Lightning Labels Blog

When Tolly’s Treatments founder Mandi Tollefson sought custom-printed lip balm gifts for her wedding guests, she discovered that most were full of petroleum and synthetic fragrances. Knowing she needed to create healthier and cleaner products, she set out to formulate her own lip balms. Tolly’s Treatments was born.

Citrus Honey, with pure oils and beeswax from a cousin’s apiary in Hawaii, was her first lip bal

You’ve spent months or even years perfecting your craft food or beverage product. Now, it’s time to show the world what you’ve created. This is an exciting phase for small businesses, but it can also feel overwhelming! How can you portray the excellent quality of your product and give potential customers a reason to give your brand a chance? Ensuring that your product makes it off the shelves and into the hands of your ideal customers comes down to creating the right packaging and labeling for your food or beverage pr

Small business owners who sell physical products must consider the intricacies of branding and labeling. Building a business that generates and maintains success depends in large part on brand recognition and the impression that the public holds of your brand overall. The quality and appearance of your product labels plays a significant role in your branding. Learn how to leverage product labels for small business to brand effectively.

PET or paper liners? What is the best choice for you? No matter what, Lightning Labels has your “back!”

PET, an easily-remembered acronym for polyethylene terephthalate, is a thin, clear polymer material used in many products and industry applications—including various containers and pressure-sensitive product label films and liners. PET production is growing exponentially worldwid

There's no bad time to check your food labeling strategy’s compliance status. The Food and Drug Administration (FDA) sets forth a wide variety of rules and regulations around what's on your product labels, and failing to heed any of these legal requirements could lead to damaging fines and or consequences for your brand.

The question of FDA product labeling compliance has been especially pressing in recent years following the update to the Nutrition Facts label format that went into effect in 2020.

If your business makes candles, you have to place focus on your candle label design and production efforts. These custom labels are the main medium where you can convey marketing messages to your audience, and they come with some unique requirements that you can't ignore.

Labels have to be made out of strong materials that will withstand the heat on candle jars while still looking good over time. You also need to include important warning information, such as the pictograms favored by the National Candle Association, so your buyers will be informed about the safest way to enjoy their new candles.

Coloradan Cheryl De Roia founded Blue Spruce Candles to honor the state tree and provide stress relief through candle aromatherapy.

Prior to starting Blue Spruce, Cheryl worked for 15 years as a special education teacher committed to creating an inclusive and soothing environment. She donates a portion of her proceeds to the Special Olympics.

Inspiration for the company came while at home with her young daughter.

Branson, MO-based Highland Home Custom Creations offers a customized candle-buying experience that also gives back to area causes. 

While some waxed poetic during the Covid lockdown, Highland Homes co-founder Eric Dalton was learning how to transform wax into a candle-making craft. At the same time, his partner and co-founder Gage Becker was exploring a career shift that utilized his artistic abilities.

When you're looking for ways to make your company's space look a little more personalized and special, what kinds of branded items do you use? In addition to full-size signage, posters and banners, you can make an impact with removable window stickers.

These stickers, backed with a removable adhesive are tough enough to look great for a long time, and they can give all kinds of vital information.

Can product labels be exciting? They can if you take extra steps to add visual flair. This extra commitment to design can take a few forms. For instance, you can invest in creative custom shape labels that go beyond standard rectangle or oval labels. These distinct, die-cut labels can help your items stand out, even when your chosen field is crowded and competitive.

Attract Customers' Eyes with Unique Label Shapes

Does your brand logo have a distinctive outline? If so, you have a perfect readymade use case for custom label shapes.