Lightning Labels Blog

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    U.S. cannabis legalization has thus far been a decidedly local affair, with states allowing first medical then recreational use on a gradual, one-by-one basis. By comparison, Canada's choice to allow sales nationwide represented a sweeping change in the status quo.

    Since even transporting products across state lines is a difficult proposition, it's unlikely that direct commerce between your U.S. cannabis business and Canadian customers is in the cards any time soon. But this doesn't mean you shouldn't pay attention to events north of the border. Canadian legalization is an experiment on a massive scale, and there will be lessons for American entrepreneurs who pay attention.

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  • Ordering labels online should be easy, and when your company works with Lightning Labels, it is. To help our customers get the labels they need to keep their businesses running like clockwork, we've redesigned the account dashboard on the Lightning Labels website, giving clients a clear and easy way to place orders, track their orders and more.

    The dashboard redesign falls in line with Lightning Labels' overall philosophy of customer service as the central guiding principle of business. Ordering custom labels is simply one of the many tasks that fit into a business owner's busy day, which means it should be as quick and efficient as possible.

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  • What kind of look are you aiming for with your lip balm products? Thinking about the appearance of your custom lip balm labels - and going beyond logos and typefaces to focus on the smallest details - can help your brand stand out from the competition. While it's challenging to create an innovative look for an item as small as a tube of lip balm, it is possible with our clear BOPP label material. Working with an experienced labeling partner is a good way to create this kind of appeal.

    Consider Different Labeling Materials

    When working with custom product labels, white polymers are common material choices.

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  • Augmented reality wine labels make products live and breathe with motion and sound. When shoppers point a smart device at these packages, they can view more information or an entertaining piece of video content. Brands that use this kind of packaging can deliver memorable experiences, which is a great way to stand out in crowded and competitive marketplaces, including wine production.

    If you run a vineyard, you're likely searching for new tactics to convince shoppers to try your wines for the first time. After an initial exposure to the wine, customers may come back time and again to recapture the great flavor, but getting them to make an initial purchase is a challenge best addressed through packaging.

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  • Consistency is key in marketing a brand of skin care products. You want your customers to trust your products and stay loyal over time - that becomes easier when you make a strong, positive impression and stick to your values.

    If your brand is based on being natural and wholesome, with simple ingredients, you may benefit immensely from using eco-friendly materials for custom skin care labels. Buyers today often make purchases and develop brand loyalty based on their values. If they notice the natural items they're considering have harsh, nonbiodegradable materials in their bottle labels, they may reconsider a purchase.

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  • If you operate a small retail business, Small Business Saturday is an important date on the retail calendar. The all-out shopping frenzies of Black Friday and Cyber Monday can end up dominated by the marketing muscle of the usual suspects - Amazon, Walmart and other commercial giants. Small Business Saturday, which falls on November 24 this year, is a day for you and your independent peers to show off your wares and win customers over.

    But how will you make sure your company is visible this year? Your promotional muscles should be put to work on the dual purpose of reminding customers Small Business Saturday exists and indicating that your company will be a part of this retail holiday.

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  • Is your small company based on selling limited-run or handmade merchandise? If so, you've just gained a possible new channel to reach your audience. Amazon has used its immense reach within the e-commerce world to launch Amazon Storefronts, a feature marketplace for a curated group of merchants. The service is still in its early days, which makes this a perfect time to determine whether it represents the right venue for your products.

    Amazon Storefronts Launches

    According to CNBC, Amazon Storefronts already grants access to over 20,000 companies' online offerings. This is an expansion of the relationship between Amazon and the third-party merchants that sell on its marketplace.

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  • Winning customer attention in crowded beer aisles may come down to label design and branding. Customers eager to try a new brew have little information to go on and a limited time to make a selection. When your label looks like nothing else on the shelves, your brand of beer may stand out from both independent competitors and global macrobrews.

    The craft beer industry has been based around these principles of originality and distinctiveness from its earliest stages. As more breweries have popped up around the world, each bringing their own exciting-looking offerings, the need for creative custom beer labels has only escalated.

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  • Preparing label artwork for printing is a relatively easy process, especially when your company works with an experienced third party such as Lightning Labels. There are a few quick steps involved in turning your product label art into the kind of compelling packaging that will catch customers' eyes. By following these tips, you can bring your designs from concept to physical label with no extra hassle.

    Be Sure to Proofread

    Before sending files in for printing on custom labels, you should make sure they're free of artwork problems or typos in the text. Once the pre-press process gets underway, there are extra charges associated with changing anything about the design.

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  • Marketing vape products mean balancing distinctive branding with industry regulations, staying in compliance with relevant rules while getting ahead of competitors. As with any relatively young category of products, norms and best practices are evolving quickly. You may improve vape sales with the right visual strategy, but getting it wrong can be a liability. Keeping up means moving past branding mistakes such as the following:

    1. Falling Out of Compliance with FDA Rules

    Vaping liquid falls under Food an Drug Administration jurisdiction, which means brands have to deal with the latest dictates from the government agency.

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