appearance.

    Working with Lightning Labels

    Vineyards that want to ensure their products are compellingly packaged can work with Lightning Labels to get the look they're after. With a range of materials suited to wine bottles and the ability to print in several different sizes, Lightning Labels makes it easy to enhance a brand's appearance. Furthermore, Lightning Labels is an all-digital printer. The lack of plates in the printing process means that even small orders of custom wine labels are economical and simple.

  • Nutraceutical Manufacturers Prepare for New Year Weight Loss Resolutions with Custom Labels

    Make Sure Your Products Stand Out During Times of Demand

    While weight loss is a year-round concern, the steely optimism of New Year's resolutions spurs plenty of extra attention. If your nutraceutical products focus on helping customers maintain a healthy body weight, January is your time to shine. However, competing brands will also be front and center after the New Year. It's up to you to keep your items' packaging as visually arresting as possible to win over curious consumers, and custom labels are an important element of this process.

    Bold Designs Draw Eyes

    Your nutraceutical labels should be clear about the purpose of your products, combining bright imagery and clear text to make a strong case for the items. People who make New Year's resolutions to lose weight may enter stores with an objective in mind, but no brand preference. These shoppers are your potential audience, and the better your products look, the more likely you are to convert them into loyal buyers.

    Weight loss product labels have a brief window in January to shine especially bright. When people are just starting new regimens in the hopes of instituting a healthier lifestyle, your products should be there for them. If you miss this opportunity, shoppers may go with other brands, then stay loyal to them in the following months. If your items' labels catch their eyes, however, you could bring in a significant number of new customers.

    Of course, while focusing on promoting the exciting benefits of your products on your labels, it's important to ensure they meet all industry regulations. Every revision of your designs should coincide with a close check to be certain that nutritional information is in line with applicable laws. When you work with a high-quality labeling partner, it's simple to have clear and legible ingredient and nutrition facts panels with plenty of room left over for bold, appealing branding.

    Time to Order

    Weight loss and other health product labels are at their best in January - and it's right around the corner. In fact, you may believe it's too late to create new designs for your brand's labels and get them on the shelves for the coming New Year crowd. There is still time, however, provided you work with an all-digital printing partner capable of getting high-quality labels on your desk in a matter of days, rather than weeks or months. This is the kind of service Lightning Labels promises. Fast and affordable shipping is a result of Lightning Labels' decision to use all domestic facilities instead of outsourcing orders overseas.

    If you want your nutraceutical items to stand out in times of great demand, there's no better stage to shine on than the New Year's resolution season. Your products can be there with customers all the way as they chase their fitness goals in January and beyond. The battle for brand loyalty will be fought in store aisles, with shoppers picking between many different options. If your item is the most eye-catching version, your nutraceuticals stand a better chance of impressing consumers and becoming part of their regimen in the new year.

  • Custom Candle Labels Add Sparkle to the Holidays

    Brighten Up the Holiday Season with Candles

    Candles bring personality to a room at any time of year, but they gain a little extra sparkle around the holidays. A festive family gathering or a quiet winter night feels that much more special with candles, so if you manufacture or sell these products, don't let the season go by unmentioned. There's plenty of changes you can make to the candle labels that let buyers know how great they'll look around the house this holiday season.

    Market Candles Right on their Labels

    If you just manufacture candles instead of also selling them at retail, using custom candle labels ensures that they'll have a festive feeling no matter where or how they're displayed for sale. Holiday labels can help your brand stick out from others, and this may be a critical differentiator. When customers head into a store to decorate for the holidays, they likely haven't decided on what brand of products to bring home with them. There in the aisles, you have a chance to make a sale through great-looking packaging.

    Custom holiday labels with bold, colorful imagery can give great suggestions about how candles should be displayed around the house - as well as important safety information. When you work with a labeling partner that provides high-quality service, you'll be able to balance attractive pictures, your brand's distinctive logo and all the explanatory and sales text you need. These all-in-one labels are functional and compelling, and can convince undecided shoppers which brand they should buy.

    After the holidays, you'll likely need a slightly different labeling strategy, but this is an opportunity rather than a problem. If you work with an all-digital printer that allows smaller print runs at reasonable prices, you can purchase just what you need for the holidays - and make another order for the items that will go on shelves in January and beyond. Those candles may look best with wintry branding that doesn't include holiday imagery. There are still plenty of cold months ahead once the holidays conclude, and candles that promise to light up and add sparkle to the rest of winter may go over very well on shelves.

    Time to Order

    While the holiday season is some time away for consumers, retailers are already in the full swing of preparation. Whether you work in manufacturing candles or selling them, you're probably already in holiday mode, and may therefore think it's too late to add a holiday packaging strategy to the mix. However, with Lightning Labels, you can change your brand's look in a proverbial heartbeat.

