Monthly Archives: May 2018

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    When consumers are in the grocery store deciding what to take home, they may check for organic food labels. These markings, part of the larger clean label movement, attest that items haven't been filled with preservatives or artificial ingredients. That's putting it simply, however. There are specific requirements brands have to clear before they can place various kinds of seals or promises on their packaging.

    If you're a food producer considering marketing your goods as organic, it pays to study the rules and regulations closely. Organic food labeling is a complex and precise process and differs based on the type of recognition you're applying for:

    USDA Organic

    To be eligible the U.

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  • When you sell products around the world, localization issues will likely present themselves. Finding an efficient and effective way to get your items on store shelves, with text shoppers can understand, will become a high-priority problem to solve. Variable data printing may represent an easy way around this issue, enabling you to produce labels in different languages yet sharing the same imagery and general feel.

    A Seamless Change

    Variable label printing is one of the benefits of working with an all-digital producer such as Lightning Labels. While old-fashioned flexographic printing would require a costly new plate for each version of a label, digital methods enable you to mix and match different designs.

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  • The Handcrafted Bath & Body Guild of Canada is teaming with the Handcrafted Soap & Cosmetic Guild to hold the 2018 Canadian Soap & Cosmetics Conference in Toronto. The event, taking place June 8-10, is the first edition of an annual convention, one that will see independent bath and body entrepreneurs come into town from all over Canada.

    The agenda for the three days includes an awards banquet, as well as panels and educational sessions. There will also be an exhibitor room, where business owners can strike up the partnerships that will define their business for the next year and beyond.

    Discover Handmade Cosmetics Strategies

    Selling products in the competitive and independent world of artisanal cosmetics can be challenging.

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  • The possibilities available to small-business marketers and advertisers have expanded in recent years, aided by technological advances in digital printing. Variable labels are one such exciting option, enabling print runs where every single product is different. This lets companies personalize items, or embrace a strategy that puts distinctive pieces of artwork on each bottle, can or box that comes off the assembly line.

    Variable Label Printing - A New Era of Product Packaging

    Traditional flexographic printing, involving the use of plates, was relatively restrictive in terms of print run size, responsiveness to change and variability between items.

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  • Change is in the wind at Facebook, with the company facing a wave of bad press following the Cambridge Analytica scandal. The social media giant has long acted as a data gateway, connecting advertisers with their target markets. That relationship is coming under scrutiny, however, and the way Facebook gathers and uses data is changing.

    What's Changing?

    Near the end of March, TechCrunch reported that Facebook is stopping its use of third-party data warehouses as part of the ad targeting algorithms it offers. The company is facing backlash from the way Cambridge Analytica misused data, as well as the impending General Data Protection Regulation, which will impose tighter rules on the way firms can use European Union residents' personal information.

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  • Creating a visual identity for your business's packaged goods means balancing unique flair with industry-approved trends. Following in footsteps of your fellow brands can give you great ideas, while adding your own branding will make your items stand out on the shelves. Studying 2018 packaging trends is a great idea if you've gone too long between redesigns.

    Using that inspiration to shake up your own labeling strategy may point you toward success.

    Defining Strategies

    The following are a few concepts that have been making waves in the labeling world, and which you may find helpful to adopt:

    • Becoming Eco-Friendly: Daymon Creative Services Director Steven Cox told Packaging Europe brands are becoming greener in their approach to product packaging.
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  • Medical cannabis use is becoming increasingly common, and recreational legalization efforts are spreading to multiple states and all of Canada. In this climate of growth, the cannabis industry has never been more vibrant or exciting to participate in as a business owner.

    Gatherings such as the upcoming CannaCon Detroit, scheduled for June 1 and 2, unite professionals from across the sector to align their visions moving forward.

    These industry-wide conferences are great settings to learn about important trends and to meet with potential partners - such as Lightning Labels. We'll be exhibiting at booth 417, promoting the potential value of high-quality custom stickers and labels.

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  • There's a limited number of potential customers for your small business. While appealing to new shoppers is a key marketing consideration, consolidating and encouraging repeat buyers is the way to truly turn your company into a success. There are important actions that, when carried out well and timed correctly, can increase customers' desire to return time and again to shop with you. The amount of focus you place on these loyalty-building moves may determine your business's long-term fate.

    Try These Tactics

    The shoppers who make up your clientele are looking for a few comforts that will elevate your offerings beyond what national brands can offer.

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