Lightning Labels Blog

One of the first avenues that brands can use to communicate with their target customers is product label design. Whether you make luxury bath products or delicious snacks, most of your consumers won’t be able to try or taste your product before making a purchase. Without that proof of your product’s quality, what’s left to help them decide to spend their hard-earned money on your product over all the rest on the shelves? Three words: product label d

Whether you sell a few seasonal craft products each year or you have a long repertoire of products on local store shelves, it’s likely time to consider honing in on your branding strategy. While the term may feel daunting, much of this effort boils down to brand consistency. 

Why is brand consistency important? In short, it makes you memorable. Brand consistency allows your target customers to recognize you and your products time after time.

Leveraging the exciting technology behind QR code labels opens doors for brands of all industries and sizes to better communicate with their customers. The opportunity to allow your consumers to further interact with your products can help you to build brand loyalty and recognition, increasing sales over time. Learn how to create the most effective QR code labels for your products. 

What Are QR Labels?

QR labels are a variation of barcode labels that allow customers to easily scan your product label and further interact with you online.

Especially over the last decade, a growing portion of the population has become increasingly concerned about the environment. Education about pollution, plastic waste, harmful production processes and more are now top of mind for many consumers. In fact, over one third of consumers are willing to pay more for a product if they know it is an eco-friendly choice. Now, businesses can turn to sustainable labels in order to contribute to a healthier planet and to align themselves with the values of eco-conscious customers.

When Tolly’s Treatments founder Mandi Tollefson sought custom-printed lip balm gifts for her wedding guests, she discovered that most were full of petroleum and synthetic fragrances. Knowing she needed to create healthier and cleaner products, she set out to formulate her own lip balms. Tolly’s Treatments was born.

Citrus Honey, with pure oils and beeswax from a cousin’s apiary in Hawaii, was her first lip bal

You’ve spent months or even years perfecting your craft food or beverage product. Now, it’s time to show the world what you’ve created. This is an exciting phase for small businesses, but it can also feel overwhelming! How can you portray the excellent quality of your product and give potential customers a reason to give your brand a chance? Ensuring that your product makes it off the shelves and into the hands of your ideal customers comes down to creating the right packaging and labeling for your food or beverage pr

Small business owners who sell physical products must consider the intricacies of branding and labeling. Building a business that generates and maintains success depends in large part on brand recognition and the impression that the public holds of your brand overall. The quality and appearance of your product labels plays a significant role in your branding. Learn how to leverage product labels for small business to brand effectively.

PET or paper liners? What is the best choice for you? No matter what, Lightning Labels has your “back!”

PET, an easily-remembered acronym for polyethylene terephthalate, is a thin, clear polymer material used in many products and industry applications—including various containers and pressure-sensitive product label films and liners. PET production is growing exponentially worldwid

There's no bad time to check your food labeling strategy’s compliance status. The Food and Drug Administration (FDA) sets forth a wide variety of rules and regulations around what's on your product labels, and failing to heed any of these legal requirements could lead to damaging fines and or consequences for your brand.

The question of FDA product labeling compliance has been especially pressing in recent years following the update to the Nutrition Facts label format that went into effect in 2020.

If your business makes candles, you have to place focus on your candle label design and production efforts. These custom labels are the main medium where you can convey marketing messages to your audience, and they come with some unique requirements that you can't ignore.

Labels have to be made out of strong materials that will withstand the heat on candle jars while still looking good over time. You also need to include important warning information, such as the pictograms favored by the National Candle Association, so your buyers will be informed about the safest way to enjoy their new candles.