Custom Labels are the Perfect Assets to Disclose Vital InformationEstablishing a strong brand is pivotal for the success of any company. This helps businesses develop a relationships with customers and establish themselves as trustworthy industry thought leaders. Unfortunately, brands are falling short in a number of different areas, which leaves them unable to forge the tight-knit relationships with customers they desire.
A recent report from Edelman noted many of the ways in which brands are failing to reach customers' expectations, and one of the leading areas was transparency. Whereas 68 percent of respondents said open communication and transparency about how products and services are sourced and made was important to them, only 15 percent believed that brands followed through in that regard.
Beer Bottle Labels Receive Animated Enhancements Online
Custom Packaging Stickers Create Sunny Outlook for Skin-Care Company
Fashion Label Cuts Out First Name
Consumers Happy with Packaging, Not Manufacturers
Study Suggests Revamping Drug Labels to Grab Attention
Feds Create Fuel Economy Car Sticker for Used Vehicles
UK Government Tests Energy-Efficient Sticker Labels for Appliances
Nonprofit Advocates Environmental Warning Sticker Labels on Gas Pumps
Students Awaken Environmental Advocacy by Incorporating Coffee with Custom Beverage Labels on Campus
Eco-Friendly Labels To Fight The Good Fight
Kraft Makes Custom Foods Labels Mistake
"Gluten Free" Starting to Show Up On Bath and Body Product Labels
Craft Brewery Joins with HBO to Print Beer Labels
Uproot's Custom Wine Labels Target a New Type of Wine Drinker
Tedesco Shoppers Question New Allergy Warnings on Product Stickers
Custom Food Labels Are Missing Ingredients
Get A Head Start On Spring Marketing With Ideas For Packaging
FDA and Consumers Focused on Improving Food Labels
The Power Of Packaging Directly Affects Sales
New Packaging Something To Bark Home About
Hawaii Discovers Flaws in New Vehicle Safety Customized Stickers
Farmers Use Custom Stickers to Promote Wares
Customized Stickers Let Calif. Drivers Use the Carpool Lane
Organizations Use Roll Stickers to Combat Underage Drinking
Calorie Label Stickers to be Placed in Britain Staircases
Green Packaging News
LL Launches LIne of Eco-Friendly Label Materials 10.19.2011
LL Partners with Classroom Central 4.6.2011
Free iPhone App Gives Users Custom Label Bids in Seconds 2.17.2010
Looking for another Lightning Labels press release? Find it in the Lightning Labels Press Center.
From the Desk of James Lowry - New Eco-Friendly Options for You!
Feature Article - What Message Does Your Label Send?
Customer Focus - Picky Sticky
Learning About Labels - Learning About Label Laminates
Lightning Labels News - We've Lowered Our Minimum Order!
Read the Fall/Winter 2011 Lightning Flash Newsletter as a PDF
Looking for an article published in a previous edition of the Lightning Flash? Find it in the Lightning Flash Newsletter Archives. Download printable PDFs; or view individual articles online by date & category.
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