Lightning Labels Blog

  • Promote Your Business with Custom Bumper Stickers

    Bumper Stickers: Signs That Go Anywhere

    There are a few surefire ways to get your brand logo in front of large amounts of people. And when it comes to methods that take place in physical space instead of an online environment, few methods can compete with bumper stickers. When you convince a customer to put one of your custom bumper stickers on his or her car, you create a mini billboard that will travel all over the area, presenting your logo, name, slogan or other well-chosen piece of iconography.

    Of course, the success of these methods relies on making the customized bumper stickers as attractive and long-lasting as possible. This ensures that they will be used instead of thrown away and, once they are applied to a car, they will spread the message instead of peeling away or fading. Therefore, it's important to look for a provider that uses modern printing processes and tough materials.

    Advantages of Deploying Bumper Stickers

    When your brand prints and distributes bumper stickers for cars, the benefits can take a few forms. For instance, putting the company name in front of a huge segment of the local population can build awareness. When it comes time to choose between a few competing organizations, individuals may go with a name or logo they have seen before. Since people have already seen your message around, presumably on the cars of your existing satisfied customers, they will feel trust right away.

    In addition to putting a name in front of potential customers who haven't yet heard it, bumper stickers can also be a great generator of hype and excitement around a brand, especially if you succeed in giving them away. Whether the stickers are promoting a specific event or just the company in general, they will help ensure your offerings are never far from the public eye.

    A Great Giveaway

    How do you get stickers into the hands of customers? This part of the process is actually easy. Whether consumers are dealing with your brand in person or via a delivered order, you can toss in a free sticker with the purchase. As long as the bumper sticker is attractive and looks like it would be a good addition to a car, it will get used. When you start to see your logo in traffic all over town, you will know that your giveaway has struck the right chord with the public. People love free added value, and when a sticker is well designed and printed, it comes across as a bonus, not an ad.

    Get Car Stickers Today

    Summer is a great time to launch a bumper sticker ad campaign. People will be out and about, driving on road trips and spreading your brand name far and wide. It's not too late to commit to a print run of bumper stickers during the sunny season, either. Working with Lightning Labels and its lightning-fast turnaround times lets you transform an idea into a physical bumper sticker design quickly and efficiently. With great quality materials and printing processes, the stickers will remain effective mini billboards for a very long time.

  • Celebrate the Summer Olympics and Team USA with Custom Stickers

    In a few short weeks, the world's greatest athletes will assemble in Brazil for the 2016 Summer Olympic Games. If you're looking for a way to support a hometown favorite athlete - or the whole team in general - custom Team USA stickers may be just the thing to do so. Years elapse between every edition of the Olympics, making the few weeks in which they take place hugely important. Athletic legacies are cemented and dreams are accomplished in that short span, and commemorating the epic efforts of American athletes is a great choice.

    Support the team with Olympic labels

    With the Games set to start soon, it's time for parties, with people getting together to watch American athletes compete on the world stage. If you're planning to host one of these gatherings at home or for work, or even intend to attend one, you can add to the festive atmosphere with colorful stickers. There's room to add patriotic and athletic themes to every element of a party, and in an office setting, the decorations can stay up for the duration of the Games. With the careful application of custom stickers, USA team spirit will be on full display.

    If the chosen Team USA labels and stickers are sturdy enough, they will last for the weeks the athletes are in Rio and beyond. No matter which sport you are most passionate about, there is a way to turn its imagery into a bold sticker design that will stand out and leave no doubt that you're rooting for your country's athlete to bring home the gold. The summer games truly have something for everyone, with events spanning from track and field to swimming and diving to team sports such as soccer and beyond. Team USA is always a top contender to win plenty of medals, rewarding the enthusiasm of the fans back home and in the stands.

    It's almost time for the games

    With the opening ceremony just around the corner and the athletes making their final preparations to depart for Brazil, the time is now to get your Olympic stickers ready. If you're worried it's already too late, don't be - Lightning Labels offers small print runs of stickers and labels at reasonable prices, all turned around in lightning-fast times and strong enough to hold up in the long run. When the Games begin, no one will be in any doubt about your rooting interest if you pursue these custom stickers and apply them liberally to your home or work space.

    Is there an athlete from your town or city competing in Rio? If so, then stickers of support can take on a specific dimension, offering support to him or her during this Olympic campaign. It will be four years before these athletes reconvene in Tokyo, so if you're planning to go all-out and decorate for the Games, this is your last chance for a long time. Workplaces and homes both make great places for parties to honor and support Team USA, and a selection of stickers and labels will complete the atmosphere of sporting excitement.

