As the vaping market continues to grow, with competition increasing daily, it becomes even more important to develop packages and vape product labels that are strategically planned and executed for maximum impact. Here are five critical items to assure success with your vape product labels:
1. Target Audience?
First, ask yourself the question "who are you selling to?" This makes a big difference in terms of vape product label presentation style and approach. The same promotional techniques used for older consumers do not necessarily succeed with younger generations. These groups' attitudes, tastes and perspectives vary greatly, especially in terms of visual appeals that work or product formulations that are targeted to certain agesContinue reading