Monthly Archives: May 2018

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    How Can You Use Variable Data Printing to Make Promotional Labels?

    The possibilities available to small-business marketers and advertisers have expanded in recent years, aided by technological advances in digital printing. Variable labels are one such exciting option, enabling print runs where every single product is different. This lets companies personalize items, or embrace a strategy that puts distinctive pieces of artwork on each bottle, can or box that comes off the assembly line.

    Variable Label Printing - A New Era of Product Packaging

    Traditional flexographic printing, involving the use of plates, was relatively restrictive in terms of print run size, responsiveness to change and variability between items.

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  • How Facebook's Renunciation of Third-Party Data Targeting Affects Marketing

    Change is in the wind at Facebook, with the company facing a wave of bad press following the Cambridge Analytica scandal. The social media giant has long acted as a data gateway, connecting advertisers with their target markets. That relationship is coming under scrutiny, however, and the way Facebook gathers and uses data is changing.

    What's Changing?

    Near the end of March, TechCrunch reported that Facebook is stopping its use of third-party data warehouses as part of the ad targeting algorithms it offers. The company is facing backlash from the way Cambridge Analytica misused data, as well as the impending General Data Protection Regulation, which will impose tighter rules on the way firms can use European Union residents' personal information.

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  • Top Packaging Trends for 2018

    Creating a visual identity for your business's packaged goods means balancing unique flair with industry-approved trends. Following in footsteps of your fellow brands can give you great ideas, while adding your own branding will make your items stand out on the shelves. Studying 2018 packaging trends is a great idea if you've gone too long between redesigns.

    Using that inspiration to shake up your own labeling strategy may point you toward success.

    Defining Strategies

    The following are a few concepts that have been making waves in the labeling world, and which you may find helpful to adopt:

    • Becoming Eco-Friendly: Daymon Creative Services Director Steven Cox told Packaging Europe brands are becoming greener in their approach to product packaging.
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  • CannaCon Detroit Unites an Industry on the Rise

    Medical cannabis use is becoming increasingly common, and recreational legalization efforts are spreading to multiple states and all of Canada. In this climate of growth, the cannabis industry has never been more vibrant or exciting to participate in as a business owner.

    Gatherings such as the upcoming CannaCon Detroit, scheduled for June 1 and 2, unite professionals from across the sector to align their visions moving forward.

    These industry-wide conferences are great settings to learn about important trends, and to meet with potential partners - such as Lightning Labels. We'll be exhibiting at booth 417, promoting the potential value of high-quality custom stickers and labels.

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  • Strategies for Increasing Repeat Customers

    There's a limited number of potential customers for your small business. While appealing to new shoppers is a key marketing consideration, consolidating and encouraging repeat buyers is the way to truly turn your company into a success. There are important actions that, when carried out well and timed correctly, can increase customers' desire to return time and again to shop with you. The amount of focus you place on these loyalty-building moves may determine your business's long-term fate.

    Try These Tactics

    The shoppers who make up your clientele are looking for a few comforts that will elevate your offerings beyond what national brands can offer.

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