    Lightning Labels uses all-digital printing methods, and produces orders in its own domestic facilities instead of outsourcing. These decisions have made it possible to send out batches of labels and stickers in days, rather than weeks or months. There is still time to get holiday-branded items out the door and have them on shelves for customers to admire. Their homes will be a little brighter around the holidays with the glow of candles, and attractive labels are your big chance to convince them of this fact.

  • Use Custom Labels and Stickers to Prepare for Small Business Saturday

    Make Your Small Business Stand Out This Year

    Small Business Saturday falls on November 26 this year. How are you getting ready? It's important to get the word out and not let this marvelous marketing opportunity pass you by. People will be actively looking for local companies to support, and it's up to you to ensure that they pick yours.

    Turning curious browsing shoppers into repeat customers is a multi-step process, and this year, custom labels and stickers can help you at every stop along the way. You can use custom stickers to promote your brand and small businesses in general in the run-up to Small Business Saturday, then hand them out to customers to keep eyes on your company for much longer. There's still time to make these preparations if you act now.

    Refresh Labels and Stickers Now

    It's always a good time to refresh your product branding, but Small Business Saturday is an especially opportune moment. People will be out and about considering which brands to buy from. If you use a new labeling strategy that plays up your local roots and small company bona fides, it will make shoppers feel better about making a purchase. Once they've bought something once, they'll ideally come back often. The window to make that first sale may be very narrow, so it's good to ensure your customized labels look great this Small Business Saturday.

    What kind of imagery makes a good custom label? That will vary widely depending on what type of products you sell. A few general principles ring true all the time, however. You may want to use pictures that play up your local roots, with regional landmarks or recognizable symbols. You can also use text to tell your story, provided you work with a label provider that can deliver attractive, high-quality products. No matter which visual look you go with, its impact will decrease if the actual printing is substandard.

    Hand Out Stickers

    Small Business Saturday gives you another avenue to turn browsing shoppers into longtime advocates for your brand. If you hand out attractive bumper stickers adorned with local imagery or pro-small-business messages, you may convince consumers to spread your company's name far and wide on their cars, computers or anything else that will serve as a good canvas for stickers. As long as you order bumper stickers from an effective print partner with access to tough materials, they can last for a long time. Make the designs aesthetically pleasing, and you'll make the choice to apply the stickers easy for your customers.

    Time To Order Now It's almost Small Business Saturday - November 26 is fast approaching. This is no problem, though, because you have access to Lightning Labels' services. Lightning Labels, true to its name, is a lightning-fast partner that can get you an order in a matter or days, not weeks or months. Through all-digital processes and by using domestic facilities instead of outsourcing, Lightning Labels has made quick turnaround times a point of pride. Add in the high-quality printing possible on its printers, and it's clear that Lightning Labels is the partner you need this Small Business Saturday.

  • Promote Fun New Flavors During National Popcorn Poppin' Month

    Get New Eyes on Your Popcorn Brand

    If you sell popcorn, October is a great time to make an extra push for your products - it's National Popcorn Poppin' Month! The summer is a big season for popcorn as the snack of choice at blockbuster movies and sports games. Now, as winter approaches, this theme month gives you an added chance to draw attention. Time to celebrate with colorful and eye-catching popcorn stickers.

    Debut a Flavor or Share a Recipe

    There are many ways to celebrate the event. Maybe a fun recipe or new flavor could encourage shoppers to put your brand of popcorn in their carts. This is where popcorn stickers come in - attach these to your items and they'll stand out from competitors that don't do anything special for October. Bold and colorful flavor stickers ensure that browsing consumers won't pass your popcorn by - introducing a new type of seasoning is a great chance to reach out to new customers and draw previous buyers back into the fold.

    You can also give shoppers an idea for a new way to prepare your classic popcorn with recipe labels. These add a little extra incentive to buy your brand. If customers want to take the recipe home and try it for themselves, they'll pick the brand with the instructions printed on the label. National Popcorn Poppin' Month is a great reason to introduce this feature to your packaging, and it can become a lasting element, with recipes rotating by season.

    Imagine all the great popcorn-based snacks you can suggest as the holiday season approaches. You can even go with more than one at a time. For benefits that go well beyond October, you can also change up the graphic design of your food labels altogether. If your brand's packages are more than a few years old, they may be in line for a refresh, one that incorporates the latest digital printing techniques to ensure they're packed with great imagery and sharp, easy-to-read text.

