Lightning Labels Blog

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    Ashley McKibben ‘banks’ on picture-perfect talents

    With professional experience in relationship and business banking and photographic talents, Account Manager Ashley McKibben feels she can “professionally and efficiently help clients navigate the printing process.”

    Starting with Lightning Labels 10 months ago, she immediately brought her photography background into the picture when helping clients make decisions about branding and the best label printing and finishing options to represent their business. She points out, “There is nothing more satisfying than hearing great feedback when the client gets their products in hand and it’s better than they even imagi

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  • Beauty Is In The Eye Of The Beholder, And Also On Your Custom Cosmetic Labels

    Cosmetics and beauty products in general require careful branding and labeling strategies. As a producer of makeup or other beauty items, your task is to convince consumers that your goods should be part of their daily routines. Whether you are a startup just beginning to put its first offerings on retail shelves or an established brand seeking a visual refresh, you can use cosmetic packaging design as an impactful tool for reaching your audience and creating a strong impression.

    A few important considerations go into producing the perfect packaging for your beauty products. First, you have to verify that your choices are compliant with regulations.

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  • Why You Need Custom Vape Labels to Stand Out in a Crowded Market

    The vaping and e-cigarette spaces are saturated with new products and brands coming to the forefront. To make a name for your own goods, you will have to find a way to catch customers' eyes among a host of competitors. Whether you're a startup just beginning operations or a more established name considering a visual refresh, changing up your product labels can drive this type of breakthrough to your audience.

    Companies have had to spend the past few years reconsidering their approach to vape labels due to the fact that the Food and Drug Administration has clarified its oversight of these products.

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  • Why It Is Essential To Have Custom Labels For Your Essential Oils

    Essential oils and aromatherapy products are some of the most popular items in the health and wellness space today. With interest in these goods building, it's a great time to jump into the space or launch a new product. Of course, you should not make this decision in a hasty or unprepared fashion. When entering an in-demand space, you will find fierce competition from other businesses large and small. Your products need to stand out to convince first-time buyers to try your brand over one of the many others.

    This is where labeling enters the picture. The job your essential oil labels have to do is threefold: Your packaging must contain all necessary marks to comply with Food and Drug Administration rules while also convincing customers to try essential oils and distinguishing your items from other businesses' offerings.

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  • Why You Need Custom Hand Sanitizer Labels Now More Than Ever

    The past few months have changed perspectives around the world as people have struggled to stay healthy and well amid pandemic conditions. One of the ideas that has risen to new prominence is the importance of hand hygiene and cleanliness in fighting infectious disease. While people are being encouraged to wash frequently with soap and running water, there are plenty of times when no sink is nearby. In these cases, alcohol-based hand sanitizer liquids are the primary alternative.

    Some companies have been making hand sanitizer for years, and found themselves needing to scale up production in order to meet demand.

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  • New Business, New Perspectives Fulfill Tony Williams

    New business development specialist Tony Williams has discovered fulfillment in both his personal and professional life despite challenges and changes brought on by the pandemic. With Lightning Labels since February 2018, he has found similarities to previous experience in banking, where he worked with businesses of many sizes and needs in a variety of industries.

    “I feel incredibly privileged and thankful that Lightning Labels is considered an essential business and therefore the current crisis has not affected my life and livelihood. The biggest complaint I have is I can’t attend movies and concerts but in the grand scheme that isn’t much of a complaint considering the hardship this crisis has brought to so many people,”

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  • Waggies Bakes Caring into Every Tail-Wagging Treat

    Caring and compassion are the name of the game for Waggies by Maggie & Friends, a non-profit dog treat company that employs people with Intellectual and developmental disabilities (IDD).

    Mary Ann Nolan and Leigh Corrigan started the Wilmington, DE-based company in 2007. Their daughters , Elizabeth and Maggie had both turned 21 and faced bleak prospects for employment, so Mary Ann and Leigh decided to start a business to support them and other young adults with IDD. “We had no business background. We started by the seat of our pants,” says Mary Ann. “We are a unique business that brings employees and volunteers together for the daily operation of producing more than 3,000 hand-cut, healthy dog t

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  • How to Make Your CBD Labels Relevant and Eye-Catching

    Products incorporating cannabidiol (CBD) are hot right now. As a result, the market for these goods is heating up: A wave of new providers has entered the arena and recent federal legislation changes have made it easier for growers to produce the hemp plants CBD is derived from in a compliant manner. The question then becomes: How are you going to set your items apart and succeed in this space? Meeting demand with a product is not enough on its own. Your offerings have to distinguish themselves from competitors' versions.

    There are a few elements that go into high-quality CBD labels. These considerations start with the ever-evolving question of legally compliant design, and also include your choice of imagery and materials

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  • Why Your Cannabis Products Need Certified Organic Cannabis Labels

    From the beginning of legalization for adult-use recreational cannabis, there has been a focus on the presence or absence of pesticides and other potential contaminants in companies' products. This has mirrored the goals of the general organic movement as it applies to food, beverages and other items. The key difference is that since cannabis legalization has been carried out on a gradual, state-by-state basis without federal oversight, there is no way as yet to create a nationwide organic standard.

    With that said, recent months have seen industry groups rally around a few standards designed to bring organic or organic-equivalent approval to cannabis products.

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  • Inspire Civic Pride by Ordering Custom “I Voted” Stickers

    One of the hallmarks of a U.S. election - whether it's a presidential year or not - is the presence of "I voted" stickers handed out at polling places. If you're part of a local election board, you should make sure locations in your jurisdiction have ample stock when it's time to vote, in primaries and general elections alike. With a presidential contest fast approaching, there's no better time to reexamine your stickering strategy and make sure you're ready to send voters home glowing with civic pride.

    What's the History of 'I Voted' Stickers?

    Colorful stickers have not always been part of the election routine but today, when people often post pictures of their stickers to social media such as Facebook, Twitter or Instagram, they're a fully ingrained and highly visible symbol of democracy in action.

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