Wine Labels

  • LightningQuoteTM

    Get Your FREE Quote Instantly!
    Get Started

    Evoking Emotion Through Custom Labels

    What Is Emotional Marketing?

    Digital technologies are changing the game of marketing. With more tools and processes available than ever before, sellers are able to capitalize on a vast array of strategies and solutions for customizing packaging and labeling materials. But when it comes to appealing to their target audiences, few tactics have proved more effective than tapping into their emotions.

    Emotional marketing has been used by some of the biggest and most successful brands across the globe for many years. And with good reason: Consumers tend to base their brand decisions on their emotions, not logical information. According to Buffer, research has shown that marketing campaigns that use emotional content tend to outperform those that use rational content by about double. Part of the reason it is so effective is that it can help build brand awareness and exposure. For example, psychologists have learned that when something makes a person happy, that individual is more likely to want to share it - hence why cute videos of animals tend to go viral often.

    The source also referenced a wheel of emotions that can help explain how certain feelings can tap into others. For example, admiration is often associated with trust. Therefore, if you put a positive message on your product label, it could lead to shoppers viewing your brand as being more trustworthy. Put simply, emotion influences motivation, which drives action.

    Creating an Emotional Connection

    Custom labels serve many different purposes and are an invaluable tool for marketers to use to their advantage - allowing them to differentiate their products from others on the shelves, deliver a meaningful message, demonstrate brand identity and create a lasting impression. And they are also a great way to establish an emotional connection.

    For example, right now many consumers are excited about it being football season. By changing product labels to include the logo of the local sports teams, you will not only fuel loyalty but also facilitate a sense of comradery. Suddenly, it becomes less about the product and more about showing support for the team and associating with a business that shares the same values.

    The effectiveness and benefits of using custom labels to appeal to people's emotions aren't just something businesses can leverage, either. Emotion is something that can - and should - be used for personal situations as well. Let's say you have an event coming up that you plan to need decorations and/or party favors for. Designing and printing personalized labels for it is a great idea. Adding the date of the event or matching it to the theme of the celebration can immediately transform otherwise boring souvenirs into sentimental mementos that are more meaningful and personal. Whether it is a wedding, anniversary, graduation or some other important event, custom labels can be used to tap into the emotions of guests and make it so the products can be kept and used as reminders of the special occasion.

    Another demonstration of the power personalized labels can have in creating an emotional experience occurs when they are used to make an important announcement. For example, earlier this month, the Today Show shared a video that was going viral in which a son revealed to his mother that she was about to be a grandmother by handing her a bottle of wine she was cooking. On the wine label was a picture of the sonogram. This has also become a popular approach brides employ to ask their family and friends to be in their bridal party.

    Labels can play a useful and important role in life's milestones and important moments. However, the key is figuring out which emotion you are trying to evoke.

    Tips for Designing Labels

    Before creating the custom label, you must first determine what kind of effect or emotional response you want the label to have. For example, should it make the person feel excited? Sentimental? Understanding this is the first step in establishing what design elements should be used. Then, in order to ensure the final product meets your expectations, you need to choose the right digital label printing company to work with.

  • It's Wine Harvest Season: Time to Think about Wine Labels

    From the Vine to Store Shelves

    From August to October, it's harvest time for vineyards in the Northern Hemisphere. That means it's time to think about putting those grapes on store shelves as wine. A refresh of label design could make the bottles more likely to appeal to customers, and there are plenty of great custom wine bottle labels out there for vintners interested in the market. If your find yourself in this situation, it's time to consider whether a new labeling strategy will breathe life into your wines' look and appeal.

    Win Shoppers' Eyes with Customized Wine Bottle Labels

    It's a great time to be a consumer of wine, as vineyards around the world are putting great products on shelves every year. Standing out among these offerings is a challenge, and the label may be the deciding factor that influences a shopper. This means that it's a mistake to take packaging for granted. Even if a vineyard has an age-old look that it's keen to preserve, there is room to select a new label material or adopt a new printing process to ensure the classic logo looks sharper and more appealing than ever before.

    Custom wine labels can be tuned to suit a vineyard's particular character. Maybe one type of wine is meant to have a classical, refined old-world appeal. An earthy, weathered label style could give this elegant impression and attract buyers with developed palates. Or perhaps your vineyard is more interested in appealing to young customers who are interested in fast-paced nights out and fun times with friends. A bright and contemporary set of wine bottle labels could be just what it takes to solidify that impression.

    Harvest Time is Time to Plan Ahead

    What kinds of bottles will best express the character of this year's grapes? It's time to think about it. No matter how soon you want to begin bottling and packaging your harvest, it's not too late. Lightning Labels, true to its name, enables lightning-fast turnaround times. There's no need to stick with branding that is less than optimal. There is a new, exciting all-digital alternative waiting to take your appeal to the next level.

    You can even use the vineyard itself as an effective component of your new labeling strategy. Gathering the grapes from the vines is likely a photo-friendly moment, and when you order custom wine labels from Lightning Labels, the high-definition digital printing process, those pictures can come across clearly and beautifully, giving customers an appetite-enhancing view of where the grapes came from.

1-2 of 2