Monthly Archives: April 2018

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    Recreational cannabis legalization is underway, albeit in a piecemeal manner, in the U.S. and Canada. Rather than being limited to just one product, recreational dispensaries have a host of new options to sell, often including cannabis-infused food. Creating cannabis edible product labels is a complex art, balancing the need for legal disclosures with interesting branding to attract customers' eyes.

    It's rare for a fresh, new industry to spring up. The entrepreneurial opportunities in these spaces are numerous, with a burgeoning audience ready to form brand loyalty. If your company wants to make waves in recreational cannabis, a focused strategy for your cannabis edible labels can help you on your way.

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  • When you're labeling products, every bit of originality and brand identity that shines through can be a selling point. Picking a great material to work with and settling on compelling imagery are important steps in the design process, but there's another possibility you may be overlooking: shape. Custom shape labels made through die cutting create a bold and interesting look for your goods, with the natural color of the packaging underneath giving the items a wholly unique kind of appearance.

    Use Custom Shape Labels as a Differentiator

    Custom shape labels and stickers allow your brand's logo to seemingly pop out from whatever it's applied to.

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  • Another Earth Day has come and gone, but if your company counts responsible, green practices among its core values, this focus never really ends. Finding ways to protect the planet year-round may involve selecting environmentally friendly materials for your products. When you're engaging in this process of targeted improvement, you shouldn't ignore items' packaging. A totally recycled item covered in labels made of petrochemicals sends mixed messages about your organization's commitment to sustainability.

    Going the green route with your packaging doesn't mean getting locked into one aesthetic.

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  • This May 9-11, in New Orleans, leaders in the medical and recreational cannabis industries will share knowledge and insights at the MJ Business Conference and Expo 2018. Serving to unite hundreds of companies from across the United States and Canada, this gathering is designed to offer an inside view of cannabis firms' prospects in next few years and beyond. With legalization on the march on a state-by-state basis, it's an exciting time to be involved in cannabis, whether your company specializes in production, distribution or any other corner of the trade.

    Hearing from the Experts

    The MJ Business Conference and Expo in New Orleans has its gaze fixed on the future.

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  • Launching a business is an exciting moment, and the choices made in the early going can set the tone for success or failure. When you set out to put a fresh product on the market, there are a few elements that should be in place to ensure customers get on board.

    Despite the ease of seeking out and trying new items in today's customer-first marketplace, you still need to give people a compelling reason to try your new items. While you may think your organization is set for big returns due to your commitment to quality, there may be an element missing. Branding might be the essential piece that makes people try your business for the first time.

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  • Making a brick-and-mortar store look inviting to passersby is one of the critical tactics merchant must learn. There are numerous approaches to signage that can create a professional and eye-catching appearance, including the use of custom window decals. Choosing the right material for your removable decals can determine how well this plan goes: Ideally, you'll find an option that combines great looks, a reliable hold on the window and no-hassle removal when it's time to change decals.

    Hours, Sales and General Info

    Branded removable window decals can take several distinct forms. You could list store hours or tell visitors which items are on sale.

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  • When creating labels for your brand's food products, you have to walk a line between disclosing essential information and creating an appealing look. The regulations that govern ingredient disclosure and nutrition facts lists are complex and multi-faceted, and they're prone to change. The latest addition to packaging could come in the form of mandatory food and beverage warning labels that don't meet healthy standards, with North American Free Trade Agreement negotiations focusing on this sticking point.

    U.S. Against New Rules, Canada and Mexico For Them

    The contentious tone around the NAFTA renegotiation has spilled into the realm of food and beverage warning symbols, according to The New York Times.

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  • Owning your own business is a fulfilling way to bring products to customers, but it can be isolating. Getting away from the storefront or storeroom for a day and meeting up with other participants in your industry may yield exciting new insights about trends, best practices and possible sources of value.

    The Handmade Soap and Cosmetics Guild show provides this kind of collaborative environment for the bath and beauty industry. This year, the conference is in Atlanta, Georgia, on May 3-5, with the potential for intensive seminars on May 2.

    Lightning Labels will have a table at the show, so our representatives can demonstrate the potential of high-quality handmade soap and cosmetic labeling.

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