Lightning Labels Blog

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    When you're a small-business owner in the cosmetics space, competition can be fierce. There are doubtless dozens of other products designed to suit the same needs as your items, sometimes with powerful marketing muscle behind them. It can be daunting to stand out on shelves among so many alternatives. Your best bet from a visibility perspective is to create compelling cosmetic product label designs that impress potential buyers at first glance.

    5 Cosmetic Product Label Tips

    The following are five ways to enhance the look of your products through custom cosmetic labels. These are straightforward hints that can quickly and affordably help your goods stand shoulder-to-shoulder with other brands' offerings.

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  • Cannabidiol and hemp-derived products make up an exciting corner of the cannabis industry. These non-hallucinogenic items are increasing in reach and appeal, making now an exciting time to be an entrepreneur in this market. The rules and regulations around producing and marketing CBD goods are in a constant state of flux, which means your company has an important responsibility before it begins selling items: You must create CBD product labels that comply with all applicable laws while still representing your brand well.

    5 Items to Include on CBD Product Labels

    While it's always a good idea to check with federal and state authorities to ensure your cannabidiol product labels suit the latest local and federal laws, including the following five features is a good way to begin the design process.

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  • If your products come in a specific type of container - such as the Boston round bottle, with a dropper in its cap - your main packaging focus may be on the bottles rather than their labels. While finding suitable shapes and sizes of containers is a natural first step in the package creation process, you should then ensure your custom bottle labels are up to high standards. If it's been too long since you refreshed your line's branding, now could be the right moment for an update.

    Custom Labels Improve Dropper Bottles

    What makes Boston round bottles distinctive? In addition to having a unique cap with an attached dropper, these containers are typically small, which means space is at a premium when you're designing bottle labels.

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  • More companies are choosing to promote the sustainability of their production and packaging, using earth-friendliness as a central pillar of brand value. You should ask two main questions as a fellow entrepreneur: Are these other businesses following the wishes and interests of customers, and should you embrace sustainability in your own operations? The latest impressions from consumers appear to confirm that the answer to both questions is yes.

    Shoppers Change Habits to Save the Earth

    According to Nielsen polling, U.S. consumers have committed to sustainability in their day-to-day decision-making.

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  • Family-owned business makes natural and organic pain relief, healing and facial skin care products

    Dr. Mehmet Oz, host of the “Dr. Oz” TV show, was so taken with Donnelly, ID-based Emulate Natural Care products that he showcased them on his TV show. Dr. Oz is a cardiothoracic surgeon who spreads the word about healing practices and products to a national audience.

    Manufacturer of more than 100 products for the natural body care market and professional spa industry, Emulate is a woman-owned business founded by Julie Stauts in 2003. The company follows Native American and Holistic traditions for harvesting and infusing wild and organic healing herbs and flowers into pharmaceutical grade Emu oil, suitable for consumption as well as topical application, and Moringa oil.

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  • If your brand sells products in jars, the labels you apply to those containers are a major element of your retail branding. When consumers approach your items on store shelves, the information and imagery you use on your custom jar labels may determine whether your offerings stand out next to competitors' versions. If it's been a long time since you refreshed your jar labels - or if you're introducing a new item to your line - now is a great time to take a close look at your strategy and see if you could be doing better.

    Picking the ideal packaging approach for your company is more than a matter of selecting text and imagery.

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  • Whether you're required by law to share details such as an ingredient list or you simply want to give your customers more information about your products, there are numerous cases in which it's appropriate to make extensive additions to labels' contents, and a few potential ways to add space for the extra details. The most basic approaches involve simply making font sizes smaller or removing some branded imagery. Those are unsatisfying solutions, however, weakening the overall look of your products on store shelves.

    Fortunately, the other methods of adding extra facts to your labels are much more compatible with great visual design.

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  • Grandchildren and grand adventures to historical sites are two primary loves of Penney Pate, Lightning Labels Account Manager.

    “I have two grandchildren who are almost two years old. They’re my heartbeat,” notes Penney, who has been with Lightning Labels for more than a decade.

    She adds, “My husband and I enjoy travel. We love going to see historical sites and traveling to warmer climates. We last went to the Martin Luther King memorial site in Georgia, and we’re on the waitlist to visit the African-American Museum in Washington, D.C.”

    Now, she gets to combine time with her grandchildren and travel.

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  • When you're promoting a line of cosmetics or lotion products, you have to contend with unique challenges and fierce competition. Your items will be sold alongside many other brands' similar offerings, and your chosen cosmetic packaging labels may be the factor that helps shoppers make a decision.

    The importance of vibrant and distinctive branding goes hand-in-hand with other needs. For instance, lotion bottle labels should stay intact and legible when people squeeze the bottles. Because customers will likely store your items in their bathrooms, custom cosmetic labels must also be able to stand up to moisture.

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  • The vape juice bottle sizes you offer your e-juice products will determine how your customers buy from you. From large to small containers, however, the need for good branding remains paramount. Whether you're increasing your lineup of bottle sizes or refreshing your whole line's look, you need to find the best vape labels for 60-ml bottles and other common sizes, potentially all the way down to 10 ml.

    Right-Sizing Your Vape Juice Bottle Labels

    Sizing up the labels is an important part of the selection process. The best vape juice bottle labels for 10-ml bottles and other small sizes may make use of multipanel features and other specialized traits.

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