As a maker of nutraceutical products — the supplements, powders and vitamins that keep consumers feeling their best — you are part of a vibrant industry. People are eager to augment their diets with the latest in healthy items, and they may turn to your brand to follow through on that desire.

There's a catch, though — as with any competitive space, you'll have to try hard to stand out from other nutraceutical providers. How can you convince shoppers that your supplements are their best bet for lasting health and wellness? Your nutraceutical labeling strategy should play a major role in this effort.

Demand for nutraceuticals stays high

Just how eager are consumers to augment their diets with vitamins and supplements? According to a Grand View Research report, the global market for dietary supplements totaled $140.3 billion in 2020.
Despite that already-high valuation, the nutraceutical sector is growing at a steady pace, and its forecast to rise at a compound annual growth rate of 8.6% between 2021 and 2028. The researchers cited an increasing shopper interest in promoting their own health as the guiding factor behind the expansion.

Today's consumers are interested in living a healthier lifestyle, but constrained by the hours and conditions they work within. This means people are eager to fit in extra healthy additions to their diets — a perfect role for supplements.

With the right marketing strategy, you can capitalize on some of that consumer interest. Labeling will play an important role in any such effort, as shoppers encounter your labels at the critical moment just before they make a purchase.

Clean labeling reaches the supplement world

One of the best ways to make your nutraceutical product labels appealing is to focus on the safety of your items and their ingredients. This is part of the bigger clean label trend, which has changed the way companies market food and beverage products over the past decade-plus.

Nutrition Insight explained how this applies to supplements: Companies can no longer consider regulatory compliance to be enough to reassure their customers that their products are "clean" and good for them. You can impress your audience by going above and beyond regulations, then making that effort clear on your product labels — being careful not to make unapproved claims about health benefits.

The COVID-19 pandemic has only made consumers more conscious of their health and intake, rather than less, according to Nutrition Insight. People want to know the products they're using have been manufactured to exacting standards with ingredients that have clear provenance. Sustainability is also important to these buyers, meaning that if your brand has strong environmental bona fides, you should list them on your nutraceutical labels.

The consumer desire for clean-labeled products may not just influence the way you package your existing goods: It can even serve to inspire new additions to your lineup.

High-quality label design makes a great first impression

Beyond advertising the quality of your supplements and their ingredients, what can you do to make a positive impact on your customers? Selecting the perfect material and finishing treatment for your labels helps. The way the package feels in a customer's hands may influence that shopper to buy, by showing how much care you put into your nutraceutical items.

When you work with a high-quality labeling provider such as Lightning Labels, you gain the ability to combine sharp imagery with your choice of substrates and finishes. Since order sizes are flexible and turnaround times are fast, you can get started right away, whether you're an up-and-coming supplement provider or a national brand in need of a new look.

Millions of customers are interested in nutraceuticals, and with the right labels, your brand could become a new favorite.

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