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    5 Tips for Making Custom Product Labels Customers Will Love

    Your products are only as strong as their ability to sell.

    You may have the best gluten-free cake mix on the market, or a laptop accessory consumers don't even know they need yet. Whatever you're selling needs to have an interesting label.

    Otherwise, it will just sit on the shelf. Custom product labels are what make you stand out from competitors as someone is making a buying decision.

    They catch interest and seal the deal.

    But, only when they're made with a great design.

    Here are five tips for making custom labels consumers will love.

    1. Know Your Consumer

    Since a label is all about reaching your consumer, you should start your design with a buyer persona in mind

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  • What You Should Look for in Great Product Label Design

    Did you know your product label design has the power to supercharge your sales?

    Your product label can do more than simply tell what's inside. It's your last chance to market to your audience before they decide to buy. When used correctly, the right design can help ensure your product ends up in more shopping carts.

    Designing the best label isn't so easy. Things like color, font, copy, and other elements can impact the overall impression. What works for one brand doesn't always bode well for another.

    Discover your best chance for product label success with these four pro design tips:

    Tip #1 - Keep Product Label Design Simple

    No one should have to guess at what you're selling.

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  • How to Brand Your Etsy Business With Custom Labels and Packaging

    You need to brand your Etsy business if you want to boost your business both on and offline. Whether it's a side hustle or your full-time job, a branded craft business will build trust for your customers.

    It's very easy to brand an Etsy business - and it doesn't cost much, either. Your online branding can be extended to physical products so that your company is recognized in real life as well as in the digital sphere.

    Here are just a few ways you can bring your Etsy shop to life with the simple addition of stickers and labels.

    1. Print Custom Labels for Your Products

    Do you make unique items that need a label? For example, if you're a candle maker, you could label your candle jars with a custom sticker.

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  • The Importance of Beer and Wine Labels in the Digital Age

    Impulse buying accounts for more than 75 percent of all consumer activity.

    One of the biggest factors influencing those impulse purchases? Product packaging and labels, which is responsible for generating about 33 percent of sales.

    However, if you're selling beer and wine online, you might be a bit confused about how you can make those labels work in the digital era. You're likely also wondering if those labels even matter at all.

    In this post, we'll tell you why, even when your liquor shop is online-only, beer and wine labels are still incredibly important.

    They're a Part of Your Branding

    Especially if you brew your own beer or sell wine from your own company on your website, you need to think of your beer and wine labels as a form of marketing that helps you to build brand recognition.

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  • Why You Should Use Pressure Sensitive Labels for Craft Beer

    The craft brewing industry has exploded in recent years, with estimates indicating it now represents a 23 billion dollar industry. Given the number of available options for consumers, it's crucial for craft brewers looking to break into the market to set themselves apart.

    Eye-catching pressure sensitive labels can be a great way to engage customers and persuade them to choose your brew. Let's take a closer look at why you should choose these labels for your beverage.

    What Are Pressure Sensitive Labels?

    First off, what does it mean for a label to be pressure sensitive?

    Simply put, a label that is pressure sensitive works like a sticker.

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  • February is National Canned Food Month: Prepare Now With New Custom Canned Product Labels and Stickers

    Has it been a while since your food brand refreshed its product labels? If so, now is a great time to make a change and give items a vibrant new look. After all, National Canned Food Month - celebrated in February - is right around the corner. There are plenty of elements that go into compelling canned food labels, and when your brand works with a helpful partner such as Lightning Labels, you can implement these changes in time for National Canned Food Month.

    What Makes a Canned Product Label Work?

    While every can demands a label treatment to match its contents, there are a few selections that look great on numerous product varieties

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  • Lightning Labels to Exhibit at Big Industry Show in Fort Lauderdale, January 10-11

    It's almost time for the BIG Industry Show in Fort Lauderdale, Florida. On January 10 and 11, this gathering of companies involved in the vaping and e-cigarette industry will give brands a chance to make lasting partnerships that take their products to the next level.

    The vape industry is still relatively young, and Lightning Labels has been a presence in the space for virtually its entire existence, so it's no surprise that Lightning Labels will have a booth at the expo: Come see us at booth 435 to learn more about the connection between custom vape labels and your products' shelf appeal.

    Discover the Value of Vape Labels

    In addition to providing the ingredient information and safety warnings that keep products compliant, e-juice labels act as a primary form of advertising.

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  • Vape Label Trends

    The process of designing vape product labels is defined by two separate and vital factors: appearance and regulations. Getting your e-cigarette and e-juice items noticed on store shelves means creating visually impactful look that will stand out from competitors. While pursuing a new look, however, you can't forget the ever-changing web of laws dictating what elements are allowed on vape labels.

    A Distinct Look, Governed by Rules

    Over a decade into vaping's mainstream moment, companies have to combine bold colors and imagery with a consistent and recognizable look that spans multiple products and flavors.

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  • Medical Marijuana Label Trends

    The exciting new market of legal cannabis has opened up possibilities for companies in multiple states, with others soon to come. As a previously illegal enterprise, selling cannabis products for medical or recreational use has a uniquely strict and evolving regulatory picture. If your company can comply with the rules and reach an audience with its products, however, opportunity abounds.

    The Evolving Medical Space

    While legal recreational use is a cutting-edge frontier for cannabis, medical dispensaries have a longer history, going back more than a decade. Throughout that time, Lightning Labels has been there, providing medical marijuana labels that keep companies compliant with the rules and help them clearly identify their produc

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  • Squeezable Label Material - Is It Right for Your Products?

    Customers have near-unlimited options when it comes to packaged goods today. Whether your company is responsible for the food on shoppers' tables or the health and beauty products in their bathroom cabinets, you need to ensure those items are as appealing as possible, to keep buyers coming back.

    One of the major ways to improve the experience of using your products is to package them in convenient and useful containers, such as squeeze bottles. From condiments to shampoo to creams of all kinds, a multitude of common items are suited to the squeezable format. But what about the labels? Unless you remember to invest in squeezable labels, your flexible bottles may lose their branding when used by customers.

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