When your ideal customer profile is an avid gardener, you need to think extra hard about how you'll design your products' labels. After all, garden products are typically sold and stored outdoors and exposed to the elements. This means you'll have to select the ideal label materials to make sure the products still look great even once buyers get them to their own yards and flower beds.
Lightning Labels President Matt Zeyher is a man on a mission when it comes to client service and engaging and empowering employees.
And it shows. Since 2017, under his direction as President, Matt has helped double sales and the number of people employed at the company. His credo, “If we strive for perfection, and fall short, we achieve excellence!” has spearheaded the growth. “We must try to be perfect to ensure our company is ‘adored’ by our clients,/p>
What is BOPP label material? Biaxially oriented polypropylene, also known as BOPP, is among the most popular label materials available today. Its toughness and versatility make this polymer a top choice for packaging of all kinds, and it might be the perfect complement for your next custom label project.
Some of the top uses for the BOPP material include:
- Bottle labels
- Food labels
- Vape labels
- Cannabis product labels
- Bath and body product labels
- …and any other kind of custom product labels
This guide will fill you in on the uses of BOPP labels and help you decide whether this adaptable material fits your product packaging needs.
There are many reasons products have high name recall. In the case of Denver’s felənē® Vodka, it’s because most are curious about the name. Does it phonetically sync up to rhyme with “martini?” Nope. Is it a reference to felines, albeit spelled oddly? Nope. It’s actually the phonetic spelling of “felony.”
felənē® Vodka founder Tim Kelly distilled spirits as a hobby. He owned a reflex column sti
Former beverage world specialist Erik Bugay joined Lightning Labels as an Account Manager in February 2021. As someone who seeks a fast pace and constant array of new experiences, he says he’s found working with the company a great learning experience.
“When I worked in the beverage world where we used labels, Lightning Labels stood out. I remember they sponsored something. I applied for a job because I was impressed with the compan
Labeling is a competition to win customers' attention. When shoppers enter a store looking for a specific type of item, they have to make a decision between all the brands available. When they look at your items, what will they see?
When you use hot foil stamping on your product labels, you gain a major leg-up in drawing customers' eyes. Your hot foil stamped labels will actually shine in the light, with real metal infused into the label material to give the packaging shiny accents.
Over the past few years, cannabis has been one of the hottest emerging markets to start a business in. As medical and adult-use recreational legalization has spread to more states and all of Canada, there have been exciting opportunities to open a new company.
One of the forces powering the rapid rise of cannabis has been the increasing spread of edibles. These items, whether they take the form of snacks, candies, beverages or other consumables, open up new possibilities for dispensaries.
Manufacturing vaping products such as vape pens and e-liquid means dealing with complex requirements at every turn. To keep your items on store shelves, you must show a constant awareness of the evolving legal picture around vaping, e-cigarettes and alternative tobacco products.
On one hand, recent moves by the Food and Drug Administration have opened the possibility of securing approval to sell and market these items more widely than ever before.
Christine and John Keener, owners of California-based Artanis Home, which makes both customized and unadorned refillable bottles and jars, have been getting great reviews on Etsy since the company ramped up in 2017.
Their unique set of shampoo, conditioner, and body wash bottles featuring chrome-accented labels were introduced on Amazon in February, and quickly became the most popular new release in the “Refillable Cosmetic Pump Dispenser” category, according to Christ
How do you get your brand name and logo in front of a huge audience, in a fun and cost-effective way? It's simple — you order custom printed stickers. A colorful sticker made of tough materials can carry your message into the world, whether you sell the sticker or give it away for free as a promotional item. It's all part of a smart, multi-faceted marketing strategy.
Brand promotion isn't the only role for stickers.