Lightning Labels Blog

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    Flagship elderberry syrup gains popularity as a preservative-free immune booster

    Years ago, pregnant Whitney Flood looked for a natural way to support her and her family’s immune system during flu season. As a nurse and veterinary technician, she already was tuned into natural remedies. Upon discovering elderberry as a highly regarded natural supplement, she decided to start making it at home.

    After continuing to refine the recipe, Whitney knew she had a winner when her toddler Colton said, “Mom this is your BEST!” And, so the “Whitney’s Best” name was born, along with a growing business based in Manteca, CA, where initially street fairs and farmer’s markets provided high-profile expos

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  • When putting a new line of cosmetic products on the market, your decisions regarding branding and label design are important to the eventual success of those items. Consumers in stores have to make on-the-spot decisions regarding what brand to try, and custom labels are a major basis for those choices. There are a few elements that go into personal care packaging, each important. For instance, you have to make sure your items are compliant with Food and Drug Administration guidelines, while also ensuring they look good on retail shelves. The following are a few of these considerations.

    What Are the Legal Requirements of Cosmetics Labels?

    The FDA is responsible for governing the contents of cosmetics labels.

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  • In February 2019, Kayla Escarcega made a clean break from working as a rewind operator to being promoted to Sales Administrative Coordinator at Lightning Labels. Kayla also is devoted to housecleaning, which she regards as an enjoyable pursuit, business opportunity and good habit.

    Do What You Love, And Never Work A Day In Your Life

    “I enjoy cleaning, which may sound strange,” says Kayla. “From a young age I was taught the importance of having a clean home, workspace and just paying attention to the small details that most people overlook. And I continue to grow a cleaning business that I started before joining Lightning L

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  • Entering honey production and distribution is an opportunity to reach customers with a healthy, natural alternative to artificial sweeteners. As a simple, wholesome product that comes directly from nature, honey has a permanent role in customers' diets. The challenge associated with entering this market involves making your honey stand out from competitors' offerings. The solution may come from creating a compelling and memorable brand identity through the use of effective packaging and label design.

    Whether you're a first-time honey producer, a small seller looking to enter more general sales avenues such as supermarkets or an existing brand in search of a revamp, your custom jar labels are a key part of your products' promotion.

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  • The global COVID-19 pandemic has made the direct link between cleanliness and health clearer than ever before. The U.S. Food and Drug Administration notes that while washing hands with soap and water for at least 20 seconds is the standard for removing germs from the skin, people can use alcohol-based hand sanitizers in the absence of running water.

    The new emphasis on hand sanitizer products has led to high levels of demand and shortages among businesses and individuals alike, and more companies are stepping up to produce bottles of sanitizer. The FDA has acknowledged that many of the organizations just getting into this type of manufacturing have not previously been approved as drug manufacturers, and has responded by creating a temporary hand sanitizer labeling guidance document for use during the public health emergency

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  • Lightning Labels Account Manager Ryan Tennant is goal-oriented, when playing hockey and while he’s home working on business and parenting two children, ages 5 and 7.

    COVID-19 has spurred many lifestyle changes. Now that he’s working from home, Ryan can dedicate extra time and attention to “the quality of life at home and the amount of time I can spend with the kids, which is all I need.”

    There are silver linings and lessons to be learned in this new normal. Notes Ryan, “I am finding that we all are full of excuses. There is always time to reach out to friends and family. You never know who may nee

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  • Every product label must meet several goals simultaneously, such as being informative, promotional and compliant with regulations. Living up to all these standards is especially important and challenging in fields such as cannabidiol extract production due to the complex legal situation around these goods.

    For years, CBD regulations have been vague, with the Food and Drug Administration hesitating to release an overarching set of clear guidelines. CBD goods are in a sort of limbo between medicine and dietary extract status, and you have to keep a close eye on the latest guidance to make sure your particular labeling approach is in line with the law

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  • Selling beverages requires a balancing act where graphic design is concerned: Your company's custom beverage labels should be clear, so that buyers know exactly what they're getting. At the same time, the packaging must be bold and interesting enough to make shoppers pick your offerings instead of competitors' versions of the same flavors.

    4 Top Beverage Label Tips

    Whether you're redesigning the labels for your line of beverages or putting a whole new product on the market, the right design instincts can turn this change into a positive turning point for your company. The following are four tactics you can consider to help your drinks reach their potential.

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  • New hand sanitizer product, online ordering lead the charge

    Taspen’s Organics and sister company Dragonfly Botanicals Hemp CBD are helping chart the course through challenging current events. The Conifer, CO-based company just released a new hand sanitizer product and the online platform continues to supply a wide variety of products.

    Among the holistic and wellness offerings of the company founded in 2007 are facial care, pain relief, restorative, bath and body, aromatherapy, tincture and hemp CBD products. The company began producing CBD products three years ago.

    Kristy Canaday, Taspen’s Organics & Dragonfly Botanicals Wholesale and Marketing Manager, says the hand sanitizer has something for everyone, with both alcohol and non-alcohol choice

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  • Selling beauty products is a tough business with plenty of competition. It's possible to win highly loyal customers, but your offerings will have to make an impression and stand out from numerous rival brands making similar promises.

    3 Top Beauty Product Label Design Elements

    Your beauty product labels may be the final deciding factor for consumers - shoppers who are unfamiliar with the brands on offer may make their choice based on which variety has the most compelling packaging. This puts pressure on you to design impactful labels. The following are some of the tactics top cosmetics brands use to get their items noticed and drive increased beauty product sales.

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