Lightning Labels Blog

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    Get Ready for 420 with Custom Cannabis Labels and Stickers

    As various states roll out new laws legalizing medical or recreational sale of cannabis products, new opportunities are opening. If you're one of the entrepreneurs exploring this exciting new space, there are a few important rules and guidelines to obey. With the market growing and consumers visiting to find out what these products are all about, it's time to make sure your business is ready for prime time with custom cannabis labels and stickers.

    Even a few years ago it would have seemed fanciful to have a functional recreational cannabis industry gearing up for the pot-themed holiday of 4/20, appropriately held on April 20.

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  • Prepare for Earth Day with Eco-Friendly Label Materials

    If your company uses its environmentally friendly practices as part of its branding and promotional strategy, Earth Day is a great time to spread your message. However, there's a catch - it's hard to seem truly committed to conservation and ecological responsibility if your products' packages are made out of harsh, artificial materials.

    Custom labels crafted from recycled or biodegradable materials can become the finishing touch on an earth-friendly product strategy, letting customers know your organization doesn't want to contribute to environmental degradation. There's no one way to adopt eco-friendly labels, eithe

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  • Lightning Labels Achieves Customer Service and Production Benchmarks

    Two years after hire, Gary Paulin lauds customer service, capacity, team building progress

    Many people mark anniversaries with a celebratory toast. Gary Paulin, Director of Sales and Customer Service at Denver, CO-based Lightning Labels, is reveling in accomplishments that have propelled the company to meet ambitious customer service, production, and capacity goals—and continue to ratchet up sales.

    Under Paulin’s guidance, Lightning Labels, a full-service custom labels and sticker solution provider, has substantially beefed up customer support and production capacity

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  • Lightning Labels to Exhibit at National Candle Association Conference & Expo in Weston, FL, April 17 - 19

    The candle industry is a unique space for custom candle labels and stickers. Products that deal with open flames require labels that contain vital safety information and stand up to heat.

    Candlemakers can discover these kinds of custom candle labels at shows such as the National Candle Association Conference & Expo. This year's edition of the event will be held in Weston, Florida, between April 17 and 19. Lightning Labels representatives at Booth 14 will be happy to show how an idealized labeling strategy can drive candle sales.

    Experience the Show

    The 2018 National Candle Association Conference & Expo is part of a long tradition of industry events hosted by the organization, dating back to 1974.

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  • April Is National Volunteer Month - Use Custom Bumper Stickers to Create Awareness

    A spirit of volunteerism and helping others is an admirable quality that can affect a huge variety of situations. In National Volunteer Month, April, people are encouraged to follow their own interests and enthusiasms to contribute to the common good.

    Custom Bumper Stickers Stand Out

    Nonprofits and companies that run volunteer-based services can use April as a time to attract new contributors, tying their efforts into the national celebration. Custom stickers are a great way to take this push to the masses.

    Custom bumper stickers are an especially good choice for this role, as, despite their vehicle-centric name, they are a great choice to apply to any hard surface.

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  • Update Your Products for Spring with Vibrant High-Quality Labels

    Spring, the season of growth and renewal, is right around the corner. This is a great time to put a revised spin on your brand's visual identity, whether it's a temporary look or a permanent style. Custom product labels emblazoned with a new logo or focusing on bright and positive springtime colors could add a little excitement to store shelves or online marketplaces and make your products irresistible to curious buyers.

    The one major caveat about a brand refresh is that this process can't be handled carelessly. Your audience will notice if products' new look isn't up to the standards they expect, meaning your spring cleaning must involve high-quality labels and carefully considered visual designs.

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  • How to Use Custom Water Bottle Labels to Get Brand Exposure

    Water is extremely welcome to a weary customer, and when custom water bottles have your brand's logo on them, you can gain extra visibility for your company. There's no wrong time to hand out free bottles of water, but a few moments stand out as particularly opportune. For instance, at a trade show or other well-attended event, you can simultaneously quench attendees' thirst and make a marketing splash with custom water bottle labels.

    Reaching out to walk-in customers and event attendees involves making your brand's logo and messaging visible in a sea of distractions. By attaching your business's name and identity to something people will be happy to carry with them - their refreshing water - you're creating a path through the visual clutter.

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  • Create excitement and boost sales using these fundamental label design techniques [Infographic]

    Collaborate with an experienced label partner and get the high-quality, efficient printing that will make your products stand out in a crowded marketplace. See below for important label design best practices that are easily implemented and can help increase sales.

    Food and Beverage Product Label Design

    Request your FREE instant quote today.

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  • Ship Products that Stand Out with Custom Shipping Labels

    When your products arrive on customers' doorsteps, what is the first detail those buyers will notice? This is an important consideration for companies of all kinds today, due to the increasing use of e-commerce as a primary sales channel.

    People encounter brands via potentially generic-looking shipping boxes or envelopes. You can make these mailers more exciting by adding customized shipping labels.

    E-commerce is Dominant

    Selling via the internet has opened up small companies to the world, allowing businesses to reach consumers everywhere. This has come at the expense of in-store experiences, where bright and colorful packages had a chance to catch eyes.

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  • Lightning Labels Welcomes Vic Jubber As New Operations Manager

    Native Zimbabwean applies decades of printing experience, expertise to enhance industry-leading model

    Operations managers who know and have worked in all areas of their chosen industry typically are the best performers. Add to that experience gained by working on multiple continents. Meet Zimbabwe southern Africa native Vic Jubber, newly-appointed Operations Manager for Denver-based Lightning Labels—who’s done it all from printing press operations and sales to entrepreneurship in countries that are worlds apart geographically and culturally.

    His 32 years of experience started in Zimbabwe’s printing industry, where he operated printing presses, gained sales experience and expertise, and ultimately climbed into management rank

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