The Numbers ProblemProduct labels on foods are supposed to make things easier for consumers, but they can sometimes end up doing just the opposite. According to Neha Khandpur of the Harvard T.H. Chan School of Public Health's Department of Nutrition, studies have indicated that the numbers and percentages prevalent on many food stickers and labels tend to confuse consumers, which may result in shoppers making unwise product and portion selections.
"If we can come up with strategies to improve consumers' ability to understand the labels' content, it will mean that a huge segment of the society that previously was not able to access that information will now understand it and, we hope, make healthier food choices for themselves," said Khandpur, as quoted on the School of Public Health's website.
Beer Bottle Labels Receive Animated Enhancements Online
Custom Packaging Stickers Create Sunny Outlook for Skin-Care Company
Fashion Label Cuts Out First Name
Consumers Happy with Packaging, Not Manufacturers
Study Suggests Revamping Drug Labels to Grab Attention
Feds Create Fuel Economy Car Sticker for Used Vehicles
UK Government Tests Energy-Efficient Sticker Labels for Appliances
Nonprofit Advocates Environmental Warning Sticker Labels on Gas Pumps
Students Awaken Environmental Advocacy by Incorporating Coffee with Custom Beverage Labels on Campus
Eco-Friendly Labels To Fight The Good Fight
Kraft Makes Custom Foods Labels Mistake
"Gluten Free" Starting to Show Up On Bath and Body Product Labels
Craft Brewery Joins with HBO to Print Beer Labels
Uproot's Custom Wine Labels Target a New Type of Wine Drinker
Tedesco Shoppers Question New Allergy Warnings on Product Stickers
Chili Recall Ordered Following Discovery of Undeclared Allergens
Custom Food Labels Are Missing Ingredients
Get A Head Start On Spring Marketing With Ideas For Packaging
FDA and Consumers Focused on Improving Food Labels
The Power Of Packaging Directly Affects Sales
Hawaii Discovers Flaws in New Vehicle Safety Customized Stickers
Farmers Use Custom Stickers to Promote Wares
Customized Stickers Let Calif. Drivers Use the Carpool Lane
Organizations Use Roll Stickers to Combat Underage Drinking
Calorie Label Stickers to be Placed in Britain Staircases
Green Packaging News
LL Launches LIne of Eco-Friendly Label Materials 10.19.2011
LL Partners with Classroom Central 4.6.2011
Free iPhone App Gives Users Custom Label Bids in Seconds 2.17.2010
Looking for another Lightning Labels press release? Find it in the Lightning Labels Press Center.
From the Desk of James Lowry - New Eco-Friendly Options for You!
Feature Article - What Message Does Your Label Send?
Customer Focus - Picky Sticky
Learning About Labels - Learning About Label Laminates
Lightning Labels News - We've Lowered Our Minimum Order!
Read the Fall/Winter 2011 Lightning Flash Newsletter as a PDF
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