  • Front-of-Package Labeling: What Kind of Information Works?

    Effectiveness of Labels Can Depend on Environment
    Knowing what information to include on package labels can be difficult for sellers, especially considering the amount of controversy pertaining to consumers' increasing demand for healthier options and more transparency from food companies. Some say that the best approach to grabbing the attention of shoppers and avoiding any confusion they may experience is to place bold, easy-to-see numbers on the front panel, whereas others argue that quantitative information can be manipulated and therefore misunderstood. For example, people may read the amount of calories or sugar that a food item contains and see that it is a low number, failing to take into account that that value represents what is included in a serving size much smaller than what they typically eat in one sitting.

    However, Medical Xpress recently reported that, according to researchers from the University of Arkansas and University of Missouri, when it comes to what works on front-of-package labeling, there pretty much isn't any one simple answer as to which is the better. 

    "Our research suggests that there is no single, 'one-size-fits-all' front-of-package nutrition label that is suitable for all the different types of situations in which consumers are evaluating and choosing products," said Elizabeth Howlett, a marketing professor at the University of Arkansas, according to Medical Xpress.

    Evaluative versus Objective Shopping
    Making decisions at the last second is something most shoppers do while in the store, with many of their final opinions and reactions based on the labeling and packaging of the products. According to Medical Xpress, consumers often engage in what is known as comparative information processing, which means they review and compare products at the same time, evaluating a number of different factors on the label, such as nutrition values and calorie counts.

    As we mentioned above, though, there is one issue with the latter: There are a lot of variances between how this information is measured, yet there is only one, uniform Nutrition Facts label that is used to present the details. Recently, however, the United States Food and Drug Administration announced that it would be updating this label for the first time in over 20 years. Among the changes are a mandatory "added sugars" portion and making some of the important health-related information stand out more.

    Some food companies and marketers have started considering the use of evaluative information to present nutritional data to shoppers. Earlier this year, a study was published in the Journal of Dieticians of Australia Association that examined the front-of-packaging labeling system alternatives known as the Traffic Light System or Health Star Rating. In addition, Food Navigator reported that similar research was conducted in New Zealand. In both cases, the conclusions suggested that these FOP labels can be effective but only if they are used under certain conditions.

    Sellers, then, are still left with the question of whether they should use more objective or evaluative information when designing custom labels for their products. 

    New Research Findings Suggestions
    When Howlett and a team of other marketing professors conducted their study, which was published in the Journal of Consumer Research, they used two different types of front-of-package nutrition labels. The first had quantitative information on it that was straightforward; the other was more evaluative. The researchers discovered that both types of labeling were effective in their own ways, depending on which environment they were used in.

    Based on their findings, front-of-package labeling with objective and specific information is more beneficial when used on products that the customer doesn't compare with other items, whereas the opposite is true for when something is being evaluated simultaneously with multiple others.

    "Currently, many different types of front-of-package nutrition information formats appear on product labels and their effectiveness in different choice contexts needs to be better understood," explained Christopher Newman, one of the study's researchers, according to MedicalXpress. "We believe that public policy decision makers such as those at the Food and Drug Administration must consider how well the type of nutrition information presented on a product label matches the consumer's specific type of choice task."

    Considering the above findings, when creating product labels, it is imperative for sellers to understand the goal of their target audiences to help choose whether they should focus more on objective or evaluative information for front-of-package labeling. For example, if the company is trying to target health-conscious consumers, it might be beneficial to use more evaluative information so the shopper is able to scan the labels easily and see icons or graphics that indicate which item would be the better choice. On the other hand, if a business is selling a more specialty item where perhaps the nutritional data isn't likely to be factored, such as a bottle of wine, it will probably want to go with objective FOP labeling.

  • It's UV Safety Month: Remind Customers to Stay Safe in the Sun

    Help Your Customers Protect Themselves From The Sun This Year

    July is UV Safety Month, and if your products include sunscreen, lip balm or sunglasses, it's a great time to boost awareness of both the dangers of inadequate UV protection and the part your offerings can play in protecting consumers. The risk of melanoma - skin cancer - is the most well-known problem with prolonged exposure to UV rays but, as the U.S. Department of Health and Human Services is quick to remind individuals - there are a litany of other ailments to watch out for.

