Why Jazz Up Food Labels for Easter?
For many Americans, Easter Sunday simply wouldn't be complete without the candy and chocolate that have become a well-loved part of the holiday, which represents a stellar opportunity for confectionery companies to revamp their food labels - and, indeed, their products themselves.
Whether your enterprise is planning to replace its regular candy and chocolate with bunny-, chick- and egg-shaped equivalents or is simply looking to position its offerings as the perfect Easter egg stuffer, product labels are crucial at this time of year. Many of your competitors will be switching up their packaging for Easter, so if you stick to the same old design, your wares will likely get overlooked.
Add Pizzazz to Package Labels and Reap the Seasonal Rewards
How important are eye-catching seasonal package labels? According to the National Retail Federation's recently released Easter Spending Survey, an overwhelming majority of people who are planning to celebrate Easter this year anticipate buying candy (nine in 10, or 89.3 percent, of the more than 6,300 consumers who took part in the poll). The NRF projects that more than $2.2 billion will be spent on sweet seasonal treats in 2015.
"Americans are eager to dip their toes in the fresh green grass this Easter and celebrate the day with friends and family," commented Pam Goodfellow, director of Prosper Insights and Analytics, the research firm that partnered with the NRF to conduct the study. With $2.2 billion up for grabs among confectionery companies, the more vibrant and attention-grabbing your product labels, the better.
Show Your Company is Eager for Easter with Custom Labels
You might think that in order to take your custom labels to the next level and truly pique the interest of Easter shoppers, you'll need to sink a significant amount of money into a revamp. However, if you partner with Lightning Labels, you can expect the high quality and vibrant, crisp colors you're looking for without the hefty price tag you might expect, thanks to our state-of-the-art label printing technology. After all, just because you aren't a major national brand, that doesn't mean your Easter candy or chocolate should be packaged any less professionally.
See the quality of our custom labels and stickers for yourself by requesting a sample of our label materials. Once you place your order, you can get a free printed press proof or emailed PDF files - we want to make sure you know exactly what you're getting before you finalize your transaction with us.
With Easter just a few days away, you might think it's too late to place an order, but Lightning Labels is more than just a name - it's a description. Following press approval, you can expect a turnaround time of two to three business days, allowing you to get your products out there in time for the big day.