Lightning Labels Blog

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    When a product sector is hot, as cannabidiol or CBD is right now, selling that type of item takes on a new kind of challenge. Whereas the wave of popularity brought new curious shoppers into stores, the number of competing businesses has likely increased enormously. If you are marketing CBD goods today, you will have to overcome many other brands' offerings to win shoppers' attention. Premium CBD product labels can go a long way toward achieving such visibility goals.

    Premium CBD Labels Give Your Products Shelf Appeal

    With shoppers increasingly looking for CBD products, drab and boring labels for these items can put a damper on your brand's popularity.

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  • To be a successful food or beverage manufacturer, you must ensure your products' food labels are in compliance with Food and Drug Administration rules. The risk of fines and other action by the agency should be enough to motivate you to check the information you're printing on food labels. It pays to remember that FDA labeling laws aren't just concerned with nutrition facts panels, serving sizes and other numerical elements. You also need to ensure the written claims about your products' health impact fit in with agency guidelines.

    Nutritional Value Claims

    Your custom food labels' promises can't go beyond the bounds set down by the FDA.

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  • When it's time to introduce a new essential oil into your product line or to redesign your company's packaging, you should give some thought to the kind of personality you want your oils to convey on store shelves. When you work with an experienced labeling partner, there is a great deal of flexibility in the appearance and presentation of essential oils, and you can use your labels to differentiate your brand from competitors' offerings.

    Essential Oil Labels: Possibilities and Potential

    If you distribute your products in standardized 10ml roller bottles, for easy application to customers' skin, you need essential oil roller bottle labels that are the perfect size, shape and toughness for the job.

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  • Lightning Labels Sales Service Representative Martin Zamora is dedicated both to the orange and green. The “orange” is his beloved Denver Broncos. He has memories going back the famed Orange Crush defenses of the seventies.

    “I watched them on TV when I was 11 years old. I’ll be going to training camp. And I think we’ll be sneaky good, getting into the playoffs. Vic Fangio is bringing a good dynamic to the team. Elway works better with older, quasi-dad type people to help keep him grounded,” he notes.

    Speaking of quasi-dads, Martin is anything but. He has five boys ranging in age from 18 to 33.

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  • California has a reputation for going its own way when considering labeling laws. The Golden State's stringent rules about health warnings extend across food and beverage categories. A bill that recently passed through the state senate, if signed into law, would add a requirement for warning labels on sugary beverages such as soda.

    Considering the Proposed Rule

    Lawmakers in the California senate are interested in limiting the consumption of beverages that contain a large percentage of sugar. According to the Los Angeles Times, supporters of the bill, such as Sen. Richard Pan, see new labeling laws as a way to strike back against health conditions such as diabetes.

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  • How can you win over customers for your food brand in the crowded aisles of supermarkets? For every type of food and beverage product, there are numerous competing brands; it's up to you to ensure your version is the most memorable and appealing option available. This is where your custom food labels come in, providing differentiation, information and visual excitement.

    A Beacon for Your Brand

    Shoppers selecting foods in a supermarket setting have a limited set of visual cues to go on. When you make bold packaging choices, you can help these customers make up their minds. Stephen Conroy Food Photography offered a reminder that people are emotionally connected to the colors they see on food product labels, which means your choice of hue could be the most important choice in determining how shoppers react to your goods.

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  • When you're a small-business owner in the cosmetics space, competition can be fierce. There are doubtless dozens of other products designed to suit the same needs as your items, sometimes with powerful marketing muscle behind them. It can be daunting to stand out on shelves among so many alternatives. Your best bet from a visibility perspective is to create compelling cosmetic product label designs that impress potential buyers at first glance.

    5 Cosmetic Product Label Tips

    The following are five ways to enhance the look of your products through custom cosmetic labels. These are straightforward hints that can quickly and affordably help your goods stand shoulder-to-shoulder with other brands' offerings.

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  • Cannabidiol and hemp-derived products make up an exciting corner of the cannabis industry. These non-hallucinogenic items are increasing in reach and appeal, making now an exciting time to be an entrepreneur in this market. The rules and regulations around producing and marketing CBD goods are in a constant state of flux, which means your company has an important responsibility before it begins selling items: You must create CBD product labels that comply with all applicable laws while still representing your brand well.

    5 Items to Include on CBD Product Labels

    While it's always a good idea to check with federal and state authorities to ensure your cannabidiol product labels suit the latest local and federal laws, including the following five features is a good way to begin the design process.

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  • If your products come in a specific type of container - such as the Boston round bottle, with a dropper in its cap - your main packaging focus may be on the bottles rather than their labels. While finding suitable shapes and sizes of containers is a natural first step in the package creation process, you should then ensure your custom bottle labels are up to high standards. If it's been too long since you refreshed your line's branding, now could be the right moment for an update.

    Custom Labels Improve Dropper Bottles

    What makes Boston round bottles distinctive? In addition to having a unique cap with an attached dropper, these containers are typically small, which means space is at a premium when you're designing bottle labels.

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  • More companies are choosing to promote the sustainability of their production and packaging, using earth-friendliness as a central pillar of brand value. You should ask two main questions as a fellow entrepreneur: Are these other businesses following the wishes and interests of customers, and should you embrace sustainability in your own operations? The latest impressions from consumers appear to confirm that the answer to both questions is yes.

    Shoppers Change Habits to Save the Earth

    According to Nielsen polling, U.S. consumers have committed to sustainability in their day-to-day decision-making.

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