Lightning Labels Blog

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    As the vaping market continues to grow, with competition increasing daily, it becomes even more important to develop packages and vape product labels that are strategically planned and executed for maximum impact. Here are five critical items to assure success with your vape product labels:

    1. Target Audience?

    First, ask yourself the question "who are you selling to?" This makes a big difference in terms of vape product label presentation style and approach. The same promotional techniques used for older consumers do not necessarily succeed with younger generations. These groups' attitudes, tastes and perspectives vary greatly, especially in terms of visual appeals that work or product formulations that are targeted to certain ages

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  • Want to grow your brand's sales? One of the best ways to do so is through label design and packaging. What your product looks like on store shelves can make a big difference when it comes to attracting shoppers' attention and making the sale.

    A great deal of research reveals how effective various facets of product appearance can be, including package shape, label, color, and other elements. Some, like a study in the Netherlands, have sought to understand the relationship between package design and consumer behavior in an effort to influence the adoption of more sustainable packaging. Others have investigated the role of nutritional labeling required by governmental regulations

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  • Whatever brand or product you're selling, creating package labels is no simple matter. Just listing ingredients or giving a generic product description is never enough. There needs to be a certain amount of promotional language as well, in order for consumers to even notice what you're offering, and then realize how it differs from all the competitors on the shelf. Without distinctive packaging, attention-getting label artwork and value-focused text, you're essentially leaving shoppers in the dark, with no clue as to why they should choose your product over others.

    So next time you sit down to write the verbiage for your labels, here are some helpful ideas for incorporating more sell-worthy marketing material into the mix:

    Deliver your sales message.

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  • Cannabis packaging offers exciting new opportunities, but sometimes tried-and-true branding know-how is needed to succeed in a surging, evolving marketplace. The wisdom of advertising gurus and package goods experts shouldn't be neglected when venturing out into this bold, bright world. Here are a few cannabis packaging tips to help you make the right decisions for your brand.

    Choose an experienced packaging or label supplier who's thinking long-term. An established partner will be more motivated to stand by you through all the experimental ideas, regulatory changes, detours and ups and downs in this revolutionary new industry

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  • As the craft beer industry continues to boom, competition is getting fiercer - leading to brewers using distinctive craft beer can labels to stand out from the pack. Creativity sells, so beer labels are fast becoming not only a marketing tool, but an art form in themselves. According to Hewlett Packard's Garage blog, some bottles have even achieved status as collectors' items.

    With the sheer variety of beer labels on store shelves, making a buying decision can be challenging. As a result, many shoppers gravitate toward the brightest, boldest, most unusual designs. The TOKY design firm, citing Nielsen studies, said most look at beer style and brand as well as the design of the carrier or box.

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  • The world of packaging is always changing. Your product labeling needs to keep up with the competition, as well as with regulatory issues and other concerns. Here are five ways to check whether those new product labels you have in the works will really do the job in the marketplace:

    1. Food testing - If your business offers food or beverage products, have you done the necessary lab tests to assure that all nutritional and safety information is current and up to date? Does it meet the latest state or federal regulations? If you market internationally, is the information translated correctly and is it in compliance with other nations' labeling requirements?


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  • Biaxially-Oriented Polypropylene, or BOPP, is one of the most popular label materials, suitable for most applications. BOPP label materials, which provide an ideal printing surface, are commonly used for bottle labels, food labels, vape labels, cannabis product labels, custom roll labels and numerous other products. Here's a helpful guide to their many uses and the different types of BOPP labels available:

    What is BOPP?

    Lightning Labels has partnered with Avery-Dennison, the industry leader in high quality label materials, to offer BOPP as a major part of its product line. BOPP is basically polypropylene that's stretched flat.

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  • With consumers increasingly looking to eat well and be well, brands wanting to tie into the growing demand for healthy lifestyle choices are reformulating and repackaging to meet the demand. Kraft Heinz, for example, has expanded its environmental strategy, aiming to make 100 percent of its packaging recyclable, reusable or compostable by 2025. Food growers are taking the initiative, too - New Hope Network, which is known for calling out the most innovative, inspirational and integrity-driven products in the natural products industry, said that regenerative agriculture is one of the new trends.

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  • As of February, Anheuser-Busch's Bud Light is the first major beer brand to debut new, larger format beer nutrition labels. The Associated Press reported that the beer's calories and ingredients, as well as the amount of fat, carbohydrates and protein per serving, are now prominently stated. This was a voluntary move - the AP said it's not legally required - but it came in the wake of a 2016 agreement by major beer brands to disclose nutritional facts on their beer labels by 2020. Bud Light will very likely be the first of many beer makers to join the larger label movement. Some beers, like Corona Light, Guinness, Heineken and Coors Light, already show calories and other information on bottles or packaging, but usually only in fine print or hidden on the bottom of six packs, with ingredients typically not listed.

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  • If you're a new company entering the cannabis market, you may have a lot of concerns over meeting different states' regulations. At the same time, you want your cannabis labels to be as distinctive and competitive as possible in a rapidly-changing market.

    Here's a quick tip: Marijuana vendors need to focus on the basics first before tackling the more creative challenges of creative labeling. Once that's done, Lightning Labels can help you print an attention-grabbing custom label that not only provides the necessary information but also establishes a sophisticated brand image that sets your product apart from othe

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