There are a lot of factors that contribute to the successful selling of products. Businesses must be strategic about pricing and ensure a certain level of quality. But there are other components that can largely influence whether or not a shopper purchases an item. And for food and beverage goods, one of the most important is the packaging and labeling used.
It's no secret that the design used on a package can affect how the item is perceived and, therefore, whether or not it catches the eyes of a potential customer or persuades someone to buy it. Focusing on the aesthetic appeal of a product is a crucial aspect of marketing. However, it's one thing to understand that an item's label and package play an important role and another to know exactly how to optimize this effect.
When designing and creating custom food and beverage labels, there are certain strategies sellers can use to make their products more enticing and increase the chances of shoppers purchasing it. Below are just a few.
1. Tell a Story
When creating a custom food label, companies have the opportunity to leverage storytelling in a way that is most likely to appeal to the target audience. Natural Products Insider recently highlighted this concept, explaining that research has indicated understanding the background of a business and its transparency is sometimes more important than the nutritional claims that are made on the labels.
The source added that, for both products that were handcrafted and ones that were mass-produced, it has been found that shoppers are interested in knowing what kind of company the item is coming from. Therefore, sellers should consider what kind of message the details on their labels are sending and how they can be used to give audiences more insight into the organization.
2. Choose the Right Material
When it comes to creating custom food and beverage labels, quality matters. The type of material used can have a dramatic effect on how attractive the item appears. It can also reflect a level of professionalism. But it isn't just the visual appeal that needs to be considered; it also matters how durable and long-lasting the label is. It is imperative that businesses take into account the various types of adhesives and finishes available and select the one that makes the most sense for the specific product.
For example, BOPP labels are an ideal option for beverages or items that need to be kept in the freezer or refrigerator. The reason for this is because the material is resistant to both water and oil, so it won't deteriorate from condensation.
3. Add Unique Details
To stand out among competitors, companies must think outside the box. Designing a custom label for food products provides businesses with a wide range of possibilities. For example, sellers could include cooking tips or suggested uses.
Another approach that most organizations are not taking, but many consumers would likely appreciate, is to include the amount of exercise that would be required to burn off the calories contained in the food. According to Business Insider, the Royal Society for Public Health proposed this idea as a way to combat the rising obesity epidemic. However, with many people becoming increasingly interested in living healthy lifestyles, it could also be used on labels as a way for businesses to attract more consumers.
Creating custom food labels is a job that can be made significantly easier when working with an affordable yet versatile printing solutions provider. Companies should partner with an organization that offers a wide range of high-quality materials and labeling design capabilities. The more flexibility and options a business has, the easier it will be to make an effective, stylish and informative label.