Monthly Archives: April 2018

Launching a business is an exciting moment, and the choices made in the early going can set the tone for success or failure. When you set out to put a fresh product on the market, there are a few elements that should be in place to ensure customers get on board.

Despite the ease of seeking out and trying new items in today's customer-first marketplace, you still need to give people a compelling reason to try your new items. While you may think your organization is set for big returns due to your commitment to quality, there may be an element missing. Branding might be the essential piece that makes people try your business for the first time.

Making a brick-and-mortar store look inviting to passersby is one of the critical tactics merchant must learn. There are numerous approaches to signage that can create a professional and eye-catching appearance, including the use of custom window decals. Choosing the right material for your removable decals can determine how well this plan goes: Ideally, you'll find an option that combines great looks, a reliable hold on the window and no-hassle removal when it's time to change decals.

Hours, Sales and General Info

Branded removable window decals can take several distinct forms. You could list store hours or tell visitors which items are on sale.

When creating labels for your brand's food products, you have to walk a line between disclosing essential information and creating an appealing look. The regulations that govern ingredient disclosure and nutrition facts lists are complex and multi-faceted, and they're prone to change. The latest addition to packaging could come in the form of mandatory food and beverage warning labels that don't meet healthy standards, with North American Free Trade Agreement negotiations focusing on this sticking point.

U.S. Against New Rules, Canada and Mexico For Them

The contentious tone around the NAFTA renegotiation has spilled into the realm of food and beverage warning symbols, according to The New York Times.

Owning your own business is a fulfilling way to bring products to customers, but it can be isolating. Getting away from the storefront or storeroom for a day and meeting up with other participants in your industry may yield exciting new insights about trends, best practices and possible sources of value.

The Handmade Soap and Cosmetics Guild show provides this kind of collaborative environment for the bath and beauty industry. This year, the conference is in Atlanta, Georgia, on May 3-5, with the potential for intensive seminars on May 2.

Lightning Labels will have a table at the show, so our representatives can demonstrate the potential of high-quality handmade soap and cosmetic labeling.