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Anheuser-Busch Dumps Cold Water on Beer Custom Beverage Labels Lawsuit

Anheuser-Busch Dumps Cold Water on Beer Custom Beverage Labels Lawsuit

This entry was posted on March 19, 2013 by Lightning Labels.

Anheuser-Busch Dumps Cold Water on Beer Custom Beverage Labels Lawsuit

Plaintiffs Allege Alcohol Content is Wrong on Custom Beverage Labels

No major name brand wants to get caught up in a legal fight over the honesty of custom beverage labels. Well, everybody but Anheuser-Busch, which recently took some beer-drinkers to task after they filed a suit against the company alleging mislabeling.

Specifically, the plaintiffs accused Anheuser-Busch - the American brewery that is part of the multinational Anheuser-Busch InBev - of watering down beer. The class action lawsuit filed in California said Anheuser-Busch overstated alcoholic content on popular brews like Budweiser and Michelob.

Anheuser-Busch Defends Custom Printed Beverage Labels Despite suing over allegedly false custom printed beverage labels, at least one attorney for the plaintiffs reportedly confided that his clients did not actually test the alcohol content in the beverages.

The labels on Budweiser and Michelob state the product is 5 percent alcohol, with lighter versions registering around 4 percent.

In a statement submitted to ABC News, Peter Kraemer, vice president of brewing and supply for Anheuser-Busch InBev, called the claims "groundless" and "false," saying the company ensures their beers "are in full compliance with all the alcohol labeling laws."

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