Lightning Labels Blog

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    There's more than one way to get custom labels for your company's products. For instance, you can buy printers and bring the process in-house for DIY label printing.

    While the "print my own labels" method may seem like a way to achieve greater control over a packaging strategy, you may be better served by turning to an expert third-party partner. The following are five reasons to think twice before taking the reins of your labeling strategy, which double as great motivation to call Lightning Labels:

    1. Lack of Big Hardware Expenditures

    When you buy a label printer, that takes a significant investment

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  • One of the key ideas behind marketing your vineyard's offerings involves creating a strong image in customers' minds. Winning over people who have never tried one of your wines before is easier when those shoppers can infer facts from the wine bottle label. A well-designed wine bottle label expresses your vineyard's unique identity and encourages purchases, just as a generic or confusing packaging strategy may turn customers away.

    Creating compelling wine bottle labels isn't just about picking the right imagery and text. You should also focus on selecting a perfect material for the custom wine bottle labels, one that completes the brand's image and makes a strong, tactile impression on consumers who examine the bottles in stores.

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  • Company raises coffee-making to fine art

    There are more flavors in coffee than wine. That’s the assessment of Craig Conner, founder of Pablo’s Coffee with three metro Denver retail locations and a wholesale facility.

    “There’s a lot of work between harvesting green coffee beans and turning them into coffee,” notes Craig. “We look at a variety of factors, including acidity, flavor, body, sweetness and aroma and assign an overall score between zero and 100. After we’ve quantified empirically, we talk about it.”

    To figure out which coffees make the final cut, Craig and his colleagues get heavily involved in “coffee cupping,” defined by Wikipedia as: “…the practice of observing the tastes and aromas of brewed coffee.

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  • Golden City Brewery started crafting beer in 1993

    After making the rounds of area breweries, homebrewer Charlie Sturdavant decided to brew up his own business. He and wife Janine, both geologists, founded Golden, CO-based Golden City Brewery in 1993.

    Notes their website, “They filled the old machine shop behind their historic Golden home with used dairy tanks and Charlie began brewing German-style ales. The tasting room was originally located in the sunroom of their house and provided Red Ale and Pale Ale to the local community in half-gallon growlers and kegs. Since that time, the operation has expanded at the same location (still their home

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  • When you're thinking up a labeling strategy for your coffee or tea brand, the ideal labeling material for your purposes will depend on your overall packaging concept. Custom beverage labels for cans or bottles of cold-brewed coffee or iced tea will naturally be very different from the labels attached to bags of coffee grounds or boxes of tea bags.

    Materials That Suit the Product

    Custom tea labels and coffee labels should not only fit the type of containers your brand uses, they should express the company's style and branding. Material and finish choice will be essential in completing this impression.

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  • The products you put on store shelves should look their best at all times, to win the attention of new customers and remind repeat buyers how much they like your brand. This need for great visual appeal naturally leads to questions: What is the best packaging approach for your items? Should you choose custom labels for your bottles, cans, jars and other containers, or should you go with another option, such as shrink wrap?

    Labeling vs. Shrink Wrapping

    There are many advantages to high-quality customized labels. You gain plenty of space to promote your products through vibrant imagery, logos and informational text, making your products more attractive and informative.

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  • Manufacturer of CBDistillery products and other brands turns up the dial on industry professionalism

    Much like the Gold Rush, the current state of the hemp-derived CBD industry dubbed the “Green Rush,” is somewhat confusing and chaotic. A galore of purveyors have been offering a diverse array of products and claims amid increasing scrutiny and regulation by such agencies as the FDA. CBD rules of the road—what is legal, where it is legal and what disclosures or disclaimers are required—continue to be a matter of much discussion among the disarray.

    Founded as a brand in 2016, owned and operated by Balanced Health Botanicals (BHB), CBDistillery set out to set the record straight.

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  • As far as food products go, honey is as natural as it gets. When you're selling honey, you can play up its purely natural origins - from the bees to your customers' tables - as long as your overall marketing and promotion strategy plays up this wholesome angle. In these cases, slick labels might not be the right choice for your brand. You can use eco-friendly materials for your custom honey labels, combining a rustic look and feel with the appeal of buying from a company that respects the environment.

    Choosing a Material

    One of the most exciting parts of choosing earth-friendly labels for your honey brand is the amount of choice you have.

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  • Lightning Label’s lead production specialist Pedro Rodriguez, a Lightning Labels employee for seven years, enjoys an “active lifestyle.” At work, he is involved in everything production-related—including completing reports, scheduling daily jobs, overseeing shipping each day, checking print, die-cutting (including supervising his son, also a Lightning Labels employee), and rewind progress, and making sure all deadlines are met. Oh, and when someone is sick or taking the day off, he’s the go-to guy to cover the position if no one else is available.

    “I’m like a handyman everywhere, floating everywh

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  • Parents buying food for their kids' lunches are stocking up right about now. When it's time to send children back to school, families may opt for new and different foods and beverages to make sure this year's meals are interesting and nutritious. With this bustle of shopping activity comes an important question: Do any of these foods include allergens that might cause a reaction?

    To make your brand more appealing to discerning parents, you should make sure all allergens in the items are clearly labeled, meeting and potentially going beyond your legal requirements. Shoppers will be grateful to see this info written out clearly for them on food allergy labels.

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