Lightning Labels Blog

Of all the do’s and don’ts to successfully market a cannabis company, consistent, complete, and committed customer service is the most important element.

Digital marketing, including social media campaign development and deployment, can be extremely critical to effective marketing. But, it needs to build on a solid customer service program supporting it to fill the bill. In the cannabis world, the complexities of constantly-evolving regulations, ever-expanding product/growing knowledge, and increasing product selection make customer service excellence even more vital.

Selling candles means convincing customers that your brand will bring warmth, comfort and pleasant scents into their homes. Your custom candle label design can play a large role in this sales process, which means it's worth thinking about putting time and effort into creating the best candle packaging possible.

A few separate elements go into this type of packaging design — you have to choose branding and artwork that clearly express your brand's point of view, while also including vital safety warnings and choosing materials strong enough to stand up to hea

Tea is a versatile beverage. If you operate a business that produces tea, you know just how many ways there are to market it to your customers. You can sell tea bags in boxes or loose-leaf tea in canisters. Alternatively, you can brew iced tea and sell it in cans or bottles.

Whether you settle on one of these approaches or try all of them, you'll need to find an appealing way to label your products, ensuring customers pick your brand's teas over a competitor's offerings.

Whether you're protecting against summer heat or cold wind in winter, lip balm is always a useful product for your customers. Of course, there are dozens of brands to choose from when shoppers want to pick up a lip balm. How can you make sure they pick yours?

Lip balm packaging has a major role to play in capturing consumers' attention in stores. If you manage to combine expertly crafted branding with lip balm tube labels that fit the containers perfectly, you can create a professional visual appearance that will make your items the obvious choice.

When you're creating a marketing strategy for your products, do you ever wish you could bring a flashy digital media campaign right to your customers as they're shopping in stores? With the right augmented reality labels, you can make this ambitious concept a reality.

Augmented reality labels are designed to present digital content to shoppers. They accomplish this feat by using customers' smart devices.

When you produce sparkling wine, you're creating products that people will turn to when they're celebrating accomplishments or enjoying nice meals. This means you'll have to convince shoppers that your items are high-quality beverages that will be a complement to their big events.

How will you create this impression? The best way to deliver a message to your target audience is through well-designed product labels.

Your equipment and assets are an essential part of your business — so how do you keep a close watch on them to make sure they're always accounted for? This is an especially pressing question when you're dealing with valuable technology tools or digital equipment that contains sensitive information.

This is where custom asset tags come in, providing a convenient way to track your inventory.

In a crowded CBD marketplace, Massachusetts-based Eleblend CBD topicals stands out in part because of traditional practices that include personal, face-to-face connections and attentive customer service. In addition, Eleblend brings pharmaceutical-level expertise and systems to their product line.

Notes Operations Manager Taylor Goodrich, “Eleblend specializes in manufacturing high-quality, CBD topical

If you create small batches of foods like jams, preserves or marmalades, it can make sense to label those items by hand rather than by using printed custom jar labels. It's simply easier to write the contents of a jar yourself, or print it in your home office rather than ordering labels.

In these cases, you can still get value from working with a high-quality professional label provider.

The CBD product market is hot, with producers and consumers all interested in delving more deeply into these low-THC cannabis-derived goods. With that said, it's also a very complicated sector. Every state has its own rules and regulations around how CBD items can be sold, distributed and marketed.

In an industry with inconsistent and ever-evolving rules, labeling takes on special importance.