Deliver green branding with multiple earth-friendly label materials
When customers today deal with brands, they are interested in learning whether those companies share their values. Proving that your business is responsible and engaged with eco-friendly initiatives is a good way to win the trust of these environmentally conscious consumers.
Your custom label and custom sticker decisions can say a lot about your earth-friendly stance. If the materials you select for product packaging and promotional stickers are recycled, compostable or biodegradable, this demonstrates your commitment to reducing your impact on the environment.
When you work with Lightning Labels as your partner for labels and stickers, you gain access to not just one option for compostable labels and eco-friendly stickers, but several. These materials each bring a slightly different look and feel, along with unique composition, allowing you to deliver earth-friendly products in the way you choose.
Eco-Friendly Compostable Stickers and Labels: Choosing Your Material
There are four primary earth-friendly materials available from Lightning Labels. When your labels and stickers are made with these substrates, you gain an important marketing and branding advantage. They are also simply reliable label materials, ones that will make your products look great on store shelves and attract customers to your branded stickers.
Sustainable hemp label material
The latest addition to the Lightning Labels sustainable material lineup, this facestock is produced from 50% recycled post-consumer content and 50% hemp. This material has a rich yet smooth texture and a natural, organic look. Extra wet strength properties allow this label material to stand up to moist environments.
Biostone label material
With some innovative label materials, you can take paper out of the equation entirely. That is the case with the tree-free substrate Biostone. As the name implies, Biostone is made from stones, and does not involve any tree derivatives. The material is inherently strong and durable and water resistant, so you can use it for products that may not be kept in strictly dry areas.
Kraft (recycled) label material
Paper labels with an "earthy" appearance and texture are a key part of many green product packaging strategies. This #55 kraft paper material allows your company to live up to its eco-friendly goals — it is made from 100% recycled post-consumer content. Despite its rough, natural feel, the label material has a strong liner that is suitable for machine application, allowing you to produce and package items more quickly. By adding white ink under your printed design, it's possible to make vibrant imagery "pop" on these kraft labels.
Vellum (recycled) label material
Even within the narrow field of recycled paper labels, there is variation based on the exact appearance and feel of the material. As with the recycled kraft material, the #60 vellum paper is made from 100% recycled post-consumer material. It is also fitted with a strong liner to enable machine application. You can compare and contrast the way the paper options feel to determine which best represents your products.
Promoting Your Brand with Compostable Stickers and Labels
When your brand uses eco-friendly messaging, it can pay to remind customers that the labels and stickers they are holding have been produced in a responsible and sustainable way. Refreshing your labeling strategy now, in terms of both content and the materials you choose, can represent a fresh start and increase your appeal to environmentally conscious consumers.
When you work with Lightning Labels, you gain access to four different options for your compostable labels and stickers, along with all the advantages we provide to our customers, namely fast turnaround times, flexible order sizes and knowledgeable, helpful customer service.
Whichever approach your company wants to take to eco-friendly labeling, Lightning Labels can be your ideal partner.
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