Do Sugary Drink Labels Encourage Misperceptions?Last month, we reported that the watchdog group Truth in Advertising had filed a class action suit against Vitaminwater, based on the claim that the company's name and labeling were misleading to consumers. Recent research conducted by the Rudd Center for Food Policy and Obesity at University of Connecticut and funded by the Robert Wood Johnson Foundation found that Vitaminwater isn't the only brand with product labels that confuse shoppers.
The study, titled "Parents' beliefs about the healthfulness of sugary drink options: Opportunities to address misperceptions," revealed many parents buy flavored water, fruit drinks and sports beverages for their children with the belief that they are making healthy choices. Almost all (96 percent) of the 982 survey participants said they provided two to nine different categories of sugary drinks to their kids in the four weeks preceding the poll. Fruit drinks came out on top, with 77 percent of parents reporting that they had selected beverages such as Capri Sun and Sunny D for their children over the previous month, citing their health benefits. In the flavored water category, more than half (56 percent) of respondents said they thought Vitaminwater was healthy.
Beer Bottle Labels Receive Animated Enhancements Online
Custom Packaging Stickers Create Sunny Outlook for Skin-Care Company
Fashion Label Cuts Out First Name
Consumers Happy with Packaging, Not Manufacturers
Study Suggests Revamping Drug Labels to Grab Attention
Feds Create Fuel Economy Car Sticker for Used Vehicles
UK Government Tests Energy-Efficient Sticker Labels for Appliances
Nonprofit Advocates Environmental Warning Sticker Labels on Gas Pumps
Students Awaken Environmental Advocacy by Incorporating Coffee with Custom Beverage Labels on Campus
Eco-Friendly Labels To Fight The Good Fight
Kraft Makes Custom Foods Labels Mistake
"Gluten Free" Starting to Show Up On Bath and Body Product Labels
Craft Brewery Joins with HBO to Print Beer Labels
Uproot's Custom Wine Labels Target a New Type of Wine Drinker
Tedesco Shoppers Question New Allergy Warnings on Product Stickers
Chili Recall Ordered Following Discovery of Undeclared Allergens
Custom Food Labels Are Missing Ingredients
Get A Head Start On Spring Marketing With Ideas For Packaging
FDA and Consumers Focused on Improving Food Labels
The Power Of Packaging Directly Affects Sales
Hawaii Discovers Flaws in New Vehicle Safety Customized Stickers
Farmers Use Custom Stickers to Promote Wares
Customized Stickers Let Calif. Drivers Use the Carpool Lane
Organizations Use Roll Stickers to Combat Underage Drinking
Calorie Label Stickers to be Placed in Britain Staircases
Green Packaging News
LL Launches LIne of Eco-Friendly Label Materials 10.19.2011
LL Partners with Classroom Central 4.6.2011
Free iPhone App Gives Users Custom Label Bids in Seconds 2.17.2010
Looking for another Lightning Labels press release? Find it in the Lightning Labels Press Center.
From the Desk of James Lowry - New Eco-Friendly Options for You!
Feature Article - What Message Does Your Label Send?
Customer Focus - Picky Sticky
Learning About Labels - Learning About Label Laminates
Lightning Labels News - We've Lowered Our Minimum Order!
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