    Products and Cause Work Together

    Employing custom labels on items such as sunscreen, sunglasses and lip balm during July is a double win. Promoting the HHS mission of keeping people safe can also paint your brand in a good light. You're looking out for shoppers and helping them pick products that will protect them while they enjoy their favorite outdoor activities. Sunscreen labels can remind people that it's recommended that they apply SPF 15 or greater to their skin at regular intervals during the day to guard against sunburn and the negative health effects that can come along. This is a relevant message at all times, but the specially dedicated month is a great chance for a signal boost.

    Sunscreen isn't the only type of product that can receive such specialized tags and stickers. Lip balm labels can urge individuals to keep their lips well protected this summer, too, and stickers on sunglasses may be a good place to put HHS warnings about eye exposure to UV rays. The department cited CDC data that suggests that people going outdoors should wear glare-blocking sunglasses that wrap around their eyes and have a UV block number of 99 or higher. If your offerings fit those specifications, July is a great time to say so, using the month to promote the product and vice versa.

    The sun is blazing away in July, making this time of year a natural fit for promoting UV-defense products. By seizing the moment and turning out visually striking sunscreen stickers and other labels, your brand can become part of UV Safety Month. Of course, you'll have to act quickly to make this happen, while not forgetting to focus on the visual design of the stickers.

    The Perfect Label for the Occasion

    What does an ideal label for UV Safety Month look like? If the item in question is sunglasses, the label will likely come off once the glasses leave the store, and a standard label should be fine - but what about sunscreen or lip balm labels? They should be tough, keeping your brand imagery and the important health and safety message visible and legible even as the bottles and tubes are carried around and used all summer long. Working with a custom label provider with experience crafting stickers and labels for these products can help keep quality high. In addition to that toughness and fit, fast service is of the essence. The summer is passing by, and the time to give important safety messages to consumers is now. Working with Lightning Labels, a brand whose speed lives up to its name, is therefore a great idea.

  • Use High Impact Images on Product Labels to Stand Out From the Pack

    Intense Retail Competition

    No matter the type of product in question, consumers today have a huge amount of choice. This means it's up to you to make sure your item is the most appealing one on the shelves - the visibly obvious choice. The label is the medium of choice to create visual interest, and it's up to you to work with designs and printing methods that are bold and catch the eye immediately. In a world where everything in stores is wrapped in labels, the brand that tries hardest will rise above the pack.

    Some companies will use less sophisticated printing methods for their product labels, leading to simple designs that don't speak to customers. A simple, text-based approach, devoid of bright colors or high-resolution imagery, may be the result. By embracing a bold, image-based approach, you can make sure your items draw the eye first. Pictures demand more attention than words, and using such a strategy can make a great first impression on browsing shoppers. That split-second chance is where sales are made.

    Custom Printed Labels Are Advantageous

    In the current retail age, loyalty to particular brands has never been more tenuous. People have choices and options by the dozen, no matter what they are looking to buy. While this sounds like an intimidating state of affairs, it can also be seen as a huge opportunity. Every time an individual enters a retail outlet, he or she is on the lookout for new and helpful products, willing to make choices on the spot.

    Brands that use custom labels with eye-catching imagery can win the fight to get these customers to commit. Perhaps a high-quality and impactful image of the product in use will make a great label design. In the few seconds a person will spend scanning a shelf, an image has the greatest chance to make an impression. Of course, you need to ensure that the impression is a good one - working with premium materials and printing processes will make a brand look professional and competent, whereas lesser quality could give the opposite idea.

    Work With A Top Provider

    Contracting a third party to print labels is a way to make sure the process is carried out by experts and the resulting items live up to the ambitious designs your creative teams dream up. Plenty of time and work go into creating a good finished product, all building toward those few seconds when consumers will make a choice between one product and another. If one brand brings strong imagery to the table and another goes for a generic or sloppy design, the choice will be obvious.

    Lightning Labels has earned its place in the top rank of printers not only through its dedication to quality, but by living up to its name and delivering quick turnaround times. Taking a labeling project from idea to execution shouldn't be a long ordeal. You need to add great imagery to your products right away to catch potential sales that may be slipping away this very minute. Quick action can lead to impressive results.

