Lightning Labels Blog

Lightning Labels’ Senior Graphic Designer Don Alles became interested in the visual arts at an early age. He notes, “I’ve always been an artist, painting and drawing. Ultimately, I studied commercial graphic design and have been doing it ever since.”

When not creating artwork, Don creates music, spends time with his family, and enjoys mountain biking and skiing.  A longtime musician, singer and songwriter, he continues to perform with an Americana-style band called Scarecrow Revival at Colorado front range venues. “We play mostly original songs, and have appeared at many breweries. Now, with the pandemic easing, we’re ramping up in new ve

The craft beer market is both a very active and a highly competitive industry. When you're launching a new product, you can't skimp on any of the details when it comes to presentation. In practical terms, this means you should put plenty of time and effort into thinking about the bottle or can your beer will come in.

The beer space is filled with interesting and vibrant designs. You won't be able to rise to the top by doing something people have seen before. Custom beer label design is all about putting your brand identity — the things that make your brewery unique and compelling — on the side of a bottle for the world to

Augmented reality (AR) labels make up a special category of product packaging, one very much worth considering as you seek to shake up the standard ways of promoting your goods on store shelves. When consumers point their smart device cameras at these AR labels, they see extra content on their screens. In some cases, there is an animated effect that makes the label look like it is coming to life. In other cases, there is in-depth information about the product itself. The overall value proposition is the same: These packages provide an experience beyond what comes from looking at a two-dimensional labels.

 Lightning Labels Account Manager James Rice is passionate about family, friendships, and his job.

He joined the company last February, right before the pandemic mushroomed in the US. He notes, “The current crisis has been hard on everyone and we are no different. But it has helped put into perspective what is most important—family, job, friends. These are things the pandemic has not been able to take away from me. It has caused us to become closer and spend more time with each other.”

Sports has proven a top priority for how they spend their time together. “I like to spend my leisure time outdoors with my wife, three kids and our yellow La

There are numerous kinds of warning labels and safety labels, and it's always worth checking that your company is using the right types. If you produce consumer goods of any type, labeling your products to ensure customers use them safely and correctly is one of the most important requirements facing your company. You may also have potential hazards around your building that call for safety stickers and labels. Getting the label and sticker creation process right will help you avoid fines and other penalties.

Some Common Kinds of Safety Labels and Warning Labels

While there are countless kinds of warnings and safety notifications required on products and in workplaces today, the following are some of the most commonly encountered versions.

Glass bottles add a level of sophistication to your goods plastic packaging may be unable to match. To finish creating the perfect visual presentation for your items, it pays to pair impactful labels for your glass bottles. This does not just mean practicing good graphic design skills, though that is an important part of the process. You should also choose a label material that will match your overall brand concept.

Labels for Glass Bottles: Product by Product

The labels you pick for your glass bottles should fit with the rest of your brand imagery and presentation, while also taking on unique characteristics that suit the product contained within.

Designing the perfect custom labels for your products is an important part of either launching a new item or refreshing your brand in the eyes of consumers.

While a great deal of the creation process will involve graphic design considerations, you shouldn't underestimate the importance of picking a product label material. This is one of a number of decisions you'll make on the path to finalizing your design, along with whether your quantity of products is better suited to sheet labels or roll labels, and which finish treatment and adhesive to use.

What Product Label Materials Are Available, and What's the Difference?

When you work with a custom label provider, you have a few categories material to choose from.

Launching a new product provides a key opportunity to update your branding strategy, no matter what kinds of items your company manufactures or sells. You have the ability to redefine the way customers perceive your goods while they are in stores, at the critical moment just before making a purchase decision.

By following a few best practices, you can maximize your chances of making a positive impression with your custom product labels, setting yourself up for a successful launch.

What's Unique About Your Product?

Labeling should suit a company's items, and as such any discussion of product label printing should start with your business's unique selling points.

It's important to ensure your products have labels that suit the way they are used, especially when that means frequent exposure to harsh environments.

Just as the custom labels on bath and body products must be waterproof to stand up to water and oil exposure, candles need heatproof labels that will remain safe when exposed to high temperatures. A candle container is regularly exposed to extreme heat, calling for the use of tough materials and safety warning information.

Heatproof Labels for Safe Candle Packaging

Selecting the right material for any product label is important, doubly so when dealing with candles.

Albuquerque, NM-based Steel Bender Brewyard opened four years ago with five house beers. They’re now at nine house beers and at any one time have an additional 15 or so seasonal beers and ciders available on tap or in bottles and cans. 

Colorful names match the colorful and diverse palate-pleasing qualities of the brews. They feature Skull Bucket IPA, Lloyd’s 3 O’Clock Kölsch, Sparkfitter Amber, The Village Wit, and Blue Bullet Stout on nitro. 

Notes co-owner Shelby Chant, “We've differentiated ourselves in our beer and cider offering by offering a wide selection of styles. At any one time, we have at least two dozen beers and ciders available either on tap, in cans, or in bottle