The possibilities available to small-business marketers and advertisers have expanded in recent years, aided by technological advances in digital printing. Variable labels are one such exciting option, enabling print runs where every single product is different. This lets companies personalize items, or embrace a strategy that puts distinctive pieces of artwork on each bottle, can or box that comes off the assembly line.
Variable Label Printing - A New Era of Product Packaging
Traditional flexographic printing, involving the use of plates, was relatively restrictive in terms of print run size, responsiveness to change and variability between items.Continue reading