    Another consideration is the changing nutrition facts label. In the years ahead, the values printed on these back panels will have to change to paint a more accurate picture. Best to establish a strong relationship with a labeling provider now, rather than ending up unprepared when it's legally required to make changes to your packaging.

    Ready to Go

    While October is already underway, you can still get a new look for your brand in record time when dealing with a digital-native, domestically located printing partner such as Lightning Labels. When order times are measured in days rather than weeks or months, quick pivots are possible. Furthermore, all-digital printing keeps costs down even when order sizes are small.

    Promoting a special event such as National Popcorn Poppin' Month can mean changing a brand's popcorn labels or adding stickers to packages that celebrate the month. Each of these strategies can be repeated many times throughout the year as the seasons change and new recipes or venues for popcorn consumption become relevant. Be ready for the winter holidays, for the opening day of next baseball season and more as the months pass.

  • Companies, Consumers Parsing GMO Food Labeling Laws

    Checking in on the GMO Food Labeling Question

    When it comes to food product labels displaying new nutrition information, genetically modified organisms are the latest battleground. If you've been following the news over the past few months, you've likely noticed that the question of whether there is a need to identify such ingredients on packaging has intensified, fought by legislators, consumers and trade groups at both state and federal levels. Now, it's time to take stock of the situation, especially if your own products fall into this category.

    Rather than risk fines or legal suits for mislabeled products, it's best to get ahead of the curve, react effectively to each newly applied law and refresh your food labels when necessary. Fortunately, the last part of that process is easy - having a new set of custom food labels printed has become a quicker and more efficient process in the age of all-digital printers.

    Customers, Companies, Congress Weigh In

    The Wall Street Journal recently captured the corporate reaction to the current GMO labeling standards. Many organizations today insist that their customers want these ingredients to be noted with specialized labels, and therefore they are taking this approach. This is beyond what is federally mandated, and it's worth stepping back to remember what the current status of law is regarding GMO alerts.

    The source explained that the nationwide GMO law signed by President Obama in July only requires companies to create a way for consumers to reach the business and access GMO data. Labels may contain a web address or hotline number, rather than a list of ingredients that have been genetically modified. Organizations have two to three years to commit to changing their labels to meet the requirement. That nationwide regulation comes as an answer to and replacement for a Vermont statute which was causing consternation, due to the fact that for companies that wanted to sell in Vermont in addition to other places, it essentially was a global labeling law.

    The older, state-level law was more strict, asking for full labeling of GMOs. So, are companies happy that they now just have to place a link on their labels? Maybe not. The Wall Street Journal contained quotes from several corporate higher-ups noting that what the public wants is clear and accurate GMO notation, so that's what they'll provide. Campbell Soup is voluntarily placing such information on its goods, and has voiced support of a nationwide regulation. Panera Bread has publicly stated that it doesn't want to take a stance for GMO labeling that others will have to follow - but it is highlighting any such ingredients in its own food.

    That response, however, doesn't contain the full spectrum of corporate opinions collected by the news source. Wal-Mart Vice President of Food Safety Frank Yiannas believes that any labeling debate is premature, and the focus should be on determining for certain whether there are any ill effects of eating GMO-containing food. He, in contrast to the other corporate executives, puts GMO disclosure further down shoppers' lists of priorities, and stated that buyers are more interested in the prices and relative quality of the foods they buy.

    A Stable Regulation

    While there may not be universal agreement on whether it's a good idea to print limited GMO information on food packaging, at least the law is standardized across the country. Packaging Digest contributor George Misko pointed out that before the national rule went into effect, more states were stepping up with their own labeling laws.

    Vermont, as mentioned above, actually passed its version. Laws were accepted provisionally in Maine and Connecticut and rejected in California, Illinois and New York, with the potential for more states to get involved. That's over now, as Misko specified that provisions within the federal version of the regulation make it clear that states can't introduce their own competing laws.

    The battle over GMO disclosure may not be over, of course, as those in favor of both less and more information are still out there. The author noted that the legal struggle and series of challenges has spanned more than two decades. Now that the national version of a labeling standard is in place, you can relax somewhat, especially regarding possible patchwork rules that affect states where you do business. As for whether the rules established will change, it's impossible to say for sure, and it pays to keep monitoring the rules and stay compliant.

    Time for a Food Product Label Shake-up

    GMO disclosure isn't the only rule relating to food labeling practices set to change over the next few years, but it's as good a reason as any to step back and observe your food product labeling strategy. High-quality, custom food labels in compliance with all current laws could transform your offerings in multiple ways, keeping your brand ahead of the curve from a legal perspective and giving you a chance to either add a new visual identity or sharpen your products' classic look. Changes in labeling law can be an opportunity for reinvention your products with customized food labels rather than an imposition.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.