Lightning Labels Blog

When your brand produces pet food and related products, you have a responsibility to create items that will be safe and healthful. Your pet product labels should reflect how seriously you take the quality of your goods, following relevant rules and norms to assure consumers that what they're buying will be good for their animals.

Following months of isolation created by the COVID-19 pandemic, people feel closer to their pets than ever before. These animal companions are a beloved part of people's lives. Package Facts observed a surge in pet ownership following the virus's emergence.

Recent events have proven the importance of personal hygiene. As the COVID-19 pandemic has unfolded, people have been reminded time and again of the importance of washing their hands completely and often. If you're a manufacturer of soap or bath and body products, there is opportunity to fulfill the need for reliable ways to fight dirt and germs.

Promoting your soap products for customers is challenging. As a small-business owner, you're not just competing against other companies your size, but also major corporations with large marketing and packaging budgets. When customers are looking for bath and beauty products in stores, they have plenty of choice about what to buy.

Custom beverage labels are a key piece of the marketing puzzle for your beverage brand. Whether you make beer, wine, sports drinks, juice or any other type of drink, the label design is the last thing people will see in the store before making a decision about which company's offering to purchase. If you're launching a new beverage product, or it has been a while since you last refreshed your packaging, it's a great time to think about your custom label strategy.

Designing Your Custom Beverage Labels

Design decisions about your product's packaging should involve two main considerations.

4 Noses Brewery is known for great taste and inquiring noses! Its Perfect Drift was recently ranked 47^th best worldwide by Beer Advocate in the German Pilsner category.

The family-owned and operated craft brewery and tasting room got its start during a 2008 family celebration in Ireland. Founder Tommy Bibliowicz notes, “There we were, gathered around the dark pub table, inhaling the rich smell of our dry Guinness beers, all four of our large noses in action. It wasn’t until our close friend observed the sight of our busy schnozzes that we were struck with an idea: to bring our love of and passion for beer to the beautiful town of Broomfield, Colorado under the brand of our signature feat

With professional experience in relationship and business banking and photographic talents, Account Manager Ashley McKibben feels she can “professionally and efficiently help clients navigate the printing process.”

Starting with Lightning Labels 10 months ago, she immediately brought her photography background into the picture when helping clients make decisions about branding and the best label printing and finishing options to represent their business. She points out, “There is nothing more satisfying than hearing great feedback when the client gets their products in hand and it’s better than they even imagi

Cosmetics and beauty products in general require careful branding and labeling strategies. As a producer of makeup or other beauty items, your task is to convince consumers that your goods should be part of their daily routines. Whether you are a startup just beginning to put its first offerings on retail shelves or an established brand seeking a visual refresh, you can use cosmetic packaging design as an impactful tool for reaching your audience and creating a strong impression.

A few important considerations go into producing the perfect packaging for your beauty products. First, you have to verify that your choices are compliant with regulations.

The vaping and e-cigarette spaces are saturated with new products and brands coming to the forefront. To make a name for your own goods, you will have to find a way to catch customers' eyes among a host of competitors. Whether you're a startup just beginning operations or a more established name considering a visual refresh, changing up your product labels can drive this type of breakthrough to your audience.

Companies have had to spend the past few years reconsidering their approach to vape labels due to the fact that the Food and Drug Administration has clarified its oversight of these products.

Essential oils and aromatherapy products are some of the most popular items in the health and wellness space today. With interest in these goods building, it's a great time to jump into the space or launch a new product. Of course, you should not make this decision in a hasty or unprepared fashion. When entering an in-demand space, you will find fierce competition from other businesses large and small. Your products need to stand out to convince first-time buyers to try your brand over one of the many others.

This is where labeling enters the picture. The job your essential oil labels have to do is threefold: Your packaging must contain all necessary marks to comply with Food and Drug Administration rules while also convincing customers to try essential oils and distinguishing your items from other businesses' offerings.

The past few months have changed perspectives around the world as people have struggled to stay healthy and well amid pandemic conditions. One of the ideas that has risen to new prominence is the importance of hand hygiene and cleanliness in fighting infectious disease. While people are being encouraged to wash frequently with soap and running water, there are plenty of times when no sink is nearby. In these cases, alcohol-based hand sanitizer liquids are the primary alternative.

Some companies have been making hand sanitizer for years, and found themselves needing to scale up production in order to meet demand.

New business development specialist Tony Williams has discovered fulfillment in both his personal and professional life despite challenges and changes brought on by the pandemic. With Lightning Labels since February 2018, he has found similarities to previous experience in banking, where he worked with businesses of many sizes and needs in a variety of industries.

“I feel incredibly privileged and thankful that Lightning Labels is considered an essential business and therefore the current crisis has not affected my life and livelihood. The biggest complaint I have is I can’t attend movies and concerts but in the grand scheme that isn’t much of a complaint considering the hardship this crisis has brought to so many people,”