Lightning Labels Blog

No matter the amount of inventory your business holds at any time, it pays to have an organized system for cataloging and tracking that stock. Inventory labels play a critical role in creating such a tracking system, acting as the connection between your physical items and the digital tools used to catalog the products.

Inventory labels can serve several functions at once. Sequential numbering allows employees to identify items visually, while barcodes and QR codes enable the scanning and logging of products via handheld devices, including everyday smartphones.

Types of Inventory Labels

Inventory labels serve an important role in your supply chain and logistics operations, enabling your employees to track finished goods at every step of their journey, from manufacturing to retail.

Your bottled food and beverage products need to stand out visually to encourage customers to place them in their carts. This means you can't skimp on bottle label design. Showing off brand personality and voice with your label design is a direct way to reach shoppers in stores. No matter how small your company is, your items stand a fighting chance to be noticed when they look great.

Crafting a perfect bottle label for your sauce, beverage or any bottled product is an involved process that goes beyond simply picking a good-looking image. It's never a bad time to determine whether your labels are living up to their potential and start working on an update.

When you order custom labels, you're not just determining what content to include, you also need to choose a label material that will suit your needs, providing an ideal canvas for your designs. When dealing with some types of products, it's essential to make sure you have durable label materials.

These varied materials come with their own characteristics. Some are classed as water-resistant and meant to stand up to wet conditions, such as those in customers' bathrooms. Others are considered weather-resistant, able to retain their integrity under the sun, wind and other outdoor elements

Creating colorful, eye-catching custom bottle labels is one of the most direct ways to get shoppers o notice your brand. When people are in a store trying to decide what to buy, they will see your product packaging. Every bit of effort that goes into label design and printing can pay off in positive reactions from new customers. Once they try the items for the first time, these buyers may become loyal members of your audience.

What kinds of food and beverage items should get the bottle label treatment? Hot sauce and barbeque sauce are natural choices, as these spaces are laden with brands competing for buyers' attention with outrageous names, fun imagery and even celebrity endorsements.

If you're launching a new product, you have to design and create a label. Plenty of steps go into getting the label just right and you shouldn't overlook any of them. For instance, you can significantly improve the appearance of your item's packaging by taking the time to select the perfect label material.

Label Materials - Match Your Product Labeling Needs

There are an impressive variety of label materials on the market, each with its own functional niche. This means one way to pick your perfect label material is to match your choice with your needs.

For general tough packaging needs, try: White or clear polypropylene labels

The versatile BOPP label material is a perfect choice for retail goods of all kinds.

Rosalind Bertram didn’t set out to establish a natural health care company. But, after becoming highly sensitive to many product ingredients after exposure to black mold and fiberglass, she passionately pursued “kinder and gentler” options for herself—and her family.

She began her quest to create oral, body, bath, face and beauty care products while pregnant with her first child in 2007. Rosalind crafts products for use by the entire family—including, kids/toddlers, men, and women (safe during pregnancy, too).

Late last year, Rosalind introduced a new makeup line that has received high acclaim for clean ingredients and high product performance.

When you're designing new product packaging, there will come a moment to decide between different types of labeling. Browsing packages in a store, it's easy to forget that the many items on display are labeled in a variety of different ways, with some receiving shrink sleeve labels, others getting adhesive labels and still more having their brand content printed directly on the surface of a box, can or other container.

The critical decision regarding shrink sleeve label vs. adhesive label use will likely come down to how you envision the label application process, as well as the intended use and container shape of your product.

Lightning Labels’ Senior Graphic Designer Don Alles became interested in the visual arts at an early age. He notes, “I’ve always been an artist, painting and drawing. Ultimately, I studied commercial graphic design and have been doing it ever since.”

When not creating artwork, Don creates music, spends time with his family, and enjoys mountain biking and skiing.  A longtime musician, singer and songwriter, he continues to perform with an Americana-style band called Scarecrow Revival at Colorado front range venues. “We play mostly original songs, and have appeared at many breweries. Now, with the pandemic easing, we’re ramping up in new ve

The craft beer market is both a very active and a highly competitive industry. When you're launching a new product, you can't skimp on any of the details when it comes to presentation. In practical terms, this means you should put plenty of time and effort into thinking about the bottle or can your beer will come in.

The beer space is filled with interesting and vibrant designs. You won't be able to rise to the top by doing something people have seen before. Custom beer label design is all about putting your brand identity — the things that make your brewery unique and compelling — on the side of a bottle for the world to

Augmented reality (AR) labels make up a special category of product packaging, one very much worth considering as you seek to shake up the standard ways of promoting your goods on store shelves. When consumers point their smart device cameras at these AR labels, they see extra content on their screens. In some cases, there is an animated effect that makes the label look like it is coming to life. In other cases, there is in-depth information about the product itself. The overall value proposition is the same: These packages provide an experience beyond what comes from looking at a two-dimensional labels.