Lightning Labels Blog

Labeling vs. Shrink Wrap, What's the Best Option For My Product?

The products you put on store shelves should look their best at all times, to win the attention of new customers and remind repeat buyers how much they like your brand. This need for great visual appeal naturally leads to questions: What is the best packaging approach for your items? Should you choose custom labels for your bottles, cans, jars and other containers, or should you go with another option, such as shrink wrap?

Labeling vs. Shrink Wrapping

There are many advantages to high-quality customized labels. You gain plenty of space to promote your products through vibrant imagery, logos and informational text, making your products more attractive and informative.

Balanced Health Botanicals Makes Transparency, Quality, and Compliance Top Priorities

Manufacturer of CBDistillery products and other brands turns up the dial on industry professionalism

Much like the Gold Rush, the current state of the hemp-derived CBD industry dubbed the “Green Rush,” is somewhat confusing and chaotic. A galore of purveyors have been offering a diverse array of products and claims amid increasing scrutiny and regulation by such agencies as the FDA. CBD rules of the road—what is legal, where it is legal and what disclosures or disclaimers are required—continue to be a matter of much discussion among the disarray.

Founded as a brand in 2016, owned and operated by Balanced Health Botanicals (BHB), CBDistillery set out to set the record straight.

Eco-Friendly Materials Are the Way to Go for Your Honey Product Labels

As far as food products go, honey is as natural as it gets. When you're selling honey, you can play up its purely natural origins - from the bees to your customers' tables - as long as your overall marketing and promotion strategy plays up this wholesome angle. In these cases, slick labels might not be the right choice for your brand. You can use eco-friendly materials for your custom honey labels, combining a rustic look and feel with the appeal of buying from a company that respects the environment.

Choosing a Material

One of the most exciting parts of choosing earth-friendly labels for your honey brand is the amount of choice you have.

Pedro Rodriguez stays on the move, both at work and home

Lightning Label’s lead production specialist Pedro Rodriguez, a Lightning Labels employee for seven years, enjoys an “active lifestyle.” At work, he is involved in everything production-related—including completing reports, scheduling daily jobs, overseeing shipping each day, checking print, die-cutting (including supervising his son, also a Lightning Labels employee), and rewind progress, and making sure all deadlines are met. Oh, and when someone is sick or taking the day off, he’s the go-to guy to cover the position if no one else is available.

“I’m like a handyman everywhere, floating everywh

Parents Are Hyper-Aware of Food Labels Due To Allergies

Parents buying food for their kids' lunches are stocking up right about now. When it's time to send children back to school, families may opt for new and different foods and beverages to make sure this year's meals are interesting and nutritious. With this bustle of shopping activity comes an important question: Do any of these foods include allergens that might cause a reaction?

To make your brand more appealing to discerning parents, you should make sure all allergens in the items are clearly labeled, meeting and potentially going beyond your legal requirements. Shoppers will be grateful to see this info written out clearly for them on food allergy labels.

How Does the FDA Regulate CBD Products and Labeling?

When a new product category emerges, the first few years of those items' availability can be challenging from a regulatory compliance point of view. Bills are often signed into law during these transitional periods that change the labeling or distribution rules regarding the products, forcing companies to change their practices quickly or risk noncompliance.

The cannabidiol product sector is in such a phase now, with the U.S. Food and Drug Administration's policies about these nonhallucinogenic hemp derivatives evolving over time. If you're operating in this industry or interested in getting involved, you need to pay attention to the statements coming from this federal agency.

Why Premium CBD Product Labels Are Important | Lightning Labels

When a product sector is hot, as cannabidiol or CBD is right now, selling that type of item takes on a new kind of challenge. Whereas the wave of popularity brought new curious shoppers into stores, the number of competing businesses has likely increased enormously. If you are marketing CBD goods today, you will have to overcome many other brands' offerings to win shoppers' attention. Premium CBD product labels can go a long way toward achieving such visibility goals.

Premium CBD Labels Give Your Products Shelf Appeal

With shoppers increasingly looking for CBD products, drab and boring labels for these items can put a damper on your brand's popularity.

US Food and Drug Administration (FDA) Food Label Claims - Rules You Should Know About

To be a successful food or beverage manufacturer, you must ensure your products' food labels are in compliance with Food and Drug Administration rules. The risk of fines and other action by the agency should be enough to motivate you to check the information you're printing on food labels. It pays to remember that FDA labeling laws aren't just concerned with nutrition facts panels, serving sizes and other numerical elements. You also need to ensure the written claims about your products' health impact fit in with agency guidelines.

Nutritional Value Claims

Your custom food labels' promises can't go beyond the bounds set down by the FDA.

Best Labels for Essential Oil Roller Bottles - How to Label Essential Oil Roller Bottles

When it's time to introduce a new essential oil into your product line or to redesign your company's packaging, you should give some thought to the kind of personality you want your oils to convey on store shelves. When you work with an experienced labeling partner, there is a great deal of flexibility in the appearance and presentation of essential oils, and you can use your labels to differentiate your brand from competitors' offerings.

Essential Oil Labels: Possibilities and Potential

If you distribute your products in standardized 10ml roller bottles, for easy application to customers' skin, you need essential oil roller bottle labels that are the perfect size, shape and toughness for the job.

Martin Zamora follows ‘Orange’ and ‘Green’ callings

Lightning Labels Sales Service Representative Martin Zamora is dedicated both to the orange and green. The “orange” is his beloved Denver Broncos. He has memories going back the famed Orange Crush defenses of the seventies.

“I watched them on TV when I was 11 years old. I’ll be going to training camp. And I think we’ll be sneaky good, getting into the playoffs. Vic Fangio is bringing a good dynamic to the team. Elway works better with older, quasi-dad type people to help keep him grounded,” he notes.

Speaking of quasi-dads, Martin is anything but. He has five boys ranging in age from 18 to 33.