If you operate a small retail business, Small Business Saturday is an important date on the retail calendar. The all-out shopping frenzies of Black Friday and Cyber Monday can end up dominated by the marketing muscle of the usual suspects - Amazon, Walmart and other commercial giants. Small Business Saturday, which falls on November 24 this year, is a day for you and your independent peers to show off your wares and win customers over.
But how will you make sure your company is visible this year? Your promotional muscles should be put to work on the dual purpose of reminding customers Small Business Saturday exists and indicating that your company will be a part of this retail holiday.Continue reading