  • Summertime Brews Deserve Fresh Bottle Labels

    Draw Eyes To Limited Beer Releases With Custom Bottle Labels

    There's nothing better on a hot summer day than a cold, refreshing beer. If your beer brand is serious about capturing the summertime market, chances are you have limited edition and seasonal products ready to catch consumers' eyes and drum up extra business in this ideal season. There is a limited window to make these short-run brews into successes, which means you should pursue every available strategy to ensure they are memorable and appealing to the public.

    It's important for summer beers to look the part, with attractive custom beer bottle labels that convey both a brand identity and the essence of the season. The process of selecting and printing custom beer bottle labels will be a major turning point for your brand. If you combine great imagery and high-quality printing, consumers will find your brews irresistible, even surrounded by many other breweries' summer offerings. A bad design or poor production, on the other hand, could scuttle the appeal of the limited release.

    Taking Barbecue Season by Storm

    Craft beer labels need to be tough to hold up through the summer. From refrigerated cases in stores to the hot sun, then into a cooler, then back out into the heat - beer bottles go through plenty of environments on their way to a simple cookout. If your brand goes with lesser labels, wear and tear could set in. The key to winning eyes with a customized product label is to ensure it stands out throughout its entire life, from when it is shipped out to its fate in a recycling bin.

    When a label is both tough and appealing to the eye, it will act as a great piece of advertising, attracting curious buyers in stores and at parties. The imagery should be tied into the summer, to win over those who are looking for seasonal refreshment. They should also contain a heavy dose of branding, to ensure that customers draw positive associations over the course of the summer and are ready to seek out your next seasonal brew in autumn - wrapped in its own custom label, of course.

    No Time To Lose

    The summer is in full swing - if you want to print custom beer bottle labels and draw eyes to a specialty brew, now's the time. While the fall's pumpkin bonanza and spiced winter offerings are great opportunities for craft breweries, it's best not to let summer pass you by. The synergy between warm temperatures and cool beer can't be denied, meaning the audience for your products is ready and willing to try them right now.

    When it comes to capitalizing on seasonal promotion chances, it's wise to work with a specialist partner such as Lightning Labels. True to its name, this is a lightning-fast company that can turn your great branding into a durable set of beer labels in a very short time. The summer days are getting shorter, and there's no time to waste - capture the attention with your audience, and you can carry these new customers with you as the fall begins, and even beyond.

  • July National Ice Cream Month

    Promote Your Ice Cream Products with Custom Labels This Summer

    Ice cream hardly needs a month to promote itself - it remains one of the iconic tastes of summer around the world. That said, every year it gets an extra push from the International Dairy Foods Association's National Ice Cream Month. Throughout July, customers and sellers alike will come together to celebrate their favorite frosty treats. How can you get in on this delicious event and use it to promote your products? One promising answer is to use custom ice cream labels. These can raise awareness of the month's theme while getting browsing customers hungry for ice cream.

    Time For A Promotional Push

    What kind of initiatives do you have planned for National Ice Cream Month? Whether you run a manufacturing operation, retail outlet or eatery, the event is a great chance to give frozen treats an extra push. Maybe a custom flavor of ice cream would be to customers' tastes, giving them a limited-time incentive to take part in the festivities. Good labeling can draw the eye to a special flavor, containing a reminder that this is National Ice Cream Month and now is the time to indulge.

    While ice cream may seem to be a product that needs little advertising - its deliciousness speaks for itself - customers won over during the theme month can become loyal shoppers for years to come. This means that manufacturers and sellers will want to make extra promotional efforts during July, with specialized packaging making a sale happen and the quality of the product drawing the buyer back for more in August and beyond.

    Companies should engage in these strategies no matter what their competitors do. If other brands skip National Ice Cream Month, those that do engage will stand out more. If those rivals do launch specialized campaigns for the event, brands that don't follow along may become far less visible by comparison. When there is a chance to tie into a national celebration of a signature product, manufacturers and sellers should take it.

    Durable Labels Needed

    Of course, promoting ice cream adds a little wrinkle to the process - standard labels won't last long on frozen cartons stored in cold temperatures. This is where custom durable labels prove their worth, providing the same eye-catching appeal without peeling off or dissolving in the tough conditions inside a freezer case. When the entire purpose of a month is to promote and sell ice cream, there is really no other option: Either brands turn to customized durable labels or, more than likely, they'll end up with disappointing results.

    When selecting a partner for National Ice Cream Month, manufacturers and retailers should consider Lightning Labels. Sporting a lineup of useful and appealing label materials that can work on a huge variety of surfaces, including cold freezers, Lightning Labels also lives up to its name with lightning-fast turnaround times. July has already begun, meaning leaders will have to take action right away - and with a quick, responsive partner - if they want to maximize their engagement with the event.

