Promotional Stickers Help Brands Get off on the Right Foot
People are often told not to judge books by their covers and should regard quality over everything else, but when it comes to promotional stickers and brand labels, that may not be the case. In lieu of any other information, labels and stickers are often product manufacturers' best ways of garnering shoppers' attention and making positive first impressions.
Food Navigator reported on a study conducted by researchers Simone Mueller and Gergely Szoinoki, who found that various label cues actually have a strong impact on how people evaluate goods. The report focused primarily on wine bottles, but product manufacturers from a variety of industries may be able to learn from the study.
Essentially, label style and design played a significant role in people's assessment of products and brands, and were even more influential on purchase decisions than blind taste tests. This was particularly the case in young consumers with no experience with buying wine - they did not know what to look for in terms of where the beverage was made or other key facts, so labels were actually tremendously important in piquing their interests.
Because product stickers and labels are so important to establishing brand connections, here are three design tips to get companies started:
1. Custom Logo Stickers Must Keep the Target in Mind Who are companies trying to reach with their custom logo stickers? Different label designs can radically shift the message brands are sending to prospective customers. Using different colors, imagery, fonts and other aspects can completely reposition a product in the mind of customers. Vibrant, loud colors and cartoon-inspired graphics may make an item appeal to children, whereas more subdued imagery with minimal design work can make the same product seems luxurious.
2. Custom Decals Need to Be Professional By working with experienced printing companies in the production of custom decals, businesses can rest assured they are getting the best labels for their products. There are a lot of considerations that must be must be taken into account, ranging from budget to where the item will be stored.
3. Ensure Labels Meet Regulatory Standards Although not really a design tip, it is crucial to ensure that companies consider any regulations when creating their labels. No one wants to fabricate the perfect label, only to find out they forgot to include room for an ingredient list.
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