ScanNap Prints QR Codes on Napkins
Posted3.18.2011by Karla Rivera
A variety of companies and businesses have begun to use quick response codes as a part of unique marketing campaigns. From including them on restaurant menus to replacing risque images with QR codes in billboard ads, brands have become increasingly creative with their marketing techniques.
Another innovative idea for utilizing QR codes comes from the company Napkins-Only, which creates paper napkins for cocktail parties, catering events and other happenings. After conducting research, the company found that no matter how doused with liquid a napkin may become, it can still be read by a smartphone scanner. As a result, it launched ScanNap.
"A typical use for a ScanNap code, for example, would be to embed a link to the restaurant’s website so that those sitting at the bar sipping a beer can view the menus or specials before being seated," Tony Dennis wrote for GoMo News.
According to the source, the QR codes function better on lighter colored napkins, although they still work on darker napkins provided the barcode's ink is dark enough.