  • When and Why Consumers Read Nutrition Labels

    Despite Growing Skepticism, Study Shows Majority of Shoppers Still Read Food Product Labeling
    There has been an influx of new product labeling guidelines that have either already been or are currently in the works at the United States Food and Drug Administration. Among the most recent and notable changes is the updated Nutrition Facts panel, which now includes a mandatory "added sugars" portion, as well as a bolder, more prominently displayed text. 

    The issue of product labeling requirements has been a topic of interest among consumers over the past year or so, with many advocating for mandatory, uniform policies and more transparency with food companies and product packaging. Research has indicated that there has been a disconnect between what some people read when they look at a nutrition facts label and what they interpret - sometimes with it having the complete opposite effect than intended. For example, a few months ago researchers found that people who purchased and consumed products that made certain health claims on their labels actually ate more of the foods.  

    Additionally, there has been a string of high-profile cases of major brands, including Honest Company, coming under scrutiny for misleading labeling or downright false advertising, claiming a certain product is "free" of an ingredient when testing indicated otherwise. Considering these factors, it's easy to understand why some consumers may be growing increasingly skeptical about taking food product labels at face-value. 

    However, research conducted by The Hartman Group recently showed that a large portion of consumers do still read the nutrition facts label on food products, The Gourmet Retailer reported. Furthermore, there seems to be a direct correlation between how often this information is read and weight management initiatives. For example, the majority, or 81 percent, of people who said they are watching their weight read the nutrition information. Those who aren't focused on managing their weight also take notice of the panel. According to the source, 72 percent of consumers said they read the nutrition-related details and, even if they are not concerned about their diet, 42 percent still read it often. 

    Factors Influencing Decisions to Read (or Not Read) Food Labels
    The overarching goal of federal regulators and consumer groups has been to encourage and promote healthier lifestyles and enable shoppers to make more informed decisions. And the above findings highlight the importance of sellers including specific information on product labeling, paying specific mind to nutrition and ingredients. But to better understand what details are most critical to include, it would be helpful to gain a clearer picture of what is motivating individuals to read that portion of packaging.

    The Gourmet Retailer pointed out some of the most common reasons consumers look at the Nutrition Facts label, which included:

    • They are looking for something in particular, such as fiber.
    • They want to verify a certain health claim printed on the package.
    • They recently started dieting.
    • They are checking to make sure the item doesn't contain a specific amount of something, such as sugar.

    On the other hand, there are handful of scenarios where shoppers do not read this part of the label, such as when they are already familiar with the product or they are only concerned with the list of ingredients. According to the source, some of the most "critical occasions" in which consumers read the ingredients list are when they have a certain food allergy or health issue or are considering a new product brand. Their reasons for not doing so are similar to those cited for the nutrition facts label.

    Designing More Effective Labels
    To ensure that their product labeling practices are in sync with the direction the food industry is taking, sellers and marketers are highly encouraged to be as informative and honest with packaging as possible. Given the above information, when creating custom labels, it would beneficial to ensure the ingredient lists, as well as the nutrition facts labels, are prominently displayed, easy to understand and, perhaps most importantly, accurate. Working with a label printing provider that specializes in the latest industry technology and solutions will make doing so significantly easier, as these partners can offer digital platforms that streamline the design process. 

  • Stand Out from the Pack with Unique Custom Label Materials

    Why Use Unique Materials for Labels?

    These days, the store shelves are packed, making it harder for manufacturers and distributors to set their products apart from the crowd. At the same time, as many product manufacturers know all too well, so much of the battle for revenues takes place on the shelves, meaning there needs to be a way to differentiate. Because most products will have labels printed on traditional materials, you might want to consider using more unique materials for yours.

    Satin cloth labels can add a completely new dimension to your products, giving customers a tactile component to the brand experience in the stores and allowing the materials themselves to pop off the packaging. Designs will need to be unique in and of themselves, but leveraging unique label materials will inherently help to drive the process of differentiating your brand from others in the marketplace.

    Options on the Table

    Today, you can choose from a range of materials, including satin cloth and gold polyester labels, though only when you're using the the right service provider. Certain products will actually be better-suited in special materials on the labels, notably fine wines and other micro-produced alcoholic beverages. Estate #9 labels have become more popular in this space, but there is no reason for manufacturers of other products to completely balk on the concept.

