FDA Research Supports Overhauled Food Labels
Think nutritional food labels provide enough information to consumers? Think again, as the U.S. Food and Drug Administration (FDA) is reportedly weighing its options to revamp the nutritional labeling system after new research suggested a label change would help consumers.
A recent study illuminated difficulties consumers had with reading labels and suggested two possible solutions: dual-column labels that provide both single serving and total package nutrition information, or a single label declaring the information for an entire container or package.
Single Servings Could Be Eliminated In New Labels
The recommendations for the enhanced labels stem from a report carried out by the FDA's Center for Food Safety and Applied Nutrition. In it, 9,000 online survey participants were asked to evaluate nine modified nutrition labels against the current format for four fake products. One group used the standard single column model, the second used two columns and the third listed nutrition information on the entire package.
Results led researchers to suggest a labeling overhaul to focus on dual columns or entire package information. It also examined whether larger font and language changes would positively impact consumers' understanding.