Summer 2009 | Customer Focus – Lemongrass Spa

 

Heidi Leist of Lemongrass Spa (Pine, CO)

- A Bath Product Labels Story

About seven years ago, Heidi Leist and a friend threw a spa party just for fun. The party was such a hit with everyone that the experience inspired Heidi to create her own products to sell at spa parties. She thought it would be great if people could make a living doing something they truly enjoyed from their own homes. It wasn’t long after that party that Heidi launched Lemongrass Spa from her home. Working out of the kitchen and basement, she experimented with different formulations of bath and body products to find ones that were not only rejuvenating, but pleasing to the senses as well.

Because Heidi was pregnant with her second child at that time, she was extremely careful to avoid putting anything potentially toxic on her skin and read practically entire bath product labels for any beauty product she picked up in a store, looking for only the healthiest ingredients. In light of this, it only made sense that Lemongrass Spa’s initial product line was created from only the most natural, nurturing ingredients Heidi could find.

The decision to go all-natural turned out not only to be good for Heidi and her family, but business as well. Today, Lemongrass Spa (located in Pine, Colorado) is a thriving company with more than 500 sales consultants nationwide. Remaining true to the philosophy the company was founded on, Lemongrass Spa products are made of ingredients that are 97 to 100 percent all-natural, and are completely free of phthalates, an ingredient found in some beauty products that has been linked to cancer. With the exception of a few essential oils and base butters, all of the ingredients used in Lemongrass Spa products come from the US.

Although Lemongrass Spa no longer operates out of the Leist home, it is still a family business. Heidi’s husband, Bryan, and her mom, Karen, have worked alongside her for over five years. Heidi is very involved in the day-to-day operations of Lemongrass Spa, including consultant training, product development and marketing. As the company’s President, Bryan oversees accounting, commissions, software and logistics. Karen has enjoyed developing products and overseeing the quality control of the skin care line.

Heidi also likes to think that the Lemongrass Spa consultants are part of the company’s family, too. Instead of encouraging them to compete against each other, Lemongrass Spa encourages its independent sales consultants to work together.

“One of the biggest differences between us and other companies is that we offer an incredible amount of training, mentoring, and support,” Heidi said.

During the years it operated out of Heidi’s home, Lemongrass Spa printed all of its spa and bath product labels on an inkjet printer and cut them out by hand.

“It’s kind of funny to think about now,” Heidi said. “It was definitely a handmade operation at that point.”

When the time came to have their labels professionally printed, a friend recommended Lightning Labels. Lemongrass Spa did at one point try another label printing company, but the service was not as professional as Heidi was accustomed to at Lightning Labels.

Lemongrass Spa continues to trust Lightning Labels with printing their product’s most important marketing vehicle (their spa and bath product labels) because the customer focus is “absolutely amazing,” the labels are beautiful, durable, and waterproof; and they offer eco-friendly label printing materials that Heidi and her customers can feel good about having on the bath and body products they use every day.

(Christy Correll)

Lightning Labels has been servicing the needs of our digital printing customers for over 10 years. We are extremely proud of our BBB rating (A+) and guarantee your experience with us will be a positive one.

Lightning Labels delivers unmatched benefits and value including:

  • 48-72 hour turnaround (following digital printing press approval)
  • No set-up fees, no plate fees, and no added fees for unlimited color!
  • Free printed press proofs for all custom label and sticker orders, in addition to PDF files
  • 100% satisfaction guaranteed

Make your products stand out with custom labels, printed stickers and quality packaging from Lightning Labels. Simply visit our get a quote page, to receive an instant online quote now! You can also visit our free samples page and order free label material samples.

Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.