Recreational cannabis legalization is underway, albeit in a piecemeal manner, in the U.S. and Canada. Rather than being limited to just one product, recreational dispensaries have a host of new options to sell, often including cannabis-infused food. Creating cannabis edible product labels is a complex art, balancing the need for legal disclosures with interesting branding to attract customers' eyes.
It's rare for a fresh, new industry to spring up. The entrepreneurial opportunities in these spaces are numerous, with a burgeoning audience ready to form brand loyalty. If your company wants to make waves in recreational cannabis, a focused strategy for your cannabis edible labels can help you on your way.Continue reading