What About Packaging?

 
Editor's Note: This is the second article in a seven-part series. This content is also available in the white paper, An Introduction to Product Labeling. You may download this very informative guide to product labeling free of charge as a printable PDF file, courtesy of Lightning Labels.

 

Before labeling can be realistically considered, you need to decide what your products will be contained in – whether it be bottles, jars, packets, tubes, pump dispensers etc. There is an enormous variety of options available to you – but you need to consider how the packaging will affect the customer’s "ease of use" and whether there are any special requirements associated with your particular products. For example, some formulations can deteriorate quickly unless they are kept out of direct light – in which case clear containers would not be a good choice. Similarly, many food products are kept under refrigeration for lengthy periods – which may also affect the choice of container. These packaging decisions can have long-term implications for your products, so consider them carefully – you may also be required to purchase the containers in bulk, so it makes sense to make the right choice before getting in too deeply.

I Have the Product. I have the Containers. What's Next?

Now we get into labeling – which is after all the main purpose of this document, and we will therefore go into it in more detail. When it comes to labeling, it’s important to remember that the label is the "face" of your product – and it makes no sense to take shortcuts in this crucial step. What your product looks like will undoubtedly affect its marketability – so take your time and carefully consider the image you want to portray.

Continue Reading An Introduction to Product Labeling or Read Part 1 of This Seven-Part Series.