Lightning Labels Blog

Why You Should Use Extended Content Labels for Your Vape Products

Sometimes the available real estate on vape product labels isn't enough to accomplish everything needed. There are marketing considerations, like descriptive text, attention-getting graphics and even promotional add-ons. And then there is the regulatory information required by state or local legislation. How do you fit it all in?

The simple solution is using extended content labels, which can actually double the amount of space you have to work with. Extended content labels or ECLs, are a creative packaging trend that many marketers are taking advantage of.

Advantages Of Extended Content Vape Labels

If you stick to the basics for the information on the front part of the label, you can then employ the extended content label for anything else that's important in telling your story.

Are Your Cannabis-Based Health & Beauty Labels Premium Enough To Stand Out?

Market demand for cannabis-based health and beauty products is growing by leaps and bounds. Cannabis Business Times predicted a five-year growth rate of 214% for cannabis-based beauty and skincare topicals.

With new companies entering the marketplace every day, is your product ready for the competition? Are your cannabis health and beauty labels as premium-looking as they could be to stand out from the crowd? Here is some helpful information to get you started:

Mainstream Chain Outlets Opening Up

As legalization grows for cannabis and CBD, resulting in less stigma and more openness on the part of consumers, major chain retailers have been adding CBD products to store shelves.

Elite Garden Grows a New Gold Rush in California

Elite Nutrient Line offers hydroponic garden growers the ‘gold standard’

Offering cost-effective and simple nutrient systems for high-yield crops, California-based Elite Garden provides a gold standard to growers of everything from cannabis to corn. The Elite Nutrient Line, developed and manufactured in the golden state, addresses the needs of hobbyists and full-scale growers alike.

A braintrust consisting of biochemists, engineers and entrepreneurs founded Elite Garden in 2015. The team opened Ocean Hill Farms, a research and development farm, for their nutrient products. In 2017, the firm began co-branding with Ocean Hill Farms to launch a cannabis line.

Best Type Of Labels To Use on CBD Glass Bottles

As the demand for CBD products grows in the marketplace, more brands will be hitting the shelves. That means more competition for your product. Will your CBD glass bottles stand out from all the rest, and what type of labels do you need to accomplish that goal? Here are some quick tips on CBD glass bottle labels to get the best results.

Start With The Basics

When you're dealing with CBD glass bottles, there are some basics you need to know. For starters, the label's adhesive properties are critical to how well it performs on the glass surface. First, you need a CBD glass bottle label that withstands different temperature conditions and doesn't crack, peel or unstick before the product makes it out the door.

CBD Product Labels: What do Customers Want to Know About Your CBD Product?

In the constantly evolving CBD marketplace, even as regulators keep revising rules, consumers continue buying products at an astounding rate. Information on many of the new CBD offerings, however, is inconsistent at best, and potentially misleading at times. For that reason, CBD marketers are being urged to adopt more uniform, accurate and responsible labeling practices - before legislators step in and enact laws to protect customers.

The investment firm Cowen & Company reported that CBD retail sales in 2018 ranged between $600 million and $2 billion. By 2025, they estimated, that figure would rise to over $16 billion.

Hope Springs Eternal When Creating Botanical Skin Tonics

EarthTonics founder Daron Hope spearheads crafting of small-batch skincare products from pure, organic and wild-harvested ingredients

Small-batch products are gaining popularity in many industries. A dedicated and experienced EarthTonics team has brought the concept to skincare, promoting “botanical skin tonics [that] are pure Nature in every drop… Created by Holistic Aesthetician and skincare chef, Daron Hope, our products are handcrafted in small batches from pure, organic & wild-harvested ingredients.”

The concept is simple: Make a quality product that nourishes and enhances skin quality.

5 Critical Factors For Your Vape Product Labels

As the vaping market continues to grow, with competition increasing daily, it becomes even more important to develop packages and vape product labels that are strategically planned and executed for maximum impact. Here are five critical items to assure success with your vape product labels:

1. Target Audience?

First, ask yourself the question "who are you selling to?" This makes a big difference in terms of vape product label presentation style and approach. The same promotional techniques used for older consumers do not necessarily succeed with younger generations. These groups' attitudes, tastes and perspectives vary greatly, especially in terms of visual appeals that work or product formulations that are targeted to certain ages

How Label Design Influences Consumer Purchasing

Want to grow your brand's sales? One of the best ways to do so is through label design and packaging. What your product looks like on store shelves can make a big difference when it comes to attracting shoppers' attention and making the sale.

A great deal of research reveals how effective various facets of product appearance can be, including package shape, label, color, and other elements. Some, like a study in the Netherlands, have sought to understand the relationship between package design and consumer behavior in an effort to influence the adoption of more sustainable packaging. Others have investigated the role of nutritional labeling required by governmental regulations

Effective Marketing Terms to Consider Using on Your Label Artwork

Whatever brand or product you're selling, creating package labels is no simple matter. Just listing ingredients or giving a generic product description is never enough. There needs to be a certain amount of promotional language as well, in order for consumers to even notice what you're offering, and then realize how it differs from all the competitors on the shelf. Without distinctive packaging, attention-getting label artwork and value-focused text, you're essentially leaving shoppers in the dark, with no clue as to why they should choose your product over others.

So next time you sit down to write the verbiage for your labels, here are some helpful ideas for incorporating more sell-worthy marketing material into the mix:

Deliver your sales message.

Cannabis Packaging Tips For Bringing Your Cannabis Brand to Market

Cannabis packaging offers exciting new opportunities, but sometimes tried-and-true branding know-how is needed to succeed in a surging, evolving marketplace. The wisdom of advertising gurus and package goods experts shouldn't be neglected when venturing out into this bold, bright world. Here are a few cannabis packaging tips to help you make the right decisions for your brand.

Choose an experienced packaging or label supplier who's thinking long-term. An established partner will be more motivated to stand by you through all the experimental ideas, regulatory changes, detours and ups and downs in this revolutionary new industry