Capitalizing on Gluten Free Diet Awareness Month
This entry was posted on November 06, 2015.
Gluten Free Diet Awareness Month
Although the gluten-free diet was not well-known or commonly discussed only a decade ago, it has grown significantly as a major trend facing the food industry in the time since. Given the fact that more individuals have been diagnosed with Celiac disease, which makes the consumption of certain products containing gluten extremely dangerous and sometimes deadly, this is a serious matter that all food industry businesses must be aware of.
November is Gluten Free Diet Awareness Month, and you can at once capitalize on the opportunities involved and support a good cause by using custom labels on your products. This event is sure to pique the interest of individuals who cannot eat gluten due to allergies, as well as those who have adjusted their diet to omit relevant ingredients simply for health and fitness purposes, and takes place during a month that is traditional busy for the industry at large.
First, the Importance of Accuracy
Companies must ensure that their food labels are accurate. Gluten free diet labels can help to target a niche piece of the marketplace, but that should be a secondary pursuit following the assurance that all allergens have been declared on products. When they are not, the risk of having to complete a costly recall will be higher, as the U.S. Department of Agriculture's Food Safe Inspection Service has increased efforts to bring misbranding to light of late.
This can cause lost face and hindered brand reputations, as well as immense financial loss. Furthermore, undeclared allergens can end up sickening consumers in extreme situations, and come with an entirely different and even more intense group of risks. Gluten free labels should only be placed on products that do not contain wheat, as well as barley, rye and other grains.
Once contingencies are in place to avoid the prospect of mislabeled products, you can then begin to focus on the labels that will help to position your brand alongside Gluten Free Diet Awareness Month.
Leveraging Gluten Free Food Labels
You can take several approaches to getting these labels on your products in November to recognize the awareness month event. For one, you can simply incorporate stickers onto the products that direct consumers to websites and other sources of information pertaining to gluten free diets. On the other hand, you might want to go a few steps further and work toward custom gluten free labels that truly stand out from the other items on the shelves.
Custom designs that incorporate the various ingredients and declare the items as being gluten free will likely be a bit more successful during the awareness month, while additional stickers that recognize the event itself can also be helpful. Considering the fact this is the best chance food distributors have to hit the ground running in 2016 and the time is now to contact Lightning Labels about your specific labeling needs.
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