Labels: A Key Product Marketing Component

When it comes to product marketing, it's hard to overstate the importance of vibrant, crisp labels. After all, even the tastiest specialty foods will go unnoticed if their packaging doesn't attract the attention of consumers, despite the fact that the specialty market is booming in the United States. In 2013, sales of specialty cheese and cheese alternatives at American retail stores totaled nearly $4 billion, while specialty frozen and refrigerated meats, seafood and poultry brought in $2.26 billion in revenue that year, according to figures from Statista. Specialty coffee, coffee substitute and cocoa sales exceeded $2 billion and specialty bread and baked goods also proved popular, as they generated sales of approximately $1.75 billion over the same time period.

Not only will lackluster labeling cause shoppers to miss out on specialty treats simply because the packaging isn't sufficiently eye-catching, but the companies behind these delicious offerings won't be able to benefit from the profits that come from selling their wares.

Take Food Labels to the Next Level

In order to ensure that companies reap the maximum possible returns on investment - and that consumers enjoy all these firms' specialty products - the food labels on these items need to be on point.

So, what does that mean, exactly? In short, labels should be:

• Clear
• Concise
• Attention-grabbing (eye-catching colors, large font, etc.)
• High-quality
• Professional
• Informative
• Durable

Simply put, although catching a shopper's eye is the first step - and an extremely important one at that - this is by no means the only ingredient in securing a successful sale. For instance, labels that look cheap or low-quality may be a turnoff for people browsing the aisles, as might packaging that fails to provide consumers with the important details they're looking for. Conversely, labels that deluge shoppers with information could also cause them to walk away, so striking a balance between too much and too little is crucial in this regard.

How Can Custom Labels Help?

Lightning Labels' custom labels will help specialty food companies hit the mark in terms of every characteristic outlined above. Lightning Labels prints high-quality, vibrant and professional-looking packaging that can withstand the chilly conditions of a fridge or freezer just as easily as the cool, dry environment of a pantry.

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