Lightning Labels Blog

Designing the perfect custom labels for your products is an important part of either launching a new item or refreshing your brand in the eyes of consumers.

While a great deal of the creation process will involve graphic design considerations, you shouldn't underestimate the importance of picking a product label material. This is one of a number of decisions you'll make on the path to finalizing your design, along with whether your quantity of products is better suited to sheet labels or roll labels, and which finish treatment and adhesive to use.

What Product Label Materials Are Available, and What's the Difference?

When you work with a custom label provider, you have a few categories material to choose from.

Launching a new product provides a key opportunity to update your branding strategy, no matter what kinds of items your company manufactures or sells. You have the ability to redefine the way customers perceive your goods while they are in stores, at the critical moment just before making a purchase decision.

By following a few best practices, you can maximize your chances of making a positive impression with your custom product labels, setting yourself up for a successful launch.

What's Unique About Your Product?

Labeling should suit a company's items, and as such any discussion of product label printing should start with your business's unique selling points.

It's important to ensure your products have labels that suit the way they are used, especially when that means frequent exposure to harsh environments.

Just as the custom labels on bath and body products must be waterproof to stand up to water and oil exposure, candles need heatproof labels that will remain safe when exposed to high temperatures. A candle container is regularly exposed to extreme heat, calling for the use of tough materials and safety warning information.

Heatproof Labels for Safe Candle Packaging

Selecting the right material for any product label is important, doubly so when dealing with candles.

Albuquerque, NM-based Steel Bender Brewyard opened four years ago with five house beers. They’re now at nine house beers and at any one time have an additional 15 or so seasonal beers and ciders available on tap or in bottles and cans. 

Colorful names match the colorful and diverse palate-pleasing qualities of the brews. They feature Skull Bucket IPA, Lloyd’s 3 O’Clock Kölsch, Sparkfitter Amber, The Village Wit, and Blue Bullet Stout on nitro. 

Notes co-owner Shelby Chant, “We've differentiated ourselves in our beer and cider offering by offering a wide selection of styles. At any one time, we have at least two dozen beers and ciders available either on tap, in cans, or in bottle

Do your health and wellness products fall into the category of nutraceuticals? And if they do, what does this mean from a labeling perspective? You need to understand the regulatory picture around nutraceutical labels before you can get into the "fun part," which is creating a design that will catch potential customers' eyes.

If you're launching a new product into the exciting nutraceuticals industry or are engaging in a rebranding effort, it pays to think about your product label strategy. Both compliance matters and flashy graphic design have a role to play, and the end result should be a truly compelling nutraceutical label that sums up your product and company.

According to Snake River Brewery spokesperson Elliott Wilkins, the brewery has been right at home in Jackson Hole, WY since 1994.

He points out, “The Brewpub is affectionately referred to as ‘Jackson Hole’s Living Room,’ as we have always put an emphasis on serving the local community while creating an inviting atmosphere for visitors far and wide as well. The Brewpub has grown with the town, and that history is quite meaningful for us and the folks that support us, whether they’ve lived here for 25 years or are just passing through for the first time.”

As the oldest operational craft brewery in Wyoming, Snake River Brewery has emphasized quality over quantity.

The plastic or glass jar is the container of choice for food products ranging from peanut butter to olive oil. But making a jar stand out on store shelves is a challenge, whether your brand operates in small settings, such as local farmer's markets, or goes toe-to-toe with large companies in supermarkets. Your choice of food jar labels will help you catch customers' eyes at the critical moment before they make a purchase.

There's an art to designing compelling food labels, as they have to combine necessities such as the Nutrition Facts panel and ingredient list with exciting imagery and solid branding.

CBD buyers want high quality, consistency and authenticity. Hemp Depot delivers all three.

Hemp Depot develops high-quality hemp CBD oil, hemp seeds, and hemp clones. According to spokesperson Nick Curley, “Our first product was CBD tinctures. And although they still are one of our most popular products, we have some very new and exciting products such as gummies, pressed pills, fizzy drink tablets, and a high end skin care line.”

Products deliver the highest degrees of purity and strength in the consumer and wholesale CBD market, with all products grown, formulated and processed in Hemp Depot’s facilities in Colorado, according to Nic

When people think about fun, exciting custom product labels, craft beer is likely the first industry that comes to mind. If you're entering this space — or are already in it and hoping to shore up your position — beer label design is an essential part of staying relevant and appealing to customers.

Whether you rely on bottle labels or your brewery prefers to use cans, there's plenty of room for creative branding potential. Your task is to figure out everything that is fun and unique about your beer offerings and encapsulate it in a custom label. This is easier said than done, but it's quite possible with the right mindset, approach and label printing know-how.

Lightning Labels Account Manager John Yost has a big smile. It’s a symbol of his joy at work, love of life outside work, and the good year he had in spite of a pandemic.

Prior to joining Lightning Labels in June 2019, John worked as a logistics coordinator for a trucking company and as an analyst for marketing operations at a telecom company.

His happiness at work is fueled by engaging with product label customers. He notes, “My favorite parts of working here are the customers and how dynamic the job is. Every day is different and you never know what to expect. It keeps things interesting and makes the days go by quickl