    Rather, you ought to be using every possible tool at your disposal to make your products more identifiable by individuals in the stores, and using different materials might be the most straightforward one of all. It is worth noting that designers, as well as product management and marketing teams, will need to adjust their general strategies to get the most out of items such as satin cloth labels, otherwise the imagery simply won't match the materials on which it are printed.

    Use Lightning Labels!

    If you want to ensure your custom labels printed on unique materials come out the way they are expected, you should consider leveraging the services of Lightning Labels. Lightning Labels offers a range of materials to help you get the right choice per your unique needs, as well as customizable options for all label and sticker products. When in a pinch, Lightning Labels is ideal given its lightning-fast turnaround times on orders.

  • Quick and Simple Guide for Choosing a Label Material

    The Importance of Quality in Labeling Adhesives

    When it comes to designing a custom label for product packaging, there are many different factors to take into consideration. Of course, you want to make sure that is it visually appealing and attention-grabbing. But it is also crucial to ensure that the right material and adhesives are used. Failing to do so could result in premature cracking, peeling and deterioration and, ultimately, impact how consumers perceive your item.

    Not all labels are created equal. What looks and performs well on one container may not be the greatest choice for another. But unless you are familiar with the various options available to you, how they are made and what environments they work best in, it can be quite difficult to ensure you have selected the appropriate one for your specific product. Most sellers aren't specialists in this area, which is why we want to provide you with a short yet informative guide on the top label adhesives to use for certain applications.

    Factors to Consider

    Before deciding on which label application is right for your product, there are a few factors you'll want to take into consideration, such as:

    •  Container shape and size: The shape of the package will affect which label makes the most sense. For example, if you are selling round bottles, you may want a wraparound label. The measurements of the container are also important because knowing this information ahead of time can help ensure you design an appropriate fitting label.
    • Application method: A label can be applied in one of two ways - automatically (machine) or manually (hand). It should be noted that, generally, you can have either permanent or removable adhesives. Permanent labels can be used in a wide range of applications and, therefore, are a common and affordable choice. But since a permanent label's removal can damage the package or surface to which its applied, removable adhesives should be used by, for example, those creating sticker labels or window decals.
    • Adhesive properties: The bond of a label adhesive is affected by things like temperature levels and exposure to water or humidity. Therefore, it is essential that you take into account where, how and when your products will be used in to ensure you choose a material that is designed to withstand the intended environment. The type of pressure-sensitive adhesive that is best to use will depend, in large part, on the material of the surface it is being applied to.

    To break it down even further, it might be helpful to learn some of the technical terms and jargon used in the labeling process. Gaining even a broad understanding of common label-related terminology can strengthen the communication between you and your printing company, thereby enhancing the overall experience. Below are the three main layers that make up a label:

    1. Substrate: Also referred to as the stock, this is the external, outermost part that words and images are printed on. It is what shoppers see and comes in a variety of materials, including paper and film.
    2. Adhesive: The next layer is the adhesive, which is the sticky agent that bonds the label to the container or package. The strength of adhesives varies and will affect whether or not a label can easily be removed, etc.
    3. Liner: The liner is the base material that you peel the label from, commonly made from Kraft paper.

    Best Types of Labels Based on Surface Material

    The kind of label adhesive you should use depends on the material of the product container. Generally speaking, if you are selling household, cosmetic or personal care items, you will probably be working with plastic, whereas if you are using the labels for beverage or wine bottles, you might use glass - although this is not always the case. Either way, below are some of the best label options to consider depending on its intended use.

    Plastic

    If you need a label that is water and oil resistant, white BOPP labels are one of the top choices for permanent adhesives. They are a commonly used material that is suitable for most types of applications - including beverages and personal care products. A clear label version is also available that will make it look like it is not even there. For containers that need to be abrasion and water resistant, such as the tubes or bottles commonly used for lotions or cleaning products, squeezable label materials work best because they include a layer of flexible yet durable film.

    Glass

    When a removable label is needed, for example for window decals and stickers, clear and/or removable BOPP labels offer a suitable product. However, if you're looking to use a paper stock for, say, a wine bottle, classic crest or Estate #9 labels may be the better choice. Both of these options provide a more textured appearance. But, because neither can be laminated, they are not water resistant.

    By taking the guesswork out of the labeling process, you can more carefully plan the design and creation of your product labels. The more information you have, the better the decisions you will make.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.