Lightning Labels Blog

Labeling is a competition to win customers' attention. When shoppers enter a store looking for a specific type of item, they have to make a decision between all the brands available. When they look at your items, what will they see?

When you use hot foil stamping on your product labels, you gain a major leg-up in drawing customers' eyes. Your hot foil stamped labels will actually shine in the light, with real metal infused into the label material to give the packaging shiny accents.

Over the past few years, cannabis has been one of the hottest emerging markets to start a business in. As medical and adult-use recreational legalization has spread to more states and all of Canada, there have been exciting opportunities to open a new company.

One of the forces powering the rapid rise of cannabis has been the increasing spread of edibles. These items, whether they take the form of snacks, candies, beverages or other consumables, open up new possibilities for dispensaries.

Manufacturing vaping products such as vape pens and e-liquid means dealing with complex requirements at every turn. To keep your items on store shelves, you must show a constant awareness of the evolving legal picture around vaping, e-cigarettes and alternative tobacco products.

On one hand, recent moves by the Food and Drug Administration have opened the possibility of securing approval to sell and market these items more widely than ever before.

Christine and John Keener, owners of California-based Artanis Home, which makes both customized and unadorned refillable bottles and jars, have been getting great reviews on Etsy since the company ramped up in 2017.

Their unique set of shampoo, conditioner, and body wash bottles featuring chrome-accented labels were introduced on Amazon in February, and quickly became the most popular new release in the “Refillable Cosmetic Pump Dispenser” category, according to Christ

How do you get your brand name and logo in front of a huge audience, in a fun and cost-effective way? It's simple — you order custom printed stickers. A colorful sticker made of tough materials can carry your message into the world, whether you sell the sticker or give it away for free as a promotional item. It's all part of a smart, multi-faceted marketing strategy.

Brand promotion isn't the only role for stickers.

Producing specialty foods means convincing shoppers to buy premium items, going outside of the norm to sample new flavors. Whether your specialty is organic ingredients, imported goods or any other kind of premium food offering, you need a way to tell customers why they should try your brand. This is where specialty food labels have a role to play.

The label is the last thing a customer sees when making a purchase decision.

Creating cosmetics means building rapport between your brand and your customers. To make your products part of their beauty routine, shoppers will have to feel a strong connection with your brand.

How do you build such a relationship? It helps to ensure all your advertising, marketing and branding materials are consistent and compelling. Makeup bottle labels are an essential part of this process, because customers see them at the critical moment of purchase.

When it's time to design custom labels for a new cosmetic product line or redesign the packaging for existing items, every decision matters.

Your brand only has a few opportunities to reach customers with imagery and messaging, and they're all important. Paid advertising and content marketing are key tactics while people are browsing from home, but what about the critical decision point when a shopper is in a store, ready to make a purchase? In that fleeting moment, product labels have a major role to play.

Your product label design should give shoppers a strong impression about what your product is and what your brand stands for — all without overloading them with too much information. Due to the ongoing importance of visually-interesting product labels and stickers, it's worth giving some extra thought to the label design proces

The "clean label" trend has been a defining factor in marketing over the past few years, especially when dealing with packaged food or nutritional supplements. Customers are interested in healthy eating and clean living, and they're searching for products that can help them live up to their goals.

For food manufacturers or supplement producers, it's natural to want to join the clean label movement. After all, promoting the nutritional value of food, drinks or supplements makes for a compelling sales pitch. However, you can't get involved in this type of labeling without some serious planning.

Hint: It kinda, sorta ties to what the company makes. Products include aromatherapeutic bath and body products. But, it goes way beyond soap to body washes, lotions, exfoliators, dry oil perfumes and solid fragrances, bath/shower gels, shampoos, lip care, and body souffles (light body moisturizers). Candles and bath bombs are on tap for later this year.

In the words of co-founder and president Linda Cabot, “Not Soap, Radio is a quirky/luxe botanically-based, eco-conscious wellness brand with personality. The collection is designed to assuage modern frustrations such as multitasking, stress, energy level, confidence, love and the general craziness of everyday life in a smart, laugh-through-it-way meant to empower, relax and reviv