Monthly Archives: March 2018

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    Wine is a product category driven by unique and interesting branding. Customers in their local stores may have hundreds of bottles arrayed before them, many from vineyards they've never heard of before. How do you make sure your vintages stand out in this saturated space? Unless you put an appropriate amount of effort into your custom wine labels, your products could end up passed over.

    No matter how long you've spent developing a unique and delicious flavor profile for your wines, you're selling them short without great packaging to draw curious customers in. The possibilities of what kinds of imagery you can display on wine labels are nearly endless, and whatever kind of branding your vineyard wants to embody, the bottle is a prime place to get that message across.

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  • The vape and e-cigarette market is an exciting space, much newer than many other consumer goods markets. This freshness means the best practices of vaping product sales are still evolving. In addition to the great potential and energizing spirit of this commercial environment, there are also plenty of legal requirements to understand and keep in touch with as they change. If your business operates in the e-cigarette market, the Midwest Vapor Expo is a great place to get information and inspiration that will carry your company through the year ahead.

    This April 21 and 22, you can take a day or two out from actively running your business and discover the wares of over 100 fellow companies on the expo floor.

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  • While there's no wrong time for people to volunteer their services to charities and nonprofit organizations, April is an especially prominent month for attracting these altruistic individuals. National Volunteer Month is a support to those who give time and effort to good causes. Organizations hoping to use the month for a major recruitment drive may find custom stickers and other kinds of visual content are effective means of generating attention.

    Bumper Stickers Draw Eyes

    The versatility of bumper stickers is belied by their name. People can put these custom stickers on any hard surface, and it's easy to imagine a decorated laptop, for instance, carrying an organization's message far and wide.

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  • As various states roll out new laws legalizing the medical or recreational sale of cannabis products, new opportunities are opening. If you're one of the entrepreneurs exploring this exciting new space, there are a few important rules and guidelines to obey. With the market growing and consumers visiting to find out what these products are all about, it's time to make sure your business is ready for prime time with custom cannabis labels and stickers.

    Even a few years ago it would have seemed fanciful to have a functional recreational cannabis industry gearing up for the pot-themed holiday of 4/20, appropriately held on April 20.

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  • If your company uses its environmentally friendly practices as part of its branding and promotional strategy, Earth Day is a great time to spread your message. However, there's a catch - it's hard to seem truly committed to conservation and ecological responsibility if your products' packages are made out of harsh, artificial materials.

    Custom labels crafted from recycled or biodegradable materials can become the finishing touch on an earth-friendly product strategy, letting customers know your organization doesn't want to contribute to environmental degradation. There's no one way to adopt eco-friendly labels, either.

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  • Two years after hire, Gary Paulin lauds customer service, capacity, team building progress

    Many people mark anniversaries with a celebratory toast. Gary Paulin, Director of Sales and Customer Service at Denver, CO-based Lightning Labels, is reveling in accomplishments that have propelled the company to meet ambitious customer service, production, and capacity goals—and continue to ratchet up sales.

    Under Paulin’s guidance, Lightning Labels, a full-service custom labels and sticker solution provider, has substantially beefed up customer support and production capacity

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  • The candle industry is a unique space for custom candle labels and stickers. Products that deal with open flames require labels that contain vital safety information and stand up to heat.

    Candlemakers can discover these kinds of custom candle labels at shows such as the National Candle Association Conference & Expo. This year's edition of the event will be held in Weston, Florida, between April 17 and 19. Lightning Labels representatives at Booth 14 will be happy to show how an idealized labeling strategy can drive candle sales.

    Experience the Show

    The 2018 National Candle Association Conference & Expo is part of a long tradition of industry events hosted by the organization, dating back to 1974.

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  • A spirit of volunteerism and helping others is an admirable quality that can affect a huge variety of situations. In National Volunteer Month, April, people are encouraged to follow their own interests and enthusiasms to contribute to the common good.

    Custom Bumper Stickers Stand Out

    Nonprofits and companies that run volunteer-based services can use April as a time to attract new contributors, tying their efforts into the national celebration. Custom stickers are a great way to take this push to the masses.

    Custom bumper stickers are an especially good choice for this role, as, despite their vehicle-centric name, they are a great choice to apply to any hard surface.

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  • Spring, the season of growth and renewal, is right around the corner. This is a great time to put a revised spin on your brand's visual identity, whether it's a temporary look or a permanent style. Custom product labels emblazoned with a new logo or focusing on bright and positive springtime colors could add a little excitement to store shelves or online marketplaces and make your products irresistible to curious buyers.

    The one major caveat about a brand refresh is that this process can't be handled carelessly. Your audience will notice if products' new look isn't up to the standards they expect, meaning your spring cleaning must involve high-quality labels and carefully considered visual designs.

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  • Water is extremely welcome to a weary customer, and when custom water bottles have your brand's logo on them, you can gain extra visibility for your company. There's no wrong time to hand out free bottles of water, but a few moments stand out as particularly opportune. For instance, at a trade show or other well-attended event, you can simultaneously quench attendees' thirst and make a marketing splash with custom water bottle labels.

    Reaching out to walk-in customers and event attendees involves making your brand's logo and messaging visible in a sea of distractions. By attaching your business's name and identity to something people will be happy to carry with them - their refreshing water - you're creating a path through the visual clutter.

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