Lightning Labels Blog

Creating great custom packaging is about more than graphic design. A company's choice of label material is a major contributor to the overall appeal of a custom label. For example, selecting an eco-friendly material demonstrates that a business is serious about caring for the environment.

The environmental impact of packaging is an area of concern for an increasing number of consumers.

Dialed In…Gummies makes and sells small batch Liquid Gummies and Live Rosin Gummies (recreational and medical THC). Along the way, they’re also making buyers informed, dialing up high product quality, and taking good care of their workforce.

Founded right before the pandemic, Denver-based Dialed In…Gummies made a commitment from day 1 to test products, educate, and provide “clean” solvent-free pro

Creating great labels for packaged food products may be the factor that generates sales for you and pushes your brand ahead of competitors. This is because shoppers see product labels at the pivotal moment when they're about to make a purchase. A good custom printed label clarifies why your brand is the right choice.

Since different foods come in such a wide variety of containers, your labeling efforts must adjust to suit the size and shape of your chosen packaging.

When your ideal customer profile is an avid gardener, you need to think extra hard about how you'll design your products' labels. After all, garden products are typically sold and stored outdoors and exposed to the elements. This means you'll have to select the ideal label materials to make sure the products still look great even once buyers get them to their own yards and flower beds.

Lightning Labels President Matt Zeyher is a man on a mission when it comes to client service and engaging and empowering employees.

And it shows. Since 2017, under his direction as President, Matt has helped double sales and the number of people employed at the company. His credo, “If we strive for perfection, and fall short, we achieve excellence!” has spearheaded the growth. “We must try to be perfect to ensure our company is ‘adored’ by our clients,/p>

What is BOPP label material? Biaxially oriented polypropylene, also known as BOPP, is among the most popular label materials available today. Its toughness and versatility make this polymer a top choice for packaging of all kinds, and it might be the perfect complement for your next custom label project.

Some of the top uses for the BOPP material include:

• Bottle labels
• Food labels
• Vape labels
• Cannabis product labels
• Bath and body product labels
• …and any other kind of custom product labels

This guide will fill you in on the uses of BOPP labels and help you decide whether this adaptable material fits your product packaging needs.

There are many reasons products have high name recall. In the case of Denver’s felənē® Vodka, it’s because most are curious about the name. Does it phonetically sync up to rhyme with “martini?” Nope. Is it a reference to felines, albeit spelled oddly? Nope. It’s actually the phonetic spelling of “felony.”

felənē® Vodka founder Tim Kelly distilled spirits as a hobby. He owned a reflex column sti

Former beverage world specialist Erik Bugay joined Lightning Labels as an Account Manager in February 2021. As someone who seeks a fast pace and constant array of new experiences, he says he’s found working with the company a great learning experience.

“When I worked in the beverage world where we used labels, Lightning Labels stood out. I remember they sponsored something. I applied for a job because I was impressed with the compan

Labeling is a competition to win customers' attention. When shoppers enter a store looking for a specific type of item, they have to make a decision between all the brands available. When they look at your items, what will they see?

When you use hot foil stamping on your product labels, you gain a major leg-up in drawing customers' eyes. Your hot foil stamped labels will actually shine in the light, with real metal infused into the label material to give the packaging shiny accents.

Over the past few years, cannabis has been one of the hottest emerging markets to start a business in. As medical and adult-use recreational legalization has spread to more states and all of Canada, there have been exciting opportunities to open a new company.

One of the forces powering the rapid rise of cannabis has been the increasing spread of edibles. These items, whether they take the form of snacks, candies, beverages or other consumables, open up new possibilities for dispensaries.