Lightning Labels Blog

Scented candles are clearly designed to appeal to customers' noses. But to win those shoppers over for the first time, you have to catch their eyes. This is where custom scented candle labels come in, making these candles look so irresistible on store shelves that potential customers will come in closer to take a sniff.

Creating the perfect product labels for scented candles means taking a number of design elements into consideration.

Augmented reality (AR) technology is a type of extended reality (XR) experience based on adding digital content to real-world settings. This means your brand can use AR technology on packaging to give your customers more — more exciting visuals, more interesting information, and more reasons to check out your products.

When people interact with your AR labels, they receive an experience that goes beyond two-dimensional images.

Creating great custom packaging is about more than graphic design. A company's choice of label material is a major contributor to the overall appeal of a custom label. For example, selecting an eco-friendly material demonstrates that a business is serious about caring for the environment.

The environmental impact of packaging is an area of concern for an increasing number of consumers.

Dialed In…Gummies makes and sells small batch Liquid Gummies and Live Rosin Gummies (recreational and medical THC). Along the way, they’re also making buyers informed, dialing up high product quality, and taking good care of their workforce.

Founded right before the pandemic, Denver-based Dialed In…Gummies made a commitment from day 1 to test products, educate, and provide “clean” solvent-free pro

Creating great labels for packaged food products may be the factor that generates sales for you and pushes your brand ahead of competitors. This is because shoppers see product labels at the pivotal moment when they're about to make a purchase. A good custom printed label clarifies why your brand is the right choice.

Since different foods come in such a wide variety of containers, your labeling efforts must adjust to suit the size and shape of your chosen packaging.

When your ideal customer profile is an avid gardener, you need to think extra hard about how you'll design your products' labels. After all, garden products are typically sold and stored outdoors and exposed to the elements. This means you'll have to select the ideal label materials to make sure the products still look great even once buyers get them to their own yards and flower beds.

Lightning Labels President Matt Zeyher is a man on a mission when it comes to client service and engaging and empowering employees.

And it shows. Since 2017, under his direction as President, Matt has helped double sales and the number of people employed at the company. His credo, “If we strive for perfection, and fall short, we achieve excellence!” has spearheaded the growth. “We must try to be perfect to ensure our company is ‘adored’ by our clients,/p>

What is BOPP label material? Biaxially oriented polypropylene, also known as BOPP, is among the most popular label materials available today. Its toughness and versatility make this polymer a top choice for packaging of all kinds, and it might be the perfect complement for your next custom label project.

Some of the top uses for the BOPP material include:

• Bottle labels
• Food labels
• Vape labels
• Cannabis product labels
• Bath and body product labels
• …and any other kind of custom product labels

This guide will fill you in on the uses of BOPP labels and help you decide whether this adaptable material fits your product packaging needs.

There are many reasons products have high name recall. In the case of Denver’s felənē® Vodka, it’s because most are curious about the name. Does it phonetically sync up to rhyme with “martini?” Nope. Is it a reference to felines, albeit spelled oddly? Nope. It’s actually the phonetic spelling of “felony.”

felənē® Vodka founder Tim Kelly distilled spirits as a hobby. He owned a reflex column sti

Former beverage world specialist Erik Bugay joined Lightning Labels as an Account Manager in February 2021. As someone who seeks a fast pace and constant array of new experiences, he says he’s found working with the company a great learning experience.

“When I worked in the beverage world where we used labels, Lightning Labels stood out. I remember they sponsored something. I applied for a job because I was impressed with the compan