Wine is a product category driven by unique and interesting branding. Customers in their local stores may have hundreds of bottles arrayed before them, many from vineyards they've never heard of before. How do you make sure your vintages stand out in this saturated space? Unless you put an appropriate amount of effort into your custom wine labels, your products could end up passed over.
No matter how long you've spent developing a unique and delicious flavor profile for your wines, you're selling them short without great packaging to draw curious customers in. The possibilities of what kinds of imagery you can display on wine labels are nearly endless, and whatever kind of branding your vineyard wants to embody, the bottle is a prime place to get that message across.Continue reading